Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Research 110

Research Marketing & Strategy Marketing Leads Marketing Strategy 110

Martech

JULY 21, 2023

The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 94

Marketing AI Marketing Leads Advertising Agencies Generation 94

Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Find out in CMI’s newly released technology content marketing research. Plus, what do the most successful do differently?

Research 110

Research Marketing Leads Marketing Qualified Leads Leads 110

Square 2 Marketing

NOVEMBER 14, 2023

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads?

Inbound Marketing 95

Inbound Marketing Marketing Qualified Leads Marketing Leads Leads 95

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Only B2B

JUNE 26, 2024

Here’s why ABM is a game-changer for IT companies: Must Read: Target High Value Accounts with ABM Intent Data Benefits of Account Based Marketing Lead Generation Let’s delve in: Aligns of Sales and Marketing Efforts One of the biggest challenges of running an ABM campaign is aligning sales and marketing efforts.

Account Based Marketing 71

Account Based Marketing Lead Ranking Ideal Customer Profiles Lead Generation 71

Square 2 Marketing

SEPTEMBER 19, 2023

Long-established, successful companies are starting to realize their marketing is not where they need it to be. It’s being driven by changes in how marketing is executed. It’s being driven by the knowledge that marketing and sales need to be completely aligned. There is a trend going on in a number of industries.

Lead Generation 101

Lead Generation Marketing Leads Generation Marketing Qualified Leads 101

Marketing Insider Group

SEPTEMBER 18, 2017

What’s the most powerful element of your marketing strategy? It isn’t social marketing lead generation. The post How to Create a Brand Advocate Army appeared first on Marketing Insider Group. High quality content, UX, SEO, live video, unforgettable events? It’s not personalization.

Word of Mouth 259

Word of Mouth Branding Brand Identity High Quality Lead 259

Marketing Insider Group

JUNE 22, 2017

It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […].

Campaigns 259

Campaigns Lead Nurturing Marketing Prospects Relevance 259

KoMarketing Associates

MARCH 3, 2021

The Struggle to Find and Convert Marketing Leads. As more marketers look toward marketing automation, previous research suggests that lead generation is still a problem area for many in the industry. “But simply owning the tools is not enough. They must be deployed in a way that allows them to be effective.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

The Point

APRIL 4, 2024

It’s long been a truism in B2B marketing leads should receive follow-up communication immediately, and that speed of response is a critical factor for conversion rates. NetLine reports that the “consumption gap” – the time between when content is requested and when that same content is opened – increased YOY from 28.7 hours to 31.2.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Zoominfo

FEBRUARY 25, 2021

B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. In other words, swim lanes are a way to align your sales and marketing teams. In this post, we’ll discuss swim lanes and how they guide marketing and sales teams toward more wins.

Sales Qualified Leads 214

Sales Qualified Leads High Quality Lead Marketing Qualified Leads Lead Ranking 214

Marketing Insider Group

JANUARY 5, 2023

Send them low-quality inquiries and they will stop bothering to consider them quality leads. So what is a marketing lead then? What Is A Marketing Lead? A marketing lead is a qualified business opportunity. It’s all about achieving the right balance! If they have the ability to buy something.

Lead Ranking 250

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 250

Zoominfo

FEBRUARY 1, 2018

Only 16% of marketers say outbound practices provide the highest quality leads for sales ( source ). 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation ( source ). 79% of marketing leads never convert into sales.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

MAY 10, 2021

People with sales experience are great at lead generation and nurturing and content marketing. Success at sales takes motivation, empathy, and consistency – essential qualities in prospective content marketers. Lead Generation and Nurturing.

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ).

Lead Qualification 214

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 214

Zoominfo

APRIL 3, 2018

The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. Research shows the average sales team ignores 50% of marketing leads ( source ).

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

Zoominfo

OCTOBER 26, 2020

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts.

B2B 242

B2B Zoominfo Work Management B2B Sales 242

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. You don’t want a demo of their software — you haven’t even had time to read their content yet.

