Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Relevance ROI 120

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears.

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

B2B Marketing Directions

JANUARY 28, 2024

Source: Shutterstock (The concept of the "marketing mix" has been a staple of marketing for over 70 years. It's discussed in virtually all marketing textbooks and taught in virtually all introductory marketing courses. But does the marketing mix idea still have a place in 21st-century marketing?

Relevance 70

Relevance Marketing Management Planning Marketing Mix 70

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Dig deeper: Pepsi, McDonald’s and the latest in digital out-of-home Enhanced search and photo relevance. The post Yelp unveils enhanced ad targeting appeared first on MarTech. Its photo classification abilities.

Paid Search Agency 117

Paid Search Agency Ads Network Marketing Intent 117

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s not getting the job done. What is a Target Market, and Why Do You Need to Identify Yours?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

CMSWire

APRIL 18, 2024

How marketers can balance scale, relevance and privacy in a post-cookie world. Continue reading.

Tactics 100

Tactics Privacy Relevance Personalization 100

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Relevant Content. Customer Obsession. Disruptive Innovation.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Undoubtedly the best way to approach influencer marketing is to actually use both options. In-flu-who?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Heinz Marketing

MAY 5, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Still, there are some key things to consider when choosing communities to target as well as how you target them.

Communities 126

Communities Outreach Consulting Campaigns 126

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Navigate the Channel

DECEMBER 11, 2023

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs.

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

Fount Media

JUNE 6, 2023

Email marketing has been around for a long time, and it’s still one of the most effective ways for energy and utility companies to engage with their customers.

Segmentation 52

Segmentation Relevance Email Marketing Paid Search Agency 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 94

Navigate the Channel

DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. The impending marketing frontier revolves around the integration of AI, making it paramount for businesses to not only possess advanced AI technology but also to wield it effectively to target their ideal audience.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

CMSWire

APRIL 3, 2024

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Continue reading.

Personalization 77

Personalization Relevance Campaigns Email Marketing 77

DivvyHQ

AUGUST 2, 2021

A company’s blog is arguably its most valuable property when it comes to content marketing. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant? You own and control it, unlike most all other channels.

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

Lead Forensics

DECEMBER 8, 2023

This type of approach naturally lends itself to targeting larger businesses over a longer period of time and the end result should make all your efforts worthwhile – securing you larger and longer lasting accounts. It could equally be used to target smaller companies within a specific industry. Personalization is key in this context.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Automation Services Marketing Management 52

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. See how it works What are sales targets? Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Biznology

MAY 19, 2017

Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Launch Marketing

JUNE 22, 2022

Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. This plan should be the “who, what, when, where and why” of your social media marketing strategy.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Traditional marketing data: not a good idea. Forget them! What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Brandpoint

FEBRUARY 17, 2024

For a piece to really resonate with readers, it needs to be relevant and timely. This will help your target audience trust the article and feel understood. How to reach your target audience Before starting a branded content campaign, you must have a clear understanding of who makes up your target audience.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Valasys

FEBRUARY 26, 2024

Gone are the days of scattershot marketing campaigns. Let’s dive into how this powerful technique can revolutionize your marketing strategy of Look-alike Modeling with AI. Let’s dive into how this powerful technique can revolutionize your marketing strategy of Look-alike Modeling with AI.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Valasys

FEBRUARY 2, 2024

In today’s rapidly evolving business landscape, understanding and effectively targeting your audience is crucial for success. With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Why we care. Synthetic population generation.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Engagio

MARCH 29, 2021

A marketer’s dream.). Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. So how do we deliver personalization that captures our target accounts’ attention? The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

DivvyHQ

MARCH 9, 2023

It's no secret that creating relevant content is key to a successful marketing strategy. But with so many moving parts (and so much competition), it can be tough to know where to start. Our latest article breaks down the process into 8 easy-to-follow steps. Let's go!

Relevance 64

Relevance Tips Content Marketing Strategy 64

Martech

JANUARY 8, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Prompt Can you outline a CDP use case that targets lapsed customers? What marketing roles should help with this use case?

SMS 70

SMS Marketing AI Best Practices CMO 70

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Heinz Marketing

AUGUST 30, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. However, I believe that Reddit has potential as a channel with the right use case–targeting technical personas. . Choosing communities.

Advertising Channels 102

Advertising Channels Communities Advertising Agencies Paid Search Agency 102

Martech

JANUARY 19, 2023

“Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So Marketers should think about their own experience with this. They have to opt in. Get MarTech! In your inbox.

Loyalty 108

Loyalty Relevance Ad Building Mobile Marketing 108