Kevin Indig

JULY 17, 2023

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). Microsites were originally invented for short-lived campaigns. Microsites 2.0 CMS chokehold is real.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Experience Cloud is Salesforce’s digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers — and digitize business processes at lightning speed. And these are just a few of our customers’ successes to demonstrate what Experience Cloud can do for you.

Industry CMS 98

Industry CMS CMS Development Tools Marketing Management 98

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The pizza was delicious. I know, I know.

Enterprise Management 81

Enterprise Management CMS Development Digital Asset Management Industry CMS 81

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. Time on-page is a direct reflection of users’ interest in your product or service, and it’s a key metric for gauging your site’s ability to effectively engage visitors. Move the needle with motion. Convert with content.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. analyzing the trends, and developing actionable insights to make better informed marketing decisions.

Paid Content 78

Paid Content Sales Management CMS Development Work Management 78

Hubspot

JULY 21, 2015

Feel free to scan the following headers and let us know if there are any sections you think you need more help with. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. We'll take it from there. What Is Content Marketing?

Top of Funnel 78

Top of Funnel Marketing Budget Paid Content Work Management 78

EMagine B2B Blog

DECEMBER 5, 2018

Your corporate website provides public facing marketing information about your organization and the services/products your team provides to various targeted audiences. Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets).

CMS Development 45

CMS Development Marketing Websites Microsite Work Management 45

Convert

MAY 8, 2025

Kameleoon AI Copilot Not publicly available – AI experiments – AI predictive targeting – AI opportunity detection – AI Assist Scaling experimentation programs with AI-driven test creation, predictive targeting, and real-time insights. Helps improve conversion rates by optimizing design elements.

Marketing AI 52

Marketing AI CMS Development Work Management Lead Ranking 52

Hinge Marketing

OCTOBER 10, 2016

Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Content Standard

MARCH 21, 2016

Many companies struggle with a major decision of where to publish their Web content. My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live? Integration : If required, it can be harder to integrate with an existing CMS or main site.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

Many companies struggle with a major decision of where to publish their Web content. My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live? Integration : If required, it can be harder to integrate with an existing CMS or main site.

Domain 40

Domain CMS Development Storytelling Microsite 40

Strategic-IC

JULY 2, 2018

Before you can accurately identify your specific resource requirements, it helps to have an understanding of what activities are involved in ABM, what level of ABM maturity you’re already at, and whether you have any existing assets, resources or ABM frameworks in place that could ease resource requirements. 4 ABM Resource Considerations.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management Planning 48

Integrated B2B

MAY 23, 2013

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Traditional HR spend levels for B2B companies range greatly. Not enough know-how.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Moz

JUNE 10, 2020

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks. If the test suggests that content will provide 1.5%

SEO 64

SEO Lead Scoring Lead Ranking Industry CMS 64

Moz

JUNE 10, 2020

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks. If the test suggests that content will provide 1.5%

SEO 64

SEO Lead Scoring Lead Ranking Industry CMS 64

chiefmartech

DECEMBER 19, 2016

But the explosion of client interfaces is also disrupting marketing in a more direct way — increasing the number and variety of different kinds of digital touchpoints we need to build for our marketing, products, and services. A microsite. Let’s step back to consider how “simple” our digital environment has been.

CMS Development 69

CMS Development Work Management Marketing Management Planning 69

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. It’s true; it’s just an understatement.

Digital Asset Management 98

Digital Asset Management Enterprise Management Organization Work Management 98