Martech

OCTOBER 20, 2023

The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. There was a time (and this is not ancient history) when to purchase a product seen on mobile social media it would be necessary to surf to the seller’s website and browse a catalog.

Ads 111

Ads Ad Frequency Television marketing Deep Linking 111

Martech

NOVEMBER 30, 2023

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

Marketing AI 104

Marketing AI Marketing Management User-Generated Content Amazon 104

Martech

OCTOBER 10, 2023

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Product feeds for retailers.

Cost per Acquisition 116

Cost per Acquisition Demand Ads Google 116

Valasys

APRIL 4, 2024

The development of AI technologies, which have been disruptive to the traditional B2B landscape dominated by static catalogs and manual processes is mediated by data analytics, in this way a transition from manual processes towards systems based on artificial intelligence (AI).

Marketing AI 40

Marketing AI Trends B2B Customer Satisfaction 40

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability.

Digital Asset Management 114

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 114

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly. The same data shows that 28% percent of those sessions are planned. But times have changed. Source: Soludos.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If This becomes crucial when there is an extensive product line and catalogs are complex.

eCommerce 119

eCommerce Enterprise Management Paid Search Agency Marketing Management 119

Webbiquity

JANUARY 11, 2022

These headers can offer quick access to critical information, like pages containing contact details, the site’s content archive, and the business’s product or service catalog. Visitor behavior data can help B2B businesses improve every aspect of their UX design. Using Site Analytics and User Behavior Metrics to Improve UX.

Design 268

Design Paid Search Agency Companies B2B 268

Martech

MARCH 23, 2023

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It’s designed to answer questions reliably based on dynamic enterprise data automatically augmented with relevant public information. Get MarTech! In your inbox.

Marketing AI 108

Marketing AI Paid Search Agency Training Search Engine Marketing 108

Martech

JUNE 17, 2022

My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase. And there’s an added benefit.

Organization 126

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 126

Marketing Insider Group

JANUARY 30, 2023

In that spirit the folks at Qlik did a recent webinar “ Top 10 BI and Data Trends for 2023 ”. I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Brands gain insights and intent data when a product is being tried on virtually in Shopping Lenses.

Tools 102

Tools Purchase Intent Intent Data Intent 102

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. What’s clear from our data is that martech continues to be a healthy industry. At CabinetM we define martech broadly. Innovation is driven by investment.

Marketing Automation Services 120

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 120

ClickZ

FEBRUARY 19, 2020

The next three questions consider that you’ve selected your platform and signed the contract. Question #2: How clean is your catalog data? Asking the question, “How clean is my catalog data?” Writes Wolfe, “A clean, consistently-organized catalog will help you avoid costly delays. Source: Capgemini.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Sana Commerce

APRIL 25, 2024

Our free B2B Ecommerce Platform Checklist is a great first step to assess whether there’s a better solution out there for your business. Find out using our B2B e-commerce platform checklist Download now Evaluating commercial results — is your web store helping or hurting? So, how do successful B2B businesses win online?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Martech

DECEMBER 18, 2023

Data and analytics: CX transformation programs require a data-driven approach. Advisory and consulting firms can help businesses collect, analyze, and interpret customer data to gain actionable insights. What strategies do you recommend for optimizing the user experience on our ecommerce platform?

eCommerce 106

eCommerce Marketing AI Best Practices Consulting 106

TrustRadius Marketing

JANUARY 10, 2023

Picking the right eCommerce platform is an essential step in any business plan for an online store. For more on these platforms, check out our definitional post below. Click here to read “What are eCommerce Platforms?” Best Free eCommerce Platforms in 2022. The Gold Plan is well-suited for small businesses.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Sana Commerce

FEBRUARY 19, 2023

We get a lot of questions concerning Electronic Data Interchange (EDI) and e-commerce. Electronic Data Interchange (EDI) has proven to be of major value to businesses. Moreover, automation improves accuracy by reducing data entry errors. We understand that you have questions. We’re happy to answer them!

