Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Use different hashtags. Swap images, for example.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Convince & Convert

JANUARY 25, 2017

We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Richard Branson (@richardbranson) June 21, 2016. NYTCo Communications (@NYTimesComm) November 13, 2016. Nike (@Nike) July 21, 2016.

Twitter 152

Twitter Marketing & Strategy Marketing Strategy Planning 152

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Know the event hashtag and don’t be afraid to run a small targeted paid campaign. Test headlines, use of images, hashtags, and more. So, as it turns out, we still have work to do. Social media isn’t something you just do. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Contently

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. Rather, it’s an incredible exercise in exploiting consumers’ nostalgia and love of Mountain Dew-themed hashtags. Nancy Calvillo (@nsc97471) June 21, 2016.

Blast Campaigns 60

Blast Campaigns Impressions Training Design 60

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. @onlineoptimism. TikTokDance.

Campaigns 142

Campaigns Examples Design Planning 142

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Sprout Social

OCTOBER 14, 2016

To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. — Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. SproutChat. SproutChat.

Communities 92

Communities Ad Agencies Opinions User-Generated Content 92

Brandwatch Marketing

NOVEMBER 8, 2023

It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts. The Windows app ceased functioning in April 2016. You can track conversations on Twitter based on hashtags, users, or lists. There is a web app, chrome ap, or mac app.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

NOVEMBER 4, 2016

@SproutSocial I monitor our company hashtags as well as terms/hashtags that match our technology practice areas. — Richard Hostler (@CNXN_Hostler) November 2, 2016. SproutSocial A1: Take the time to set up specific (and useful) keywords, including hashtags. — Jordan Bath (@jbath13) November 2, 2016.

Keywords 82

Keywords Twitter SMB Conference 82

Brandwatch Marketing

JUNE 15, 2022

It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts. The Windows app ceased functioning in April 2016. You can track conversations on Twitter based on hashtags, users, or lists. There is a web app, chrome ap, or mac app. 10) Mention.

Social Media 144

Social Media Tools Media Lead Scoring 144

Stevens & Tate

JULY 4, 2022

Sperry Boat Shoes – At the end of 2016, the popular boat shoe brand, “Sperry” collaborated with more than 100 Instagram “micro-influencers”. According to Curalate, Sperry’s most engaged photo of 2016 got 8,278 likes. Additionally, this campaign enabled Naked Juice to position itself as more of a “premium juice” brand.

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Planning Social Media 115

Convince & Convert

FEBRUARY 25, 2016

To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Hey #DAYTONA500 fans, follow @NASCAR now to compete in the Hashtag 500 this Sunday! NASCAR (@NASCAR) February 21, 2016. NASCAR (@NASCAR) February 21, 2016. Rules: https://t.co/lB97h1nPTr

Social Media 92

Social Media Media Broadcasting Rules 92

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Content Marketing 2016 & SEO. Take for instance a simple image post, you would need to share it in different dimensions on different platforms, and with different usages of hashtags etc.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Scoop.it

NOVEMBER 11, 2021

Harnessing the Power of Hashtags. The beauty of hashtags, which can be embedded across social media posts on a range of platforms but are heavily used in places like Twitter and Instagram, is that they not only help to make content more discoverable but they can also massively boost engagement among your audience.

Curation 85

Curation Efficiency Allocation Generation 85

Sprout Social

OCTOBER 10, 2016

7 out of 10 Hashtags on Instagram Are Branded. Could you imagine the state of social media marketing without hashtags? Not only do hashtags help social media users organize and categorize content, but they’re also one of the driving forces behind some of today’s best marketing campaigns. hashtags per brand post.

Stats 112

Stats Social Media User-Generated Content Acquisitions 112

KoMarketing Associates

APRIL 26, 2016

Don’t overuse hashtags: Using hashtags on Twitter can help boost reach and engagement on the platform. In fact, Tweets with hashtags get two times more engagement than tweets without. But, overusing hashtags can be overwhelming and impact readability. — Martin Lieberman (@martinlieberman) April 4, 2016.

Twitter 120

Twitter B2B Marketing B2B Planning 120

KoMarketing Associates

OCTOBER 19, 2017

Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. In 2016, there were 1.3 Intel is very good at using hashtag campaigns to focus on specific themes. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Sharpspring

AUGUST 3, 2021

Maxwell Hertan of Megaphone Marketing said it best , In 2016, Mark Zuckerberg told Buzzfeed News, ‘I wouldn’t be surprised if you fast forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video’. Just give a week’s notice and make the connecting hashtag easy to remember.

