Page 101 of 184 Previous | Next 
  • CHIEFMARTECH  |  THURSDAY, MARCH 24, 2016
    [Sales] 41 marketing technology stacks from the 2016 Stackies Awards
    So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Sales] Hiring a Marketer: What Skill Set Should You Look For?
    Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. These days, when your prospect gets most of the way through the buying process without talking to your sales team (or another human on your team), the typical marketer is using email and website tactics to help your brand remain in consideration and warm up those prospects. Sales tools such as data sheets?
  • SALES ENGINE  |  SATURDAY, OCTOBER 1, 2016
    [Sales] Marketing's 2017 Quota starts Today!!!
    Your Sales team will come into the office tomorrow morning and begin the Q4 push. If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! If you expect Marketing to produce 50% of a $10M Sales goal (a reasonable goal in 2016 by the way), and the average deal size is $50,000, the Marketing department will need to generate 100 qualified leads. A shortfall of 25 leads x $50k/lead = missing your sales goal by $1,250,000.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Sales] It's Not About The Release Anymore. PR is Now Social PR.
    Brand ambassador relationships are about sales, and you increase sales when you connect with a person. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. Say that after two cocktails.)The
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 23, 2011
    [Sales] The Power of the Human Voice in Lead Qualification & Lead Nurturing
    At the same time, we wholeheartedly apply a variety of media both in client programs and in our own marketing and sales initiatives. It refers to awareness on the part of providers that they are engaging and talking with prospects to support them in buying journeys—even if it doesn’t mean a sale at the present time. The exchange of questions and answers by voice accelerates the sales cycle by addressing concerns and objections in real time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Sales] 11 B2B Marketing Predictions for 2011
    Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 7, 2012
    [Sales] Does Gamification Work On a Customer Community? [CHART]
    Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Sales] Don't Let Uninspired Compromise Ruin Your Homepage
    Christensen and his colleagues were doing a consulting project for a major fast food restaurant, trying to help the company improve milkshake sales. The restaurant chain had already asked customers for feedback on their milkshakes and come up with a range of improvements, most of which had no impact on sales. They made it thicker (so it lasted longer), they added fruit chunks (so it was more fun) and sales went up.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Sales] 8 Mistakes That Kill Lead-to-Customer Conversions
    But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM. While leads were once given the cold shoulder upon entering the middle of the funnel -- sales isn't ready to talk to them, and marketing is worried about generating more leads -- now effort is being expended to nurture those leads to a point at which they're uber-qualified and ready to buy your awesome product or service.
  • MODERN MARKETING  |  SUNDAY, JANUARY 5, 2014
    [Sales] 3 Trigger Marketing Tips To Improve Engagement
    If only there was a sure-fire way to write calls-to-action that always demanded a click, we would all make unlimited sales. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • SNAPAPP  |  THURSDAY, NOVEMBER 19, 2015
    [Sales] 5 Case Studies: Using Interactive Content in Social Media
    KISSmetrics also recommends including faces in marketing campaigns to increase engagement — A/B testing found that when one website, Medalia Art , replaced images of paintings for sale with photos of the artists, they experienced a 95% increase in conversations. TrackMaven’s user-friendly quiz garnered a 5% share rate and sourced valuable leads for their teed-up sales funnel. What does your content marketing process look like?
  • LEADERSHIP  |  FRIDAY, OCTOBER 2, 2015
    [Sales] Interesting Infographics: What’s Happening to B2B on Mobile?
    But how do the numbers look on the sales side? Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail. Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet.
  • THE ROI GUY  |  THURSDAY, OCTOBER 10, 2013
    [Sales] Alinean launches free Mobile ROI Calculator
    The ValueStory App and ROI Calculators are available for free download from the App store , for use directly by executives to drive better Tablet investment decisions, or by Tablet and App sales professionals and consultants to help prospects more quickly understand the TCO and ROI of various options.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 28, 2015
    [Sales] 10 Marketing Over Coffee Podcasts You Should Check Out
    He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ?
