Martech

MARCH 9, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.

Webinar Metrics 92

Webinar Metrics Digital Asset Management Content Marketing & Strategy 92

Forrester B2B

FEBRUARY 12, 2022

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. Demand program owners need a repeatable approach to program creation.

Planning 90

Planning Demand Marketing Forrester 90

Sana Commerce

AUGUST 24, 2023

Meeting your buyers’ needs and helping them overcome their challenges will improve your customer satisfaction. So, understanding and meeting your buyers’ needs is crucial to your organization’s success. The real answer is simple: your customers. The result? An excess of inventory that might require a return.

B2B 98

B2B Optimization B2B Sales Customer Satisfaction 98

Top Rank Marketing

SEPTEMBER 4, 2023

Almost six out of ten (57%) of the buyers Wunderman Thompson surveyed for their report admitted that they felt “less loyal” to B2B sellers than they did pre-pandemic. B2B buyers need innovative solutions to keep up and get ahead, too, and, according to the research, they’re more willing to look to new sources for these solutions than ever.

B2B Marketing 73

B2B Marketing Enterprise Management Work Management Planning 73

Marketing Insider Group

DECEMBER 21, 2020

Actually acknowledging dynamic customer/buyer needs. Your buyers’ habits don’t remain static over the calendar or fiscal year. No one faces the same reality today – not your competitors, you, or any of your buyers. Evaluate how your customers’ or buyers’ needs have changed and consider pivots.

Marketing Budget 338

Marketing Budget Marketing Budget Creation B2B Marketing Planning 338

Launch Marketing

JUNE 7, 2023

Do you need to make any product adjustments to meet evolving buyer needs and expectations? Effective research will help show where your buyer expectations or needs may have shifted from previously established buyer personas.

B2B 88

B2B Paid Search Agency B2B Marketing Product 88

B2B Marketing Directions

JULY 23, 2023

Winners - Your value propositions will be strong when the attributes of your offering are aligned with the needs and priorities of your prospective buyers and when your offering is superior to your competitors' offerings (relative to buyer needs and priorities).

B2B Marketing 52

B2B Marketing B2B Sales Marketing Prospects Marketing Proposals 52

Digilant

FEBRUARY 1, 2019

To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game.

Buyer Need 40

Buyer Need Media Allocation Planning 40

Digilant

JANUARY 30, 2019

To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game.

Buyer Need 40

Buyer Need Media Television marketing Advertisements 40

Digilant

JANUARY 31, 2019

To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game.

Buyer Need 40

Buyer Need Media Paid Search Agency Allocation 40

Martech

MARCH 16, 2022

“Translating click-based engagement into buyer-led enablement across interactions requires conversation design that senses and responds to spoken and unspoken buyer needs across complex and connected buying journeys.

B2B Marketing 95

B2B Marketing B2B Sales B2B Interactive Marketing 95

B2B Marketing Directions

JUNE 25, 2022

A Second (and Equally Important) Use for the JTBD Framework The second way to employ the jobs-to-be-done framework in marketing is to focus on the buying process itself and use the framework to identify the jobs potential buyers need to get done in order to make sound purchase decisions.

Content 52

Content Marketing & Strategy Paid Search Agency Marketing 52

Marketing Insider Group

AUGUST 1, 2023

Find out what information to include in marketing materials to increase conversions using a prompt like this: What information would the eco-conscious buyer need about a furniture company to help them decide to make a purchase?

Marketing AI 212

Marketing AI Planning Marketing & Strategy Paid Search Agency 212

Madison Logic

AUGUST 9, 2023

T-Mobile for Business’s multi-channel approach with ABM Content Syndication and ABM Display Advertising allows their content to be where buyers need it. For example, when targeting top-of-funnel accounts, they can leverage thought leadership pieces and white papers to those buyers.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing & Strategy 52

Zoominfo

NOVEMBER 20, 2020

This enables our sales reps to deliver exactly what the buyer needs as they move through their buying journey. Everything that impacts the ways sales professionals can use to identify, prioritize, connect and close. link] pic.twitter.com/zez4telirZ — ZoomInfo (@ZoomInfo) October 27, 2020.

Zoominfo 221

Zoominfo Work Management Enterprise Management Email Campaigns 221

Tony Zambito

DECEMBER 14, 2020

What this does say is B2B marketers and sellers will first need to gain buyers insights into two areas. What buyers need to build collective confidence internally and how do they convey confidence to multiple stakeholders. What we have learned in our buyer insights research that buyers respond to getting help.

B2B Marketing 271

B2B Marketing B2B Sales Ad Building Urgency Marketing 271

Marketing Insider Group

SEPTEMBER 28, 2016

They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience.

Top of Funnel 100

Top of Funnel Campaigns Content Marketing Funnels 100

QuanticMind

AUGUST 23, 2023

Do media buyers need to buffer ad serving fees? The industry’s broad shift from second- to first-price auctions was one such problem that media buyers needed to contend with, and DSPs had to move quickly to assuage the price surges that surfaced from the move. Yes, digital advertisers can use bid shading with PMP deals.

Cost Per Thousand 52

Cost Per Thousand CPM Cost per Acquisition Cost Per Click 52

Tony Zambito

NOVEMBER 18, 2020

When gathering buyer insights through the use of qualitative research methods, B2B companies can be in a position to anticipate buyer needs. More significantly, they can be in a position to enable buyers to plan their next steps. Anticipation. Creating immense value and a loyalty bond hard to break.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it. That’s where account-based marketing (ABM) comes in.

