Search Engine Journal

MAY 20, 2020

These 25 excellent examples of About Us pages will inspire you. The post 25 Awesome Examples of About Us Pages via @alexanderkesler appeared first on Search Engine Journal. Want to make a great impression on your visitors?

Examples 145

Examples Impressions Content Marketing Content 145

Navigate the Channel

APRIL 20, 2023

So, given that, what can the Myers-Briggs Type Indicator (MBTI), the world’s leading personality tool, or the Big Five tell us about brand personalities? When combined, these two theories about humans and personality can bring about some interesting observations about what it is that makes individual brands tick.

Personalization 65

Personalization Brand Identity Branding Lead Ranking 65

Contently

MAY 4, 2020

However, Cohen also takes us to different places like Shakespeare’s writing room, the offices of Spotify, and even a sugar beet farm. Along the way, he tries to find answers to big questions about the relationship between success, randomness, creativity, and luck. Did writing this affect the way you think about data at all?

Creativity 157

Creativity Paper Statistics Impressions 157

Search Engine Journal

NOVEMBER 28, 2022

The post What Does Chip-Making Demand Tell Us About Search Demand? Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. appeared first on Search Engine Journal.

Demand 94

Demand Correlation Trends Media 94

Content Marketing Institute

MARCH 31, 2020

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute. They forgo the benefits of doing it better.

Examples 129

Examples Paid Search Agency Companies Brand Identity 129

ClearVoice

AUGUST 2, 2022

Still, there’s one page that gets repeated activity on any site, and that’s the ‘about us’ page. Studies show that 52% of new visitors click on the ‘about us’ page when they land on a website so it’s really important that you put your best foot forward. Omaha Steaks.

Examples 52

Examples Best Practices Case Studies FAQ 52

Contently

APRIL 11, 2019

Obviously, senior roles call for more than one year experience, even though about 22 percent of job posts said otherwise. Further research could be useful to suss out the numbers. Content creation accounted for more than half of the junior and senior listings we analyzed, but only appeared for about 40 percent of the intern jobs.

Studies 165

Studies Work Management Planning Content Marketing 165

Contently

JULY 6, 2017

Your homepage makes the first impression, signaling what’s new and important about your company. But while homepage design and copy are labored over and always on display, About Us pages seem to be both under-appreciated and under-leveraged. Accenture , meanwhile, goes down a different path from the altruistic philosophy.

Brand Identity 155

Brand Identity Branding Best Practices Broadcasting 155

Brightedge

DECEMBER 15, 2021

If you joined our webinar, Critical Shifts in E-Commerce: Preparing for the 2021 Holiday Season , you heard us discuss the importance of category pages. In that vein of richer shopping experiences, it would also follow that easy access to answers about the products creates a positive experience. The homepage continues to lose ground.

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

Contently

MAY 3, 2018

When I was in college, my favorite writing professor told us romance novelists have exceptionally difficult jobs. ” Since she wanted to tell a story about werewolves, she began with an alpha female, rather than a domineering male character. Second, romance readers have been talking about consent for a long, long time.”

Buzz 157

Buzz Paid Search Agency Aggregators Comparison 157

Sprout Social

MAY 6, 2021

This program revealed a lot about our community and the state of social marketing as a whole. How to talk to your boss about burnout. This awards program underscored how deeply brand communities care about the people behind their favorite brand handles. about to present this to my boss do u guys have any feedback?

Social Marketing 114

Social Marketing Work Management Marketing Management Class 114

Search Engine Journal

JUNE 16, 2021

Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. The post How to Write a Winning About Us Page: 8 Dos and Don’ts appeared first on Search Engine Journal.

Organization 96

Organization SEO Content Marketing Content 96

What Works - What Doesn't

OCTOBER 5, 2021

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. They’ll also need more information about other funders and how much control they have over hiring or product decisions.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Advertising Agencies 65

Salesforce Marketing Cloud

JANUARY 12, 2022

Retail shopping returned to somewhat regular operations last year as consumers emerged from COVID-19 lockdowns, but the holiday season shopping results were anything but normal. The biggest concern was the supply chain, which was stretched beyond its limit in the last months of the year.

Peer-to-peer 93

Peer-to-peer Fulfillment Digital Marketing Funnels Top of Funnel 93

Content Science Review

NOVEMBER 1, 2021

Colleen Jones looks back at the impact of mass printing for clues about how to deal with disinformation and improve today's content situation. The post What Can the Printing Press Teach Us About Handling Disinformation? appeared first on Content Science Review.

