Promotional Products Work Week

Biznology

Next week is “Promotional Products Work Week”! This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes. Content Marketing Working with a content marketing agency

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Why walking meetings can be wonderful at work

Biznology

This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. If you don’t have a nature path near your office, a walk down the street will work too.

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? Their deep knowledge of your products and market — where you’re strong and weak, those anecdotes about customers — all add colour and detail to the work that emerges. That’s how the editorial process works at Tomorrow People. Content Marketing Working with a content marketing agency

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FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. Let’s take a look at the good, the bad, and the ugly of working with a content marketing agency — from both sides. A: Subjective opinions are anathema to effective execution — because for feedback to work it must be based on how it affects the campaign goals. Working together, in a way that’s mutually beneficial, matters to us.

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HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Hubspot

Not everyone you work with is able to sit down in the same room with you. It means learning to work with our colleagues in a completely different (and potentially challenging) way. To improve our communication with remote workers, and be at our best when working remotely.

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Does Buying Instagram Followers Work?

Hubspot

Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

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“How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. I’ve seen Stephanie at work and still have no idea how she gets everything done. First thing you do when you come into work? It works as a concierge and itinerary. That said, I work in a role where you can’t always take a break. Slack & Expensify for work.

“How I Work”: Allison Munro, Head of Sales & Marketing at Viafoura @yomunro #HowIWork

Heinz Marketing

Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. Catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? Humanize my slack early morning messages by checking in with the people I work with everyday when I have the chance for face to face, I certainly make the extra effort to do so.

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Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

As a result, B2B marketers have to put in the work to build genuine relationships with their potential influencers. It takes more work, but developing genuine relationships can be incredible for the return on your investment. Influencers didn’t work so hard to go unnoticed.

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“How I Work”: Brandon Redlinger, Director of Growth at Engagio @Brandon_Lee_09 #HowIWork

Heinz Marketing

you know each Thursday we feature B2B sales, marketing, and business leaders who tell in their own words, “How I Work”. It’s inspired by Inc Magazine as well as via Lifehacker’s This Is How I Work Series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? I’m always listening to podcasts, whether I’m traveling, working out or doing chores.

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How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ You can better answer this question with an understanding of the types of influencers you want to work with (we will cover this topic more below).

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Digital Transformation Works — So Why Are Companies Struggling to Transform?

Marketing Insider Group

The post Digital Transformation Works — So Why Are Companies Struggling to Transform? The post Digital Transformation Works — So Why Are Companies Struggling to Transform? Digital transformation isn’t an overnight process; it takes time and commitment.

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Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Here are some of the older B2B techniques that continue to work to this day – techniques that you will probably be able to count on for many years to come.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason.

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How Does the Instagram Algorithm Work?

Hubspot

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. How does the Instagram Algorithm work?

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Why animation works for technology business video

Biznology

The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.

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Do you know why your content works?

Biznology

It’s taken a decade, but many of my clients actually know which content works better than others do. But it does beg the next question: “Why is that content working?” There are ways of using text analytics and machine learning to identify why certain content works.

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Account-Based Marketing Needs Content Marketing To Work

Marketing Insider Group

The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling.

What Is Lagom, and How Can It Create a More Balanced Approach to Work and Life?

Hubspot

As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”. But what is it, and how can we use it at work and in life? Lagom at Work. Daily Work Life Balance

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“How I Work”: Elise Gruber, Chief of Staff at Denny Mountain Media #HowIWork

Heinz Marketing

The “How I Work” series is a favorite of mine from Inc Magazine as well as Lifehacker. Every Thursday we feature a new B2B sales, marketing or business leader of our own answering our version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? Then pick a juicy project to work on to move the dial forward on a larger task. How I work Productivity

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

“How I Work”: Vignesh Subramanyan, Senior ABM & Demand Gen Manager, Radius Intelligence @v_subramanyan #HowIWork

Heinz Marketing

How I Work” is a favorite recurring features in Inc Magazine (and Lifehacker’s “This Is How I Work” series). You can catch up on everyone we’ve featured thus far in the “How I Work” series here. A die-hard Boston Bruins fan, Vignesh’s career has spanned work at SAP, Workato, GoAnimate and more. First thing you do when you come into work? Emails in my inbox reflect projects that I’m working on or have yet to work on.

