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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this."

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.

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Email and Video: Tactics you can use Today

Anything Goes Marketing

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 The bottom line here is that video has come a long way. The Results of Incorporating Video and Email.

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Process Turns Marketing Automation Into Revenue

LeadSloth

In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). The top three issues are people , processes and content.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

Alexa Alexa rank share Already in Guide: Eloqua 20,234 0.007070 Silverpop 29,080 0.003050 Marketo 68,088 0.001700 Manticore Technology 213,546 0.000610 Market2Lead 235,244 0.000480 Vtrenz 295,636 0.000360 Marketing Automation: Unica / Affinium* 126,215 0.000850 Alterian 345,543 0.000250 Aprimo 416,446 0.000220 Neolane 566,977 0.000169 Other Demand (..)

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. That’s because Hive9 actually has three connected modules: one for marketing planning, one for marketing measurement, and one for optimization (which is what I’m calling journey orchestration).

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Email Tips for the New Year Part I

Anything Goes Marketing

PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. I will post a part II soon - I need to go see if any of my Facebook friends is celebrating a birthday this week and finish up that game of Scrabulous with my mother in law. Hope the tips helped!

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