Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Tactics 114

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. How To Identify Your Target Market.

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Include relevant tools visitors can use. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. There are many more use cases for AI in market research.

Marketing AI 120

Marketing AI Research Paid Search Agency Customer Surveys 120

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Do you know what kind of content Google is ranking for your target term? Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. It’s an art and a science.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Heinz Marketing

MAY 5, 2022

Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Still, there are some key things to consider when choosing communities to target as well as how you target them. Here are 3 key things to consider: Is it relevant? .

Communities 126

Communities Outreach Consulting Campaigns 126

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message , your marketing, and even your business bottom line.

Relevance 62

Relevance Research Content Opinions 62

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Why we care.

Keywords 85

Keywords Research Tools Advertisements 85

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s not getting the job done. What is a Target Market, and Why Do You Need to Identify Yours?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. It assists in processing big data efficiently to identify relevant data points for predictive analysis.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Hinge Marketing

SEPTEMBER 14, 2022

How do our target audiences find our firm? What role does relevancy play in the selection process? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. How well do we know our buyers?

Research 114

Research Service Budget Programs Social Media 114

Heinz Marketing

APRIL 14, 2022

Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant?

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 94

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Heinz Marketing

JANUARY 26, 2023

It’s about establishing yourself as a market-leading share of voice to your target audience. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Ideally, it’s a multi-touch, multi-threaded campaign that will engage your targets.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

DivvyHQ

AUGUST 2, 2021

However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant? A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels.

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

Launch Marketing

JUNE 22, 2022

Whether you are social media savvy or just starting, below are five ways to better reach your target audience on social media. This calendar and your overall strategic plan help to ensure the activities planned and executed are effectively reaching your target audience on social media. Craft and Post Relevant Content.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. See how it works What are sales targets? Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 144

Social Media Research Social Marketing Media 144

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. In today’s blog, we have gathered some of the best practices that enhance your job ads’ target reach that deliver outstanding talents. Search engine friendly: Good researched set of keywords delivers great reach. Making Job Ads More Relevant.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

EMagine B2B Blog

SEPTEMBER 15, 2021

For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. . Determining personas for your target audiences helps inform your website’s structure and content. There can also be various personas for each target audience. potential future employees). Conclusion.

PPC 97

PPC Optimization Marketing Websites Social Media 97

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. In this blog, we’ll walk through how to build and change target audiences. What if you need to change target audiences?

Allocation 83

Allocation B2B Psychographics Segmentation 83

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Only B2B

FEBRUARY 21, 2024

Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. Hyper-Personalized Content: Use intent data to understand your audience’s specific needs and challenges, then craft targeted content that speaks directly to them.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Business Brainz

MARCH 21, 2021

ABM is more than just identifying the target audience, reaching them, and engaging in a personalised way. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Engagio

MARCH 29, 2021

So how do we deliver personalization that captures our target accounts’ attention? Intent data helps you understand what keywords the account or people at that account are researching. This information helps you understand what target accounts are researching on the web. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

SEO 243

SEO B2B Work Management Long Tail Marketing 243