Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination. Facebook product manager Vijay Shankar describes App Links. The company released App Links in April. Google doesn’t support App Links.

How Marketers Should Engage Their Mobile User

Modern Marketing

Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. Wouldn’t it have been easier if the link you clicked took you directly inside the app, to the exact piece of content you sought? Smart Banners: cross-platform banners to deep link users from web content to app content. In our modern world, the average person has an attention span that lasts eight seconds.

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One Link Sabotaged Your Email Ad

Marketing In Real Life

All they needed to do to call their email advertising successful was include a deep link bringing people directly to the product instead of merely to the home page.

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Using Link Targeting for Improved Inbox Personalization

Modern Marketing

A big part of this new email experience is the ability to include targeted, device-specific urls in a campaign to drive openers to a particular page related to their hardware( link targeting/dynamic urls ). Retailers and business-to-business companies are adopting these web-like linking and conversion experiences due to the massive shift in desktop-to-mobile inbox engagement. Most likely deep links will take a specific page within an application.

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers. The “Quantifying The Rise of Mobile Apps & The Value of Deep Linking” report from The Relevancy Group and Branch showed that 45 percent of marketers are deploying apps to improve customer engagement. Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017.

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Consumer Brand SEO Pulse: 8.27.15

Fathom

link]. link]. “7 link]. link]. link]. App Indexing & The New Frontier Of SEO: Google Search + Deep Linking”. Part two of a three-part series on app indexing, explores “how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.” link] For more about what deep linking is, and what it means for SEO, check out part 1. link].

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Consumer Brand SEO Pulse: 6.18.15

Fathom

link]. link]. link]. link]. App Deep Linking With goo.gl”. Last week, we briefly discussed the functions of app deep linking. link]. “’Buy button’ to be Added to Google Search Results”. link]. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO!

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Link Tracking for SMS. Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages. When customers click on these dynamic links, it will open offers directly inside the mobile app, creating a more seamless mobile experience. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud.

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7 Tips for Successful App Engagement

Outbrain

Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. Deep linking enables you to link to a specific location or page inside a mobile app. You can link to an app from a website, email, search result, social media page, or even from another app. So they’ve downloaded your app. Now what?

Create a Powerful Mobile App Experience with Rich Push

Modern Marketing

But, if this were a Rich Push message, Greg would be directed to a specific page on the app (with deep linking), a webpage, or to a landing page/in-app message within the mobile app. Year over year, we’ve seen rapid growth in smartphone usage. A study by Flurry , a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015 – and all signs point to this upward trend to keep its momentum.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

7) Use deep linking in your ad campaigns for a better user experience. Deep linking is the technology that enables developers to send a user to a particular part of their app, similar to the way that URLs allow a user to go to a specific page of a web site. With deep linking, the developer can use ad creative and calls-to-action that send the user to a specific app screen that is actually tied to the campaign in question, rather than the app’s home screen.

Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

Ladder.io

A “Learn More” link with further information about the tactic. Compared to single-link ads, Carousel Ads drive 30-50% lower cost per conversion and 20-30% lower cost per click. Eliminate Landing Page Links. Calendar Link Thank You Page.

9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>).

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use.

Google’s April 22 AdWords Announcement

Fathom

App deep linking – can go directly to specific pages within an app, such as the next episode for your favorite show you’ve been watching on Hulu+. Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads.

Give your social oomph with SocialOomph

Biznology

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The Only Event Tracking Setup Guide You’ll Ever Need

Ladder.io

Found over 70 affiliate sites that had given us links to broken product pages – poor user experience and thousands of dollars in lost commission. As discussed, apps are more dynamic than websites and therefore aren’t typically built around ‘pages’ that you can deep link into.

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Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. The value or authority of your domain increases whenever another site links back to the blog that is part of your main domain. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. As a back link strategy for SEO, blogs can attract links from other sites.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. As a back link strategy for SEO, blogs can attract links from other sites.

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

10 Mobile Deep-Linking Tactics. For example, if you look at the “Conversion” section in our list of growth tactics at the bottom of the page, you’ll see that the first tactic in the section suggests you eliminate links on your landing pages. This is because if you have too many links on a landing page, it encourages your visitors to navigate away. A “Learn More” link with further information about the tactic.

Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.

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Competitor analysis: get link building help from your competitors

Biznology

If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links.

Guide to mobile advertising: Types of ads and main platforms

ClickZ

Being an attribution platform, it also provides deeper app insights for specialized goals like retargeting attribution, tv attribution, and deep linking. By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones.

Mobile Marketing Motherload! 10 Gems From The Mobile Growth Stack

Ladder.io

So, they gave their users the ability to share itineraries via text link after they took a screenshot. Which brings us to the next tactic… Deferred Deep Linking. Author’s Note: Andy Carvell is a mobile marketing genius.

CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The system can use any identifier selected by the client and can capture relationships between IDs, such as linking a mobile device to an email address opened on that device. All those would be provided by external services linked into the system. Users can also “deep link” a message to specific locations within an app or Web site. The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. All of the links in this email are deep links, making it easy for customers to dive right back into the Airbnb website and re-engage.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Compare the two SERP links above, which one would you click on? Those doing Authorship for SEO purposes find a hidden bonus after someone clicks on their Authorship enabled link. While extra links are great, they aren’t the only added benefit for getting Authorship. Image via CrunchBase.

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Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO. Our goal is to stay on top of any new strategies and changes to make sure you have access to the best on-site and off-site SEO methods.

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Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. link]. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”. link]. link]. Here are our key takeaways that we’ll be sure to focus on moving forward: App Indexing (or Deep Linking) is here, for sure. By utilizing Google’s new App Indexing API and making sure you have Universal Links built into your app, you should start to see your app content ranking within Google.

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Competitor Analysis: Get Link Building Help from Your Competitors

Biznology

If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. It is always helpful to know what you’re up against when beginning a link building campaign.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&#

The Four C’s of Marketing Orchestration Testing

Modern Marketing

Deep linking, the design, is the campaign programmatic and is it mobile optimised? − Deep linking. Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! How many times have you sat around and thought “What should I test to increase my marketing’s effectiveness?”

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Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

Some of these feature updates include DM deep links , Customer Feedback and, most recently, Response Indicators. Open communication between brands and people creates progress. Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses.

Sprout Social Customers Among First to Access Twitter’s New Customer Support Features

Sprout Social

Building upon existing tools like the DM deep link , the new Message button serves as a clear call-to-action to easily reach out via Direct Message. According to our latest Sprout Social data report , nearly 35% of individuals prefer social media as their channel-of-choice for customer service, surpassing both phone and email. This preference is further enforced by the staggering rise in the number of social messages to a business that require a response or need to resolve an issue.

Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. Given the potential benefits of sitelinks and their impact on SEO and traffic, we wanted to discuss these links with our community. Site owners cannot click anything within their search console to activate the links. The links also depend upon Google’s understanding of the site structure and what might help users navigate the site more easily. context”: “[link].

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Negative SEO: Does It Really Exist?

Marketo

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Finally Mr. Fishkin mentioned the especially nasty tactic of setting up fake emails to request that good links are taken down. This tactic is essentially negative SEO because it undoes good SEO and natural linking. This will help you identify which links need to be removed or disavowed.

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