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Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Elle Woulfe | Tweet this It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When the CMO is unimpressed – skills. B2B marketing is changing. MORE
” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready! Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. MORE
Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. MORE
SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. MORE
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And say 'hi' to Rob and the rest of the Bulldog folks for me.) MORE
There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! MORE
Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet. MORE
We are hosting a party with partner Bulldog Solutions and make a donation to a local Austin, TX charity for every Gowalla or Foursquare check in (RSVP on Facebook ). by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. MORE
And if you want to party like a local, stop by our free event with Bulldog Solutions at Club Deville. by Jesse Noyes | Tweet this It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks of mayhem. Last year, we gave nine tips on where to eat, drink, hang out and nurse a hangover during SXSW Interactive (or SXSWi, for those in the know). MORE
These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. MORE
“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. MORE
While speaking with Brian Maschler, Chief Creative Officer at Bulldog Solutions, a leading full-service marketing agency for B2B brands, he noted: “Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences. ” While video can help you cut through the noise and get more attention, companies like Bulldog Solutions and Lenovo have found that personalized video can take it one step further. MORE
Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. MORE
Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! I would be interested to hear from Bulldog and B2B Magazine how they found these articles. MORE
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. MORE
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved. Bulldog Solutions Guide to Creating Buyer Personas: [link]. MORE
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog. MORE
PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. MORE
Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. MORE
Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. MORE
“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. MORE
To further muddy the waters, some marketing automation vendors have actually dropped the term “marketing automation” and instead have labeled their solutions “Lead Management Automation.” In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering. MORE
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. MORE
Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”. MORE
According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times. Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could. The benefits are especially clear when you look at the ways marketers and sales teams can use email campaigns to nurture prospects along the journey to conversion. MORE
In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. MORE
This may not come as much surprise to those among us who deal with these tradeoffs daily; but what’s worth noting, here, is the cost-cutting, time-saving solution before us that many overlook: marketing automation. In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. MORE
Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza. MORE
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. MORE
To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing program to secure renewals. During the presentation, Sam graciously asked the Bulldog partners in the room to raise their hand while he thanked them for their great ideas and ability to help make this happen for CompassLearning. by Erika Goldwater | Tweet this. MORE
Bill has spent most of his career in sales and sales leadership roles, including senior executive positions at FedEx Office, Office Depot, and the chief sales and revenue officer for Miller Heiman, as well as Bulldog Solutions. They want to sell and bring solutions to their clients. And hopefully if you’re on the sales side of the equation, I’m choosing your solution or option. Part 1: The Challenges to Marketing and Sales Teams. MORE
Bulldog Solutions Related Topics Modern Marketing
MARCH 12, 2014
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog.
Modern Marketing
APRIL 21, 2011
To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing program to secure renewals. During the presentation, Sam graciously asked the Bulldog partners in the room to raise their hand while he thanked them for their great ideas and ability to help make this happen for CompassLearning. by Erika Goldwater | Tweet this.
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Modern Marketing
MARCH 2, 2011
We are hosting a party with partner Bulldog Solutions and make a donation to a local Austin, TX charity for every Gowalla or Foursquare check in (RSVP on Facebook ). by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference.
Modern Marketing
MARCH 8, 2012
Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Elle Woulfe | Tweet this It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When the CMO is unimpressed – skills. B2B marketing is changing.
Modern Marketing
OCTOBER 14, 2011
Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet.
Vidyard
AUGUST 2, 2016
Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.
|
Modern Marketing
APRIL 17, 2012
Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet.
Anything Goes Marketing
FEBRUARY 13, 2008
Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! I would be interested to hear from Bulldog and B2B Magazine how they found these articles.
LeadSloth
OCTOBER 18, 2010
In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes.
Modern Marketing
FEBRUARY 27, 2012
And if you want to party like a local, stop by our free event with Bulldog Solutions at Club Deville. by Jesse Noyes | Tweet this It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks of mayhem. Last year, we gave nine tips on where to eat, drink, hang out and nurse a hangover during SXSW Interactive (or SXSWi, for those in the know).
Vidyard
AUGUST 2, 2016
While speaking with Brian Maschler, Chief Creative Officer at Bulldog Solutions, a leading full-service marketing agency for B2B brands, he noted: “Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences. ” While video can help you cut through the noise and get more attention, companies like Bulldog Solutions and Lenovo have found that personalized video can take it one step further.
|
Customer Experience Matrix
MARCH 29, 2016
These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago.
Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.
Heinz Marketing
DECEMBER 14, 2017
Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
Vidyard
MAY 11, 2016
“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.
Marketing Action
OCTOBER 29, 2014
According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times. Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could. The benefits are especially clear when you look at the ways marketers and sales teams can use email campaigns to nurture prospects along the journey to conversion.
Marketing Action
FEBRUARY 13, 2014
This may not come as much surprise to those among us who deal with these tradeoffs daily; but what’s worth noting, here, is the cost-cutting, time-saving solution before us that many overlook: marketing automation. In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly.
Anything Goes Marketing
DECEMBER 9, 2007
Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started.
The Effective Marketer
MARCH 17, 2010
Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience.
Vidyard
APRIL 19, 2016
“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.
Vidyard
JANUARY 15, 2016
” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready! Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces.
ANNUITAS
AUGUST 19, 2010
To further muddy the waters, some marketing automation vendors have actually dropped the term “marketing automation” and instead have labeled their solutions “Lead Management Automation.” In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering.
WebMarketCentral
MAY 20, 2009
Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza.
Anything Goes Marketing
JANUARY 27, 2008
PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.
Vidyard
AUGUST 12, 2014
SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands.
Marketing Action
DECEMBER 3, 2014
Bill has spent most of his career in sales and sales leadership roles, including senior executive positions at FedEx Office, Office Depot, and the chief sales and revenue officer for Miller Heiman, as well as Bulldog Solutions. They want to sell and bring solutions to their clients. And hopefully if you’re on the sales side of the equation, I’m choosing your solution or option. Part 1: The Challenges to Marketing and Sales Teams.
delicious b2bmarketing
JULY 31, 2009
There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this!
delicious b2bmarketing
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And say 'hi' to Rob and the rest of the Bulldog folks for me.)
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