Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Want proof? pic.twitter.com/D9zDWXxuDb. Content hubs: Capital Ideas.

Content Marketing 96

Content Marketing Content Marketing Microsite 96

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

Content Marketing 134

Content Marketing Examples Content Creativity 134

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Area of expertise: . real estate, deeds, and wills. privacy law. law and medicine. environmental law . immigration law.

Content Marketing 52

Content Marketing Education Content Marketing 52

Walker Sands

APRIL 5, 2019

LiveStories, a data storytelling platform for the public sector, partnered with Walker Sands’ to drive awareness, reach new customers and solidify its position as an industry thought leader. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Microsite B2B Thought Leadership Campaigns 40

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. to Map Copy.

Content 68

Content Interactive Marketing Microsite B2B Marketing 68

Contently

JUNE 5, 2017

Its suite of tools give storytellers the data and technology they need to tell important stories. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria.

Content Marketing 76

Content Marketing Content Brand Identity Branding 76

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. SaaS Creation: A Focus on People, Transparency, and Storytelling. In the marketing world, data and metrics are easy to find—they’re everywhere.

Inbound Marketing 85

Inbound Marketing API Trust Marketing Transparency 85

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. It’s important not to overlook revenue in your own backyard, and ABM can be a perfect way to reach your existing customer base.

B2B 98

B2B Account Based Marketing ABM B2B Sales 98

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. Brand storytelling goes beyond the facts to highlight the “why” behind your business. One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. Sprout Social.

Brand Identity 117

Brand Identity Branding Effectiveness Social Marketing 117

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. What Design and Storytelling Both Need: Clarity. Brands are moving away from content that functions as static, one-off pieces.

Marketing Websites 43

Marketing Websites Content Marketing Funnels Interactive Marketing 43

SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. No section on storytelling would be complete without mentioning Chipotle: A Love Story. Tactic 7: Educate With Explainer Videos.

B2B Marketing 48

B2B Marketing Tactics B2B B2B Sales 48

BDB

FEBRUARY 1, 2023

Just as 3D technologies have redefined the cinematic experience and set a new standard for storytelling, they are fast becoming the new standard in the B2B world. Innovative creative tools incorporating 3D technologies are gaining traction as effective ways to make complicated B2B subject matters accessible, tangible and even entertaining.

B2B Marketing 26

B2B Marketing B2B B2B Sales Video Marketing 26

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain Content B2B Marketing Storytelling 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain Content B2B Marketing Storytelling 40

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Examples Best Practices Marketing 51

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across.

Marketing Websites 46

Marketing Websites B2B B2B Thought Leadership Digital Marketing Funnels 46

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Much of it is poor storytelling toward prospect pain points. Here’s a link to the SEO tools we like. Paid Search.

Marketing Funnels 100

Marketing Funnels Lead Generation Inbound Marketing Digital Marketing Funnels 100

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. To meet buyer needs at every stage of the journey, sellers need the tools to share the right content in context, at the right time.

Product 52

Product Interactive Marketing Marketing Prospects Email Marketing 52

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. they don’t have to be standard presentations.

Marketing 52

Marketing Product Interactive Marketing Outgrow 52

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

B2B Marketing 78

B2B Marketing Content Marketing B2B Content 78

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Content 93

Content Brand Identity Branding Digital Marketing Funnels 93

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . During the event, updating your microsite, your Facebook page, your LinkedIn page with current videos helps people feel like they’re participating.

Video Marketing 110

Video Marketing Landing Pages Social Media Microsite 110

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Dog Digital. Dog Digital is one of the finest content marketing agencies in South East Asia.

Content Marketing 52

Content Marketing Ad Agencies Content iProspect 52

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization ideas.

Personalization 37

Personalization Marketing Landing Pages Email Marketing 37

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. During the event, updating your microsite, your Facebook page, your LinkedIn page with current videos helps people feel like they’re participating.

Video Marketing 65

Video Marketing Landing Pages Social Media Microsite 65

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. During the event, updating your microsite, your Facebook page, your LinkedIn page with current videos helps people feel like they’re participating.

Video Marketing 65

Video Marketing Landing Pages Social Media Microsite 65

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. And even more than that, these programs are driving sales.

ROI 40

ROI Marketing Companies Marketing Strategy 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. And even more than that, these programs are driving sales.

ROI 40

ROI Marketing Companies Marketing Strategy 40

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine.

Content Marketing 73

Content Marketing Content Examples Marketing 73

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas.

Personalization 20

Personalization Marketing Landing Pages Email Marketing 20

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive.

Personalization 76

Personalization Interactive Marketing Marketing Strategy Network Marketing 76

Integrated B2B

MAY 23, 2013

So far, we’ve achieved our ambition of producing 10 videos in a single day of shooting, which is plenty of content to populate the video section of a good employer branding microsite. Branding Company culture Storytelling Voice of Company career site employee testimonial videos Employer branding hr online platform video video marketing'

Brand Identity 40

Brand Identity Branding Video Marketing B2B Marketing 40

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Examples Content Stats 83

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. With an emphasis on true storytelling, the creative class is more open to working for them. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc.

Content Marketing 185

Content Marketing Content Generation Digital Marketing Funnels 185

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 59

Account Based Marketing ABM Creativity Personalization 59

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

B2B Marketing 100

B2B Marketing Content Marketing B2B BtoB 100