Martech

NOVEMBER 6, 2023

Dig deeper: It’s time to prioritize customer experience in B2B Understanding and anticipating needs B2B customers have both rational and emotional needs that converge and overlap with one another to impact decision-making. Rational needs for B2B buyers include: Cost-effectiveness. Emotional needs include: Trust.

B2B 131

B2B Customer Satisfaction Lead Scoring Lead Ranking 131

Martech

OCTOBER 27, 2023

The post Making sense of composable CDPs: What martech buyers need to know appeared first on MarTech. Let’s just find a new name or stick to a conversation around capabilities. Get MarTech! In your inbox. Business email address Subscribe Processing.

Buyer Need 113

Buyer Need Work Management Marketing Management Budget Programs 113

Marketing Insider Group

DECEMBER 21, 2020

Actually acknowledging dynamic customer/buyer needs. Your buyers’ habits don’t remain static over the calendar or fiscal year. No one faces the same reality today – not your competitors, you, or any of your buyers. Evaluate how your customers’ or buyers’ needs have changed and consider pivots.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

DECEMBER 26, 2023

Making sense of composable CDPs: What martech buyers need to know by Craig Howard. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization.

Vendors 101

Vendors Buyer Need Segmentation ROI 101

Martech

MARCH 9, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.

Webinar Metrics 98

Webinar Metrics Digital Asset Management Marketing & Strategy Content 98

Launch Marketing

JUNE 7, 2023

Do you need to make any product adjustments to meet evolving buyer needs and expectations? Effective research will help show where your buyer expectations or needs may have shifted from previously established buyer personas.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Sana Commerce

AUGUST 24, 2023

Meeting your buyers’ needs and helping them overcome their challenges will improve your customer satisfaction. So, understanding and meeting your buyers’ needs is crucial to your organization’s success. The real answer is simple: your customers. The result? An excess of inventory that might require a return.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

Marketing Insider Group

AUGUST 1, 2023

Find out what information to include in marketing materials to increase conversions using a prompt like this: What information would the eco-conscious buyer need about a furniture company to help them decide to make a purchase?

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Top Rank Marketing

SEPTEMBER 4, 2023

Almost six out of ten (57%) of the buyers Wunderman Thompson surveyed for their report admitted that they felt “less loyal” to B2B sellers than they did pre-pandemic. B2B buyers need innovative solutions to keep up and get ahead, too, and, according to the research, they’re more willing to look to new sources for these solutions than ever.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Tony Zambito

DECEMBER 14, 2020

What this does say is B2B marketers and sellers will first need to gain buyers insights into two areas. What buyers need to build collective confidence internally and how do they convey confidence to multiple stakeholders. What we have learned in our buyer insights research that buyers respond to getting help.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Zoominfo

NOVEMBER 20, 2020

This enables our sales reps to deliver exactly what the buyer needs as they move through their buying journey. Everything that impacts the ways sales professionals can use to identify, prioritize, connect and close. link] pic.twitter.com/zez4telirZ — ZoomInfo (@ZoomInfo) October 27, 2020.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Seismic

NOVEMBER 16, 2023

Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. This year, organizations have had to navigate a tricky sales environment.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Tony Zambito

NOVEMBER 18, 2020

When gathering buyer insights through the use of qualitative research methods, B2B companies can be in a position to anticipate buyer needs. More significantly, they can be in a position to enable buyers to plan their next steps. Anticipation. Creating immense value and a loyalty bond hard to break.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

FEBRUARY 1, 2021

Of course, your buyer needs to know the price. Use the buyer’s journey to guide your marketing. Prospects interact with your content at each stage of the buyer’s journey. Understand what content the buyer needs at each stage adds gravitas to your marketing efforts. “Are they sticking around?”.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

KoMarketing Associates

FEBRUARY 20, 2018

Some of the buyer persona data shared included: Existing Buying Process. Asking questions and examining this data has allowed us to pinpoint buyer needs and ensure all of our efforts are speaking to buyer needs and existing pain points. Decision Criteria. Barriers to Success. Success Factors.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

B2B Marketing Directions

JULY 23, 2023

Winners - Your value propositions will be strong when the attributes of your offering are aligned with the needs and priorities of your prospective buyers and when your offering is superior to your competitors' offerings (relative to buyer needs and priorities).

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52

Forrester B2B

FEBRUARY 12, 2022

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. Demand program owners need a repeatable approach to program creation.

