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Why B2B CMOs are frustrated with ABM platforms

Martech

We’ll also look at alternatives that allow brands to disintermediate the roles of ABM platforms and achieve similar or better outcomes. Disintermediating ABM platforms: Another alternative Many organizations use these platforms successfully and have made the necessary investments to adopt an account-based approach.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. public broadcast models.

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Convergence of Content Marketing and Social Media Is Here

Convince & Convert

Some of them will be disintermediated. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of them will be rolled up. But they ain’t all going to make it.

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How Instacart’s new ad products disrupt grocers while strengthening brand relationships

Martech

It’s a big word for “getting in the way and disrupting” – disintermediation. But Instacart is ultimately hurting these grocers by disintermediating the customer relationship and taking the digital advertising dollars that rightfully belong to the retailer in the process.”.

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It takes a village to launch a new online publication

Biznology

Like this post? Sign up for our emails here. The post It takes a village to launch a new online publication appeared first on Biznology.

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How Do You Market Something That’s Worthless?

Chris Koch

are immune to this kind of disintermediation? Seems pretty hard to bring the cost of producing a cell phone to zero right? And remember how economists have been saying that localized service jobs (plumbing, hair cutting, etc.) Not so, says Rifkin. Beyond the Hype of 3D Printers.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.