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Why B2B CMOs are frustrated with ABM platforms

Martech

We’ll also look at alternatives that allow brands to disintermediate the roles of ABM platforms and achieve similar or better outcomes. Disintermediating ABM platforms: Another alternative Many organizations use these platforms successfully and have made the necessary investments to adopt an account-based approach.

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Programmatic Advertising: The Ultimate Guide

illumin

More than a demand-side platform There is disintermediation on both the DSP and SSP side of ad tech. Big data insights, GPT-3, and augmented intelligence solutions will also continue to impact marketing automation initiatives.

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NoBroker Success Story: 5 Powerful Lessons for Every Entrepreneur

Orange Owl Blog

NoBroker wasn’t just about disintermediation—it was about empowerment, transparency, and efficiency in one of India’s most complex sectors. What truly set them apart was their commitment to solving a real, everyday problem with technology-first thinking, reminiscent of how UPI changed payments or how Ola changed transport.

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Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Animalz blog

And then, you know, the disintermediation of media happened and it was a few of us who quickly understood what that meant for brands. I dreamed of being a writer. I fully expected that I was going to have my entire career as a journalist, eventually an editor of some publication or other, maybe Fortune.

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AI is Killing the SEO Agency

seo.co

Requests for automated sequences that disintermediate basic tasks will continue to grow. If you want to future proof your SEO agency, here are my hot tips: Learn how to set up agentic AI flows, specifically for SEO-related tasks. Add agentic AI workflows to your service offerings immediately.

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Marketer of The Month Podcast- EPISODE 230: Cash Me If You Can: European Central Bank’s Digital Euro HoD Erik Tak Explains Border-Free Walletsh

Outgrow

Saksham Sharda: And would the digital Euro pose a threat to financial stability by disintermediating banks? Or if we’ll open it up to visitors in Europe, coming from those countries, being able to pay with it. So until that time, there will always be data which are sovereign European data.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.”