  • SNAPAPP  |  TUESDAY, FEBRUARY 23, 2016
    [Sales] Content2Conversion 2016 - My B2B Marketing Utopia
    Listen to input from sales, social and of course your customers. Within two months, nearly 500 qualified leads for sales were brought in. As a result, the training sales team, for the first time ever, finished the month of March at 184% of quota, and finished Q1 at 133% of quota. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy.
  • BIZNOLOGY  |  THURSDAY, JANUARY 3, 2013
    [Sales] Should CMO stand for Cheap Marketing Officer?
    And most of my clients hire me because they really need to cut the budget but they don’t want to cut sales. Now that it can be done cheaply, it is as important as everything else that leads to a sale. Photo credit: Images_of_Money. I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just fine.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Sales] 3 Emerging Marketing Trends to Grow Your Audience and Build Your Brand – Shopify
    In the United States alone, ecommerce sales are expected to reach close to 2 trillion dollars this year, so a strong marketing plan is essential if you want a piece of that pie. Opentopic blog >> shopify.com Ecommerce popularity is continually on the rise. We know that social media marketing, email marketing, search engine optimization, and more are incredibly effective. Cognitive Technology Cmo cognitive technology
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 27, 2011
    [Sales] The 10 Traits of Successful Social Marketers
    Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. What makes one company’s social media strategy successful while others #fail? I have spoken to a number of people at companies of all shapes and sizes. And I have seen a number of traits emerge.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Sales] 87 More Vital Social Media Marketing Facts and Stats for 2012
    52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). 45% of consumers have unsubscribed from emails due to irrelevant content, and on the B2B side, IT buyers say that 58% of vendor content is not relevant to them, and that this lack of relevance reduces the chance of closing a sale by 45%.
  • ENGAGIO  |  MONDAY, JUNE 5, 2017
    [Sales] Here’s How to Manage the Change that Comes with ABM
    Account Based Marketing in your organization, you’re bound to face some resistance and challenges as a result of changing such fundamental parts of sales and marketing – mindset, behavior, communication, and measurement. The ABM Change Management Checklist: Sell the need for change – to the ABM team and the wider sales and marketing organizations. As ABM grows, a helpdesk to serve the requests from the field sales and marketing teams may be needed. Change is hard. .
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Sales] 7 AdWords Features You Didn't Know Existed
    This will allow you to show them new products or promotions to re-engage them back into your sales funnel. This is also especially helpful when you have an offer or sale that is only for a limited time. Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?
  • CONTENT STANDARD  |  FRIDAY, MARCH 11, 2016
    [Sales] How to Nail Tone of Voice in Your Email Marketing Strategy
    While you don’t want to take away people’s personal voice, it is important to stay on top of what sales and marketing are sending. Nailing down tone for your brand is not only crucial for your email marketing strategy, sales team, or content team, it’s important because it is your company’s reputation. Check your inbox. How many emails do you have—opened, unopened, or deleted—that are extremely dry?
  • MODERN MARKETING  |  TUESDAY, APRIL 17, 2012
    [Sales] The Marketing Skills Gap is Very Real
    According our just released 2012 Marketing Skills Gap, 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say its contributing to misalignment between the marketing and sales teams. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet.
  • LEANDATA  |  THURSDAY, JULY 16, 2015
    [Sales] The importance of a symbol
    Berlin got it right with her description of a shared experience — at least in the case of LeanData, which is focused on simplifying the B2B sales process through data-driven marketing. Here’s what LeanData is: A technology firm focused on simplifying lead management so the sales and marketing teams of companies can focus on closing deals. Yeah, this part is tricky,” said a new colleague from sales who came over to assist in a we’re-all-in-this-together gesture. “I
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] 13 Beautiful New Ebook Templates [Free Download]
    But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to. Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten?
  • MODERN MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
    For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Each day, you make a countless number of decisions related to content.
