Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Orange Owl Blog

APRIL 28, 2025

9th Cyber & Data Security Summit (CDS) 2025 Date : February 7, 2025 Location : Holiday Inn, Aerocity, New Delhi Website : events.varindia.com/2025/cds/microsite Who Should Attend : Security professionals, OEMs, VARs, and cybersecurity partners. They also offer invaluable networking opportunities. Are these events beginner-friendly?

Conference 52

Conference Enterprise Management Peer-to-peer Privacy 52

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Each Genoo subscription includes a single site with unlimited pages using the client’s own domain name.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Content Standard

AUGUST 20, 2015

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. Let’s explore a few of the options. Example: www.skyword.com/contentstandard/.

Microsite 40

Microsite Domain Content Deep Linking 40

Kevin Indig

SEPTEMBER 11, 2023

  Track before / after SEO metrics (sessions, clicks, CTR, conversions) when rolling out changes to pages, subdirectories and domains.   Example : Comparing SEO performance in a core market with a country where you optimize nothing and the domain lives on a ccTLD.

Forecasting 114

Forecasting SEO Microsite Domain 114

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

The evolution of email from just an inter-departmental communication tool to being one of the most successful marketing channels was not only reliant on the email’s reach but also the advancements and the improvements to email domains. A Glimpse Into Email Advancements. What are your views about the future of email?

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Earn backlinks from reputable websites to infographics hosted on your domain.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting. The only risk is the time you’ll invest evaluating the platform. Also: no plugins!

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Biznology

SEPTEMBER 23, 2014

I used to dig deep into historical whois domain name registration data via Domaintools’ powerful suite of tools that allow me to go back into the early days of domain name ownership to sort out the contact info of domain name owners before they took their domains into private registration.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

The Point

JUNE 1, 2010

Or are games best suited for the consumer domain? Increase traffic, “stickiness” and repeat visits for a campaign microsite. So where does this leave the B2B marketer? Is there a way to leverage the sudden craze for games as part of an integrated campaign? Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Single Grain

APRIL 28, 2025

Today’s AI design tools go far beyond basic templates, offering sophisticated capabilities that were once the exclusive domain of professional designers. It’s beneficial for marketing teams working on landing pages, microsites, or app interfaces. Heres why marketing teams should add AI design to their campaigns.

Marketing AI 52

Marketing AI Design Tips Planning 52

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Three reasons: Clients protect their domains. Spam detectors are always a risk.

Blogger 80

Blogger Domain Outreach Microsite 80

Vidyard

SEPTEMBER 11, 2015

Once I’ve created the landing page, I’ll buy a domain and forward it the landing page. Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 110

Video Marketing Landing Pages Microsite Youtube 110

Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Or if you’re currently known for one thing and you want to be known for something totally different, an off-brand domain can really help. You have to weigh the pros and cons as well.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Management 100

Optinmonster

DECEMBER 23, 2020

Use Different Domains for Multiple Pages. Ever wanted to create a landing page for a new domain without setting up a whole new WordPress site? With SeedProd’s domain mapping feature, you can create a landing page on your site and have it appear on another domain. Want to create a coming soon page for a brand new website?

Landing Pages 83

Landing Pages Domain Work Management Template 83

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Media Demand Blogger 80

SmartBug Media

JUNE 26, 2019

What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community. However, the site does contain a lot of useful information, which is a big plus for Google, and they are also operating on a.org domain which is thought to boost SEO.

Landing Pages 71

Landing Pages Communities SEO Examples 71

SnapApp

FEBRUARY 24, 2017

Adding interactive elements breaks up the text and supports the message, like this blog post by Neil Patel, who was demonstrating how to choose a domain name for your website. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. Historical stories. Infographics. Whitepapers.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

OCTOBER 22, 2013

They have collectively driven millions of visitors, hundreds of high quality inbound links from unique linking domains, and exposure on some of the web’s most authoritative and highly trafficked websites. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 147

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 147

Buzz Marketing for Technology

JULY 28, 2008

DNS Flaw Unfixed as Experts Argue Protocol Speculation continues as to what the ultimate systemic Domain Name System (DNS) flaw could be. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Wireless Technologies for the Campus Enterprise. Newsletters. Feeds Subscription.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. It’s the Big One, asking whether you create a hub on your company’s domain or a separate hub off-domain that has a far more subtle sell. Is there an answer?

Top of Funnel 61

Top of Funnel Branding Brand Identity Domain 61

Biznology

JUNE 6, 2012

Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. But sometimes you have to help it out. You can do this with Webmaster tools.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). If your site includes links to other websites or domains, such as clicks to associations or questionnaires, you can track these outbound links. Text and button Links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

BenchmarkONE

DECEMBER 6, 2018

Website design was once the exclusive domain of coders and web aficionados. Let’s look at the German bike company Canyon Bicycles, which launched a microsite for their Torque model. But this new flood of websites seemed complicated. The rules of proper SEO and good UX have only gotten established in the last decade or so.

Design 70

Design Marketing Websites Microsite Copywriting 70

Salesforce Marketing Cloud

JUNE 21, 2023

Gain a foundational understanding of the new tech To design for a product you need to first understand the domain. 6 Strategic Design Tips for Converting Your Pitch into a Microsite Keith March Mistler An Experience Cloud microsite can keep essential info accessible and help your teams build better relationships with your customers.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Animalz blog

JUNE 27, 2024

Grew the organic backlink profile for the Unit21 domain. They flew out the authors and recorded interviews for the microsite. The Home Base: A Long-Form Microsite Unit21 housed everything related to the manual on a separate, long-form webpage. Built credibility for the book through endorsements from these respected experts.

Sales Management 52

Sales Management Peer-to-peer Microsite Generation 52

SWZD

MARCH 2, 2017

Domain specialists spoke to network and security managers, systems admins, and CIO/CTOs, respectively, in three separate events. Regarding content distribution, Eminencia rolled out dedicated microsites for each of its 15 strategic accounts. Each microsite hosted the correct industry-specific versions of each content piece.

Account Based Marketing 55

Account Based Marketing Marketing Budget Creation Planning ABM 55

Content Standard

MAY 8, 2018

This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent. They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company. Collaboration Across Multiple Departments.

Top of Funnel 68

Top of Funnel Marketing Websites Storytelling Content 68

Brightedge

MAY 8, 2025

Whether youre rebranding with a new domain, launching a redesign, or moving to a new CMS, the wrong migration decisions can erase years of hard-earned search visibility across both traditional SERPs and AI search. Here are common types of migrations digital marketers may oversee: Domain name change or rebrand (e.g.,

Lead Ranking 40

Lead Ranking SEO Lead Scoring Domain 40

Vidyard

SEPTEMBER 11, 2015

Once I’ve created the landing page, I’ll buy a domain and forward it the landing page. Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Vidyard

SEPTEMBER 11, 2015

Once I’ve created the landing page, I’ll buy a domain and forward it the landing page. Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Moz

MAY 23, 2019

So under events, we always track external links, so anything that points out to a domain that isn't yours. The way that we track this is we're looking at every single link that's clicked and if it does not contain our client's domain name, then we record it as an external link, and that's an event that we record.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Hubspot

DECEMBER 18, 2012

Readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! To be great at SEO, you need inbound links.

Tactics 28

Tactics Microsite Planning High Quality Lead 28