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Martech

DECEMBER 18, 2023

Optimizing assets for different platforms. Analyzing campaign performance data. In addition to the AI tech itself, the only new component to the operational framework beyond these four foundational pillars is a shared data set — a collaborative prompt library. Producing content variations like text, images and video.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Online shopping is going social.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Valasys

APRIL 25, 2024

Now, think about the hours and days you spend collecting customer data and feedback to design your strategy accordingly. Hyper-Personalization In this digitalized world, businesses can now tap into a wealth of customer data to personalize content, offers, and product descriptions according to their preferences. Wait, there is more.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Sprout Social

OCTOBER 28, 2021

From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Choozle

MARCH 15, 2024

With such substantial investment flowing into this channel and a growing demand for first-party data, it’s clear that many other businesses will seek to capitalize on the opportunities presented by retail media. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Martech

MARCH 28, 2022

Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce seeks to deliver campaign personalization based on first-party data. Braze is also delivering Braze Segment Extensions, an advanced segmentation tool.

Personalization 96

Personalization SMS Segmentation Newsletter 96

Sana Commerce

OCTOBER 24, 2023

Unlike e-commerce sites, which can also target individual consumers, B2B portals streamline the procurement process for businesses by offering bulk purchasing options, personalized pricing, and tailored catalog management. Product-centric: E-commerce platforms primarily focus on online buying and selling activities between businesses.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

Sprout Social

JUNE 28, 2021

Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. To be clear, social commerce—the buying and selling of goods or services directly within a social media platform—isn’t just a pandemic-era trend. Share products with integrated catalogs. Extend your storefront into social networks.

Marketing Management 110

Marketing Management Facebook Social Media Buyer's Journey 110

Engagio

JANUARY 10, 2024

First, we’re involved in the foundational service packages that bring us into contact with many of our clients on a quarterly or monthly basis — where we provide technical guidance on platform setup and optimization. We serve as a technical resource to guide our clients through best practice usage and platform utilization.

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

Martech

APRIL 25, 2022

A significant pain point was the website’s search function, which was the out-of-the-box tool that came with Magento, their e-commerce platform. Magento was slow at processing the data from their catalog, leading to a poor overall website search experience. The data makes it easier to deliver relevant results.

Merchandising 101

Merchandising Marketing Websites Customer Satisfaction Rules 101

ClickZ

JULY 2, 2019

You just don’t hear as much about Pinterest as some of the other social media platforms. That makes the platform inherently more shoppable , something that’s become more apparent over the years. Here are four examples and how brands have used them: Curated catalogs: IKEA. The catalog isn’t one of IKEA’s boards.

eCommerce 105

eCommerce Brand Identity Branding Curation 105

Sana Commerce

MARCH 28, 2022

Read the 2022 B2B Buyer Report for the latest data on what modern buyers seek in their purchasing experience. This is especially effective if you choose to make your catalog pages public. Attracting more clients can help boost your sales, but that’s not the only way a B2B e-commerce platform can help improve your business performance.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Different jobs require different skills, so find your perfect role with this quiz and check out the Career Paths on Trailhead, Salesforce’s online learning platform, to learn about all the different career options available and then check them out in the Trailblazer Career Marketplace. Become familiar with which companies use Salesforce.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Sana Commerce

JUNE 29, 2023

Some out-of-the-box platforms provide templates that make creating and getting an e-commerce store live smoother. Platform Selection Choosing the right e-commerce platform is crucial for the success of your online store. Platform Selection Choosing the right e-commerce platform is crucial for the success of your online store.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

SmartBug Media

JUNE 13, 2023

Removes Friction Features such as Instagram checkout allow users to purchase directly from the platform. Recent data suggests that nearly 2 million users boast more than 100,000 followers, and that loyalty is invaluable. Step 3: Sync the Partner Platform (Shopify) Provide Shopify with permission to manage your Facebook Business Page.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sana Commerce

OCTOBER 5, 2023

In the evolving landscape of B2B e-commerce, staying competitive requires more than just a functioning online platform. The art of effective search & navigation Navigating a complex catalog is a challenge every B2B entity faces. B2B organizations can use data-driven insights to offer highly customized experiences.

Merchandising 52

Merchandising B2B Cross-Selling Bundling 52

Martech

APRIL 22, 2022

AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Better data management. As AI improves, use-cases are only going to increase.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Ataccama

FEBRUARY 16, 2023

Take a closer look at how easy it can be to create, edit, and share data products!

Product 52

Product Webinar Metrics 52