  • THE ROI GUY  |  THURSDAY, APRIL 6, 2017
    [Sales] Why Renew? Quantifying Realized Value is Required
    The team usually has a benchmark ROI analysis, developed pre-sales (also developed using an Alinean powered interactive tool), and compares the current performance against this baseline to prove that the expected ROI has been achieved and that the investment to date has been a success. When you sold the original solution, you had to answer key buyer questions: “Why Change?”, “Why Now?”, “Why You?”.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Sales] 10 Fast Facts About Facebook
    Sales and marketing expense was up 132% this year for Facebook, costing $427 million. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory. Oh, and you can read the filing yourself here.
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] 5 Examples of Visual Elements Your Email Marketing Needs
    As you can see in the message below, their season sale is just a few hours away, just as is the sunrise in the photo they used. Designing emails isn’t just about coding and making sure they look good on different devices. Emails have to capture attention, build interest, and motivate readers to click through to your website or perform another action. Sound like a tough job to accomplish with a single message? It sure is!
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Sales] The Rocket Science of Social Media Marketing
    You can also use the tactic of value and authenticity in generating leads , improving sales and affecting the company as a whole. Customers who are part of a like-minded group will have more positive feelings about a company, increasing their word-of-mouth marketing and your sales. At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer.
  • PROSPECTR  |  TUESDAY, FEBRUARY 21, 2017
    [Sales] The Difference Between Demand Generation and Marketing
    But, the ultimate goal of marketing is to generate qualified leads sales can close, right? Marketing terms get tossed around like nothing these days: “Full stack marketer” “Marketing evangelist” “Growth hacker” Do they have any substantive difference? Or do marketing pros make these terms up to inflate their egos? I suppose a little of both are going on in each case. So, let’s take a look at “demand generation.”
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Sales] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Sales] The Marketer’s Alter-Ego: The Project Manager
    These allow you to gauge the impact of your campaigns on sales, and how effective those campaigns are. You have to remember the teams who are impacted when you carry out that sort of campaign – sales, customer service, and provisioning, to name a few. Author: Raymond Coppinger Behind every great marketer there is a…what? How would you answer that question? My answer isn’t the most glamorous, but it rings true: Behind every great marketer is a talented project manager.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Sales] Four Priorities for Hiring an A+ Marketing Team
    With Marketing responsible for 40% of the company’s revenue and 70% of pipeline opportunities, Barbra then hired functional experts in demand generation, product marketing and sales enablement to create additional go-to-market strategies and programs to grow the pipeline and support the Sales team. Takeaway #2: Help your Recruiting team approach sourcing for potential candidates the same way you approach generating opportunities for your Sales Development team.
  • MLT CREATIVE  |  FRIDAY, OCTOBER 21, 2011
    [Sales] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
    CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. All of this automation creates the opportunity to lower the silos between marketing and sales, but your plans will be built on a weak foundation if you don’t have a company-wide culture centered on your customers.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 28, 2013
    [Sales] Webinar Winning: Secrets of a Weatherman
    Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. Enhancing Sales Meetings. Soon after, our sales staff started using this technology in our remote calls to great effect. Have you had a great experience with green-screen technology for webinars or sales meetings? Author: Fab Capodicasa Do Webinars Work?
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Sales] Marketing Agency Leaders Discuss: The New Agency Model for Success
    The biggest change in the role of today’s marketing agency is to provide a wide, connected scope of services with the goal of driving more qualified leads to the client’s sales department. We need to follow the breadcrumbs, or in this case, the links, from the first touch to the final sale.”. Since they adopted automation to better plan and execute multifaceted sales and marketing campaigns, the agency has done much more than survive the rapidly changing times.
