Martech

MARCH 11, 2025

Behavioral targeting: Tap AI-driven insights to shape the content map across the entire buyer journey to align buyer need and interest. Don’t fall in love with any of them they must continually evolve with buyer behavior shifts. Start with simple journeys, then expand them using insights.

Lead Nurturing 86

Lead Nurturing Relevance Top of Funnel Multivariate analysis 86

B2B Marketing Directions

FEBRUARY 2, 2025

. * To improve your chances of being included in buyers' initial consideration sets, you must increase your company's mental availability with prospective buyers. Boosting mental availability requires marketing messaging and content that links your company to buyer needs and is memorable and easy to consume.

Content 70

Content Buyer Need Vendors B2B Marketing 70

MarketJoy

NOVEMBER 18, 2024

Data-Driven Strategy Our proprietary tools continuously gather and analyze intent data, aligning your outreach efforts with real-time buyer needs. If we don’t deliver the high-quality leads you need, we’ll keep working—at no additional cost—until we meet the agreed-upon benchmarks.

Cost per Acquisition 98

Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Psychographics What psychological traits such as personality, values, and interests do your buyer exhibit? Who else is involved in this process?

Intent Data 52

Intent Data Ideal Customer Profiles Buyer Need Intent 52

Tony Zambito

DECEMBER 14, 2020

What this does say is B2B marketers and sellers will first need to gain buyers insights into two areas. What buyers need to build collective confidence internally and how do they convey confidence to multiple stakeholders. What we have learned in our buyer insights research that buyers respond to getting help.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Navigate the Channel

MARCH 5, 2025

But how can SEO strategies align with where a buyer is in their journey without intrusive browsing data? The answer lies in buyer personas, keyword research, and addressing the buyers needs at each stage of their decision-making process. What Is the Buyer’s Journey?

SEO 65

SEO Effectiveness Lead Ranking Buyer Personas 65

Learn from the Pros

NOVEMBER 1, 2024

This proven B2B Customer Journey Mapping Template helps you identify exactly what your buyers need at each stage of their decision process. Stop guessing what your buyers want. If your lead generation and conversion rates are falling short, you might be misaligned with your customer's actual buying journey.

Template 52

Template B2B Sales Cycle Conversion Rate 52

Webbiquity

JANUARY 25, 2021

eCommerce businesses and companies that sell complex products that buyers need to physically examine before purchasing will greatly benefit from augmented reality. AR enhances the buying process by enabling shoppers to look at and even “feel” products in 360-degree surroundings. Trend #6: Geometric Grids.

Design 313

Design Trends Marketing Websites Gartner 313

Marketing Insider Group

MARCH 9, 2021

You’ve likely also made curbside pickup or BOPIS (buy online pick up in-store) easier and more accessible to fit changing buyer needs. This sentiment study affirms that buyer behaviors are going to remain after the pandemic ends. Your business has no doubt experienced eCommerce spikes.

Product 67

Product Content Marketing Lead Ranking Planning 67

Zoominfo

FEBRUARY 7, 2025

Leverage AI for personalization: Tailor messaging to individual buyer needs, fostering trust, boosting engagement, and speeding up decision-making. Act on signals to stay relevant: Adapt instantly to shifting buyer priorities, ensuring every interaction is timely and meaningful.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Zoominfo

NOVEMBER 20, 2020

This enables our sales reps to deliver exactly what the buyer needs as they move through their buying journey. Everything that impacts the ways sales professionals can use to identify, prioritize, connect and close. link] pic.twitter.com/zez4telirZ — ZoomInfo (@ZoomInfo) October 27, 2020.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Marketing Insider Group

JANUARY 8, 2020

I believe that the best marketing strategies seek to serve the needs of customers at every stage of the buyer journey. . Buyers needs both content marketing and product marketing to make the best decisions they can about solving their challenges. As we all know, buyers are savvier now.

Top of Funnel 277

Top of Funnel Product Content Marketing Content 277

Marketing Insider Group

FEBRUARY 24, 2021

By evaluating your industry’s saturation and then countering it with high-quality, emotional, and original content, you can still reap the results of attracting buyers. Need help fighting through the masses? While the amount of content will likely only increase, you don’t have to despair. We can help.

Lead Ranking 354

Lead Ranking Lead Scoring Content Marketing CMS Development 354

KoMarketing Associates

FEBRUARY 20, 2018

Some of the buyer persona data shared included: Existing Buying Process. Asking questions and examining this data has allowed us to pinpoint buyer needs and ensure all of our efforts are speaking to buyer needs and existing pain points. Decision Criteria. Barriers to Success. Success Factors.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Zoominfo

SEPTEMBER 30, 2020

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. Is it centered around what you do, or is it focused on how what you do can actually address customer needs?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Lead Forensics

DECEMBER 6, 2024

So, how do you build trust with B2B buyers? Edelmans decades of research point to five key pillars that define trustworthiness in the eyes of decision-makers: Ability: Buyers need to feel confident that your organization has the expertise and proven track record to deliver results. Integrity: Honesty and transparency matter.

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

Marketing Insider Group

JULY 16, 2020

But most business leaders and sales and marketing teams did not look at their profiles to see how they can better connect with their buyers and show them that they understand their current situation. They are not providing the education buyers need to overcome today’s challenges so they can buy again.