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

Content Standard

SEPTEMBER 10, 2016

In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. So if 2016 could be distilled down to 10 central findings, what would the numbers have to say? percent in 2016.” Facebook Reigns Supreme, But Instagram Outperforms.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@RidePeloton) October 31, 2016.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Hubspot

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Once you make a video, the app also allows you to optimize it by adding hashtags that can make it easier to find via search. One way hashtags have been embraced on TikTok is through its "Challenges" tab.

Social Media 101

Social Media Social Marketing Media Planning 101

Online Marketing Institute

AUGUST 17, 2018

In addition, the brand invited the other popular Instagram influencers to create the hype of the brand and it also motivated their fans to share their posts with the hashtag “#MyNeoShoot and become the model of the brand. With its campaign hashtag “#LiveUnlimited?” The outcome of the campaign was 24.2% in sales of Nike.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Don’t believe us?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

AUGUST 26, 2016

I think of catchy hashtags and emotional Instagram campaigns. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sprout Social

MARCH 28, 2017

Use Branded Hashtags. According to our 2016 Sprout Social Q3 Index , 57% of users unfollow brands on social because they’re too promotional. To avoid being overly promotional and to still market your brand, consider branded hashtags. An important stat to know is 7 out of 10 hashtags on Instagram are branded.

Stats 95

Stats User-Generated Content Promotion Planning 95

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 4 of the Biggest Advertising Trends of 2016. billion in 2016. 2016 was the year of live video for social platforms.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Brandwatch Marketing

OCTOBER 3, 2022

The second feature helps you find influencers based on keywords and hashtags. After authenticating your account with them, you can search by keyword, hashtag, or account an get some results (the free version will use 100 recent tweets to pull the analysis together). BuzzSumo is particularly useful for content marketers. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. For example, a quick search in TikTok for the #DigitalTransformation hashtag yielded 14.5M The rise of TikTok has been nothing short of revolutionary. Technology and B2B content already exist in the platform.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

Sprout Social

JULY 5, 2016

— ASPCA (@ASPCA) June 27, 2016. — Neal Schaffer (@NealSchaffer) May 28, 2016. Use Popular Hashtags. Using hashtags is one of the best ways to get your Tweets seen by people that aren’t following you. When people are looking for Tweets on a certain topic, they search popular industry hashtags.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Zach King (@FinalCutKing) December 6, 2016. Guy Kawasaki. 6odIrxMijo #CMWorld. —

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. What if there was a way for you to use this downtime to inform others and increase brand awareness?

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Content Standard

AUGUST 16, 2016

Just three years later, in 2016, the firm has released its latest iteration of the report, which now shows that 50 percent of Fortunes 500 companies have established Instagram accounts. Each month, it encourages subscribers to snap a pic and, using the hashtag #birchbox, share the innovative ways they repurpose the colorful monthly boxes.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 40

Martech

JULY 12, 2023

Until then, marketers are advised to clearly disclose paid partnerships by using hashtags or text. Meta has invested more than $16 billion into protecting people that use its platforms since 2016, and has stated that safety remains a top priority on Threads. Now, advertising is one of Instagram’s biggest sources of revenue.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Hubspot

APRIL 1, 2020

October 28, 2016. With the Cambridge Analytica scandal, the trending hashtag #DeleteFacebook, and the election scandal, Facebook's reputation has continued to decline. Additionally, in 2016, Fortune predicted that VR would sell 200 million headsets worldwide by 2020. pic.twitter.com/bpdl2BOU1Q — Larry Kim (@larrykim).

Social Media 95

Social Media Social Marketing Planning Media 95

Hubspot

SEPTEMBER 11, 2018

Use hashtags and geotags. Use Hashtags and Geotags. Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement. It's critical you choose hashtags that aren't too broad.

Tagging 101

Tagging Demographics Trust Marketing Press 101

Convince & Convert

APRIL 11, 2016

This translated into a hashtag, #EveryMoveCounts, which was used wildly throughout the Final Four tournaments: And spectators were undoubtedly following along. iambeckyg) April 1, 2016. Use #EveryMoveCounts #contest to enter. Rls: https://t.co/YKh7VtrNkv YKh7VtrNkv pic.twitter.com/kaH37UHcco. What does this illustrate of Degree?

Conversion 89

Conversion Hubspot Press Buzz 89

Biznology

OCTOBER 15, 2018

In April 2016, Land Rover decided to make a step in the right direction and start broadcasting test drives on Periscope and Facebook Live. One of those methods (April 2016) included a live Facebook video that showed two of their employees in a rather strange situation. Don’t forget the #FacebookLive hashtag. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143