The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Photo credit: lierne. MORE

The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […]. MORE

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. MORE

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing. I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). MORE

If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. To say account based strategies were prominent in 2016 is an understatement. It was the flavor of the month… for 12 months. MORE

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. MORE

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. MORE

Disintermediation (3). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. MORE

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. MORE

The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” MORE

are immune to this kind of disintermediation? I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods. But here’s the new wrinkle. MORE

Consumers bypass traditional channels and providers and conduct business peer-to-peer, creating a new wave of disintermediation and reintermediation. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. MORE

This disintermediation with sales has effectively given control of the sales cycle to the buyer. Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. MORE

Trend 3: Disintermediation of the Field Sales Force. One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. MORE

The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. MORE

This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization. We were lucky to catch up with sales leader Anthony Iannarino and, as expected, he blew us away with his real talk and advice that just motivates action and greatness. If you’re in the world of sales, you’ve likely heard of Iannarino because he is the creator of The Sales Blog, and an international author, speaker and teacher. MORE

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. It’s time to take the wheel, even if you’re not into cars. MORE

For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. MORE

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Photo credit: Wikipedia. When Web 1.0 MORE

Doing this now is like taking out an insurance policy against disruption or disintermediation. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. MORE

Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see. Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. MORE

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. MORE

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization. MORE

Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. MORE

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. MORE

According to David Meerman Scott, “The media have been disintermediated. Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. MORE

The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. Your company can either put the customer at the center of the strategy or become ancient history. MORE

For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. #3: More stakeholders than ever are engaged in enterprise buying decisions. MORE

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Photo credit: inju. MORE

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. The Bottom Line Whether you agree with the 1 million rep disintermediation predictions or not, there is certainly a huge shift in buyer preferences. MORE

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. MORE