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The 22 Best Virtual Event Platforms

Webbiquity

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Total reviews: 156. Average user rating: 9.35. A tool to manage and produce conferences, workshops, and other virtual events. Pricing: contact vendor.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

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Introducing Contently Live

Contently

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

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What is Call Analytics? Using Data to Drive Sales Performance

Outreach

Artificial intelligence plays a critical role in keeping this process efficient, scanning the transcript for relevant cues and keywords to accurately score the lead. Suppose your marketing team creates a microsite to promote a new product.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. Let’s do some math: Let’s say your average landing page visitor to email/lead capture conversion rate is 15%. How to implement A/B tests and what factors to consider.