Webbiquity

DECEMBER 21, 2021

Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) were all among the most-read posts over the past 12 months.

B2B Marketing 326

B2B Marketing Screencast Budget Programs Planning 326

Webbiquity

FEBRUARY 22, 2018

But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet. Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing.

Stats 250

Stats Trends Content Marketing Planning 250

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

SEPTEMBER 3, 2024

In 2010, a lawyer in Las Vegas founded a company called Righthaven. The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. Violations of fair use will look to factors such as the intent, the importance, the amount, and the effect of the copy.

Copyright 300

Copyright Social Media Media Ethics 300

Webbiquity

MAY 3, 2018

The people who believe in this happen to follow the same obsolete techniques (which worked in 2010), don’t bat an eye at the content, have a user interface which will make their visitors puke and yet, claim that SEO is dead. The most absurd of these myths is the old claim that SEO is dead. This really ticks me off.

SEO 242

SEO Blogger Internet Marketing Knowledge Base 242

Marketing Insider Group

AUGUST 8, 2018

In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]. Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences.

PR 193

PR Customer Surveys Social Media Social Marketing 193

Marketing Insider Group

JANUARY 18, 2021

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. The ADA became law in 1990 and ruled that people with disabilities could not be discriminated against in their workplaces, schools, on public transportation, and all other areas that are open to the general public.

Marketing Websites 337

Marketing Websites Guidelines Paid Search Agency Internet Marketing 337

Webbiquity

JUNE 10, 2021

One of the more notable examples of this is Blockbuster, which was at its peak in the early 2000s, but then had to file for bankruptcy in 2010 due to not adapting to the changing retail landscape. Those that don’t consider their employees’ ideas are doomed to fail in the long run, even if they’re successful now.

Work Management 270

Work Management Marketing Management Paid Search Agency Marketing & Strategy 270

Marketing Insider Group

MAY 5, 2017

Sean Ellis coined the term “growth hacker” in 2010. For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, co-author with Morgan Brown of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success.

Rules 182

Rules Paid Search Agency Companies Marketing & Strategy 182

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. 2010 saw the emergence of photo-sharing network Instagram. However, Myspace peaked in 2009, and slowly began to decline, while Facebook continued to gain in popularity, marking the end of a five-year-long rivalry between the two networks.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Webbiquity

SEPTEMBER 3, 2019

When I came to Netpeak, which is a digital marketing agency, in 2010, there was a need to automate some of the processes. Had we made them public in 2010 even for a giveaway price, we could have reinvested the income in the development six years earlier. Optimizers who automated these tasks back then were ahead of the game.

Work Management 42

Work Management Marketing Management Software iProspect 42

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Today, the role of a social media manager is more important than ever. Today, that number has sky-rocketed to over 24,000 open positions.

Social Media 174

Social Media Work Management Marketing Management Media 174

Marketing Insider Group

NOVEMBER 22, 2021

Think back to 2010. Putting all your eggs in one basket (i.e. tactic, technology, etc.) is a bad idea in a world where things are changing so quickly. Instead, create content with an authentic brand message that resonates on any channel. Content Marketing Strategy 2030. Joe Pulizzi. What were you doing? How were you marketing?

Video Marketing 352

Video Marketing Content Marketing Planning Best Practices 352

Webbiquity

OCTOBER 8, 2024

Ann’s search engine optimization career began in 2010. Ann Smarty is the founder of Smarty Marketing , a boutique SEO agency based in New York, and Viral Content Bee , a social media promotion tool. The post How to Find Popular Topics for Your Blog appeared first on B2B Marketing Blog | Webbiquity.

Blogger 293

Blogger Eye-Tracking Keywords Domain 293

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Source: [link]. These young people have grown up in a digital world and have very different viewpoints than generations that came before them.

Trends 354

Trends Planning Enterprise Management Paid Search Agency 354

Marketing Insider Group

JUNE 23, 2020

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. The year 2020 is here, and this prediction has fallen well short of the mark.

Internet Marketing 279

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 279

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. WPO was and is about being found everywhere online where your prospects are looking for what you offer.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. There are no shortcuts.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Webbiquity

MARCH 3, 2020

Year founded: 2010. Modern Logic works with startups and innovators at larger companies to get products to market and learn more quickly from their actual users so that they don’t fall into the most common pitfall of product creation: making something that no one wants. This post is sponsored by Better Proposals. The Inspiration.

Enterprise Management 270

Enterprise Management Work Management Marketing Management Marketing Proposals 270

Marketing Insider Group

JULY 21, 2020

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Last year alone, CPG online sales in the U.S. totaled $58.6 billion, which accounts for 11% of total CPG retail sales. The Role of the Digital Consumer Will Continue to Rise. It’s now at 11 percent and rising.

