Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

What is deep link ratio, and can it affect your organic search rankings in Google? The post Deep Link Ratio: Is It A Google Ranking Factor? See what the experts say. appeared first on Search Engine Journal.

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination. Facebook product manager Vijay Shankar describes App Links. The company released App Links in April. Google doesn’t support App Links.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Mobile App Optimization & Indexing

seo.co

Those who already have the app installed will get autocomplete suggestions, along with deep links to content within the app. This will allow for HTTP deep links, which is a requirement for app search visibility.

All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

Another similarity between the two search engines is what Bing refers to as Deep Links. Deep Links are the popular pages from your site that appear beneath a top ranked SERP. Within Bing Webmaster Tools, you can manage your Deep Links in the following ways: Extend blocks.

One Link Sabotaged Your Email Ad

Marketing In Real Life

All they needed to do to call their email advertising successful was include a deep link bringing people directly to the product instead of merely to the home page. I clicked the email ad to learn more and was brought to the company’s home page, which was a confounding maze of dozens of different products. Here's what happened instead. Email Marketing

Revitalizing your Mobile App: How SEO and ASO Work Together

Spiralytics

Indexing lets your app open links directly from the mobile search on Google. If a user clicks on a link in a search, such as a student driver searching for a practice test in Oregon , it opens directly in the app by default. Deep linking.

70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers. The “Quantifying The Rise of Mobile Apps & The Value of Deep Linking” report from The Relevancy Group and Branch showed that 45 percent of marketers are deploying apps to improve customer engagement. Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017.

Mobile 122

Consumer Brand SEO Pulse: 8.27.15

Fathom

link]. link]. “7 link]. link]. link]. App Indexing & The New Frontier Of SEO: Google Search + Deep Linking”. Part two of a three-part series on app indexing, explores “how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.” link] For more about what deep linking is, and what it means for SEO, check out part 1. link].

SEO 99

7 Tips for Successful App Engagement

Outbrain

Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. Deep linking enables you to link to a specific location or page inside a mobile app. You can link to an app from a website, email, search result, social media page, or even from another app. So they’ve downloaded your app. Now what?

Consumer Brand SEO Pulse: 6.18.15

Fathom

link]. link]. link]. link]. App Deep Linking With goo.gl”. Last week, we briefly discussed the functions of app deep linking. link]. “’Buy button’ to be Added to Google Search Results”. link]. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO!

SEO 80

Link Building with Directories: The Pros, Cons & Proper Strategy

seo.co

Directory link building used to be a primary link building strategy. Today’s link building services include very few, if any, backlinks from traditional internet directories. They more frequently deep-link (not homepage backlinks ) to quality, on-site content.

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. The value or authority of your domain increases whenever another site links back to the blog that is part of your main domain. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence.

Personalized Search: How to Optimize For Search Personalization

seo.co

A perfect example of this is app deep linking; under the right conditions, you may encounter a link in your search results that leads to the interior page of an app that you have downloaded on your device.

Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use.

Should You Build Multiple Links from The Same Website?

seo.co

If you’re building high-quality links, then every link you build should have some benefit for your domain authority and ranking. Therefore, building multiple links from the same domain can be a worthwhile strategy, if properly executed. External Links and Root Links.

Link 80

Give your social oomph with SocialOomph

Biznology

Social 115

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. As a back link strategy for SEO, blogs can attract links from other sites.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. As a back link strategy for SEO, blogs can attract links from other sites.

7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

7) Use deep linking in your ad campaigns for a better user experience. Deep linking is the technology that enables developers to send a user to a particular part of their app, similar to the way that URLs allow a user to go to a specific page of a web site. With deep linking, the developer can use ad creative and calls-to-action that send the user to a specific app screen that is actually tied to the campaign in question, rather than the app’s home screen.

Competitor analysis: get link building help from your competitors

Biznology

If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links.

Google’s April 22 AdWords Announcement

Fathom

App deep linking – can go directly to specific pages within an app, such as the next episode for your favorite show you’ve been watching on Hulu+. Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads.

CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The system can use any identifier selected by the client and can capture relationships between IDs, such as linking a mobile device to an email address opened on that device. All those would be provided by external services linked into the system. Users can also “deep link” a message to specific locations within an app or Web site. The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Compare the two SERP links above, which one would you click on? Those doing Authorship for SEO purposes find a hidden bonus after someone clicks on their Authorship enabled link. While extra links are great, they aren’t the only added benefit for getting Authorship. Image via CrunchBase.

Google 174

Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.

SEO 84

Guide to mobile advertising: Types of ads and main platforms

ClickZ

Being an attribution platform, it also provides deeper app insights for specialized goals like retargeting attribution, tv attribution, and deep linking. By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones.

9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>). Breadcrumb navigation improves the findability of your landing pages, and helps users reach higher-level pages faster if they initially found your site from search or a deep link.

Competitor Analysis: Get Link Building Help from Your Competitors

Biznology

If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. It is always helpful to know what you’re up against when beginning a link building campaign.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. All of the links in this email are deep links, making it easy for customers to dive right back into the Airbnb website and re-engage.

Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO. Our goal is to stay on top of any new strategies and changes to make sure you have access to the best on-site and off-site SEO methods.

SEO 60

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. link]. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”. link]. link]. Here are our key takeaways that we’ll be sure to focus on moving forward: App Indexing (or Deep Linking) is here, for sure. By utilizing Google’s new App Indexing API and making sure you have Universal Links built into your app, you should start to see your app content ranking within Google.

Sites 83

Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

Some of these feature updates include DM deep links , Customer Feedback and, most recently, Response Indicators. Open communication between brands and people creates progress. Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses.

Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. Given the potential benefits of sitelinks and their impact on SEO and traffic, we wanted to discuss these links with our community. context”: “[link].

SERP 91

Sprout Social Customers Among First to Access Twitter’s New Customer Support Features

Sprout Social

Building upon existing tools like the DM deep link , the new Message button serves as a clear call-to-action to easily reach out via Direct Message. According to our latest Sprout Social data report , nearly 35% of individuals prefer social media as their channel-of-choice for customer service, surpassing both phone and email. This preference is further enforced by the staggering rise in the number of social messages to a business that require a response or need to resolve an issue.

Negative SEO: Does It Really Exist?

Marketo

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Finally Mr. Fishkin mentioned the especially nasty tactic of setting up fake emails to request that good links are taken down. This tactic is essentially negative SEO because it undoes good SEO and natural linking. This will help you identify which links need to be removed or disavowed.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&#

3 Steps to Mobile App Personalization

Marketo

Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention. Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels.

Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Since the dawn of online search engines, external links have been a major factor in calculating a domain’s overall authority, which in turn influences its ranks for various keywords. Natural vs. Unnatural Link Building. Link Destination. Link Context. Location of the Link.

The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Because you’re in full control of the mobile experience , and can use whichever device features you see fit, you can decide exactly how readers receive your offers and ads - interactive in-app ebooks, flip-through slideshows, full screen videos, or deep links into another app - without the constraints of a browser. Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.

SEO Strategy for Startups: How to Win in 2021

Single Grain

Broken links. You can use Google Analytics’ funnel feature : Organize your website properly with clean navigation and internal links. Internal Links. Contains 1-2 deep links to relevant content. Dive Deeper : * The Marketer’s Guide to Link Building. *

The Small Business Guide to Advertising on Instagram

BenchmarkONE

This is a video or GIF that can also contain text and/or links. Deep links can be added for third-party tracking through integrations like BuzzSumo. Instagram leads the show when it comes to driving sales and engagement.