  • ABERDEEN CMO ESSENTIALS  |  MONDAY, FEBRUARY 27, 2017
    [Sales] Debunking Marketing Buzz: “Account-Based Everything”
    To give you an example of what I’m talking about, one well-meaning company makes a reasonable case for expanding ABM principles to cover sales and customer success efforts. Read : The CMO’s Agenda: Managing Marketing and Its Alignment with Sales. Divide, contextualize, and conquer by segmenting similar accounts for similar, yet personalized, marketing campaigns or marketing/sales workflows. “Account-Based Everything” is not a thing.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Sales] How to Fix 4 Toxic Marketing Problems With Analytics
    Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. Regardless of your business, the sales and marketing process can usually be modeled as a funnel. Have you ever seen sales and marketing managers at each others' throats when the team missed quota? Sales: You didn't give me enough high quality leads! Marketing is hard.
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [Sales] 3 tactics to improve B2B data-driven marketing
    And to a great extent, data has shifted the process of the complex B2B sale. Opentopic blog >> marketingdive.com Data is central to the marketing world, and in many ways it has fundamentally altered both the power structure within companies and given CMOs much more clout than they have ever enjoyed in the past. Business-to-business transactions are no longer driven. Cognitive Technology Cmo cognitive technology
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Sales] Vidyard Announces Winners of 2015 Video Marketing Awards
    Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Sales] Using Facebook for B2B Lead Generation
    Specifically with Facebook, I know I’ve tried distributing content in the past, placing ads, and building audience with “Likes” to a page, but have been frustrated when it comes to measuring lead conversions and impact into the sales pipeline. Join us for a webinar on February 18, where Bill Combes, founder of No Time for Social, will discuss B2B best practices for using Facebook and other social media platforms to convert into sales leads.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Sales] Your Marketing Results Are Not In Your Control
    The B2B Marketing Implication As a marketer, you have objectives that may range from sales to leads to unaided awareness. Two weeks ago GoDaddy’s outage knocked numerous sites offline for an extended period of time. On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before.
  • KEO MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Sales] The Impact of Hidden Marketing Expenses
    Hidden: extra printing costs due to demand, shipping printed materials, training sales people, outbound calls to schedule influencers into meetings with the sales people at the trade show, shipping of product demo units and after-show support for phone calls from attendees. In KEO Marketing’s Marketer’s Guide “ 5 Critical Steps for Planning Your 2017 Marketing Budget ”, we talk about three marketing strategies that a company can pursue; lean, target or stretch.
  • MODERN MARKETING  |  MONDAY, OCTOBER 23, 2017
    [Sales] How to Craft Your Content to Support Your Account-Based Marketing Efforts
    Also, consult with sales to get more intelligence. This site then becomes a resource for the entire organization, including sales. A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses all industries, niches, and demographics. That's because content is a tool that helps businesses find solutions to some of their most critical business problems.
  • REACHFORCE  |  WEDNESDAY, OCTOBER 5, 2016
    [Sales] 3 Tips to Improve Account-Based Marketing
    This is no shock to anyone with sales experience, but turning leads into customers is incredibly difficult, even with the very best marketing automation software and other sales and marketing tools. Depending on what industry you’re in, as well as other factors, fewer than 1 percent of all your leads actually become customers. As a […]. Data Quality Management
  • MARKETING INSIDER GROUP  |  WEDNESDAY, AUGUST 19, 2015
    [Sales] 4 Steps To Building The Content Marketing Business Case
    All marketing spend should be tied to quantifiable results that sales and executives can understand. Cost per sale. Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 30, 2017
    [Sales] 6 Email Marketing Tips for the B2B Marketer
    Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Make sure sales and ABM teams are sharing their insights as well. But personalization is powerful for more than just boosting sales. Send emails from a personal account instead of a brand account to make the conversation feel more one-on-one than sales-oriented.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Sales] Are Your Leads Ready to Buy? 5 Crucial Ways to Score Your Leads
    Author: Frank Passantino If you’re in marketing, you probably know better than to pass “any old lead” over to your sales team. Without a lead scoring system in place, your sales team won’t know which leads to prioritize. Yesterday on the blog, we shared our new infographic about defining a lead, but how do you score your leads once you’ve found them? Lead scoring is the process of assigning a score to leads , which ranks them by their readiness to buy.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, NOVEMBER 13, 2016
    [Sales] If a Prospect Fits, You Must Not Quit
    The most critical component of a successful account-based marketing program is focusing your marketing and sales efforts on the right target accounts. The objective is to focus your marketing and sales efforts on those prospects that are likely to become large and profitable customers. Identifying prospects with a high level of buying interest can be valuable because it enables you to use a more appropriate mix of marketing and sales tactics.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Sales] How to Write Ridiculously Persuasive Landing Page Content
    Famed psychologist and New York Times bestselling author Dr. Robert Cialdini lists scarcity as one of the six psychological triggers that win sales and influences people. Every infomercial in history leans heavily on the “call now” or “limited time only” tactic for increasing sales. I used to think persuasion was a dirty word. For me, and there’s really no viable explanation for it, it was synonymous with deceit.
