SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. SaaS Creation: A Focus on People, Transparency, and Storytelling. In the marketing world, data and metrics are easy to find—they’re everywhere.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. It’s important not to overlook revenue in your own backyard, and ABM can be a perfect way to reach your existing customer base.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Area of expertise: . real estate, deeds, and wills. privacy law. law and medicine. environmental law . immigration law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Contently

JUNE 5, 2017

Its suite of tools give storytellers the data and technology they need to tell important stories. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria.

Marketing AI 75

Marketing AI Branding Brand Identity Content Marketing 75

Walker Sands

APRIL 5, 2019

LiveStories, a data storytelling platform for the public sector, partnered with Walker Sands’ to drive awareness, reach new customers and solidify its position as an industry thought leader. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. Brand storytelling goes beyond the facts to highlight the “why” behind your business. One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. Sprout Social.

Lead Ranking 130

Lead Ranking Lead Scoring Effectiveness Branding 130

Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. What Design and Storytelling Both Need: Clarity. Brands are moving away from content that functions as static, one-off pieces.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Branding Brand Identity Top of Funnel 100

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Much of it is poor storytelling toward prospect pain points. Here’s a link to the SEO tools we like. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Dog Digital. Dog Digital is one of the finest content marketing agencies in South East Asia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization ideas.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. And even more than that, these programs are driving sales.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. And even more than that, these programs are driving sales.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Another mid-sized city, Cincinnati, Ohio, has followed a similar storytelling route.

Storytelling 54

Storytelling Branding Brand Identity B2B Thought Leadership 54

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. With an emphasis on true storytelling, the creative class is more open to working for them. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. No section on storytelling would be complete without mentioning Chipotle: A Love Story. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. they don’t have to be standard presentations.

Work Management 52

Work Management Marketing Management Product Planning 52

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . During the event, updating your microsite, your Facebook page, your LinkedIn page with current videos helps people feel like they’re participating.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Visual storytelling and even virtual reality will become powerful ways of disseminating health-related information. Voice search is on the upswing.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. To meet buyer needs at every stage of the journey, sellers need the tools to share the right content in context, at the right time.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40