Webbiquity

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ). Robert Rose ).

Statistics 270

Statistics SMB Content Marketing Planning 270

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines.

Social Media 229

Social Media Top of Funnel Social Marketing B2B Marketing 229

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 197

Landing Pages Microsite Terms and Conditions Paper 197

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Use specific content solutions to impact different stages of the buying cycle. Integrate internally with their teams. 778 contacts were engaged with a 70% open rate (vs.

Case Study 191

Case Study Case Studies Studies Enterprise Management 191

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Landing pages are best used to complement advertising and social media.

Landing Pages 195

Landing Pages Lead Generation Planning Lead Ranking 195

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Landing pages are best used to complement advertising and social media.

Landing Pages 195

Landing Pages Planning Lead Generation Marketing & Strategy 195

Webbiquity

OCTOBER 29, 2012

Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Paid Content 257

Paid Content Optimization SEM Microsite 257

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 165

Microsite Buyer Personas Buying Cycle Emarketing 165

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Top of Funnel 278

Top of Funnel Paid Content Copywriting Content Marketing 278

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Otherwise, everything’s ephemeral.

Social Media 206

Social Media Social Marketing Media Planning 206

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Here’s the difference: Tactic Theme Destination Key.

SEO 167

SEO Content Marketing Lead Ranking Lead Scoring 167

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 210

Advertising Agencies Paid Search Agency Top of Funnel Work Management 210

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers.

Marketing Management 193

Marketing Management Marketing Budget Budget Programs Peer-to-peer 193

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Smart Classroom.

Web 2.0 202

Web 2.0 Enterprise Management Work Management Peer-to-peer 202

NuSpark Consulting

APRIL 13, 2012

Flow charts were designed on paper with markers and rulers. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. In the old days, we had a phone. And a fax machine. Rate cards were actual cards. Paid Search.

Paid Content 184

Paid Content Top of Funnel Marketing Funnels Lead Generation 184

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 165

Marketing Automation Services Marketing Automation Email Marketing Automation 165

WriteSpark

APRIL 9, 2013

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 136

Copywriting Microsite Copyright Case Study 136

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The white paper offered earlier should be included here on a side bar, where there can be opportunity for lead capture in order to receive the quality content. Does your website tell a compelling story? Yes I can call them or email them, but not ready yet.

Work Management 191

Work Management Enterprise Management Lead Generation Marketing Management 191

LeadSloth

AUGUST 11, 2009

Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. Terry: Trials, then webinars, then white papers. There is no set amount of fields that are best. Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.)

Advertising Agencies 152

Advertising Agencies Paid Search Agency Advertisements Advertising 152

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. The Vtrenz series is long for this sort of thing: three 16-page papers, one each on nurturing, growing and retaining customers. A sly joke, perhaps? But a few points caught my eye. Fair enough.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 179

Social Media Media Demand Blogger 179

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 167

Emarketing Marketing Automation Services Manticore Marketing Management 167

Biznology

JUNE 6, 2012

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. They look for content about topics.

De-duplication 162

De-duplication Optimization Work Management Marketing Management 162

The Point

AUGUST 24, 2010

Would the photoshopped cover of a white paper have anywhere near the same effect here? The response microsite continues the theme seamlessly, adding a textured background (one that would be awkward in the email) and a video of Juan himself. Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

WriteSpark

APRIL 9, 2013

Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 129

Cost Video Marketing Effectiveness Microsite 129

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

CMS Development 134

CMS Development Top of Funnel Marketing Automation Services Content 134

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. You may use content planning and development tools to help create those.

Paid Content 220

Paid Content CMS Development Design Optimization 220

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Rob Leavitt ( @robleavitt ). The lure of cheap content in B2B marketing , April 26, 2010. Business Blogging.

B2B Thought Leadership 187

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 187

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 136

Lead Nurturing Lead Generation Tactics Lead Ranking 136

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 157

Marketing Automation Services Work Management Marketing Management Marketing Automation 157

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. I have an analogy for you.

Social Media 212

Social Media Media Blogger Banners 212

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Transferring campaign thinking to content development, we can see why the half-life of most deliverables – white papers, webinars, infographics, YouTube videos – is so short.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Adobe Experience Cloud Blog

OCTOBER 30, 2012

They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races. Yet, that is what many marketers do with their marketing automation and lead management vehicles.

Lead Scoring 121

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 121

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Marketing Insider Group

JANUARY 28, 2015

In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. The answers to the questions that your customers ask along the way, tend to have a consistent type.

Work Management 279

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 279

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 179

Paid Content Lead Generation Lead Ranking Lead Scoring 179