Marketing AI 694

Marketing AI Stats Planning Case Studies 694

Marketing Insider Group

MAY 27, 2023

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”

Lead Ranking 275

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 275

Webbiquity

MAY 26, 2022

Erik Emanuelli is a pro blogger and marketer since 2010. By following these tips, you’ll be well on your way to building a strong online presence for your business. What other tips do you have for marketing a small business? Share them in the comments below!

Small Business Marketing 347

Small Business Marketing Marketing Automation Services Tips Marketing Budget 347

Webbiquity

APRIL 4, 2024

billion in 2010 to $156.4 The Cloud Cloud computing has advanced rapidly and grown spectacularly since the development of virtual machines for x86 systems by VMware in 1999 , the spectacular growth of Salesforce.com in the early 2000s, and the launch of Amazon AWS in 2006. Per CloudZero, the global cloud computing market grew from $24.63

Marketing AI 186

Marketing AI Salesforce.com Enterprise Management Internet Marketing 186

Contently

MARCH 5, 2019

When we started working on Contently in 2010, we issued a manifesto stating that we believed freelancers are the future of creative work. We still believe that, and we’ve built our company by supporting freelance workers, helping them earn good rates doing work they can take pride in.

Communities 158

Communities Transparency Creativity Lead Ranking 158

Marketing Insider Group

JUNE 5, 2024

Corporate Websites and Authentic Interaction Back in 2010, Brand Consultant Simon Mainwaring wrote a blog claiming brands would no longer create their online presence on their corporate website but instead through social exchanges across the internet.

Marketing Websites 227

Marketing Websites Work Management Social Media Mobile Marketing 227

Biznology

MARCH 23, 2018

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Their direct mail is first-rate, including benefit-laden outer envelopes, a compelling offer to motivate response, supplemented by powerful calls to action and easy-to-use response vehicles. Ironic, isn’t it? What a thrill!

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Onalytica B2B

AUGUST 7, 2018

I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING. House of Representatives, Rhode Island Congressional race, followed by Alex and Ani’s creative marketing team that built their annual revenue from $2.2

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Influitive

SEPTEMBER 14, 2021

— Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report.

Growth Marketing 130

Growth Marketing Demand Marketing Marketing Report 130

Ahrefs

NOVEMBER 24, 2023

By around 2010, small SEO meet-ups were happening … Read more › With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties.

Communities 124

Communities SEO Conference Best Practices 124

Smashmouth Marketing

JUNE 1, 2022

2010 Expanded our pipeline generation offering with MQLs/HQLs (marketing qualified/highly qualified leads). Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2018 Add IDLs (intent data leads).

Sales Qualified Leads 246

Sales Qualified Leads Ideal Customer Profiles Activities Lead Ranking 246

Martech

AUGUST 9, 2021

Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” In today’s Marketoon, we put differentiation to the test.

Differentiation 128

Differentiation Design Research Brand Identity 128

Spiralytics

MAY 5, 2021

In this post, we’re going to consider whether today’s internet users are safer or less safe than they were back in the 2010-2011 era. The post Are Users Safer Online Than They Were 10 Years Ago? appeared first on Spiralytics Inc.

Marketing 116

Marketing 116

Webbiquity

AUGUST 20, 2019

At the peak of infographic mania—between 2010 and 2016—marketers were creating infographics for the sake of making them. Some might even say that infographics are too common—to the point they’ve been good-naturedly mocked by infographics about infographics So are they even effective anymore? Yes, they are. What Happened to Infographics?

Content Marketing 223

Content Marketing Content High Quality Lead Mobile Marketing 223

Contently

SEPTEMBER 17, 2021

Or maybe it’s just the opening line from a 2010 Old Spice commercial. I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say.

Advertising Agencies 210

Advertising Agencies Brand Identity Branding Paid Search Agency 210

Litmus

MAY 14, 2021

The Nielsen Norman Group, a well-known usability firm, released a study comparing scrolling and reading behavior between 2010 and 2018. In 2010, 80% of time was spent in the first three screenfuls of content. Source: Nielsen Norman Group. So, it seems like the data backs up the death of the fold. Yep, just one percentage point more.

Email Marketing 130

Email Marketing Display Content Opt-out 130

Martech

NOVEMBER 1, 2024

Unlike many vendors, Pega has been in the AI game for a long time, at least since its acquisition of Chordiant in 2010. The enhancements are available immediately for Pega Cloud clients. Why we care. But AI comes in different flavors and Pega’s central offering has always been predictive AI-based decisioning.

Enterprise Management 129

Enterprise Management Marketing Management Fulfillment Landing Pages 129

The Forward Observer

DECEMBER 15, 2023

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. And, interesting fact – she’s Canadian!

Marketing Funnels 164

Marketing Funnels Top of Funnel Startups Buyer Personas 164