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The State of Banner Ads

Bluetext

October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the internet. AT&T paid $30,000 for the appearance of the first banner ad. Here are four reasons why Bluetext believes banner ads are still an asset to any company.

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Are You Guilty Of Drive-By Marketing?

Marketing Insider Group

Simply put, it’s the banner ad campaign you launched that ended in a dead-end customer journey. It’s the microsite with no human engagement. It’s something we’re all guilty of from time to time. So what is “drive-by marketing” exactly?

Microsite 100
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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships. Pure lead generation. Here’s the difference.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships. Pure lead generation. Here’s the difference.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Keyword Conversions- SEO.

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B2B Pay Per Click Advertising

LeadSloth

For B2B keyword and ad testing, we tread with a bit more caution. Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? There is no set amount of fields that are best.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs.