markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. The tactics employed and the frequency of touches will depend on the solutions being sold and the buying cycle of the prospect. What can you do online? What can you do via the phone ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Crimson Marketing

JULY 23, 2015

Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 21, 2012

Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. . • Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps. Virtual events.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

ClearVoice

SEPTEMBER 22, 2020

The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. L- Lead Nurturing.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

SWZD

MARCH 2, 2017

B2B marketers also use buying stage to shape content strategy – deploying different content types and offers to prospects at various points of the buying cycle, such as eBooks, other short written pieces, and infographics for top-of-funnel awareness, case studies for those near point of decision, etc.

Account Based Marketing 55

Account Based Marketing Marketing Budget Creation Planning ABM 55

Vidyard

OCTOBER 9, 2014

They might also read copy targeted at their enterprise status, as opposed to small business messaging (which may, by the way, exist on another microsite for your targeted small business accounts). Best Practices for Implementation The customized content journey can happen through your: microsite, landing pages, images, or calls-to-action.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Adobe Experience Cloud Blog

OCTOBER 30, 2012

In your continuous search for the “perfect sales leads ” for your company, you can literally apply hundreds of scores for positive behaviors surrounding trade shows, seminars, livestreamed events, web pages, microsites, online courses, certifications, community, podcasts, videocasts, and so much more. No progression in buying cycle.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). Why now?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Webbiquity

APRIL 23, 2013

The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel. Because not all “leads” are ready to turn immediately into buyers, Shelley Pringle outlines a four-step process for converting those leads into customers over time.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

OCTOBER 22, 2010

Internet fueled buying cycles - research by IDC and Sirius Decisions both indicate that sales professionals are being engaged later and later in the buying cycle, if at all. With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

DealSignal

AUGUST 30, 2021

For example, you may consider building microsites that speak directly to specific audiences. With this information at your disposal, you can better target companies that are currently in active buying cycles and build a more personalized, targeted, and effective ABM program.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

JANUARY 25, 2023

For example, you may consider building microsites that speak directly to specific audiences. With this information at your disposal, you can better target companies that are currently in active buying cycles and build a more personalized, targeted, and effective ABM program.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Madison Logic

MARCH 25, 2022

As ABM is usually synonymous with winning large enterprise-level accounts, a lead nurturing strategy is needed to engage multiple decision-makers across long and potentially complex buying cycles. The good news is that the research you carry out to identify those ideal accounts is the perfect foundation for a lead nurturing campaign.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

WebMarketCentral

JUNE 11, 2009

As noted in point #1 above, not all searchers are in the market to buy something, at least not immediately. Of course, if someone is searching on a phrase relevant to your product or service, you want to get their attention regardless of what point they are at in thier buying cycle—but with different content.

PPC 20

PPC Paid Search Agency SEO SEM 20

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Social Media 40

Social Media Forecasting B2B Marketing Social Marketing 40

Hubspot

DECEMBER 16, 2013

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. Microsites. 1) Map content to the buying cycle. Case Studies. Comics and stories. Newsletters.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

MARCH 10, 2016

It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. ElfYourself.com is a great example.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Animalz blog

MARCH 13, 2025

Open Source Target Account List (00:33:00): A groundbreaking ABM campaign where Mutiny publicly shared their 5,000 target accounts and created personalized microsites for each one. Claude and ChatGPT (00:22:00): AI tools Stewart mentions using for content creation with the project/memory features. It’s like a much longer.

Top of Funnel 62

Top of Funnel Content Paid Search Agency Demand Generation 62