Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Find out in CMI’s newly released technology content marketing research. Plus, what do the most successful do differently?

Research 126

Research Marketing Leads Leads Lead 126

Square 2 Marketing

NOVEMBER 14, 2023

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads?

Inbound Marketing 95

Inbound Marketing Marketing Qualified Leads Marketing Leads Lead 95

Martech

OCTOBER 8, 2024

Problems with marketing/sales alignment (44%). Marketing and sales aren’t aligned. Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Why we care.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. Guest post by Scarlett Finley.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Zoominfo

AUGUST 27, 2024

Marketo Engage brings together customer data, content, automation, and analytics for marketing and sales teams to coordinate personalized engagement at every touchpoint. Platform features including email marketing, lead scoring , and campaign management.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Sprout Social

JULY 23, 2024

In a recent Sprout webinar , Social Media & Brand Marketing Lead Deandre Moore explained how Pinterest helps the brand meet its primary demographic despite offering such a wide array of products. It partners with retailers across numerous industries—everything from auto and home goods to clothing, electronics and travel.

Branding 128

Branding Brand Identity Top of Funnel Best Practices 128

The Point

DECEMBER 30, 2024

Shorten Response Times Studies have long shown that rapid response to marketing leads significantly enhances conversion rates. Some data suggests that simply responding to a lead within the first five minutes increases the likelihood of conversion by up to 8 times.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Square 2 Marketing

SEPTEMBER 19, 2023

Long-established, successful companies are starting to realize their marketing is not where they need it to be. It’s being driven by changes in how marketing is executed. It’s being driven by the knowledge that marketing and sales need to be completely aligned. There is a trend going on in a number of industries.

Lead Generation 101

Lead Generation Marketing Leads Generation Lead 101

MarketJoy

NOVEMBER 13, 2024

In 2024, B2B companies are grappling with a tough reality: 79% of marketing leads never convert to sales. This disconnect between lead generation efforts and actual revenue underscores the urgent need for better measurement, optimization, and strategies that convert leads into real results.

Lead Gen 98

Lead Gen Lead Ranking Lead Scoring ROI 98

Marketing Insider Group

SEPTEMBER 18, 2017

What’s the most powerful element of your marketing strategy? It isn’t social marketing lead generation. The post How to Create a Brand Advocate Army appeared first on Marketing Insider Group. High quality content, UX, SEO, live video, unforgettable events? It’s not personalization.

Word of Mouth 272

Word of Mouth Branding Brand Identity High Quality Lead 272

Marketing Insider Group

JUNE 22, 2017

It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […].

Campaigns 273

Campaigns Lead Nurturing Marketing Prospects Relevance 273

markempa

DECEMBER 18, 2024

Stop for a moment and think about this… When was the last time your sales team celebrated a marketing lead? (I’ll I’ll wait…) It’s fascinating that while we’ve dedicated the last decade to marketing and sales technology, we’ve somehow overlooked the humans behind the numbers.

B2B Thought Leadership 120

B2B Thought Leadership Marketing Qualified Leads Leads Lead 120

KoMarketing Associates

MARCH 3, 2021

The Struggle to Find and Convert Marketing Leads. As more marketers look toward marketing automation, previous research suggests that lead generation is still a problem area for many in the industry. “But simply owning the tools is not enough. They must be deployed in a way that allows them to be effective.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Act-On

SEPTEMBER 24, 2024

eBook Marketing Automation Vendor Selection Matrix Independent analysis of top marketing automation platforms Learn More Today’s marketers crave a more complete solution. Peter O’Neill, Research in Action’s research director, links this disconnect to overlap in the martech space.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Scoring 130

The Point

APRIL 4, 2024

It’s long been a truism in B2B marketing leads should receive follow-up communication immediately, and that speed of response is a critical factor for conversion rates. NetLine reports that the “consumption gap” – the time between when content is requested and when that same content is opened – increased YOY from 28.7 hours to 31.2.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Only B2B

OCTOBER 9, 2024

Importance of Marketing Qualified Leads in the Sales Funnel MQLs are the lifeblood of the sales funnel. Since they’ve shown interest in your product or service, they are more likely to convert into Sales Qualified Leads (SQLs).

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Zoominfo

FEBRUARY 25, 2021

B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. In other words, swim lanes are a way to align your sales and marketing teams. In this post, we’ll discuss swim lanes and how they guide marketing and sales teams toward more wins.

Sales Qualified Leads 214

Sales Qualified Leads High Quality Lead Marketing Qualified Leads Lead Ranking 214

Marketing Insider Group

JANUARY 5, 2023

Send them low-quality inquiries and they will stop bothering to consider them quality leads. So what is a marketing lead then? What Is A Marketing Lead? A marketing lead is a qualified business opportunity. It’s all about achieving the right balance! If they have the ability to buy something.

