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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

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Key Insights from The 2023 State of Remote Work


For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

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What Will the Future of Remote Work Mean for B2B Organizations?


The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Creating a Productive Work Environment.

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How to Use Remote Work Technologies to Improve Productivity


Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Remote work technology has evolved significantly and rapidly during the COVID-19 pandemic.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges? But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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Targeted Advertising: Does it Actually Work?


Ad fraud occurs when bad actors put out bots—automated, fake users—to click on ads many times, fooling companies into thinking their ads are working and therefore putting more money in the pockets of advertising firms. In the short term, this might work. The post Targeted Advertising: Does it Actually Work? Attack of the bots.

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What Will the Future of Remote Work Look Like? New Research


Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? More People Will Work Remotely (But Offices Won’t be Empty). Where You Stand on Remote Work Depends on Where You Sit. ” Hmm.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

Why functioning like a newsroom works. In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

There are many myths surrounding the idea of remote work: it will cause laziness, procrastination, ineffective communication, lack of motivation, and employee burnout. Companies can no longer deny the fact that employees can in fact be productive, motivated, and proactive, all while working remotely.

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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames. Harness data from all channels to make decisions in real time. Prove ROI to the broader business. Download the eBook today!

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. This world isn't as much a fantasy as it is the future.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

How Two Headless CMS platforms can Work Together. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS. The Hybrid “Frankenstein” Approach to Headless CMS.

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Alternatives to PPM Tools for Today's Anywhere Workforce

To survive in the future of work and beyond, PMOs need to evolve. This means moving beyond what most basic PPM tools offer to a tool that better fits their needs and sets them up for long-term success. But there are some important things to consider when adopting a whole new tool.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing & utilizing Personas is hard work! Marketers sink time into primary research, testing and documentation. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!

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Cold Calling Tips and Tricks

The cold call still works. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?