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 15, 2012
    [Sales] The 2013 Social Business Marketing Manifesto
    We’ll see our colleagues in sales look to marketing for leadership on how to become more social business savvy. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.
  • MODERN MARKETING  |  SATURDAY, OCTOBER 26, 2013
    [Sales] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Sales] Abandoning the Marketing Campaign: How to Think Long Term
    Marketing campaigns are fighting a battle, I assume, for an audience’s attention and, ultimately, a sale. Build a team of marketers that care more about serving customers than sales or revenue. Where marketing campaigns were concerned with the success of that single campaign—and maybe the sales of whatever service or product they were promoting—current marketing efforts should be tied to long-term business goals.
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2016
    [Sales] Marketing Automation Technology and What Marketers Need to Look For
    58% 58% of top-performing companies; where marketing contributes more than half of the sales pipeline, have adopted marketing automation. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Sales] 4 Dimensions of Effective B2B Marketing Plans
    Being able to define velocity stages, conversion percentages and average sales prices can add the predictive aspect marketing executives need in their plans today. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises.
  • SNAPAPP  |  MONDAY, FEBRUARY 2, 2015
    [Sales] Best Practices for Building Buyer Personas, From the Experts
    For B2B marketers especially, the goal is to know our audience so we can offer them the right materials at the right time to move them toward a sale. Heading into a sales call armed with this kind of buyer persona helps salespeople build a deeper connection with prospects and help solve their problems. If you’re in content marketing, you’ve probably been told you have to create buyer personas for your content to really make an impact.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [Sales] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales). In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.
  • MODERN MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Sales] Driving Engagement and Conversion with Marketing Apps
    Sales Enablement. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. You need to stay up to speed with new applications while not running into a data silo pothole or letting integration troubles slow you down.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Sales] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Below that nice hero image and a few words explaining what visitors will get when they contact them, you'll find three options: You can request a demo, you can reach out to a sales rep, or you can get in touch with customer support. If visitors choose to talk to sales, they'll see one form show up below the fold. That way, they're providing value to the folks who land on the page and really just want to talk to a sales rep directly.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [Sales] 6 Rules for Content Marketing
    Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules: It is not promotional – promotional materials will neither excite nor inspire, both critical com­ponents of content marketing.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Sales] 9 Guaranteed Ways to Make Industry Events Worth Your While
    Imagine coming back to your office with a handful of leads to dole out to Sales to call, or Marketing to nurture. If someone's talking about their day-to-day job functions, their target audience, the problems their company solves, that sounds kind of like the conversation you'd have with a prospect on a Sales call, doesn't it? This could be applicable for businesses with both short and long sales cycles, B2B or B2C, with product or service offerings.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Sales] 20 Marketing Automation Terms Marketers Should Know
    Customer relationship management (CRM) is a system that manages interactions with existing and potential customers and sales prospects. Drip marketing is a synonym for lead nurturing , a series of emails that seek to qualify leads, keep them engaged, and gradually push them down the sales funnel. Internal Sale. Internal sale is a concept that you will most likely encounter in the B2B world.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Sales] The Complete Display Ads Overview For B2B Marketers
    Display is primarily used for brand awareness and you can upload email lists to “warm up” leads to your brand prior to sales outreach. Attribution aligns every touch point, such as views, lead conversion, and sales opportunity conversion. This is especially important for B2B marketers who need to understand the customer journey through a long sales cycle. Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own.
