ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Martech

MARCH 11, 2024

Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Let people opt-in to subscription-based newsletters, where we are explicit about what they will receive and how often. Verdict: No new tech needed 6. It worked so well for Salesforce that the whole industry copied it.

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Brand Identity 101

Martech

AUGUST 4, 2022

Founded in 2011, Mailchimp is an email marketing platform with a reputation for being user friendly and affordable. Cherry Bombe Friday newsletter header. “The obvious answer was Mailchimp,” said Diamond. Image courtesy Cherry Bombe. “I I would love to do a handful of emails about product launches among people in our community.

A/B testing 115

A/B testing Eye-Tracking Outreach Custom Publishing 115

SmartBug Media

APRIL 26, 2023

For customers who have signed up for your newsletter but never made a purchase: "Memorial Day Sale: Our way of saying 'thank you' for being a part of our community" For customers who have made a purchase in the past month: "Welcome to the family! Memorial Day Deals Ending Soon" 4. Optimize for mobile.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. 150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. While using other people’s content can lead to some ‘good’ results, the potential harm is too great to risk,” says Anne Gynn, of Cleveland-based content newsletter The Tilt.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

KoMarketing Associates

APRIL 2, 2012

minutes in November 2011 and 4.8 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares). Our latest newsletter focused on Google+ Pages for Business. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Martech

AUGUST 14, 2023

“We need to be generalists in a world of specialists,” my friend and author of the “Adam’s Letter” newsletter, Adam Vazquez, recently opined. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so? Let’s explore.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 98

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What about you? Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

Contently

MARCH 14, 2023

Schema.org , where you can find a list of coding terms that can help your SEO, was founded in 2011 by Google, Microsoft, and Yahoo to provide a common language that leads to better and more consistent search results. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. They have clear objectives and practices.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. Our brand is no longer what we say it is, it’s what our customers say it is.”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

DECEMBER 7, 2010

2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. What have you had most trouble with?

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

BenchmarkONE

AUGUST 26, 2020

Since 2011, they’ve grown by more than 100 percent , with pretty consistent growth year after year. An effective marketing automation tool enables clean, on-brand email marketing so you can create drip campaigns , newsletters, and special promo messages to move your leads down the funnel. And with nearly 1.7

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

Crimson Marketing

OCTOBER 8, 2013

Newsletter . 70% increase in visits to video sites since 2011. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Irrelevant and repetitive content are top reasons for unsubscribing.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. The writer gives you content for your blog or newsletter.

Content Marketing 100

Content Marketing Work Management Digg Content 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

markempa

DECEMBER 19, 2011

Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011. He edits and writes for their email and inbound marketing newsletters, has easily interviewed hundreds of marketers about their email marketing initiatives, and he’s one of the event judges. I asked Adam Sutton about it.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. And also overwhelming.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

ClickZ

OCTOBER 23, 2020

Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. About Maropost. The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Writing on the Web

APRIL 16, 2011

What about your e-newsletters? And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month. Big ANNOUNCEMENT: I’m giving a free webinar this Wednesday April 20, 2011 at 5 p.m. For that matter: Why are so many e-newsletters not getting read ? Or your blog? Free Webinar.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Content Standard

DECEMBER 9, 2020

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. We write a newsletter, and we typically have two to four events each month. As Synopsis reports : “The Internet, mobile, and the cloud are all enabling the rapid growth of data. In 2007, at the start of the mobile era, we generated 0.5 ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Convince & Convert

AUGUST 4, 2015

Eric Boggs (then at Argyle Social, now the kingpin at RevBoss ) called me in late 2011 and asked if I wanted to do a podcast together. We have a weekly newsletter for new show reviews too! What’s funny is that Social Pros (and podcasting in general) is a big deal now, but it really was a lot less of a big deal when we started.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Mark your calendars for next Wednesday, April 20, 2011, 5:00 pm ET. Digg this!

Rules 100

Rules Content Digg Press 100

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. The nearly 1,000 leads we generated had converted to about $750,000 in revenue, with half of those conversions coming from subscribers to the site’s daily newsletter.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. Well, because there were some features we considered more important than others and so should you. You get the point. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

JUNE 16, 2017

He uses the example of the internet’s first banner ad: But by 2011, Facebook ads were converting at.05%. I’ve recently fallen in love with CBInsights newsletter. The author of the newsletter and founder of the company, Anand Sanwal, has an amazing sense of humor and I’ve found myself hooked on his storylines.

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Convince & Convert

APRIL 1, 2016

Gartner knew this was coming way back in 2011 (five years in the marketing landscape is an eternity). Get our Definitive email newsletter. Many knew this day would come, but 2016 will be the year of the mainstream bot. By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.

Enterprise Management 87

Enterprise Management Gartner Work Management Facebook 87

Content Standard

FEBRUARY 12, 2019

That technology has long-existed—heck, back in 2011, Volkswagen created an app to highlight new features by helping users test drive a car using a map in a print ad. For more stories like this, subscribe to the Content Standard newsletter. But the biggest reason to combine digital and physical marketing?

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Outbrain

MARCH 20, 2020

STM Forum first began in 2011 and has since grown to become a leading community forum for super affiliates and a networking hub for new and veteran affiliates alike. Get loads of useful resources and info about relevant events and promotions too! Join Linked Affiliate Group on LinkedIn. Here’s the perfect solution.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Marketing Insider Group

JUNE 5, 2012

In 2011, she talked about a $20 Billion gap in the US alone: Recently, Mary updated her slides for the D10 conference and showed the same $20 Billion gap: The good news: the gap in the “internet” channel has been reduced by almost a third. Imagine your e-newsletter has an open rate well above industry standards.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

B2B Marketing Traction

MAY 6, 2009

Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Sign up for our Email Newsletter. All the rest are costs.” -- Peter Drucker. April 30 - May 1, 2012. ReThink, ReSet, Execute for Results". Association for Strategic Planning. Annual Conference Chicago-area, Illinois. 1-818-347-4248. Follow New Incite.

Planning 100

Planning Work Management Marketing Management CMO 100

Biznology

SEPTEMBER 21, 2016

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. I spend about an hour each morning before work going through RSS feeds and newsletters, reading up on trends and trying to understand the latest platform features and algorithm shifts. Definitely! EMPLOYEE TRAINING.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

B2B Marketing Traction

NOVEMBER 18, 2009

Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Sign up for our Email Newsletter. All the rest are costs.” -- Peter Drucker. April 30 - May 1, 2012. ReThink, ReSet, Execute for Results". Association for Strategic Planning. Annual Conference Chicago-area, Illinois. 1-818-347-4248. Follow New Incite.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

MAY 22, 2009

Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Sign up for our Email Newsletter. All the rest are costs.” -- Peter Drucker. April 30 - May 1, 2012. ReThink, ReSet, Execute for Results". Association for Strategic Planning. Annual Conference Chicago-area, Illinois. 1-818-347-4248. Follow New Incite.

Trade Show 100

Trade Show SEO Consulting Case Study 100