How Marketers Should Engage Their Mobile User

Modern Marketing

Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. Wouldn’t it have been easier if the link you clicked took you directly inside the app, to the exact piece of content you sought?

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7 Tips for Successful App Engagement

Outbrain

Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. Deep linking enables you to link to a specific location or page inside a mobile app.

One Link Sabotaged Your Email Ad

Marketing In Real Life

All they needed to do to call their email advertising successful was include a deep link bringing people directly to the product instead of merely to the home page.

Link 52

Consumer Brand SEO Pulse: 8.27.15

Fathom

link]. link]. “7 link]. link]. link]. App Indexing & The New Frontier Of SEO: Google Search + Deep Linking”. link] For more about what deep linking is, and what it means for SEO, check out part 1. link].

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers. The “Quantifying The Rise of Mobile Apps & The Value of Deep Linking” report from The Relevancy Group and Branch showed that 45 percent of marketers are deploying apps to improve customer engagement. Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017.

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Using Link Targeting for Improved Inbox Personalization

Modern Marketing

A big part of this new email experience is the ability to include targeted, device-specific urls in a campaign to drive openers to a particular page related to their hardware( link targeting/dynamic urls ). Most likely deep links will take a specific page within an application.

Link 190

The Four C’s of Marketing Orchestration Testing

Modern Marketing

Deep linking, the design, is the campaign programmatic and is it mobile optimised? − Deep linking.

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Link Tracking for SMS. Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

7) Use deep linking in your ad campaigns for a better user experience. Deep linking is the technology that enables developers to send a user to a particular part of their app, similar to the way that URLs allow a user to go to a specific page of a web site.

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Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

Ladder.io

A “Learn More” link with further information about the tactic. Compared to single-link ads, Carousel Ads drive 30-50% lower cost per conversion and 20-30% lower cost per click. Eliminate Landing Page Links. Calendar Link Thank You Page.

9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>).

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Google’s April 22 AdWords Announcement

Fathom

App deep linking – can go directly to specific pages within an app, such as the next episode for your favorite show you’ve been watching on Hulu+.

CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The system can use any identifier selected by the client and can capture relationships between IDs, such as linking a mobile device to an email address opened on that device. All those would be provided by external services linked into the system.

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Give your social oomph with SocialOomph

Biznology

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Create a Powerful Mobile App Experience with Rich Push

Modern Marketing

But, if this were a Rich Push message, Greg would be directed to a specific page on the app (with deep linking), a webpage, or to a landing page/in-app message within the mobile app. Year over year, we’ve seen rapid growth in smartphone usage.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO!

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use.

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. The value or authority of your domain increases whenever another site links back to the blog that is part of your main domain. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence.

Competitor analysis: get link building help from your competitors

Biznology

If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. They also are smart about how they link to the shipment tracking.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Compare the two SERP links above, which one would you click on? Image via CrunchBase.

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Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO.

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Mobile Marketing Motherload! 10 Gems From The Mobile Growth Stack

Ladder.io

So, they gave their users the ability to share itineraries via text link after they took a screenshot. Which brings us to the next tactic… Deferred Deep Linking. Author’s Note: Andy Carvell is a mobile marketing genius.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. link]. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”. link]. link]. It covers everything from reviews, to linking signals, social signs and more.

Sites 107

Competitor Analysis: Get Link Building Help from Your Competitors

Biznology

If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website.

Sprout Social Customers Among First to Access Twitter’s New Customer Support Features

Sprout Social

Building upon existing tools like the DM deep link , the new Message button serves as a clear call-to-action to easily reach out via Direct Message.

Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

Some of these feature updates include DM deep links , Customer Feedback and, most recently, Response Indicators. Open communication between brands and people creates progress.

The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also making strides.

Negative SEO: Does It Really Exist?

Modern B2B Marketing

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. This tactic is essentially negative SEO because it undoes good SEO and natural linking.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&#

How to Perform an Onsite Audit for SEO: Part 1: Do the Research

Marketing Action

Links to Your Site. Internal Links Too. Review Deep Links. Review any blocked URLs or disavowed links. Review any Disavowed links. Review inbound links. Irregular link acquisition history. Sitewide links. Competitive link information.

SEO 98

Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Subfolders are very common for hosting blogs, as they allow you to add deep links to the root domain, as well as add freshness to your main site by frequently publishing. Did you know that where brands host their content is just as important as the content itself?

3 Steps to Mobile App Personalization

Modern B2B Marketing

Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention.

Fastest Growing SDKs of 2017

MightySignal

Facebook’s platform offers unique access to its social graph , while also offering functionality for analytics, ads, authentication, and deep-linking.

SEO for Alternative Content Types, Part 3: The Right Content for Your Brand

Marketing Action

You may know of the viral successes of certain videos on YouTube and the fact that then lots of people link to them and they rank really high in search as a result. And those will be a combination of what are called hard links or soft links. And obviously hard links are great.

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