article thumbnail

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. And here is just one example of why.

article thumbnail

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Big Shifts That Will Usher in a New Generation of Content Marketing

Contently

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. With an emphasis on true storytelling, the creative class is more open to working for them. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc.

article thumbnail

What Marketers Can Learn about Brand Storytelling from Detroit’s First Chief Storyteller

Content Standard

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Another mid-sized city, Cincinnati, Ohio, has followed a similar storytelling route.

article thumbnail

How One Company is Measuring What Really Matters

Convince & Convert

Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

article thumbnail

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

article thumbnail

Content and Social Media Marketing Predictions for 2011

Avitage

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)