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What Is a Microsite?


What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., Microsites are often created for large campaigns that have a specific goal, different from general company awareness. When might a business want to create a microsite? Example of software microsite.

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Keep Customers Reading: How to Increase Landing Page Engagement

Walker Sands

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. To make headway with site visitors, you need to prioritize time on page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite.


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What Are Microsites, And How To Use Them?

Alejandro Rioja

Hundreds of landing pages may be crammed with products, e-books, blog articles, and videos on your website. This is where microsites can come in. In short, microsites are mini-websites created for specific…

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Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems.

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. It certainly disrupts the archetypal linear email interaction, where subscribers open an email, click on email content, and then convert or engage with landing page content.

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3 Great Landing Page Examples of Local SEO for Senior Communities

SmartBug Media

What makes a great local senior living landing page? Below are three examples that I’ve picked out for various reasons, with one common factor: All three have successfully optimized their landing page for local SEO. You may still be thinking to yourself, But this isn’t a great landing page!

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I recently hosted a fantastic roundtable discussion on on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider.