about 
Marketing Insider Group
APRIL 8, 2024
It’s not just about the technology itself, but how you integrate and leverage it to align with your business objectives. This can enhance your market position and brand perception. But, keep in mind: While the model offers significant advantages, success depends on proper implementation and ongoing management.
Webbiquity
MARCH 30, 2024
Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? What do they care about? Talk About It Once you know what to say, start talking to people about it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 5, 2024
The interface is less about straightforward numbers and more about user-centric, predictive metrics. So, as we dive deeper into GA4’s labyrinth, remember: It’s not about wrestling with a beast. It’s about learning to ride a more sophisticated bike. It’s not just about learning new features.
Marketing Insider Group
SEPTEMBER 20, 2023
AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. 5 Types of AI Marketers Need to Know About So: Now that we’ve covered the evolution of AI in marketing and how it’s being used today, it’s time to dive into the specific types of AI every marketer should know about.
Advertisement
A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
Marketing Insider Group
OCTOBER 3, 2023
Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Who Reads Your About Us Page, Anyway?
Marketing Insider Group
JUNE 26, 2023
Limited Improvement One great thing about humans is that we’re always trying to outdo ourselves. Unnecessary Unemployment Most conversations about the disadvantages of AI center around the “machines taking our jobs.” Think about it: We have hundreds of more “time-saving” gadgets than a century ago. Image Source 3.
Advertiser: ZoomInfo
Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.
Advertisement
This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.
Advertiser: ZoomInfo
Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe. Wasteful technology and service spending.
Advertiser: ZoomInfo
In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. In recent years, cold calling has become synonymous with rejection and failure.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. The key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer. The importance of early engagement.
Advertiser: ZoomInfo
Generally curious about the CI space? Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start?
Expert insights. Personalized for you.
262 
Let's personalize your content