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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. Your business + innovation = a more human approach to marketing.

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Contact Data Hacks for Advanced HubSpot Users

SmartBug Media

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Your CRM inserts the name, location, and organization to tailor the experience. Image Source What Tools and Platforms Can Help Your Automated Marketing Efforts? We wouldn’t leave you hanging about which tools can boost your automated marketing. You don’t have to create each message for every lead.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.

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Google AdWords Keyword Insertion: The What, Why & How

Hubspot

This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Using keyword insertion would automatically update your ad text to the term that is searched for. Why Would I Use Keyword Insertion?

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How to Increase Lead Conversions with Thank You Pages

SmartBug Media

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. A thank you page can be easily created by using an existing landing page template in HubSpot. Insert social sharing buttons. Best Practices to Create a High-Converting Thank You Page.