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Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

What is deep link ratio, and can it affect your organic search rankings in Google? The post Deep Link Ratio: Is It A Google Ranking Factor? See what the experts say. appeared first on Search Engine Journal.

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Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

Another similarity between the two search engines is what Bing refers to as Deep Links. Deep Links are the popular pages from your site that appear beneath a top ranked SERP. Within Bing Webmaster Tools, you can manage your Deep Links in the following ways: Extend blocks. Google refers to these as Sitelinks.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Deep Linking App use has been on the rise. With deep linking , you can do this on your Google Ads campaigns: Deep linking is when you link a page on your app instead of your website on an ad. Instead of advertising your products on your website, include deep links to your app product listings.

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Movable Ink unveils mobile suite

Martech

Deep linking to allow seamless connections between, for example, email and mobile messages and specific locations in the mobile app. The mobile suite enables the following capabilities: Capture behavioral data within apps and use it to generate 1:1 personalized content across mobile and other channels. Get MarTech!

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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

It’s more important than ever to have a clear understanding of your conversion paths, especially when it comes to tracking conversions from web campaigns that deep link users into an app. Google has introduced a new privacy-safe URL parameter that enables better iOS app conversion measurement.

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Optimove acquires mobile messaging provider

Martech

The capabilities Kumulos will add include: Mobile push notifications that support rich media, templates, and deep linking. We already do this in email and Kumulos was a natural fit to offer this across mobile marketing,” said Optimove founder and CEO Pini Yakuel in a release. New capabilities. Why we care.