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The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). MORE
I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing. I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). MORE
If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. To say account based strategies were prominent in 2016 is an understatement. It was the flavor of the month… for 12 months. Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. MORE
However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether. MORE
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. MORE
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. MORE
The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. “Disintermediation” became a punchline. Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. MORE
The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. MORE
are immune to this kind of disintermediation? I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods. But here’s the new wrinkle. MORE
Readership patterns, and degraded business models have disintermediated many publishers from their readers. The publishing business has changed tremendously in the last decade. The effects of these changes are currently amplified by poorly crafted legislation, unilateral policy changes by browsers, and consumer engagement shifting to new formats. We believe it is every publisher’s right to maintain a direct, trusted relationship with their readers in order to operate their business. MORE
Consumers bypass traditional channels and providers and conduct business peer-to-peer, creating a new wave of disintermediation and reintermediation. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. MORE
This disintermediation with sales has effectively given control of the sales cycle to the buyer. Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. MORE
The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. MORE
This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization. We were lucky to catch up with sales leader Anthony Iannarino and, as expected, he blew us away with his real talk and advice that just motivates action and greatness. If you’re in the world of sales, you’ve likely heard of Iannarino because he is the creator of The Sales Blog, and an international author, speaker and teacher. MORE
Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. Google’s CEO Sundar Pichai kicked off last month’s Google I/O by stating that “there is more great journalism being created today than ever before.” MORE
Specious talk about disintermediation of salespeople obscures the real issues facing firms. by: Frank V. Cespedes & Tiffani Bova. Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. MORE
Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. Blogging Influencer Marketing Digital Marketing Customer experience uber Luxury goods disintermediation CE Marketing customer journey mappingIt’s time to take the wheel, even if you’re not into cars. MORE
The report predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”. Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Redmond, Wash. MORE
For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. MORE
” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.” MORE
IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. MORE
In absolute terms, the digital transformation began 40 years ago with the arrival of the first personal computers, but with the advent of smartphones we are talking about a more global and above all deeper phenomenon: what needed to be digitized or disintermediated has already been digitized. In a previous post, I talked about the opportunity for businesses, in these times of uncertainty, to finally work through their digital transformation, the inevitable transition to a new economy. MORE
This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization. We were lucky to catch up with sales leader Anthony Iannarino and, as expected, he blew us away with his real talk and advice that just motivates action and greatness. If you’re in the world of sales, you’ve likely heard of Iannarino because he is the creator of The Sales Blog, and an international author, speaker and teacher. MORE
Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer. Browsers should enable this freedom of the press, and publishers should not be disintermediated from their readers. At LiveRamp, we believe in the democratization of data. We believe infinite value can be unlocked when ethically sourced data is shared freely for the common good. MORE
Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see. Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. MORE
Doing this now is like taking out an insurance policy against disruption or disintermediation. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. MORE
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. MORE
This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization. We were lucky to catch up with sales leader Anthony Iannarino and, as expected, he blew us away with his real talk and advice that just motivates action and greatness. If you’re in the world of sales, you’ve likely heard of Iannarino because he is the creator of The Sales Blog, and an international author, speaker and teacher. MORE
My amazing team and I just launched a site called Newconomy. On the surface, it’s a news site focusing on the new crypto-economy, with daily market reports on how cryptocoins are trending in the marketplace , how blockchain is being used to track the digital rights management of Sony’s creative assets , and all the people that drive the industry and the prices and market caps of the crypto-economy. If You Build It, So What? MORE
Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. MORE
These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. MORE
According to David Meerman Scott, “The media have been disintermediated. Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. In my next few posts, I will be sharing and further investigating some of the items that I found the most intriguing. MORE
The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. Your company can either put the customer at the center of the strategy or become ancient history. If we take a look at some fresh examples, we have Netflix understanding that the control literally belongs to the client and handing in the ultimate entertainment experience. MORE
Meanwhile, Technology ensures that the essential aspects mentioned above are met, such as disintermediation. The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Have you heard about it? MORE
For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. #3: More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people ! MORE
Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Photo credit: inju. Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to begin with. What would brands be doing in the journalism business? MORE
Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. The Bottom Line Whether you agree with the 1 million rep disintermediation predictions or not, there is certainly a huge shift in buyer preferences. Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. MORE
They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? MORE
Disintermediation Related Topics Biznology
JANUARY 7, 2016
Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. Blogging Influencer Marketing Digital Marketing Customer experience uber Luxury goods disintermediation CE Marketing customer journey mappingIt’s time to take the wheel, even if you’re not into cars.
LiveRamp
APRIL 30, 2019
Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer. Browsers should enable this freedom of the press, and publishers should not be disintermediated from their readers. At LiveRamp, we believe in the democratization of data. We believe infinite value can be unlocked when ethically sourced data is shared freely for the common good.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Oracle
SEPTEMBER 8, 2016
The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. Your company can either put the customer at the center of the strategy or become ancient history. If we take a look at some fresh examples, we have Netflix understanding that the control literally belongs to the client and handing in the ultimate entertainment experience.
