How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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Promotional Products Work Week

Biznology

Next week is “Promotional Products Work Week”! This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes. Content Marketing Working with a content marketing agency

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Your Marketing Campaign Is Dead. Why Isn’t It Working?

Marketing Insider Group

Why Isn’t It Working? After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure.

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The Sales Enablement Handbook

enablement strategy should work on the premise. That includes the hiring of sales force to work within the sales. metric can also work. can be an integral part of seeing what works and what doesn‘t in sales. The Sales Enablement.

4 Simple Reasons for Why this Webinar Invitation Works

The Point

Here’s what works: 1. 4 Simple Reasons for Why this Webinar Invitation Works via @spearmktg. The post 4 Simple Reasons for Why this Webinar Invitation Works appeared first on The Point. Webinars are a dime a dozen.

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Why Event Marketing Works and Then Some

Marketing Insider Group

The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group. What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool.

Can You Shortcut ABM and Still Make it Work?

The Point

In the marketplace, this disparity between, on the one hand, the appeal of ABM as a marketing strategy, and, on the other, the resources required to make it work, creates a conundrum for those companies eager to give ABM a try but unwilling to make the investment required as a first step.

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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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The Immensity of Your Work

Marketing Insider Group

The post The Immensity of Your Work appeared first on Unthinkable. The post The Immensity of Your Work appeared first on Marketing Insider Group.

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Why Does Email Marketing Work?

Spiralytics

When the first email was sent in the 1970s, it was impossible to predict that email would become one of the most important forms of marketing. Today, it is easy to say that this type of marketing is perhaps the most effective form of digital advertising. Email Marketing

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Infographic: 12 Phrases You Should Never Say at Work

Contently

A new infographic about work from Headway Capital lists 12 common statements that you should never say at the office. And if you have other suggestions for what not to say at work, please let us know on Twitter @contently.). Voices Infographic language work

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How to Make Online Digital Co-op Advertising Programs Work

Computer Market Research

3 Main Barriers to Digital Co-op Advertising and How to Make Digital Work. Over the years, working within the channel, we’ve learned that vendors were having difficulty reaching the end customer while maintaining consistent messaging through their partners.

Crafting Cart Abandonment Emails that Work

Modern B2B Marketing

In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. Now that you’re armed with information to craft cart abandonment emails that work for your brand and your customers. Nearly 3 out of 4 online shopping carts are abandoned.

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10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working

Marketing Insider Group

The post 10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working appeared first on Marketing Insider Group. When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale.

“How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. I’ve seen Stephanie at work and still have no idea how she gets everything done. First thing you do when you come into work? It works as a concierge and itinerary. That said, I work in a role where you can’t always take a break. Slack & Expensify for work.

How to Create an Equal Work Environment

Modern B2B Marketing

When I think about the strong and powerful people who have paved the way for me, I am determined to ensure that those who come after me in the workforce have an equal work environment. It’s 2018. And as my CEO has said, this is the year to stand for something.

Digital Transformation Works — So Why Are Companies Struggling to Transform?

Marketing Insider Group

The post Digital Transformation Works — So Why Are Companies Struggling to Transform? The post Digital Transformation Works — So Why Are Companies Struggling to Transform? Digital transformation isn’t an overnight process; it takes time and commitment.

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“How I Work”: Jon Ferrara, CEO of Nimble @jon_ferrara #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, over the last few years several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated in our own series. Each Thursday, we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions (recently updated). First thing you do when you come into work?

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“How I Work”: Allison Munro, Head of Sales & Marketing at Viafoura @yomunro #HowIWork

Heinz Marketing

Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. Catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? Humanize my slack early morning messages by checking in with the people I work with everyday when I have the chance for face to face, I certainly make the extra effort to do so.

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason.

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Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

As a result, B2B marketers have to put in the work to build genuine relationships with their potential influencers. It takes more work, but developing genuine relationships can be incredible for the return on your investment. Influencers didn’t work so hard to go unnoticed.

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Do you know why your content works?

Biznology

It’s taken a decade, but many of my clients actually know which content works better than others do. But it does beg the next question: “Why is that content working?” There are ways of using text analytics and machine learning to identify why certain content works.

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What Email Subject Line Length Works Best?

Modern B2B Marketing

The post What Email Subject Line Length Works Best? Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time?

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Why animation works for technology business video

Biznology

The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.

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Account-Based Marketing Needs Content Marketing To Work

Marketing Insider Group

The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling.

“How I Work”: Lauren  Brousell, Senior Content & Programs Manager for Brainshark @LBoutwell88 #HowIWork

Heinz Marketing

How I Work” is one of my favorite features in Inc Magazine (similar to Lifehacker’s This Is How I Work Series). Every Thursday, we feature a new B2B sales, marketing or business leader here answering “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance?

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ You can better answer this question with an understanding of the types of influencers you want to work with (we will cover this topic more below).

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Can Instagram Really Work for B2B Marketing?

Oktopost

Instagram is a truly addictive network! Not only does it make the hours fly, the moment your post gets a like, your brain releases dopamine – the exact same hormone associated with drugs, sex, and alcohol. You’d think Instagram would be a place for visual distraction, not for business, right? Wrong. What many B2B marketers […]. Social Media Marketing Content Marketing Facebook Instagram Social Media Strategy

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Writing is very Lonely Work

Ambal's Amusings

Writing is very lonely work. You … Continue reading "Writing is very Lonely Work". You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life.

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.

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“How I Work”: Max Altschuler, Founder & CEO of Saleshacker @HackItMax #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We too feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions every Thursday. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? That’s why I like working on the east coast.

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“How I Work”: Brandon Redlinger, Director of Growth at Engagio @Brandon_Lee_09 #HowIWork

Heinz Marketing

you know each Thursday we feature B2B sales, marketing, and business leaders who tell in their own words, “How I Work”. It’s inspired by Inc Magazine as well as via Lifehacker’s This Is How I Work Series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? I’m always listening to podcasts, whether I’m traveling, working out or doing chores.

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“How I Work”: Margaret Dawson, Vice President, Portfolio Product Marketing at Red Hat @seattledawson #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated in our series as well. Weekly, on Thursdays, we feature a new B2B sales, marketing or business leader here answering “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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4 Updated Old-School Demand Generation Hacks that Still Work

Marketing Insider Group

The post 4 Updated Old-School Demand Generation Hacks that Still Work appeared first on Marketing Insider Group. Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services.

Survey: Marketers Must Work to Gain (and Maintain) Buyer Trust

KoMarketing Associates

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage.

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How To Use Constraints To Create Better Work [Podcast]

Marketing Insider Group

The post Remarkable Stories about Using Constraints to Create Better Work appeared first on Unthinkable. The post How To Use Constraints To Create Better Work [Podcast] appeared first on Marketing Insider Group.

This Innovative Co-Working Space Asks for Content, Not Money

Contently

But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines? Media co-working Featured

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How to Trust Your Intuition to Do Better Work [Podcast]

Marketing Insider Group

The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable. The post How to Trust Your Intuition to Do Better Work [Podcast] appeared first on Marketing Insider Group. Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?

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