Anything Goes Marketing

Marketing Automation Not Just About Revenue (But it's Damn Important)

Anything Goes Marketing

You need to have the right processes in place including a strong relationship between marketing and sales as well as a focus on revenue. I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing automation in place we want to do ROI reporting - TODAY". Jumping into ROI/closed loop reporting right away can be difficult.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. When sales reps call into prospects and they're not seen as strangers, there is a higher chance that they can make traction. Sales tools.

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Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Sharing Space: Marketing and Sales

Anything Goes Marketing

Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. Why should sales get their own parking spaces?

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It really comes down to providing sales with what they need to succeed.

Wake up and Send More Email

Anything Goes Marketing

If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition.

5 Marketing Automation Email Tips

Anything Goes Marketing

If these people are in the right industry and have the right title, it may make sense to have your inside sales team call some of these contacts to see if they still exist or outsource this task to companies like ReachForce or MarketOne.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: 1: Sales engagement means taking in sales language: what do we contribute to the pipeline, how many sales accepted oppty do you need?

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

How Email Contributes Further Down the Sales/Marketing Funnel. This data needs to go beyond the communications that marketing is sending but should combine the efforts from marketing AND sales.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

Lead Management and Football

Anything Goes Marketing

If you're in sales you may also disagree as QBs typically get more of the glory but hear me out and you can have your own say if you don't agree. Inside sales gets to do a lot of the grunt work to qualify leads and set meetings but they typically don't close the deals.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

Social Media Success Stories

Anything Goes Marketing

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this?


The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads.

IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

Besides having your web visitors initiate the chat session, what if you're sales reps were the ones that started the chatting (hey, it doesn't take much)? If you've been on IBM's site lately, you may have noticed a new feature.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

It would be a good idea to ask subscribers for their annual income before having someone in sales call them back. It's been a very busy month with lots of travel thrown in.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

By tracking this information, you can have your inside sales/demand gen team follow up with these prospects on the actual date of the milestone that was outlined and ensure that they are on the path that was outlined which may include a meeting with someone from your company.

Email and Video: Tactics you can use Today

Anything Goes Marketing

Sales can incorporate these in their communication pieces to prospects. Have sales create short video intros that they can include in follow up and intro emails. I may be getting older but I had a crazy flashback yesterday.

Tips for Confirmation Pages

Anything Goes Marketing

Your marketing and sales team has fought to get them in your database and you want to keep them there. Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!!

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.

How do Marketers Measure Online Marketing?

Anything Goes Marketing

Bottom line : You can produce with email but in order to secure your marketing budget, you need to prove that sales are directly related to your marketing efforts. While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet.

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

For example, your call center or sales can track the number of engagements vs. the number of appointments. Besides the planning involved, it's crucial to ensure that both marketing and sales really understand the different parts of the program to maximize it's full effect.

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive.

How to Improve Your Email Newsletter

Anything Goes Marketing

When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. Do you have an email newsletter?

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

Did you know that XYZ has increased sales 300% since using our product?". PPPS: Here are some related posts that you may find interesting: IBM Allows you to Chat With a Sales Representative Have you Thanked Your Customers Today?

Does Your Business do Podcasts? It Should

Anything Goes Marketing

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process.

Writing a White Paper? Read The Following Book

Anything Goes Marketing

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales.

Increase lead generation, improve your contact us form.

Anything Goes Marketing

The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Wow, ClickZ keeps up the great articles.

How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

PS - Besides having a product or service that people actually use and a good receptionist or sales team to answer the phone, this post assumes that your company has a good brand recognition and offline marketing presence so that people know who your company is and what they do.

A Simply Terrible Campaign

Anything Goes Marketing

It was a good idea and may win some awards and some guest speaking spots but good luck getting any real conversions that will result in sales. What would you consider to be your perfect online campaign?

How are business blogs making out?

Anything Goes Marketing

In addition, ensure that they don't use too much marketing and sales terminology. They've gone away from the idea of using blogs as a straight up sales tool. Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs.

To blog or not to blog, this is the question for execs

Anything Goes Marketing

Yes, it requires someone to actually do the blogging and coordinate it but how much does it cost to make a sale at your company? Businesses are still not getting it - people don't want to read your corporate BS.

Why can't I generate sales off my site?

Anything Goes Marketing

I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. That's my marketing tip for today.

One way to tackle closed loop marketing

Anything Goes Marketing

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed. In addition, your sales are not transactional - i.e. responding to an email and buying some Leaf tickets.

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