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Winning the B2B race from sales to profitability

Martech

There are two major vectors in determining your future path, each with two minor vectors: Vector 1: Cost of acquisition (CoA) What are you paying to acquire the customer and get the conversion? Therefore, it takes, on average, 18 months to amortize the CoA. But CLV is mostly aspirational unlike CoA, which is measured after it occurs.

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Why Hybrid Work Supports Mental Wellbeing for Employees

Salesforce Marketing Cloud

We’re going to see an increase in mental and emotional health resources,” said Dr. Emily Anhalt, co-founder and chief clinical officer at Coa , an online mental health and emotional fitness studio. ALEXA MEYER | CO-FOUNDER AND CEO OF COA. You’re not necessarily going to see that next tough thing coming. “By An anxiety crisis.

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Loneliness Is Bad for Business – How to Make Employees Feel More Together

Salesforce Marketing Cloud

Utilizing “smart questions” to reach out to someone who seems withdrawn or is expressing signs of loneliness can help start a conversation and get to the root of what’s going on, according to Pallavi Yetur, a licensed mental health counselor and emotional fitness instructor at Coa, an online mental health studio.

COA 98
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Why Compassionate Leadership Matters

Salesforce Marketing Cloud

I worked with a founder who tended to set impossibly harsh standards for himself,” said Dr. Emily Anhalt, a psychologist and co-founder of Coa , a mental health start-up. By refusing to cut yourself any slack, you project an unforgiving attitude to the rest of your team. “I

COA 98