WriteSpark

APRIL 9, 2013

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. You may use content planning and development tools to help create those.

Paid Content 220

Paid Content CMS Development Design Optimization 220

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

CMS Development 129

CMS Development Top of Funnel Marketing Automation Services Microsite 129

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Transferring campaign thinking to content development, we can see why the half-life of most deliverables – white papers, webinars, infographics, YouTube videos – is so short.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions. Touch 5 — Relevant white paper via email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Zoominfo

SEPTEMBER 23, 2018

We also suggest that you set up a dedicated webpage or microsite for your podcast where listeners can find bonus content and subscribe to your mailing list. Quotes from your podcasts can be reused in infographics, white papers, and e-books. To achieve maximum podcast ROI, be sure to optimize your podcast for lead generation.

B2B 176

B2B RSS Microsite Skype 176

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. We built a microsite, an area on our website devoted to influencer marketing. Mention created a microsite to serve as one-stop content shop for #influencermarketing, says @mrwhatman. Click To Tweet.

Microsite 111

Microsite Content Advertising Agencies Lead Ranking 111

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The ROI Guy

MARCH 13, 2010

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Microsite 40

Microsite ROI Features Tools 40

Webbiquity

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ). Robert Rose ).

Statistics 100

Statistics SMB Content Marketing Planning 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Here’s the difference: Tactic Theme Destination Key.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Here’s the difference: Tactic Theme Destination Key.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Landing pages are best used to complement advertising and social media.

Landing Pages 100

Landing Pages Planning Lead Generation Lead Scoring 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Landing pages are best used to complement advertising and social media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Email lists – of both customers and non-customers.

Paid Content 148

Paid Content Promotion Media Paid Search Agency 148

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

LeadSloth

AUGUST 11, 2009

Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. Terry: Trials, then webinars, then white papers. There is no set amount of fields that are best. Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.)

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Use specific content solutions to impact different stages of the buying cycle. Integrate internally with their teams. 778 contacts were engaged with a 70% open rate (vs.

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Emails and direct mail are fairly static while website content can dynamically change on the go.

Tactics 100

Tactics Automation Personalization Planning 100

NuSpark Consulting

APRIL 13, 2012

Flow charts were designed on paper with markers and rulers. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. In the old days, we had a phone. And a fax machine. Rate cards were actual cards. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. For example, it’s well-documented that many Western companies have totally failed to expand into China despite seemingly endless opportunities to do so on paper.

Work Management 135

Work Management Marketing Management Paid Search Agency Cross-Selling 135

Contently

JUNE 5, 2017

In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria. If you misspell a word or copy down a phone number incorrectly, you won’t waste paper. It just makes more sense.

Marketing AI 95

Marketing AI Brand Identity Branding Content Marketing 95

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Smart Classroom.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The white paper offered earlier should be included here on a side bar, where there can be opportunity for lead capture in order to receive the quality content. Does your website tell a compelling story? Yes I can call them or email them, but not ready yet.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

SmartBug Media

JULY 22, 2020

A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself. Use a smart CTA to send them back to that community’s page or microsite. Content Offer with Automated Lead Nurture. A call to action.

Marketing Automation Services 110

Marketing Automation Services Lead Generation Marketing Automation Automation 110