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Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

Instead, look for trends and patterns in your data. You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions. So, grab your favorite cup of tea, and let’s talk about what you need to look for in your data to inform decisions and guide your planning. .

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5 Ways Data-Driven Insights Are Reshaping Customer Segmentation

CMSWire

Explore the future of digital marketing with data-driven targeting, real-time insights and ethical data use for personalized customer experiences. Continue reading.

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

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Unlock the Power of Data Insights with Oktopost’s New Homepage

Oktopost

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost.

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NetApp Depends on HG Insights Data

HG Data

How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets NetApp is an intelligent data infrastructure company that provides unified data storage, integrated data services, and cloud operations solutions to enterprise customers.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.

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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.