Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

JANUARY 11, 2024

Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise. NICE’s 2023 CXone Fall Release added AutoSummary, a feature that uses generative AI to create summaries for voice and digital interactions and improve CX. Get MarTech!

Marketing AI 99

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 99

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. The post AI-powered martech releases and news: Feb. It uses generative AI to provide insights and recommendations for sellers. Get MarTech!

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Search Engine Journal

JULY 18, 2023

Meta and Microsoft announce expanded AI partnership to release Llama 2, an open-source LLM, free to global partners and supporters. The post Meta And Microsoft Release Llama 2 Free For Commercial Use And Research appeared first on Search Engine Journal.

Research 64

Research Facebook Generation 64

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. CoSchedule’s Hire Mia adds free SEO Generators for keyword research and other SEO tasks. That’s not good. Get MarTech!

Marketing AI 72

Marketing AI Paid Content Marketing Management Forecasting 72

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. Now, this week’s AI-powered martech product releases and enhancements. The post AI-powered martech releases and news: March 21 appeared first on MarTech. Get MarTech!

Multivariate analysis 62

Multivariate analysis Merchandising Work Management Marketing Management 62

Content Marketing Institute

FEBRUARY 21, 2024

Find out in CMI’s newly released technology content marketing research. Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently?

Research 99

Research Marketing Leads Leads Lead 99

Search Engine Journal

JANUARY 31, 2023

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.

Tools 128

Tools Content Research Generation 128

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Perfected PPCs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Content Marketing Institute

FEBRUARY 22, 2023

Discover the surprising and not-so-surprising findings in our newly released research. What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. Continue reading →

Research 125

Research Content Marketing Content Paid Search Agency 125

Martech

NOVEMBER 13, 2023

“That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 86

User-Generated Content Paid Search Agency Advertising Agencies Generation 86

Martech

AUGUST 17, 2023

These incorporate verbatim quotes related to each theme, allowing researchers to ensure each summary is accurate and relevant. The post This week’s AI-powered marketing technology releases appeared first on MarTech. Crossing Minds’ e-commerce data enrichment product makes products more intuitively discoverable to customers.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Brightedge

APRIL 3, 2024

This is precisely why we built BrightEdge Generative Parser™ (BGP) and have regularly released new insights on the evolution of SGE since last fall. That is why we have released some exciting new research on Perplexity AI today. It’s great to see that SGE has now been gradually rolled out into regular search results.

Research 64

Research Guidelines Communities Search Marketing 64

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured.

Research 214

Research Content Marketing Content Advertising Benchmark 214

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. The Winter 2023 Release also included our GPT integration with Seismic Knowledge , the first of many Generative AI enhancements we added this year to the Seismic Enablement Cloud.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The second version was released in 2018, followed by the 3rd edition in 2020. our ongoing study of buyer behavior in the consulting industry. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Content Marketing Institute

APRIL 19, 2023

Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Content marketing for demand generation programs took a hit in the past year. Continue reading →

Demand Generation 119

Demand Generation Demand Research Generation 119

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas. Implications for Marketers The Girotra et al.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Martech

FEBRUARY 8, 2024

Coupling this with the interactive nature of polls, your team can directly engage with your audience, soliciting feedback, conducting market research, and fostering a two-way conversation. This nuanced control helps maintain legal compliance while optimizing for conversion rates in less regulated markets.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. In the first step, the researchers employed an image-to-text AI model to create a textual description of each human-made comparison image.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145

MarketMuse

DECEMBER 1, 2022

On November 30, 2022 Katy Nardozzi, MarketMuse Head of Product, and Roy Jenks, MarketMuse Director of Customer Success, provided a sneak peak of upcoming changes to the platform: Content planning: Create a content…

Research 71

Research Product Content 71

Martech

MARCH 23, 2023

Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. It has been specifically trained to understand the context of questions exploring market research insights. DeepSights can be embedded within standard applications such as Microsoft Teams. Get MarTech!

Marketing AI 110

Marketing AI Paid Search Agency Training Search Engine Marketing 110

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Have some important research to share? Feeling stuck or unsure?

Media 122

Media PR Paid Search Agency Distribution 122

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. more attention. earn brand mentions.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

Marketing Insider Group

SEPTEMBER 5, 2017

A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group.

Research 236

Research Marketo Studies Marketing 236

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. Download the Visible Expert Research Summary. The Research Summary includes both quantitative data and quotes from high profile VEs. This latest research brings the findings up to date. . Where do you start?

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Hinge Marketing

MARCH 20, 2018

For example, high-growth firms were almost twice as likely as their no-growth peers to conduct frequent research on their target markets. Hinge makes an executive summary of the the 2018 government contractor research available at no cost. The post 2018 Government Contractor Research Released appeared first on Hinge Marketing.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know us for our research.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

Hinge Marketing

FEBRUARY 1, 2017

We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. This AEC marketing research is a subset of our 2017 High Growth Study that looked at data from over 500 firms from across all professional services – accounting and finance, technology, government contracting, AEC and management consulting.

Research 48

Research Marketing Management Marketing & Strategy Consulting 48

Hinge Marketing

FEBRUARY 21, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. Hi, I’m Liz Harr and for those of you who know Hinge even a little, you probably know us for our research. The post Technology Services Research Released appeared first on Hinge Marketing.

Research 48

Research Service Word of Mouth Differentiation 48

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Much has changed since ChatGPT’s release. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws.

Marketing AI 78

Marketing AI Research Tactics SME 78