  • INFER  |  THURSDAY, JULY 14, 2016
    [Sales] Infer’s Automated Form Monitor for Marketing Operations
    The post Infer’s Automated Form Monitor for Marketing Operations appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Infer’s Automated Form Monitor , which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly. How to Use Infer’s Automated Form Monitor Plugin.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Sales] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    According to a study by Harvard Business Review , celebrity endorsements can give brands short-term benefits, but ultimately sales decrease with time. Average joe" testimonials, on the other hand, helped one company increase sales by over 50%. Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. A few weeks ago, people were in an uproar over Red Sox slugger Big Papi''s selfie with the President.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Sales] Here’s How to Make Your Website As Personalized as Your Email
    For companies with longer sales cycles, you might share educational thought leadership with early stage prospects; visitors who are actively engaged in a sales cycle could be shown messages about why your company is a safe choice. Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Sales] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness , as a key component in their B2B marketing strategy. Lead scoring done right can lift conversion rates and remove some of the all-too-common friction between Marketing and Sales. For example, if a site visitor reads your pricing page, signs up for a trial, and states she is an executive at a sizable company, the score would probably be high and she’d be fast-tracked to sales.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Sales] What Is an Email Workflow? [FAQs]
    And, once you set up an email workflow, you can have a series of emails nurture leads in each group until they''re ready to buy or get rotated to Sales -- all without you manually sending each email. Your sales team is unhappy with the quality of the leads you’re sending them. So you''ve got a marketing problem -- one that happens to the best of us.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Sales] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    For instance, you might run a PPC ad on Google for the term “aligning sales and marketing” if you were in charge of marketing our recent webinar with Salesforce to get the word out there and drive attendance. By bidding on such a long tail term like “aligning sales and marketing” you can also keep your CPC costs low, promoting your webinar in a cost effective way. Here at HubSpot, we know a thing or two about webinars.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 25, 2015
    [Sales] Interesting Infographics: What to Do When Leads Go Cold
    You really thought that you had that sale, and now you’re left scratching your head and trying to figure out what went wrong. We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence. It happens all of the time, and it can be confusing and frustrating. That’s why I’d like to share this infographic from HouseHunt.com with you today. The handy flowchart may help you thaw some of your cold leads.
  • LATTICE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Sales] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities. Predictive lead scoring is typically the most common thing people think of when they consider predictive analytics for marketing and sales. Think, target lists for sales to know whom to call and target lists of accounts to support an account-based marketing strategy. Smart Planning to Hit the Ground Running in the New Year. Quick, what are you thinking?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Sales] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    It’s difficult to tell which of your past marketing efforts affected the sale, or to prove that your current efforts are worth the investment. Since you’ve set a 20-point threshold to define buyers who are “Ready to Buy”, Rita’s total score of 20 tells your marketing automation software to advance her to the “Ready to Buy” stage — potentially triggering an action, such as a call from your sales team.
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Sales] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    This makes it very easy for their Business Development or Sales Team members to see how each lead answered each question, making them more informed when they follow up with the lead. The ability to integrate SnapApp with Pardot saves them time, improves their lead follow up time and makes for more informed, intelligent follow up conversations for Sales. We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys!