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“How I Work”: Ryan Schwartz, VP of Marketing at MongoDB @schwartzrw #HowIWork

Heinz Marketing

How I Work” type articles are some of my favorite features (as seen in Inc Magazine and Lifehacker ). You can catch up on everyone we’ve featured so far in the “How I Work” series here. Get tips on productivity, work-life balance and a lot more. His work and leadership have earned awards from Oracle, SiriusDecisions and more. First thing you do when you come into work? There are a few tricks that work for me. I work remotely and manage four teams.

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Creative Work Relies on Failure

Hubspot

According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Rather, they keep experimenting until they find what works. Conversely, doing good creative work requires comfort with risk.

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.

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Writing is very Lonely Work

Ambal's Amusings

Writing is very lonely work. You … Continue reading "Writing is very Lonely Work". You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life.

Your Video Content Should Work As Hard As You Do!

Vidyard

These new features were designed to enhance your content, drive greater demand, and make your videos work as hard as you do. The post Your Video Content Should Work As Hard As You Do! A video with an event should be the norm, never the exception.

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4 Updated Old-School Demand Generation Hacks that Still Work

Marketing Insider Group

The post 4 Updated Old-School Demand Generation Hacks that Still Work appeared first on Marketing Insider Group. Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services.

“How I Work”: Dara Schulenberg, Manager, Global Channel Marketing Programs at Riverbed @dschulenberg #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine and Lifehacker’s This Is How I Work Series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance? Are there any work rituals critical to your success? Last thing you do before leaving work? By Matt Heinz , President of Heinz Marketing.

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“How I Work”: Margaret Dawson, Vice President, Portfolio Product Marketing at Red Hat @seattledawson #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated in our series as well. Weekly, on Thursdays, we feature a new B2B sales, marketing or business leader here answering “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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“How I Work”: Pat O’Brien, Chief Revenue Officer and Principal at Enterprise Technology Market #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Every Thursday ll feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Location: Home: San Ramon, CA, Work: San Francisco, CA. Fewer for work.

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How To Use Constraints To Create Better Work [Podcast]

Marketing Insider Group

The post Remarkable Stories about Using Constraints to Create Better Work appeared first on Unthinkable. The post How To Use Constraints To Create Better Work [Podcast] appeared first on Marketing Insider Group.

How to Trust Your Intuition to Do Better Work [Podcast]

Marketing Insider Group

The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable. The post How to Trust Your Intuition to Do Better Work [Podcast] appeared first on Marketing Insider Group. Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?

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Does Paid Social Media Work?

Modern Marketing

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars?

Market Your Own Marketing: Effective Ways to Share Your Work

Act-On

To market our own work and ourselves. Why share your work with your team? I realize that you are busy and that it is extra work – and extra time – to explain to colleagues what you are working on. Raising awareness of yourself – and what you’re working on – is the most obvious benefit. Polish and precision – i.e., better work. But there are deeper benefits to sharing your work with your colleagues. Likewise, do you know what they’re working on?

How to Create an Equal Work Environment

Modern B2B Marketing

When I think about the strong and powerful people who have paved the way for me, I am determined to ensure that those who come after me in the workforce have an equal work environment. It’s 2018. And as my CEO has said, this is the year to stand for something.

How Remote Working Has Changed Businesses Forever

Marketing Insider Group

Remote working has become one of the most popular modern working preferences. Also known as telecommuting and telework, remote working is when an employee carries out duties outside an office. The post How Remote Working Has Changed Businesses Forever appeared first on Marketing Insider Group. Source: [link] In the age of technology and flexibility, the landscape of modern office is changing.

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The Science Behind Why Video Works

Vidyard

That’s why video works so perfectly for complex ideas; in a mere moment, someone can understand in just a few blinks of the eye what it would take pages to explain. The post The Science Behind Why Video Works appeared first on Vidyard.

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