Planning 61

Planning Demand Forrester Buyer Need 61

PathFactory

MARCH 21, 2024

Instead of bombarding buyers with forms and aggressive tactics, prioritize their needs: provide relevant information, respect their own process and help foster better relationships before making the sale. The post Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous appeared first on PathFactory.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Madison Logic

AUGUST 9, 2023

T-Mobile for Business’s multi-channel approach with ABM Content Syndication and ABM Display Advertising allows their content to be where buyers need it. For example, when targeting top-of-funnel accounts, they can leverage thought leadership pieces and white papers to those buyers.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Webbiquity

JANUARY 25, 2021

eCommerce businesses and companies that sell complex products that buyers need to physically examine before purchasing will greatly benefit from augmented reality. AR enhances the buying process by enabling shoppers to look at and even “feel” products in 360-degree surroundings. Trend #6: Geometric Grids.

Design 295

Design Trends Marketing Websites Gartner 295

Zoominfo

SEPTEMBER 30, 2020

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. Is it centered around what you do, or is it focused on how what you do can actually address customer needs?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Content Standard

NOVEMBER 16, 2023

Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance. The result is generic, uninspiring marketing that fails to resonate with buyers.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Marketing Interactions

OCTOBER 8, 2020

Rain Group’s Virtual Selling Skills and Challenges Report finds the top five influences on buyer purchase decisions include: Notice that not one of these is “show me your product features.” Buyers need sales reps to help them understand how to solve a business problem or take advantage of an opportunity.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

NetLine

NOVEMBER 9, 2023

By using customer intent data , sales teams are able to tailor their messaging and outreach in a way that resonates with the buyer’s interests and solves their pain points, leading to higher engagement and, subsequently, higher conversion rates. How can sales teams use intent data to improve their understanding of buyer needs and preferences?

Intent Data 52

Intent Data Intent Top of Funnel Outreach 52

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it. That’s where account-based marketing (ABM) comes in.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Heinz Marketing

NOVEMBER 4, 2020

From go-to-market plans to ABM programs, Josh thrives on rolling up his sleeves to help each of his unique clients uncover their buyers’ needs, develop competitive content and messaging, and orchestrate campaigns across channels and audiences to generate revenue with precision.

Top of Funnel 123

Top of Funnel Marketing Automation Services Planning Sales Qualified Leads 123

Sana Commerce

MARCH 12, 2024

Protect your B2B online store while delivering the speed and performance that your buyers need. We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly. What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

QuanticMind

AUGUST 23, 2023

Do media buyers need to buffer ad serving fees? The industry’s broad shift from second- to first-price auctions was one such problem that media buyers needed to contend with, and DSPs had to move quickly to assuage the price surges that surfaced from the move. Yes, digital advertisers can use bid shading with PMP deals.

Cost per Acquisition 52

Cost per Acquisition Cost Per Thousand CPM Cost Per Click 52

Marketing Insider Group

JULY 16, 2020

But most business leaders and sales and marketing teams did not look at their profiles to see how they can better connect with their buyers and show them that they understand their current situation. They are not providing the education buyers need to overcome today’s challenges so they can buy again.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Zoominfo

OCTOBER 28, 2020

Customer loyalty may also receive a bump when companies are quick to focus on buyer needs. In the current environment, companies will be most successful at offer expansion if they recognize new product uses and then quickly update or launch those services.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

6sense

DECEMBER 6, 2021

In an ideal world, B2B organizations would discover the buyer journeys their prospects are embarking on as, or even before, they occur. Doing so would allow organizations to understand and shape buyer needs and establish their brands as desirable partners.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer's Journey Digital Marketing Funnels 62

Content4Demand

AUGUST 24, 2022

Buyers want content that delivers the insights they need to make the best decisions for their teams and their businesses. Take a closer look at what buyers need at each step of the journey, what questions your content should answer and which formats are up to the task.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Marketing Insider Group

SEPTEMBER 28, 2016

They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience.

Campaigns 100

Campaigns Top of Funnel Content Lead Scoring 100

Heinz Marketing

AUGUST 17, 2022

Here are some benefits of keeping the human connection alive and why it’s a fundamental part of the buyer’s journey. The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail.

Lead Generation 116

Lead Generation Generation Leads Lead 116

BOP Design

SEPTEMBER 22, 2022

If you don’t have existing, current buyer personas , it’s time to create them. Because understanding your target buyers’ needs, challenges, and issues is crucial to creating a connection with them. Your sales team is a fantastic source of who your ideal leads are and what you need to know about them.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking B2B Marketing 80