The Point
MARCH 17, 2015
The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.
Chris Koch
APRIL 28, 2014
are immune to this kind of disintermediation? I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods. But here’s the new wrinkle.
Biznology
APRIL 11, 2013
Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Photo credit: inju. Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to begin with. What would brands be doing in the journalism business?
RockContent
NOVEMBER 18, 2020
Meanwhile, Technology ensures that the essential aspects mentioned above are met, such as disintermediation. The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Have you heard about it?
The ROI Guy
JULY 11, 2017
Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. The Bottom Line Whether you agree with the 1 million rep disintermediation predictions or not, there is certainly a huge shift in buyer preferences. Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”.
chiefmartech
DECEMBER 30, 2019
The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. “Disintermediation” became a punchline. Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment.
LiveRamp
MAY 30, 2019
Readership patterns, and degraded business models have disintermediated many publishers from their readers. The publishing business has changed tremendously in the last decade. The effects of these changes are currently amplified by poorly crafted legislation, unilateral policy changes by browsers, and consumer engagement shifting to new formats. We believe it is every publisher’s right to maintain a direct, trusted relationship with their readers in order to operate their business.
Biznology
AUGUST 2, 2013
IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology.
The ROI Guy
APRIL 21, 2017
For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs.
Chris Koch
NOVEMBER 7, 2012
I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing. I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice).
Exo B2B
JUNE 5, 2020
In absolute terms, the digital transformation began 40 years ago with the arrival of the first personal computers, but with the advent of smartphones we are talking about a more global and above all deeper phenomenon: what needed to be digitized or disintermediated has already been digitized. In a previous post, I talked about the opportunity for businesses, in these times of uncertainty, to finally work through their digital transformation, the inevitable transition to a new economy.
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday.
Versium
JUNE 12, 2018
” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”
Biznology
MAY 13, 2013
The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”).
chiefmartech
JANUARY 31, 2018
Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see. Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things.
Oracle
APRIL 4, 2012
Consumers bypass traditional channels and providers and conduct business peer-to-peer, creating a new wave of disintermediation and reintermediation. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks.
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday.
Outbrain
JULY 17, 2018
Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. Google’s CEO Sundar Pichai kicked off last month’s Google I/O by stating that “there is more great journalism being created today than ever before.”
Versium
JUNE 12, 2018
The report predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”. Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Redmond, Wash.
Marketri
DECEMBER 19, 2011
According to David Meerman Scott, “The media have been disintermediated. Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. In my next few posts, I will be sharing and further investigating some of the items that I found the most intriguing.
Leadfeeder
SEPTEMBER 28, 2016
This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization. We were lucky to catch up with sales leader Anthony Iannarino and, as expected, he blew us away with his real talk and advice that just motivates action and greatness. If you’re in the world of sales, you’ve likely heard of Iannarino because he is the creator of The Sales Blog, and an international author, speaker and teacher.
Pointclear
OCTOBER 10, 2011
This disintermediation with sales has effectively given control of the sales cycle to the buyer. Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.
Leadfeeder
SEPTEMBER 28, 2016
This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization. We were lucky to catch up with sales leader Anthony Iannarino and, as expected, he blew us away with his real talk and advice that just motivates action and greatness. If you’re in the world of sales, you’ve likely heard of Iannarino because he is the creator of The Sales Blog, and an international author, speaker and teacher.
Leadfeeder
SEPTEMBER 28, 2016
This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization. We were lucky to catch up with sales leader Anthony Iannarino and, as expected, he blew us away with his real talk and advice that just motivates action and greatness. If you’re in the world of sales, you’ve likely heard of Iannarino because he is the creator of The Sales Blog, and an international author, speaker and teacher.
The ROI Guy
MAY 19, 2015
These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats.
Industrial Marketing Today
SEPTEMBER 27, 2010
They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?
The ROI Guy
MAY 18, 2017
For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. #3: More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people !
xiQ
AUGUST 8, 2015
Specious talk about disintermediation of salespeople obscures the real issues facing firms. by: Frank V. Cespedes & Tiffani Bova. Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets.
Buzz Marketing for Technology
JUNE 28, 2008
Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file.
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen.
Engagio
JANUARY 9, 2017
If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. To say account based strategies were prominent in 2016 is an understatement. It was the flavor of the month… for 12 months. Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction.
The ROI Guy
OCTOBER 22, 2010
The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.
chiefmartech
JANUARY 23, 2017
Doing this now is like taking out an insurance policy against disruption or disintermediation. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain.
The ROI Guy
NOVEMBER 4, 2010
However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.
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