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What Is a Microsite?


What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., Microsites are often created for large campaigns that have a specific goal, different from general company awareness. When might a business want to create a microsite? When might a business want to create a microsite?

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3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. Do people visit both your microsite and your core site?

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Need a New Web Domain? Read this First

Content Marketing Institute

Even if you already have your primary website, your domain days aren’t done. You may need a new-to-you domain. Continue reading → The post Need a New Web Domain? A new content hub? Here’s what you should know. Read this First appeared first on Content Marketing Institute.

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. Let’s explore a few of the options. Example:

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The baseline problem in SEO forecasting

Kevin Indig

  Track before / after SEO metrics (sessions, clicks, CTR, conversions) when rolling out changes to pages, subdirectories and domains.   Example : Comparing SEO performance in a core market with a country where you optimize nothing and the domain lives on a ccTLD.

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce Marketing Cloud

Gain a foundational understanding of the new tech To design for a product you need to first understand the domain. 6 Strategic Design Tips for Converting Your Pitch into a Microsite Keith March Mistler An Experience Cloud microsite can keep essential info accessible and help your teams build better relationships with your customers.

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HubSpot’s June releases: The manager’s guide


The offer is especially attractive if you’re building a site or microsite on a different domain. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting. The only risk is the time you’ll invest evaluating the platform. Also: no plugins!