Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting. The only risk is the time you’ll invest evaluating the platform. Also: no plugins!

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

SmartBug Media

JUNE 26, 2019

What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community. However, the site does contain a lot of useful information, which is a big plus for Google, and they are also operating on a.org domain which is thought to boost SEO.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Convert

JULY 28, 2021

For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs. It’s not always easy to identify these based on a random list of links that a tool spits out at you. This is a long process that starts with choosing a brandable name.

SEO 145

SEO SERP Trends Keywords 145

Biznology

JUNE 14, 2013

These sites were taking SEO to the extreme and participating in activities that the Google Webmaster Guidelines advised against in an attempt to gain an unfair advantage over the competition.

Optimization 80

Optimization SEO Marketing Websites Microsite 80

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. In past years they have created ab quality readers helping the publishers to successfully promote new content ventures like microsites.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Or if you’re currently known for one thing and you want to be known for something totally different, an off-brand domain can really help. You have to weigh the pros and cons as well.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

The Point

JUNE 1, 2010

Or are games best suited for the consumer domain? Increase traffic, “stickiness” and repeat visits for a campaign microsite. So where does this leave the B2B marketer? Is there a way to leverage the sudden craze for games as part of an integrated campaign? Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Content Standard

MAY 8, 2018

This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent. They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company. Collaboration Across Multiple Departments.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Hubspot

DECEMBER 18, 2012

Readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! To be great at SEO, you need inbound links.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Biznology

JUNE 6, 2012

Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. But sometimes you have to help it out. You can do this with Webmaster tools.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). If your site includes links to other websites or domains, such as clicks to associations or questionnaires, you can track these outbound links. Text and button Links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Hubspot

DECEMBER 15, 2010

Create microsites and let Google know that yourcompany.com/france/ is the part of your site that's just for French visitors. domain name or with Google Webmaster Tools , is more likely to be found than a company that does not. Location is incredibly important to search engines in terms of relevance. Attracting Local Inbound Links.

SEO 28

SEO Marketing Websites Tips Microsite 28

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

EMagine B2B Blog

MARCH 5, 2019

Aaron Brown’s posting kicked off this extension with the following via a W3C message: “Over the past 6 months, a few of us at Google and other institutions have been working on a set of schema.org extensions to cover the health and medical domain. Medical Scholarly Article – A scholarly article in the medical domain.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

SEPTEMBER 6, 2012

5) Grabbing Branded Domain Names and Social Media Accounts. It's possible you'll want to use one of your branded terms to launch a microsite, a Twitter account, a Facebook page , what have you. Gain competitive market share by creating marketing people love. Not by link spamming.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28

Hubspot

OCTOBER 24, 2012

Most frequently, you’ll see repetitive keywords in the following areas: page titles, on-page copy, and in domain names/URLs. 7) They Own Lots of Domains or Microsites. Spammers are notorious for not only purchasing lots of domains, but also setting up site after site that consist of just one page each and never gets updated.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Optinmonster

DECEMBER 23, 2020

Use Different Domains for Multiple Pages. Ever wanted to create a landing page for a new domain without setting up a whole new WordPress site? With SeedProd’s domain mapping feature, you can create a landing page on your site and have it appear on another domain. Want to create a coming soon page for a brand new website?

Landing Pages 78

Landing Pages Domain Work Management Template 78

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Three reasons: Clients protect their domains. Spam detectors are always a risk.

Blogger 80

Blogger Domain Outreach Microsite 80

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Biznology

SEPTEMBER 23, 2014

I used to dig deep into historical whois domain name registration data via Domaintools’ powerful suite of tools that allow me to go back into the early days of domain name ownership to sort out the contact info of domain name owners before they took their domains into private registration.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Valasys

FEBRUARY 17, 2023

Either way, knowing the growth hacks for the B2B domain is beneficial. LinkedIn Marketing: LinkedIn is easily the most interacted platform for the B2B domain. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Vidyard

SEPTEMBER 11, 2015

Once I’ve created the landing page, I’ll buy a domain and forward it the landing page. Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 110

Video Marketing Landing Pages Microsite Youtube 110

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Each Genoo subscription includes a single site with unlimited pages using the client’s own domain name.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

SWZD

MARCH 2, 2017

Domain specialists spoke to network and security managers, systems admins, and CIO/CTOs, respectively, in three separate events. Regarding content distribution, Eminencia rolled out dedicated microsites for each of its 15 strategic accounts. Each microsite hosted the correct industry-specific versions of each content piece.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Vidyard

SEPTEMBER 11, 2015

Once I’ve created the landing page, I’ll buy a domain and forward it the landing page. Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Vidyard

SEPTEMBER 11, 2015

Once I’ve created the landing page, I’ll buy a domain and forward it the landing page. Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65