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Sales] Marketing Technology Landscape Supergraphic (2016)
    Here’s the breakdown of the number of solutions in each category: The top 5 largest categories, by number of solutions included, are: Sales Automation, Enablement & Intelligence (220). Commerce & Sales. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Sales] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    It can then use the information to predict future purchases and guide marketing and sales messages. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. But I’m still tracking the news from Salesforce and other vendors from my cave in Philadelphia. Three announcements caught my eye, all highlighting the increasing attention being paid to customer data.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Sales] How to Do Keyword Research: A Beginner's Guide
    Or perhaps the topics that come up the most in Sales conversations. And remember, if you''re having trouble coming up with terms, you can always head on over to employees on the front lines -- like Sales or Services -- and ask what types of terms people use, or questions people have.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Sales] Why It’s Time to Rebuild Traditional Marketing Teams
    This approach is similar to how some companies organize sales teams, but it would be pretty radical in marketing departments. But as the rise of account-based marketing has shown, niche assets created for specific kinds of customers at specific stages in the sales cycle are often more effective.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Sales] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Sending unnurtured leads to sales is like giving an unbaked pumpkin pie to your guests. Nurturing leads before sales contacts them works in the same way. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. When are you getting married?" When am I getting grandchildren?" Have you been moisturizing?".
  • INTEGRATED B2B  |  FRIDAY, MAY 29, 2015
    [Sales] The price of poor language
    Will loose language lose you credibility to the point that it also costs you sales? Another report suggested that: “a single spelling mistake can cut online sales in half”!**. It might make all the difference to your sales success. 12 November 2013. ** Sean Coughlan, Spelling mistakes ‘cost millions’ in lost online sales, at: [link]. Are you confusing your customers with second-rate English? For example, did your company recently win a price ?
  • ACT-ON  |  FRIDAY, OCTOBER 7, 2016
    [Sales] How (and Why) Customer Success is Different from Customer Support
    Last week I sat down with Luke Smith, Act-On’s Regional Director of Mid Market Sales. We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. McKenzie: What does “customer success” mean to you as a sales person? Does that start from the sales point and go all the way through to the customer success? And not only that, but they trained my sales team.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Sales] How to Align Content Marketing and Demand Generation Teams
    Growing sales pipeline and optimizing customer/purchasing experiences are examples of overarching missions. I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 25, 2008
    [Sales] Podcast: Interview on lead generation with Dave Stein
    During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Also, Check out Dave Stein's Blog for Sales Leaders. Dave is an internationally recognized thought leader in the area of sales performance, sales effectiveness and especially sales training.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 17, 2012
    [Sales] 3 Steps To A Customer-Driven Marketing Plan
    Having been a sales and marketing professional for both a traditional and a syndicated market research firm, I can promise you that I am not a research purist. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell.
  • MODERN MARKETING  |  FRIDAY, MAY 9, 2014
    [Sales] What is the ROI on Delight?
    Prospects have a glimpse into the thought leadership and collaboration of not just the sales person, but the community of users. by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. If your company is all about This Quarter’s numbers, then Delight will perpetually be pushed to “another time.”
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Sales] Where Industrial Websites are Falling Short
    Optimists are companies from the industrial sector that expect growth to happen by June 2011 even if their sales were flat or declined in the last half of 2010. Survey respondents were engineers and purchasing agents, business owners and managers, and sales and marketing executives from manufacturers, distributors and service companies.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    That’s because creating original content that covers all stages of the funnel, is valuable to your audience, and effective for sales and marketing efforts … and doing it day after day on tight deadlines … is a recipe for burnout. Use a sales brochure or datasheet to create a new video. They can be written for any stage of the sales funnel and, as such, make great calls-to-action, particularly if they’re gated and capture lead-gen information. Reuse. Recycle. Repurpose.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Sales] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. 3 Marketing Personalities You Need to Manage. 1.Myopic Marketer. This marketer can’t see the forest for the trees. If you ask, “Why do you market this way?”
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 15, 2011
    [Sales] B2B Marketers to Increase Online Content, but What Kind?
