Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

SugarCRM

DECEMBER 11, 2013

Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Marketing Platform Lead To Revenue Management. Lead Capture. Lead Scoring. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 14, 2010

These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. If one celebrity is seen with your product, fans will follow.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Outreach

AUGUST 9, 2021

Artificial intelligence plays a critical role in keeping this process efficient, scanning the transcript for relevant cues and keywords to accurately score the lead. Suppose your marketing team creates a microsite to promote a new product.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

B2B Marketing Exchange

NOVEMBER 15, 2023

The website, introduced in June 2022, achieved significant early success with 12,830 site visits in the first 15 days, 113 leads captured, and 179 form submissions, demonstrating increased engagement and traction with core digital assets. federal partners, exceeding expectations.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? Landing pages and microsites are designed to generate leads. Without a lead capture mechanism as described above, you have no way to contact a specific prospect and thus that prospect doesn’t enter the funnel. Does your website tell a compelling story?

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Valasys

DECEMBER 20, 2019

The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are. HubSpot commercial called “What is HubSpot?”.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Sharpspring

JANUARY 10, 2019

Why Use Interactive Content for Lead Capture? Besides the benefits discussed above, interactive content is a valuable tool to help marketers turn prospects into active leads. For one, the content offers good value to audiences, much like any lead magnet.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

MARCH 10, 2016

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28