Winning the B2B race from sales to profitability
Martech
FEBRUARY 6, 2024
There are two major vectors in determining your future path, each with two minor vectors: Vector 1: Cost of acquisition (CoA) What are you paying to acquire the customer and get the conversion? Therefore, it takes, on average, 18 months to amortize the CoA. But CLV is mostly aspirational unlike CoA, which is measured after it occurs.
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