    Ask your sales and customer service people to track common questions and issues. Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 18, 2013
    [Sales] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
    They spend two months bouncing these ideas off professionals inside and outside Tellabs – from Sales and Marketing to industry analysts and journalists to customers. We’ve turned content marketing into something that helps Sales get their job done,” Stenitzer said.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 25, 2013
    [Sales] The 5 Don’ts of Customer Service
    Do your your customer intelligence and sales intelligence homework first so that you can gain a thorough understanding of your customer’s needs and fully understand how your products or services can benefit a new team within your organization. However, if you do your homework, you will either make the sale, or in the very least leave a positive impression that may result in a future sale or positive customer referral.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Sales] 14 Free Tools That'll Make It Easier to Run Your Business
    In sales, speed matters. Think about it: In the time that your salespeople spend digging through their inbox for bit of information about a prospect, they could be losing a sale to competitor. HubSpot CRM enables sales teams to work more efficiently by providing reps with a detailed history of their interactions with a prospect. Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Sales] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    A Zubrance white paper states that for every $1 a company invests in energizing its brand advocates, it receives $10 in positive WOM impressions and sales. Advocacy marketing can give a welcome and measurable boost to the entire sales funnel. If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing ), you should give it serious consideration.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Sales] Content Mapping 101: The Template You Need to Personalize Your Marketing
    So while case studies and demo videos are fine, save your more sales-focused content (estimates, free trials, etc.) In addition to mapping content to the buyer profile and buying stage, we regularly pull topics from the sales process. Then we offer the content in later sales calls. Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers).
  • LATTICE  |  WEDNESDAY, JANUARY 6, 2016
    [Sales] Predictive Marketing 101: How to Operationalize your Predictive Scores
    Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. You may want to invest in a “door opener” campaign that sends a high-end object or some type of 3D mailer to a prospect in order to get them to take a meeting from your sales team and receive the accompanying piece of the object. Need to jump start the morale of your sales team with a little friendly competition? 7 Predictive Marketing Ideas.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Sales] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    You'll need a workhorse vision where your website is built to play an active role in your sales and marketing efforts rather than operating as an elaborate, fancy brochure. Ideally, the person in charge of crafting your new website will use your business goals, input from each department (marketing, sales, customer services) as well as your best customers to uncover functionality and messaging that needs to be on your website.
  • LEAD LIAISON  |  THURSDAY, MARCH 17, 2016
    [Sales] Website Visitor Tracking Isn’t Just for Salespeople – It’s for Marketers, Too
    While visitor tracking does offer a number of important benefits for your sales team, marketers can also take advantage of the opportunities offered by effective visitor tracking. Along with determining precisely when is the best time for your sales team to reach out to prospects, visitor tracking can also help you design the most effective marketing campaigns possible. Website Visitor Tracking Isn’t Just for Salespeople. Think website visitor tracking is just for salespeople?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Sales] 3 Strategies to Maximize the ROI of Your Next Event
    Before investing the time and resources required to pull off an event , regardless of the size, it’s important to set the right expectations with all major internal stakeholders (sales, customer success, marketing, etc.) You’ve shared the vision and have your internal teams buy-in for moving forward with your event strategy, you’ve created the agenda, identified speakers, and have all the sales and marketing assets ready to go.
  • TERMINUS  |  FRIDAY, DECEMBER 15, 2017
    [Sales] 12 Ways to Segment Account-Based Advertising Campaigns
    While the best way to get this information is from one-to-one conversations with prospects, that’s not always possible in the earlier stages of the sales cycle. Stage of the Sales Cycle. You can create an account-based advertising campaign for a specific stage of the sales cycle, or you can develop a full-funnel campaign that contains one tactic for each stage of your marketing and sales process.
  • THE B2B RESEARCH BLOG  |  MONDAY, OCTOBER 17, 2016
    [Sales] Branding terminology and jargon explained
    All of the above, if well executed, creates ‘brand equity’ – the commercial benefits of having a strong brand such as increased sales, loyalty and the ability to charge a premium. Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences between them can have undesirable side effects. Sometimes the jargon undermines the user, making them seem pretentious or detached from the hard-nosed world of commerce.
<< 1 2 ... 99 100 101 102 103 ... 183 184 >>