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Personalization 52

Madison Logic

SEPTEMBER 14, 2023

Sequential content and messaging through the buying journey brings higher engagement and a persistent experience buyers need in a multi-channel approach. Buyers need you to be persistent and present in the market, so leveraging LinkedIn in a multi-channel ABM strategy is not just an option—it’s a strategic imperative.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing ABM 52

KoMarketing Associates

FEBRUARY 20, 2018

Some of the buyer persona data shared included: Existing Buying Process. Asking questions and examining this data has allowed us to pinpoint buyer needs and ensure all of our efforts are speaking to buyer needs and existing pain points. Decision Criteria. Barriers to Success. Success Factors.

B2B Marketing 175

B2B Marketing Online Marketing B2B Marketing & Strategy 175

Heinz Marketing

OCTOBER 21, 2022

Identifying where you fall and the GTM motions or “grouped set of products and segments that must be sold and serviced differently than another group set of products and segments” is crucial to how to strategically match buyer needs to GTM team resources and responsibilities. Myth #3: GTM is lead by a Single Leader.

Marketing Analytics Tools 116

Marketing Analytics Tools Planning Marketing & Strategy Advertising Agencies 116

Zoominfo

FEBRUARY 1, 2021

Of course, your buyer needs to know the price. Use the buyer’s journey to guide your marketing. Prospects interact with your content at each stage of the buyer’s journey. Understand what content the buyer needs at each stage adds gravitas to your marketing efforts. “Are they sticking around?”.

Work Management 145

Work Management Marketing Management Small Business Marketing Ideal Customer Profiles 145

Heinz Marketing

NOVEMBER 4, 2020

From go-to-market plans to ABM programs, Josh thrives on rolling up his sleeves to help each of his unique clients uncover their buyers’ needs, develop competitive content and messaging, and orchestrate campaigns across channels and audiences to generate revenue with precision.

Top of Funnel 109

Top of Funnel Planning Marketing Automation Services Work Management 109

Avitage

AUGUST 10, 2017

It should deliver the information buyers need to accelerate their decision process in favor of the providing vendor. Content is the first “product” prospective customers “acquire” through sharing their attention and contact information.

Content 120

Content B2B Sales B2B Marketing Marketing Prospects 120

Content4Demand

AUGUST 24, 2022

Buyers want content that delivers the insights they need to make the best decisions for their teams and their businesses. Take a closer look at what buyers need at each step of the journey, what questions your content should answer and which formats are up to the task.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Gartner Marketing 87

Seismic

SEPTEMBER 21, 2021

They succeed because they help buyers visualize how their solution empowers them to deliver value to their organization. Sellers who use discovery calls and content to understand their buyers’ needs are best positioned to guide buyers from where they are today to where they’d like to be tomorrow. .

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Trust Marketing Marketing Funnels 52

B2B Marketing Traction

FEBRUARY 22, 2012

What do they need that they don’t even know they need? If you have something buyers need, post interesting and helpful content online to attract those buyers to you or your business website. Gone are they days where a seller pushes out their message whether the buyer needs it then or not.

B2B Marketing 100

B2B Marketing B2B Marketing & Strategy Marketing 100

6sense

DECEMBER 6, 2021

In an ideal world, B2B organizations would discover the buyer journeys their prospects are embarking on as, or even before, they occur. Doing so would allow organizations to understand and shape buyer needs and establish their brands as desirable partners.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Buyer's Journey Marketing Funnels 62

Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How to spot buying signals.

Lead Ranking 309

Lead Ranking Work Management B2B Sales Buy 309

KoMarketing Associates

NOVEMBER 2, 2017

When asked to name their two top obstacles, respondents said “Developing content that satisfies buyers’ needs throughout their decision-making process” and a “Lack of buyer insights.” However, CMOs are aware that they may face a few challenges along the way.

Marketing & Strategy 120

Marketing & Strategy B to B B2B Marketing Lead Ranking 120

Madison Logic

AUGUST 10, 2023

Execute a Personalize Campaign Strategy at Every Stage of the Sales Cycle  Personalization in ABM is important; when content speaks to buyer needs and stages of the buying journey, it keeps accounts interested and moving in their pursuit of a solution.

Work Management 52

Work Management Enterprise Management Marketing Management Account Based Marketing 52

Tony Zambito

NOVEMBER 11, 2020

The timely response is that of pivoting to Buyer-Enabled Selling?. Buyer-Enabled Selling? is a mindset and a systemic shift towards enabling buyers. Going beyond just putting buyer needs and expectations at the center. An enabler who is intricately involved in the buyer’s world.

B2B Sales 226

B2B Sales B2B B2B Marketing Work Management 226

Marketing Interactions

OCTOBER 8, 2020

Rain Group’s Virtual Selling Skills and Challenges Report finds the top five influences on buyer purchase decisions include: Notice that not one of these is “show me your product features.” Buyers need sales reps to help them understand how to solve a business problem or take advantage of an opportunity.

Content 122

Content Work Management Marketing Management Effectiveness 122

Madison Logic

SEPTEMBER 21, 2023

Use data to target the right accounts Any ABM strategy requires you to speak directly to buyer needs. To personalize your messaging and shift away from generic ads you need a deep understanding of your target audience. Utilize multiple data sources to target the right accounts.

Display 52

Display Account Based Marketing Advertisements Advertising 52

Seismic

JUNE 30, 2021

When buyers need to understand what resources it will take to implement a solution, customer success managers (CSMs) can help define success and connect the buyer’s goals to customers with relevant, real-world use cases. Technology vendors are working to understand buyers’ needs and build long-term relationships.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 52