Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric We see it as more of a brand journalism site,” said Madeleine Little, JLL’s director of global marketing.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles.

Social Media 80

Social Media Social Marketing Media Planning 80

Bluetext

APRIL 8, 2020

Blogs and other educational content are frequently cross-promoted throughout sites. Users quickly get lost in antiquated sites with brochure-ware pages and deep menus. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. “We need to trim the fat.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Content Standard

MAY 8, 2018

Look around the Internet and you’ll find endless examples of these curated experiences in action. These experiences are possible even if you’re only using your website architecture to increase engagement with top-of-funnel content instead of moving site visitors through the buyer journey.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Webbiquity

JANUARY 26, 2021

Of course, the Internet has changed a lot since then. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Sites and services like Plaxo, PeoplePond, Netlog, Buzzle.com, and StumbleUpon no longer exist.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

EMagine B2B Blog

AUGUST 4, 2014

Using shortened links that bring interested users to your product pages, blogs, and microsites will boost the referral traffic to your site. Similar to Pinterest, StumbleUpon brings people to your website that have found you while speed browsing the Internet.

Social Media 40

Social Media Traffic Tactics Media 40

SugarCRM

DECEMBER 11, 2013

Microsites. Internet Lead Capture. Every time we pass the site he intently watches the men and tools working. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Lead Routing. Video Hosting. Website Tracking.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. Many of its top customers would end up at the Overstock shopping site during normal web-surfing activities, buy something or not, and then navigate away from the website.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. Many of its top customers would end up at the Overstock shopping site during normal web-surfing activities, buy something or not, and then navigate away from the website.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Hubspot

DECEMBER 15, 2010

Whether your website is in English, German, French, Spanish, or any of the other 200+ languages spoken around the globe understanding how to optimize your website to be found in the search engines is essential to every business's internet marketing strategy. Use SEO to drive more visitors to your site. Spend Time on Keyword Selection.

SEO 28

SEO Marketing Websites Tips Microsite 28

EMagine B2B Blog

MARCH 5, 2019

This schema vocabulary is used to create structure out of an internet full of chaos. Annotating your data doesn’t actually change the visible content, but it does gives Bing valuable information on the type of content you’re hosting on your site. The internet is filled with health and medical information. Medical Specialty.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

WebMarketCentral

NOVEMBER 9, 2009

Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Today, those vendors and users can publish their own content in blogs, article publication sites and elsewhere, without the need for a middleman.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

SEPTEMBER 6, 2012

Thanks to the magic of the internet, it's a whole lot easier for everyone else to see their true colors, too. The thing that stinks the most about this scenario is that there's so much content on the internet, it's kind of easy to get away with this. I don't know how the internet works! 1) Bidding on Your Branded Keywords.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. The information architecture of your site is the flowchart or map of all your site’s pages and how they connect to or flow from one another. WordPress powers 30% of all Internet sites.

Paid Content 212

Paid Content CMS Development Design Optimization 212

SnapApp

FEBRUARY 15, 2017

Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. The microsite includes an interactive, 24-hour-long video with dancing people in the street and “Happy” on repeat. When you are ready, scroll to the bottom of that page and click VIEW SITE. Over 8 billion Facebook videos are played each day.

Video Marketing 74

Video Marketing Microsite Touchpoints Interactive Marketing 74

BenchmarkONE

DECEMBER 6, 2018

There are plenty of instances that warrant smaller sites, including solopreneurs, small businesses and freelance portfolios to name a few. These sites usually comprise a single, long page users can scroll down within a few seconds. To repeat: the idea is that users cannot get lost to prevent them from bouncing off your site.

Design 70

Design Marketing Websites Microsite Copywriting 70

Content Marketing Institute

MAY 2, 2018

A couple of years ago, I wrote a blog post about Reddit for this very site. Reddit has a strange and even repellant interface, though its engineers are working on a friendlier site redesign now. But before I do, here’s a Reddit 101 for those of you not familiar with the site. What is Reddit? clare_mcd #Reddit Click To Tweet.

Microsite 99

Microsite Wikipedia Rules Communities 99

Outgrow

MARCH 4, 2020

They also created a microsite for the campaign that aggregated and displayed submissions and enabled consumers to upload photos and their stories directly to the Dove #InMyOwnSkin microsite and photo gallery. There were five grand prizes of $500 for the best five pictures on the internet. How Did The Campaign Do? .

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Biznology

SEPTEMBER 23, 2014

No matter how much of a perfect match the blogger may well be, if that blogger didn’t offer up his or her email address somewhere on the site, we would pass. This site is pretty much a “steal me” site where everything that’s there is really to be copied, pasted, and blockquoted into a blog post.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Buffer

JUNE 14, 2022

We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. Spam is a complicated problem to solve across the internet in general. Fighting spam and abuse is not an easy task.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Webbiquity

JULY 26, 2010

Self-promotion, Internet style , June 10, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Blog as hub, site as spoke , June 23, 2009. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

JANUARY 24, 2018

On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. It’s clear from the city’s Neighborhoods site that these stories are absolutely rooted in the people and neighborhoods of that city. square miles of a sprawling, 143-square-mile city with around 680,000 residents.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

Albacross

JANUARY 17, 2020

They are able to give you a comprehensive list of who has been on your site and explain thoroughly as to why there would be a difference in reporting. We can then build a pipeline of companies that have visited our site already. James Canzanella Internet Marketing Nights. Wendy Choi Chain of Demand. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClearVoice

JULY 12, 2022

Inbound assets, like custom branded web pages or microsites , should speak to specific types of companies within specific industries. The prospect should feel that the site was created just for them — even if it never mentions them by name. .” Emails, brochures, and outbound materials should address the prospect by name.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos. Example: Qualaroo. 10) Discussion and Community Building.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. The internet is only going to become more crowded. Takeaway for Marketers: Diversify Your Channels.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. The internet is only going to become more crowded. Takeaway for Marketers. It can quickly become unfocused.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Buzz Marketing for Technology

JULY 28, 2008

Before Gutenberg, knowledge was formed orally and, now, in this post-Gutenberg era, knowledge is formed -- increasingly -- through "secondary orality" on the Internet (Walter J. After this "Gutenberg Parenthesis," humanity is beginning to understand once again, with the Internet, that knowledge is communal. Internet/Intranet.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

AUGUST 3, 2010

Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

AUGUST 11, 2014

Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Instead of worrying about the what ifs, wouldn''t it be much easier to have a comprehensive website checklist to run down before every site launch? Load time for site pages is optimized.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

Biznology

OCTOBER 18, 2016

On the Internet , Nobody Knows You ’ re a Dog. The informational microsite. Track using site analytics tools. Track both SMNR & target site. Generosity of the “gift” being offered in the pitch. The ability of the email to reach the inbox. The charm and responsiveness of the responders. The kitchen sink theory.

Class 80

Class Long Tail Marketing Blogger Media 80

Convince & Convert

OCTOBER 22, 2013

Social media penetration (total share numbers on-site and across syndication channels). For example: Does the content say something that’s never been said before — does it bring something completely new to the Internet? Total number of links and syndications achieved by the content. Immediate conversion events.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152