ViewPoint

OCTOBER 10, 2011

This disintermediation with sales has effectively given control of the sales cycle to the buyer. The drivers for a shared revenue funnel and the revenue team comprised of both sales and marketing are: Buyer behavior has changed. Buyers can now glean a majority of information on potential solutions from the web or through social media.

CMO 263

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 263

Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. public broadcast models.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Social Marketing 168

Social Marketing Web 2.0 Disintermediation Planning 168

Convince & Convert

MARCH 18, 2015

Some of them will be disintermediated. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of them will be rolled up. But they ain’t all going to make it.

Social Media 146

Social Media Social Marketing Disintermediation Content Marketing 146

Martech

FEBRUARY 1, 2022

It’s a big word for “getting in the way and disrupting” – disintermediation. But Instacart is ultimately hurting these grocers by disintermediating the customer relationship and taking the digital advertising dollars that rightfully belong to the retailer in the process.”.

Disintermediation 98

Disintermediation Paid Search Agency Ads Product 98

Buzz Marketing for Technology

JUNE 28, 2008

Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ Varela Slide 45: The internet itself illustrates a sound set of principles, grounded by two major characteristics: simple services with realistic scope.

Web 2.0 193

Web 2.0 DMCA Disintermediation RSS 193

Biznology

JANUARY 7, 2016

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.

Loyalty 116

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 116

Biznology

OCTOBER 23, 2018

Like this post? Sign up for our emails here. The post It takes a village to launch a new online publication appeared first on Biznology.

Disintermediation 126

Disintermediation Ad brokers Communities Paid Search Agency 126

Chris Koch

APRIL 28, 2014

are immune to this kind of disintermediation? Seems pretty hard to bring the cost of producing a cell phone to zero right? And remember how economists have been saying that localized service jobs (plumbing, hair cutting, etc.) Not so, says Rifkin. Beyond the Hype of 3D Printers.

Disintermediation 100

Disintermediation Word of Mouth Internet Marketing Cross-Selling 100

LiveRamp

APRIL 30, 2019

Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer. Browsers should enable this freedom of the press, and publishers should not be disintermediated from their readers.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Choozle

AUGUST 29, 2021

Value capture: As agencies and service providers have been disintermediated over time, the value captured at the client and primary agent level has become the focal point for marketing value. As the platform operator, you can effectively position your knowledge as a valuable asset, making it a bigger undertaking to switch providers.

Disintermediation 87

Disintermediation Advertising Agencies Paid Search Agency ROAS 87

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. How we can better partner and co-create with our customers and partner ecosystem to generate more value for all parties? How do we simplify and articulate our company position, the value of our solutions and focus on the use cases we solve?

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 124

Exo B2B

JUNE 5, 2020

In absolute terms, the digital transformation began 40 years ago with the arrival of the first personal computers, but with the advent of smartphones we are talking about a more global and above all deeper phenomenon: what needed to be digitized or disintermediated has already been digitized.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132

The ROI Guy

APRIL 21, 2017

For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

Trade Press Services

MARCH 11, 2024

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Search used to drive a lot of audience directly to the publications but now they’re coming up with technology that you don’t necessarily need to go to the publication site to get the information.

B2B Thought Leadership 114

B2B Thought Leadership Conversion B2B Thought Leadership 114

chiefmartech

JANUARY 31, 2018

Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see. On the advertiser side there is fraud and poor targeting and reporting. On the consumer side, there are privacy issues, malware risks, and the annoyance of being the recipient of poor targeting.

Digital Asset Management 83

Digital Asset Management Enterprise Management Advertising Agencies Work Management 83

Martech

MARCH 21, 2024

The DOJ — and the fifteen states and District of Columbia who have joined the suit — accuses Apple of responding to the threat that cheaper smartphones might “disintermediate” the iPhone, not by offering competitive prices but by making it difficult and expensive to quit the iPhone ecosystem.

Disintermediation 45

Disintermediation Pricing Price Internet Marketing 45

LiveRamp

MAY 30, 2019

Readership patterns, and degraded business models have disintermediated many publishers from their readers. The publishing business has changed tremendously in the last decade. We believe it is every publisher’s right to maintain a direct, trusted relationship with their readers in order to operate their business.

Traffic 45

Traffic Disintermediation Ad Exchange Advertising Agencies 45

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. I don’t think it’s probably a net positive as a people or as a society, but I’ve thought a lot about, “gee, is a book too much sandwich to ask people to eat?” But is long form publishing counter-cyclical? Brian: Wow.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

MAY 18, 2017

For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. #3:

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

6sense

FEBRUARY 14, 2022

As inventory moves through programmatic channels, it disintermediates the relationship between the seller and the buyer — and it makes it a lot easier for someone with fraudulent intent to step into the middle of that. This problem has probably pervaded since the beginning of digital advertising.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Versium

JUNE 12, 2018

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Outgrow

SEPTEMBER 15, 2022

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Versium

JUNE 12, 2018

The report predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Heinz Marketing

FEBRUARY 8, 2021

And I think, Jon, what’s fascinating to me is you’re not quite disintermediating yourself because you’re no longer running Marketo, but where we went from a lead-based world to an account-based world, it changes not just the pivot of who we care about as an object in Salesforce, it changes the very tool set required to execute.

Account Based Marketing 110

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 110

The ROI Guy

OCTOBER 22, 2010

The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. Read more from Lauren's article at: [link] Explore Marketing Automation Solutions at: [link] Learn more about Software Advice: [link].

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Engagio

JANUARY 9, 2017

If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. Things will progress, slower or faster, in the very same direction they’ve been heading for the last decade.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process.

Work Management 45

Work Management ROI Marketing Management Marketing Budget 45

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. This is the essence of PKM. Reintermediate Information Professionals to filter and add sense, meaning and value to information content.

Organization 113

Organization Peer-to-peer Lead Ranking Budget Programs 113

Outbrain

JULY 17, 2018

Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. This is because social lacks brand awareness, revenue opportunity, and data about the end audiences. Here are the top four concerns that they appropriately addressed.

Disintermediation 20

Disintermediation Curation Google Features 20

Metadata

FEBRUARY 22, 2021

The internet is about disintermediation. It’s interesting. But the first rep who wanted to do some partner deals, we told him no. We said, “This is a bad idea. Come on, at SaaS? Why would anybody buy from someone else and the margin and then this and they go direct. That makes no sense. That’s old school.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? As you know, the news media is not dead.

Media 204

Media Public Relations Disintermediation Work Management 204

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

B2B Marketing 196

B2B Marketing Disintermediation Marketing Management Paid Search Agency 196

Biznology

APRIL 11, 2013

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. What would brands be doing in the journalism business?

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80