Webbiquity

NOVEMBER 27, 2018

Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. Watching what users, reviewers, analysts, and others tweet about your competitors can yield a broader range of insights. Their following-to-followers ratio tells you something about how social they are.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Their analysis also helped them decide which industry issues to address in their content. They then created accordingly.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Valasys

APRIL 13, 2021

Real-time data will be used to understand the buyers’ behaviors and the integration will not only combine target accounts but will also deliver contextual buying journeys at scale to the key decision-makers of those accounts based on the intent, stage, industry, use case, and other parameters. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., By early 2013, the number had dropped to 17 percent. But it’s already emerged as an important player in the industry. Canada and the U.K.

Statistics 146

Statistics Budget Programs Ad Exchange Lead Ranking 146

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. I crowd-sourced that list from my social media connections. I attended a few. Spoke at a few. The Best Marketing Conferences of 2014.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

KoMarketing Associates

NOVEMBER 14, 2017

It’s an online forum used by experts and professionals from various industries that contribute high-quality insights. Based on CNNIC’s report (released in January 2017), the majority of Chinese internet users have a salary range of 2,000 to 5,000; only 6 percent reach 8,000.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. 5% ad revenue market share in 2013. That should be no surprise, as Facebook held 7.4% Let’s take a step back, however. Instagram & Pinterest.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Should we even try? The trend is pretty clear.

Google 69

Google Verticals Click Rate Eye-Tracking 69

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Survey respondents represented a range of industries, company sizes, and job titles.

Research 54

Research B to B B2B Custom Publishing 54

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 You, too, can uncover exciting industry trends and share them with your friends. You heard it here first. agency systems are big.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry. Challenges faced by the industry will also be covered.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

accelerate agency

FEBRUARY 14, 2023

You need to have a solid grasp of the industry, your brand, and, perhaps most importantly, your customers. If we take an average across all industries since 2018, the answer is around 10% of revenue. Are you expecting to expand your product range? This research dates back to 2013 but still holds firm today.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

You need to have a solid grasp of the industry, your brand, and, perhaps most importantly, your customers. If we take an average across all industries since 2018, the answer is around 10% of revenue. Are you expecting to expand your product range? This research dates back to 2013 but still holds firm today.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Marketing Craftmanship

JUNE 28, 2016

First-class mail volume dropped from a peak of 59 billion pieces in 1996, to 23 billion pieces in 2013 — a 61 percent decline. Personality – The range of creative expression using pixels is limited by the fixed dimensions of a flat glass screen. They open the cover and turn its pages.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Customer Experience Matrix

AUGUST 26, 2014

Still, the average revenue per client is nowhere near Marketo, which is in the $30,000 to $40,000 range. million for all of 2013 and by $0.9 hubspot financial analysis hubspot ipo hubspot s-1 marketing automation industry growth' This makes sense: it’s harder to sell bigger accounts.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now .

Skype 130

Skype Social Media Communities RSS 130

Salesforce Marketing Cloud

JUNE 7, 2022

The chief marketing officer position also saw a drop, from 66% in 2013 to 19% today. Almost a decade ago, 47% of the CEOs in IBM’s Institute for Business Value survey said the chief innovation officer would be the most crucial over the next few years. Today, only 4% of CEOs agree. 3 on the list.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

ANNUITAS

FEBRUARY 4, 2014

To be clear, lead nurturing is not an isolated activity or a stand-alone “campaign” as so many in the industry have described it. Depending on the size of your company, initial and ongoing costs can range from $100,000 to upwards of $3 million. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Computer Market Research

MAY 6, 2014

A study conducted by CSO Insights in 2013 discovered that 42.9% These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. A study conducted by CSO Insights in 2013 discovered that 42.9% billion industry. The channel landscape has undergone tremendous changes.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Brightedge

JUNE 16, 2022

With all that in mind, here’s your roundup of the latest updates, feature releases, and industry stories from the last two weeks. It applies globally to all regions and languages and targets the full range of content types. Google Rolls Out Core Update. If you’ve noticed any recent changes in your rankings, this is likely the reason.

SEO 52

SEO FAQ Lead Ranking Lead Scoring 52

Brightedge

JUNE 16, 2022

With all that in mind, here’s your roundup of the latest updates, feature releases, and industry stories from the last two weeks. It applies globally to all regions and languages and targets the full range of content types. Google Rolls Out Core Update. If you’ve noticed any recent changes in your rankings, this is likely the reason.

SEO 52

SEO FAQ Lead Ranking Lead Scoring 52

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? And they deliver these deeper, more accurate consumer profiles for all kinds of industries—from automotive and CPG to financial services, media and entertainment, retail, travel, restaurants, and healthcare.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. On University of Pittsburgh’s Page, they’ve linked 10 affiliated Pages, ranging from law school to business school. A college might have the name of the university first and then the college after. Job function.

Education 102

Education Linkedin Practices Best Practices 102

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Will this help or hinder the growth of the category? Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hubspot

FEBRUARY 11, 2019

But the film industry isn’t the first to dabble in interactive content. There are quite a few brands creating films in the interactive space, but most aren’t creating original shows like Eko does, which has produced five original interactive shows, ranging from animated comedies to technological thrillers.

Creativity 75

Creativity Video Marketing Interactive Marketing Buzz 75

Hubspot

JULY 25, 2018

McKinsey estimates that the potential economic impact of IoT in retail environments will range from $410 billion to $1.2 There are numerous IoT-related benefits to the retail industry, but here, we’ll hone in on the seven most important ways we think IoT will change retail in 2018. increase in revenues between 2013 and 2014.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

Contently

NOVEMBER 22, 2016

” The increased concentration has wide-ranging effects on how clients maintain relationships with agencies. But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television. Today it’s much more diverse.”

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. On the other hand, Balter concludes the CPM generally ranges from $20 to $50. Kaufer reports CPM prices typically range from $15 to $25. If so, I'm guessing you've listened to a podcast or two. You're not alone. According to Infinite Dial , U.S.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

ConvertKit

AUGUST 17, 2021

It also meant a lot to see men who looked like him at the top of their industry—creating great music and great businesses. . The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . and treats the industry with the respect it should have been getting for decades now.” .

Ad Building 116

Ad Building Business Case Studies Case Study 116

Computer Market Research

MAY 6, 2014

These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. A study conducted by CSO Insights in 2013 discovered that 42.9% billion industry. Paid search boasts a wide range of benefits, the most promising capabilities lie in its ability to report on campaign ROI.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

ClearVoice

JUNE 16, 2022

This takes us back to 2013 when Google first published about human search quality raters. It’s worth mentioning that authoritativeness in one industry isn’t transferable to another. Just remember that E-A-T is looked at more rigorously in YMYL niches, which are industries that affect a person’s health, finances, and security.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Biznology

NOVEMBER 4, 2015

The four speakers ranged in age from 17 to 23, and each was already running a company. It’s really for the industrial age.”. The 23-year-old was on her second startup, having raised $1 million for her first venture from investors (including Richard Branson) when she was just 18 years old. It’s just rote memorization.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. Related Posts. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120