Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Prospectr

FEBRUARY 16, 2017

When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” They do work. That’s up from almost 0 in 2013. What Makes Disruptive Marketing Different Than Any Other Form of Marketing. Nothing wrong with following them. Yes – Apple.

Buzz 135

Buzz Paid Search Agency B2B Sales Consulting 135

Salesforce Marketing Cloud

DECEMBER 8, 2022

Your past experience can actually work against you Evolving from a know-it-all to a learn-it-all Combine theory and practice You, too, can achieve success When you succeed everyone around you succeeds Time to get Salesforce-certified Start today. Your past experience can actually work against you. Combine theory and practice.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Brandpoint

JANUARY 21, 2021

His session, “Utilize Video to Demonstrate a Changing Environment to Actively Engage Talent,” will teach attendees how to connect with incoming and current talent during a time when most people are still working remote. He assured us that we would be supported, and he has kept his word! What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. Zippia ) By 2023, 33% of large organizations will have analysts practicing decision intelligence. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Litmus

OCTOBER 5, 2022

His session, “Alice in Preferenceland: Down the Rabbit Hole” will cover best practices, design options, and architecture for email preference centers. But in all honesty, I’ve been in so many crazy jobs, from working with the C-17 aircraft, pouring Nickelodeon slime on kids, to working for Apple for nearly a decade.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Content Standard

SEPTEMBER 10, 2021

Here are some best practices for crafting successful timely content—along with five types of content you can strategically leverage to produce the right content at the right time. This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off.

Facebook 98

Facebook Practices Best Practices Privacy 98

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. What type of event will best meet this objective? Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? There’s a reason for that! Visual.ly ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

SocialPilot

FEBRUARY 5, 2024

To leverage this practice, you should start by understanding the most prominent categories of influencers on Twitter: 1. Specify your expectations, understand your audience and competitors, and learn about Twitter and what works on it. To make a plan that works for your brand on Twitter, plan your campaign strategically.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Q: What are the best practices for contributors to follow when submitting content to editors and for business leaders and industry publications to partner to accomplish mutual goals?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

InsightSquared

FEBRUARY 22, 2018

These experiences have been distilled through generations of chefs, waiters, and restaurateurs into a set of organizational best practices that are held to with a religious zeal by some of the top minds in their industry. London, Bloomsbury, 2013. Do the layouts on each object put the most important information up top?

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. Figure 3 : The organization industry’s breakdown of female-male CEOs is among the best in industries that employ large amounts of women. Unfortunately, working twice as hard was not enough to overcome the promotion gap.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., By early 2013, the number had dropped to 17 percent. Other marketers revealed that they’re still searching for the best measurement and attribution models.

Statistics 146

Statistics Budget Programs Ad Exchange Lead Ranking 146

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Prospectr

FEBRUARY 9, 2017

When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” They do work. That’s up from almost 0 in 2013. What Makes Disruptive Marketing Different Than Any Other Form of Marketing. Nothing wrong with following them. Yes – Apple.

Paid Search Agency 120

Paid Search Agency Buzz B2B Sales User-Generated Content 120

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. First, begin with these best practices to get you started. The History of the Hashtag. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

ClearVoice

AUGUST 6, 2021

Since their first implementation in 2013 , they’ve been through three distinct stages, which are: Original : The in-depth articles feature was released to give users additional insight into wide-ranging topics. Example of in-depth articles without the original visuals: “ how does happiness work ”.

Google 98

Google SERP SEO Domain 98

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Adobe Experience Cloud Blog

OCTOBER 27, 2020

The best way of encouraging positive feedback is to just ask for it – or rather, ask for feedback. And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. But being nice?

Customer Satisfaction 64

Customer Satisfaction Tips SMS Thought Leadership 64

Seismic

SEPTEMBER 21, 2022

At our first Activity in 2013, our entire company could fit in one limo. In this post, we’ll do our best to capture some of the magic from the past week. Last week was one of the best weeks of my career. One of my favorite quotes from Activity is ‘this is the best week of my professional career.’

Activities 52

Activities Course Class Practices 52

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.” Figure 3 : The organization industry’s breakdown of female-male CEOs is among the best in industries that employ large amounts of women. Unfortunately, working twice as hard was still not enough to overcome the promotion gap.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Adobe Experience Cloud Blog

JULY 19, 2018

Marketing works with sales to war-room a list of new target accounts that have a higher probability/convertibility. Why This Works. Here’s one example for you: I met Jill Rowley , Chief Growth Officer at Marketo, through Bob Perkins, CEO of AA-ISP when we were both asked to speak at the AA-ISP Social Selling Summit in 2013.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Brightedge

JUNE 16, 2022

We’ll outline several practical steps you can take to remedy possible issues. If this doesn’t work, a content audit may be in order. Google Clarifies Best Practices for Author Markup. The world of search is abuzz with talk about Google’s first core update of 2022. If you’re reeling from a drop in traffic, don’t worry.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

We’ll outline several practical steps you can take to remedy possible issues. If this doesn’t work, a content audit may be in order. Google Clarifies Best Practices for Author Markup. The world of search is abuzz with talk about Google’s first core update of 2022. If you’re reeling from a drop in traffic, don’t worry.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Convince & Convert

MAY 1, 2015

The goal is to create the best experience possible for your users. Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices. So how does this work? Luckily, there’s a testing tool that you can use to see how your site measures up.

API 167

API Mobile Marketing Deep Linking Google 167

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

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Paid Content Social Media Media Buyer Personas 28