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” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready! Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. MORE
PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. MORE
Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. MORE
Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. MORE
“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. MORE
Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. MORE
SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. MORE
To further muddy the waters, some marketing automation vendors have actually dropped the term “marketing automation” and instead have labeled their solutions “Lead Management Automation.” In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering. MORE
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And say 'hi' to Rob and the rest of the Bulldog folks for me.) MORE
“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. MORE
There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! MORE
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. MORE
Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”. MORE
Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.” MORE
These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. MORE
In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. MORE
“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. MORE
Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza. MORE
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. MORE
While speaking with Brian Maschler, Chief Creative Officer at Bulldog Solutions, a leading full-service marketing agency for B2B brands, he noted: “Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences. ” While video can help you cut through the noise and get more attention, companies like Bulldog Solutions and Lenovo have found that personalized video can take it one step further. MORE
Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! I would be interested to hear from Bulldog and B2B Magazine how they found these articles. MORE
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. MORE
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved. Bulldog Solutions Guide to Creating Buyer Personas: [link]. MORE
Bulldog Solutions Related Topics 
The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved. Bulldog Solutions Guide to Creating Buyer Personas: [link].
Vidyard
AUGUST 2, 2016
Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.
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Anything Goes Marketing
FEBRUARY 13, 2008
Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! I would be interested to hear from Bulldog and B2B Magazine how they found these articles.
Vidyard
AUGUST 2, 2016
Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”
LeadSloth
OCTOBER 18, 2010
In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes.
Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.
Vidyard
AUGUST 2, 2016
While speaking with Brian Maschler, Chief Creative Officer at Bulldog Solutions, a leading full-service marketing agency for B2B brands, he noted: “Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences. ” While video can help you cut through the noise and get more attention, companies like Bulldog Solutions and Lenovo have found that personalized video can take it one step further.
Vidyard
MAY 11, 2016
“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.
Vidyard
MAY 11, 2016
“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.
Anything Goes Marketing
DECEMBER 9, 2007
Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started.
Heinz Marketing
DECEMBER 14, 2017
Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
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The Effective Marketer
MARCH 17, 2010
Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience.
Vidyard
APRIL 19, 2016
“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.
Vidyard
JANUARY 15, 2016
” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready! Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces.
ANNUITAS
AUGUST 19, 2010
To further muddy the waters, some marketing automation vendors have actually dropped the term “marketing automation” and instead have labeled their solutions “Lead Management Automation.” In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering.
WebMarketCentral
MAY 20, 2009
Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza.
Anything Goes Marketing
JANUARY 27, 2008
PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.
Vidyard
AUGUST 12, 2014
SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands.
delicious b2bmarketing
JULY 31, 2009
There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this!
delicious b2bmarketing
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And say 'hi' to Rob and the rest of the Bulldog folks for me.)
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