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9 Strategies to Boost Your Email Marketing Lead Generation


Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Content upgrades can take many forms. Because they work.

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Marketing leads other sectors in generative AI acceptance


The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! In your inbox. Business email address Subscribe Processing.


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How to Obtain Better B2B Marketing Leads Without Wasting Money

Marketing Insider Group

When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups stems from their disagreement about who (or what) makes the “ideal” B2B marketing lead.

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4 Solutions to Consider When Marketing Leads Don’t Convert

The Point

Consider a formal content audit to identify where the holes are in your current library, and whether your lead generation content is working to attract the right types of prospects. The post 4 Solutions to Consider When Marketing Leads Don’t Convert appeared first on The Point. Photo by Yeshi Kangrang on Unsplash.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.

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Three Keys for Turning Web Traffic into Marketing Leads


With chat, “you are essentially switching your go-to-marketing strategy from being reactive to proactive,” says Arjun Pillai, VP of growth at ZoomInfo. Before your prospect has the opportunity to bounce away from your site, chat technology can collect the relevant details needed to convert them into a marketing lead.

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Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).