Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies' Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 158

Microsite Word of Mouth Case Study Case Studies 158

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Social Media Case Studies audience engagement holidays Social Media Marketing social media strategy'

Microsite 135

Microsite Campaigns Case Study Case Studies 135

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 210

Advertising Agencies Paid Search Agency Top of Funnel Work Management 210

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. Social Media Case Studies' While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. Oh, and to Marc Jacobs.

Microsite 133

Microsite Case Study Case Studies Social Media 133

PathFactory

MAY 30, 2022

Microsites for Priority Accounts. Build a scalable microsite that delivers sales person contact info, specific marketing content, case studies and use cases that are targeted towards a specific priority account. What Is It? Value Proposition. AE driven for top priority accounts.

Microsite 52

Microsite Account Based Marketing ABM Case Studies 52

Convince & Convert

JANUARY 22, 2015

Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. Social Media Case Studies brand strategy crowdfunding marketing social image of the week super bowl commercials television advertising' Visit NewcastleBandofBrands.com.

Paid Search Agency 133

Paid Search Agency Ads Advertising Agencies Microsite 133

Convince & Convert

MARCH 12, 2015

The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com. Social Media Case Studies humor marketing strategy millennials shareable content social media campaign social media sharing social media strategy'

Organization 131

Organization Planning Microsite Case Study 131

WriteSpark

APRIL 9, 2013

Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil.

Social Media 157

Social Media Campaigns Advertising Agencies Paid Search Agency 157

SalesIntel

DECEMBER 30, 2024

Case Study 1: SundaySky’s 220% Conversion Leap with SalesIntel Objective: SundaySky, a leading video platform, aimed to enhance their ABM campaigns by effectively targeting high-value accounts to improve engagement and conversion rates. Personalized Microsites: For each targeted account, Snowflake built a dedicated microsite.

Case Studies 40

Case Studies Case Study Account Based Marketing ABM 40

Convince & Convert

JULY 31, 2015

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save.

Campaigns 151

Campaigns Microsite Display Social Networks 151

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. These relationships lend credibility and can take content to the next level. Keep the Relationship Going.

Microsite 123

Microsite User-Generated Content Custom Publishing Planning 123

Convince & Convert

NOVEMBER 4, 2018

Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. Then determine where to go next. .

Social Media 167

Social Media Work Management Marketing Management Media 167

KoMarketing Associates

SEPTEMBER 18, 2018

Case Studies. Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. B2B tech sales are increasingly originating from digital channels, such as: Email. Whitepapers. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

MAY 28, 2012

In Case of Overwhelming Negativity, Break Glass. Create a Web page or microsite and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. You’ve completed your lifeguard training.

Social Media 152

Social Media Work Management Media Microsite 152

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Touch 2 — Industry relevant case study via email with follow-up call. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Content Standard

DECEMBER 6, 2023

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Demonstrate Strong ROI in Your Case Studies This will be the easiest application for most vendors.

Work Management 97

Work Management Marketing Management Top of Funnel RFP 97

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Orange Owl Blog

DECEMBER 24, 2024

Study of competitors strategies and positioning. Content Plan : Creation of whitepapers, blogs, case studies, videos, and infographics tailored to business needs and stages of the sales funnel. Prioritize SEO, thought leadership, and lead magnets like eBooks or case studies.

Planning 52

Planning Marketing Budget Creation Paid Content Marketing Plans 52

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Convince & Convert

FEBRUARY 18, 2016

To participate, professionals were invited to visit a dedicated microsite, where they could sync their LinkedIn profile and select from 12 pre-populated IN word examples are listed, from “inspiring” to “international” to “intense.” The ten best IN moments were shared on the L’Oréal company page at the end of the campaign.

Linkedin 165

Linkedin Ideal Customer Profiles Microsite Profiling 165

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. Microsites. Testimonials. Facts and Stats. Infographics.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Content Work Management 167

Convince & Convert

NOVEMBER 6, 2015

From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc. Events could easily be replicated at the national or local levels. It’s also not a stretch to envision a TED-style conference.

Paid Search Agency 133

Paid Search Agency Companies Microsite Storytelling 133

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. Microsites. Testimonials. Facts and Stats. Infographics.

Webinar Metrics 166

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 166

SnapApp

MARCH 6, 2015

Turn a few into case studies, if you can get the customers on the phone. Instead of going the typical case study route, the team wanted to develop a campaign that allowed them to learn even more about their audiences. File them away for when you “have time to review them.”. What can you do with 20 extra minutes every day?

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

KoMarketing Associates

MAY 1, 2013

Case studies (86%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Look at the visitors of your Case Study page, your About Us page, and your Key Solutions pages, for example. With analytics, you can study the page navigation- tracking what page prospects visit before the key page, and what page was viewed after.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. remember, websites need to be lead generators; not online brochures. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

ViewPoint

FEBRUARY 14, 2012

And the leading indicators of success, the short-term deliverables, will be leads and case studies and microsites and the like. That may still be operationally true, but marketing needs to be comfortable with sales and revenue as the lagging indicators of their success. Yes, the sales team is required to achieve those goals.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120

Webbiquity

FEBRUARY 21, 2012

Case studies. Microsites. Content can be produced in a wide variety of formats: • White papers. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

New North

JULY 25, 2024

Use account-specific case studies, ROI calculators, and custom product demonstrations to showcase the value you bring to their organization. Display relevant case studies, testimonials, and product information tailored to each account’s needs.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52