4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog.

Plan 97

The History of #SXSW [Infographic]

Modern Marketing

We are hosting a party with partner Bulldog Solutions and make a donation to a local Austin, TX charity for every Gowalla or Foursquare check in (RSVP on Facebook ). by Joe Chernov | Tweet this. There are two basic ways to grow a business.

Trending Sources

Renewals & Revenue: Great Partners Drive Customer Success

Modern Marketing

To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing program to secure renewals. During the presentation, Sam graciously asked the Bulldog partners in the room to raise their hand while he thanked them for their great ideas and ability to help make this happen for CompassLearning. by Erika Goldwater | Tweet this.

Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

While speaking with Brian Maschler, Chief Creative Officer at Bulldog Solutions, a leading full-service marketing agency for B2B brands, he noted: “Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved. Bulldog Solutions Guide to Creating Buyer Personas: [link].

The Marketing Skills Gap is Very Real

Modern Marketing

Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet.

Who Goes to Eloqua Experience?

Modern Marketing

Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away.

Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional

Bulldog Solutions

And so, one of the very first orders of business when we began working with Bulldog was deep-dive research. Bulldog took that to the next level with primary research and one-on-one interviews. Everyone, from our digital marketing and social media teams to our analytics, technology teams and Bulldog, has really done something that I think is truly extraordinary. It’s that time of year: award season. We’re not talking Oscars; we’re talking about the best in B2B marketing.

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle

Marketing Action

According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times.

2013 Marketing Survey Results: What Worked Best?

Marketing Action

This may not come as much surprise to those among us who deal with these tradeoffs daily; but what’s worth noting, here, is the cost-cutting, time-saving solution before us that many overlook: marketing automation.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.

Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing

Bulldog Solutions

At Bulldog Solutions, we believe that the answer to that question is, categorically, YES! Or, is it better to visualize the solution? Does the extreme situation of either the “problem” or “solution” create a huge insight for your audience?

Best Place to Eat at 4AM (And 8 Other SXSW Tips)

Modern Marketing

And if you want to party like a local, stop by our free event with Bulldog Solutions at Club Deville. by Jesse Noyes | Tweet this It’s that time again.

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.

Adapting and Reinventing: Oracle MCE2017 Recap

Bulldog Solutions

There were plenty of opportunities to get introspective around applying these ideas to our own projects here at Bulldog Solutions. At this year’s Oracle Modern Customer Experience conference (MCE17), one theme prevailed (or at least buzzed in the background) throughout the sessions: adapt to survive and never stop reinventing and reassessing. How fitting for a conference that just went through its own rebranding—from the Modern Marketing Experience to the Modern Customer Experience!

MQL 8

Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.

Sales and Marketing: Alignment vs. Integration

Marketing Action

Bill has spent most of his career in sales and sales leadership roles, including senior executive positions at FedEx Office, Office Depot, and the chief sales and revenue officer for Miller Heiman, as well as Bulldog Solutions. They want to sell and bring solutions to their clients.

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! I would be interested to hear from Bulldog and B2B Magazine how they found these articles.

Process Turns Marketing Automation Into Revenue

LeadSloth

In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge).

Polly Allen: Unleashed

Bulldog Solutions

Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? This week, we’re featuring Polly Allen , one of Bulldog Solutions’ magnificent Account Managers. Name one thing that has surprised you about Bulldog.

Email and Video: Tactics you can use Today

Anything Goes Marketing

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09

Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza.

Kendra Brown: Unleashed

Bulldog Solutions

Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? This week, we’re featuring Kendra Brown , the newest member of Bulldog Solutions’ awesome team of QA Specialists. Name one thing that has surprised you about Bulldog.

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.

Apples and Oranges

ANNUITAS

To further muddy the waters, some marketing automation vendors have actually dropped the term “marketing automation” and instead have labeled their solutions “Lead Management Automation.”    In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering. 

Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.

Email Tips for the New Year Part I

Anything Goes Marketing

PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this!

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And say 'hi' to Rob and the rest of the Bulldog folks for me.)