Press 59

Press Content 59

Benchmark Email

JUNE 24, 2021

And while you already know that this means your emails have to be optimized for mobile through features like subject line and preheader length, image sizes,… The post Mobile Eye-Tracking and What it Tells Us About Our Emails appeared first on Benchmark Email.

Eye-Tracking 72

Eye-Tracking Advertising Benchmark Optimization Features 72

Contify

JANUARY 12, 2023

The post Contify’s G2 Rewind – What Our Customers Had To Say About Us In 2022 appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Marketing 52

Marketing 52

Heinz Marketing

MARCH 4, 2022

So let’s dive in to what decision research can tell us about how buyers analyze choices. Maybe another few millennia of careless driving will engrain a stronger fear of high speed, metal death machines in us, but who knows? Slide 11 – Let’s take a second to talk about “optimization under constraint”. Well, surprise!

Research 52

Research Peer-to-peer Domain Case Studies 52

Televerde

FEBRUARY 4, 2020

Sunday’s game can be used as a metaphor to teach us how to achieve greatness in our own lives. That their talents far exceed the ordinary, and that the rest of us are just mere mortals among them. The Chief’s victory shows us that greatness is the result of deliberate practice, relentless pursuit, and never-give-up grit.

Business 83

Business Ethics Thought Leadership Training 83

Confessions of a B2B Marketer

SEPTEMBER 20, 2023

Follow Bill Macaitis on LinkedIn Macaitis Advisory on LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

CMO 52

CMO Branding Brand Identity Outreach 52

EverString

OCTOBER 28, 2020

The post What The Pandemic Taught Us About Event Marketing appeared first on EverString.

Event Marketing 62

Event Marketing Marketing 62

Square 2 Marketing

DECEMBER 22, 2020

Lessons That Many Businesses Have Been Addressing Long Before 2020. This was certainly a remarkable year, although unfortunately for many of the wrong reasons.

Digital Transformation 60

Digital Transformation Terms and Conditions Trade Show Sales Cycle 60

Convert

APRIL 7, 2021

All brands can use live streaming or recorded video to reach larger audiences and grow. Here’s a look at these and other insights we gathered about video in 2020. COVID-19, isolation, and strict healthcare protocols left us all feeling a little off-kilter. Going live is about more than hitting “record” on any given day.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Square 2 Marketing

JULY 27, 2021

Why Improving Athletic Performance Is A Lot Like Improving Marketing Performance. I was an exceptionally mediocre athlete in high school and college, and I carried that moderate proficiency right into adulthood as an age group triathlete turned weightlifter turned. someone who now does whatever she feels like in the gym.

Course 52

Course Marketing 52

NetLine

JUNE 9, 2021

To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. With COVID-19 keeping the vast majority of us at home in 2020, webinars (live and on-demand) exploded in popularity. For years we’ve been talking about how crucial video is to success. Webinars Are Here to Stay.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

Outbrain

FEBRUARY 12, 2023

What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold. The post What Super Bowl LVII’s Advertising Tells Us About the State of Marketing in 2023 appeared first on English (US).

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

SmartBug Media

SEPTEMBER 17, 2020

If your senior care company is doing something different or you have any questions on how you can harness the power of digital, tweet us at @SmartBugMedia.

Digital Transformation 105

Digital Transformation Transparency Communities Lead Scoring 105

Contently

AUGUST 3, 2018

We’re surrounded by messages about our bodies all day, and every few years someone will proclaim they’ve developed a shiny new way to get healthy. Which app do you use to track calories, nutritional facts, workouts, and progress? But talking about your body is personal. What are your “trigger foods”?

Top of Funnel 89

Top of Funnel Content Lock-In Trigger Marketing 89

Contently

JUNE 22, 2016

Think of four blog posts about a similar topic coming together in an e-book. HubSpot, for instance, published a story in 2012 about misleading SEO myths. Bottom line: When it comes time to tweak or craft that content strategy, the classic conversations about brand voice and publishing cadence are essential.

Content 84

Content Hubspot Storytelling Facebook 84

Schubert B2B

APRIL 25, 2018

Unless you’ve been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and the Cambridge Analytica data breach scandal. in English. in English.

Inbound Marketing 63

Inbound Marketing Facebook B2B Marketing Planning 63

SEMrush

AUGUST 30, 2019

In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data. Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences.

Trends 82

Trends Google Statistics Trust Marketing 82

Convince & Convert

APRIL 29, 2011

Even the humble and oft-maligned About Us page can be a scintillating source of content and brand-building, if you free yourself from the boring, factual archetype. Like these guys did… The Royal Plantation Resort in Ocho Rios, Jamaica created the best About Us page I’ve ever read. How about you?

Work Management 118

Work Management Fulfillment Marketing Management Youtube 118