Lead Ranking 256

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 256

Zoominfo

FEBRUARY 1, 2018

Only 16% of marketers say outbound practices provide the highest quality leads for sales ( source ). 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation ( source ). 79% of marketing leads never convert into sales.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Zoominfo

DECEMBER 11, 2024

Using our peerless identity graph, this information is then mapped to individuals using ZoomInfos market-leading contact data. The WebSight Buyer ID uses cookies generated by a ZoomInfo script embedded on your website. privacy laws.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Marketing Insider Group

MAY 10, 2021

People with sales experience are great at lead generation and nurturing and content marketing. Success at sales takes motivation, empathy, and consistency – essential qualities in prospective content marketers. Lead Generation and Nurturing.

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Zoominfo

APRIL 3, 2018

The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. Research shows the average sales team ignores 50% of marketing leads ( source ).

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

Zoominfo

OCTOBER 26, 2020

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts.

B2B 242

B2B Zoominfo Work Management B2B Sales 242

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. You don’t want a demo of their software — you haven’t even had time to read their content yet.

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

KoMarketing Associates

JUNE 11, 2020

Despite these challenges, email still remains a valuable channel for marketers, according to previous research. Chief Marketer published its “2020 B2B Marketing Outlook Survey,” and data suggested that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Marketing Report 206

Marketing Report Email Marketing Branding Brand Identity 206

Webbiquity

OCTOBER 23, 2018

Rather than broadcasting to a mass audience, inbound marketing targets content to their specific audience and entices that audience to come to them. If done correctly, inbound marketing can generate cost-effective marketing leads through SEO, social media, content, and email initiatives.

Inbound Marketing 267

Inbound Marketing Paid Content Top of Funnel High Quality Lead 267

markempa

AUGUST 12, 2021

How to do lead management that improves conversion. Why customer advocacy should be at the heart of your marketing. Lead Nurturing: 5 Useful Tactics to Get More Opportunities. 4 Ways You Can Humanize Marketing and Build Relationships. 7 Tips to Boost Lead Nurturing Results Immediately Ebook. You might also like.

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

Zoominfo

MARCH 5, 2021

Maybe you’ll use the content to help qualify marketing leads , providing them with whitepapers in exchange for their email addresses. From the outset, it’s important to understand what you want your content to achieve. Do you want your assets to generate traffic?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

MARCH 14, 2021

Qualify and Nurture Leads with AI. Again, in an ideal world, you want to approach every marketing lead with a high level of personalization and attention. In reality, companies are spending a fortune on lead generation.

Marketing AI 326

Marketing AI Sales Qualified Leads High Quality Lead Process 326

Inbox Insight

JANUARY 16, 2025

With over 73% of B2B marketers using it as part of their overall marketing strategy, it’s clear that businesses are seeing the value it can bring. One of the biggest benefits of content marketing lies in its cost-effectiveness. But its not just about saving money.

Lead Generation 52

Lead Generation Sales Qualified Leads Top of Funnel Lead Ranking 52

Lead Forensics

MARCH 18, 2025

Both events are in sunny Brighton, an hour outside London, on10th & 11th April 2025 About Lead Forensics Lead Forensics is a market-leading B2B website visitor identification software that helps businesses convert anonymous website traffic into valuable leads. Get your free demo here.

Lead Scoring 82

Lead Scoring Lead Ranking Sales Qualified Leads Marketing Qualified Leads 82

Martech

JULY 26, 2024

Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief. “Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation.

Google 125

Google Ads Privacy Mobile Advertising 125

markempa

JUNE 13, 2017

According to Ahuvah Berger-Burcat , “Marketing owns lead gen/demand gen. But an MQL is not an SQL…and there must be an agreement between marketing and sales when the lead moves from a marketing lead [MQL] to a sales qualified lead [SQL].

Lead Ranking 320

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 320

The Point

DECEMBER 13, 2019

Additionally, we’ll see Account-Based Marketing (ABM) move on a path toward ubiquity, eventually morphing into use case strategies, tactics and best practices analogous to demand generation, inbound marketing, lead generation, and lead nurturing.”. – Tom Meriam, Vice President, Business Development.

Demand 219

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 219

Act-On

NOVEMBER 27, 2023

Using marketing automation, they automated 40% of all new marketing leads, dramatically cut down on manual tasks, and achieved significant gains for marketing and sales. Define how you’ll measure B2B marketing success You’ve heard it a million times: “You can’t improve what you don’t measure.”

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264