article thumbnail

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. And here is just one example of why.

article thumbnail

February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign


The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Trends 131

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Only time will tell….

Campaigns 101
article thumbnail

Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. presentations, demos, videos, mockups, microsites, etc.). It takes practice to craft stories that sell a vision to potential customers. What’s a persona?

article thumbnail

5 Examples of Creative Healthcare Content Marketing


This is a great example of building a microsite around a cause. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

article thumbnail

How One Company is Measuring What Really Matters

Convince & Convert

Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

article thumbnail

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Want proof? Content hubs: Capital Ideas.