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

KoMarketing Associates

JUNE 11, 2020

Despite these challenges, email still remains a valuable channel for marketers, according to previous research. Chief Marketer published its “2020 B2B Marketing Outlook Survey,” and data suggested that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Marketing Report 206

Marketing Report Email Marketing Branding Brand Identity 206

Webbiquity

OCTOBER 23, 2018

Rather than broadcasting to a mass audience, inbound marketing targets content to their specific audience and entices that audience to come to them. If done correctly, inbound marketing can generate cost-effective marketing leads through SEO, social media, content, and email initiatives.

Inbound Marketing 266

Inbound Marketing Paid Content Top of Funnel High Quality Lead 266

Zoominfo

MARCH 5, 2021

Maybe you’ll use the content to help qualify marketing leads , providing them with whitepapers in exchange for their email addresses. From the outset, it’s important to understand what you want your content to achieve. Do you want your assets to generate traffic?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Webbiquity

OCTOBER 1, 2019

Therefore, fixing the conversion problem requires first fixing the lead generation problem. How to generate more leads for your email marketing plan. Lead generation is the front end to email marketing (lead qualification and nurturing).

Email Marketing 220

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 220

markempa

JUNE 13, 2017

According to Ahuvah Berger-Burcat , “Marketing owns lead gen/demand gen. But an MQL is not an SQL…and there must be an agreement between marketing and sales when the lead moves from a marketing lead [MQL] to a sales qualified lead [SQL].

Lead Ranking 320

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 320

The Point

DECEMBER 13, 2019

Additionally, we’ll see Account-Based Marketing (ABM) move on a path toward ubiquity, eventually morphing into use case strategies, tactics and best practices analogous to demand generation, inbound marketing, lead generation, and lead nurturing.”. – Tom Meriam, Vice President, Business Development.

Demand 219

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 219

Act-On

NOVEMBER 27, 2023

Using marketing automation, they automated 40% of all new marketing leads, dramatically cut down on manual tasks, and achieved significant gains for marketing and sales. Define how you’ll measure B2B marketing success You’ve heard it a million times: “You can’t improve what you don’t measure.”

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.] be a good fit.

Top of Funnel 257

Top of Funnel Lead Ranking Marketing Qualified Leads Lead Scoring 257

Smashmouth Marketing

JANUARY 14, 2022

If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. If your company needs a new kind of functionality, should you build it or outsource it? There are strong arguments for doing either.

Training 163

Training Lead Generation Spending Cost 163

Webbiquity

MARCH 17, 2023

Leads generated through referrals tend to convert at a higher rate than other types of leads, as they are already prequalified and more likely to be interested in your product or service. Conclusion Consistently generating quality leads is an ongoing project that requires creativity, persistence, and attention to detail.

Tactics 319

Tactics Sales Qualified Leads Generation Lead Ranking 319

Marketing Insider Group

MARCH 14, 2021

Qualify and Nurture Leads with AI. Again, in an ideal world, you want to approach every marketing lead with a high level of personalization and attention. In reality, companies are spending a fortune on lead generation.

Marketing AI 281

Marketing AI Sales Qualified Leads High Quality Lead Process 281

Zoominfo

JULY 28, 2019

All too often, marketing teams spend too much time worrying about the number of leads they generate, and not enough on the quality of the leads. A steady stream of sales and marketing leads is important, but unless these people eventually purchase from you, they don’t provide much value.

B2B Marketing 240

B2B Marketing B2B Zoominfo Conversion Rate 240

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 30 Top Strategies to Get Ahead In the Workplace.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

JUNE 2, 2019

61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified. Sales reps ignore 50% of marketing leads. Aligning sales and marketing can help generate 209% more revenue from marketing.

B2B Marketing 254

B2B Marketing Product Planning B2B 254

Martech

OCTOBER 8, 2024

Problems with marketing/sales alignment (44%). Marketing and sales aren’t aligned. Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Why we care.

B2B Marketing 131

B2B Marketing Terms and Conditions B2B Lead Gen 131

Marketing Insider Group

NOVEMBER 10, 2020

Marketing Dashboards , consistently ranking highly for BI technology priorities, critical for both successful data-driven decision making and measuring and reporting the success of marketing programs against KPIs and metrics.

Planning 350

Planning Analytics Enterprise Management Work Management 350