Top of Funnel 196

Top of Funnel Ideal Customer Profiles Profiling Linkedin 196

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. This is where you dig deep to understand your buyer intimately and the landscape. In the content strategy you’ll create your content clusters, which are the main categories of content. Do Your Research.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

FEBRUARY 10, 2020

An empathetic listener understands how to ask the right questions to uncover these hidden needs. It’s vital to think carefully about the questions you ask to understand the potential buyers’ needs as fully as possible.

Top of Funnel 254

Top of Funnel Digital Marketing Funnels Trust Marketing Funnel Advertising 254

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. Technology companies (both startups and incumbents) make up about 50% of our clients.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Marketing Insider Group

DECEMBER 29, 2020

They’ve had to pivot rapidly to remain relevant and adapt to changing buyer needs. For your business to remain agile, you must understand your audience’s current needs and anticipate future conversations. They’ve upped their online game to replace their physical presence.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

B2B Marketing Directions

JULY 27, 2024

Wade proposes a new B2B buyer journey "framework" that contains five phases - Horizon Scanner , Explorer , Hunter , Active Buyer , and Client. Her names for these phases symbolize the buyer's needs and thought processes that are important during each journey phase.

B2B Marketing 70

B2B Marketing B2B Thought Leadership B2B Marketing Management 70

Tony Zambito

NOVEMBER 18, 2020

When gathering buyer insights through the use of qualitative research methods, B2B companies can be in a position to anticipate buyer needs. More significantly, they can be in a position to enable buyers to plan their next steps. Anticipation. Creating immense value and a loyalty bond hard to break.

Loyalty 195

Loyalty Lead Ranking Lead Scoring B2B Sales 195

Webbiquity

MAY 30, 2019

That’s why it’s imperative to gather and analyze data to understand buyer needs and wants, and personalize messages. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. One quarter stated that personalization has a significant impact.

Personalization 257

Personalization Planning Paid Search Agency Marketing Automation Services 257

Martech

NOVEMBER 6, 2023

Dig deeper: It’s time to prioritize customer experience in B2B Understanding and anticipating needs B2B customers have both rational and emotional needs that converge and overlap with one another to impact decision-making. Rational needs for B2B buyers include: Cost-effectiveness. Emotional needs include: Trust.

B2B 135

B2B Customer Satisfaction Lead Ranking Lead Scoring 135

Seismic

JULY 15, 2024

They can even predict buyer needs and provide recommendations to sales reps. Deal size : ACV grows because pitches are tailored to better meet buyer needs and preferences. It looks at all interactions and gives real-time tips to improve performance. They pick up on emotions and recognize patterns. The result?

Conversion 52

Conversion Customer Satisfaction Gartner Software 52

Biznology

MARCH 23, 2018

My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

ANNUITAS

APRIL 9, 2020

While not every business can make a “philanthropic pivot” – the time is now for every business to be considering a pivot to immediately address new and/or evolved market and buyer needs.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

Marketing Insider Group

AUGUST 1, 2023

Find out what information to include in marketing materials to increase conversions using a prompt like this: What information would the eco-conscious buyer need about a furniture company to help them decide to make a purchase?

Marketing AI 246

Marketing AI Planning Marketing & Strategy Top of Funnel 246

Learn from the Pros

NOVEMBER 25, 2024

A refined ICP ensures that every lead entering the funnel is strategically targeted, nurtured, and aligned with buyer needs and company objectives. The ICP also serves as a foundation for tailored messaging, guiding how you communicate your value and resonate with your audience’s unique needs.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Marketing Budget Ideal Customer Profiles 52

Webbiquity

DECEMBER 4, 2018

Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs.

Sales Management 230

Sales Management Top of Funnel B2B Sales Tactics 230

Mereo

MARCH 5, 2025

SOLUTION POSITIONING: Codify the position you intend to take in the market, reflecting how your solutions work together to address buyer needs and the value this delivers. This creates shared understanding and becomes another powerful dimension of perspective.

Work Management 41

Work Management Marketing Management Paid Search Agency Validation 41

Sales Engine

APRIL 20, 2016

They need help getting in the door. They need marketing. But the reality of the situation was that the buyer needed us much more than we needed them—and that was the real reason that we were successful at generating new appointments. Many of us who grew up in sales thought that we were awesome at prospecting.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Lead 218

Marketing Insider Group

JUNE 16, 2020

Much the same as typical content marketing , video content marketing is a marketing approach that aims to fulfill buyer needs, answer their questions, and, ultimately, drive more business. It’s about figuring out how video can be integrated into each stage of the buying process and that every channel you brand is active on.

Video Marketing 353

Video Marketing Content Marketing Planning Youtube 353

Mereo

AUGUST 8, 2024

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of help and servitude rather than pushing and selling. Even more importantly, content must serve buyers at the right time in their journey.

Cross-Selling 41

Cross-Selling B2B Marketing Management Case Studies 41

Champion Communications

JANUARY 15, 2025

Differentiate your proposition HR technology suppliers looking to capture the attention of B2B buyers need a clear, differentiated proposition that makes it easy for potential customers to understand how your product addresses their pain points and delivers value.

B2B Thought Leadership 62

B2B Thought Leadership Account Based Marketing B2B Differentiation 62