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Deep links for push notifications: Best of the MarTechBot

Martech

Prompt: How do you send a push message with a deep link? Answer: To send a push message with a deep link, you will need to follow these steps: 1. Choose a push notification service: Select a push notification service provider that supports deep linking capabilities. Please keep answers simple.

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Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

What is deep link ratio, and can it affect your organic search rankings in Google? The post Deep Link Ratio: Is It A Google Ranking Factor? See what the experts say. appeared first on Search Engine Journal.

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Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

Another similarity between the two search engines is what Bing refers to as Deep Links. Deep Links are the popular pages from your site that appear beneath a top ranked SERP. Within Bing Webmaster Tools, you can manage your Deep Links in the following ways: Extend blocks. Google refers to these as Sitelinks.

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Samsung sees success with shoppable TV ads

Martech

Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing. There was a time (and this is not ancient history) when to purchase a product seen on mobile social media it would be necessary to surf to the seller’s website and browse a catalog.

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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

It’s more important than ever to have a clear understanding of your conversion paths, especially when it comes to tracking conversions from web campaigns that deep link users into an app. Google has introduced a new privacy-safe URL parameter that enables better iOS app conversion measurement.

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Movable Ink unveils mobile suite

Martech

Deep linking to allow seamless connections between, for example, email and mobile messages and specific locations in the mobile app. The mobile suite enables the following capabilities: Capture behavioral data within apps and use it to generate 1:1 personalized content across mobile and other channels. Get MarTech!

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