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9 Core Components of an Inbound Marketing Campaign

Strategic-IC

What components need to combine to create a successful inbound campaign? Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Use clear, actionable text to encourage clickthrough. Your Inbound Marketing Website. Inbound Marketing is a Continuous Process. inbound marketing

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. The Second Act of Inbound Marketing.

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The Elements of Successful Inbound Marketing Strategy

PureB2B

A robust integrated marketing strategy is critical if you want to develop your company into a strong entity, get new customers and boost customer retention. The strategy will incorporate both outbound and inbound marketing. Content Marketing.

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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

True, valuable personalizations cater every marketing message to the right person at the right time. After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. 9) Marketing Messaging. We found that targeting emails by persona increases overall email clickthrough rates. inbound marketing email marketing

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The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

My marketing consulting company, Brand Builder Solutions , is a very strong advocate of all things inbound marketing. Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. And we knew they were prospects because we were using Sidekick by HubSpot.).

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot).

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. Those adopting more inbound marketing tactics -- things like social media , blogging , permission-based email marketing -- are probably seeing that it is still possible to reach potential customers without bombarding, annoying, and interrupting them.

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student. Ready to start this whole inbound thing? Inbound Marketing

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). instead of this: Sender name: Marketing Team.

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. When we took a closer look at exactly how long subscribers were staying engaged with our subscription emails for, we found: On average, 16% of new Marketing Blog subscribers unsubscribe of their own volition before the six-month mark. Improve clickthrough rate.

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How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

But that demand -- like the fact that marketers who use it grow revenue 49% faster than non-video users -- gave us an idea. Ultimately, that came in the form of short video inbound marketing assessments (IMA), in which reps talk through a prospect’s areas of opportunity in their marketing and problems that can be addressed. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 2) When you tell someone you’re an email marketer, and they say, “So you spam people, right?” Email marketing is hard. By Niti Shah.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

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Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. So why do so many marketers and salespeople opt to play mind games with leads and prospects? Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: The Marketing Donut ).

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. As we said before, it took us at HubSpot awhile to realize this. Inbound Marketing

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The Essential Marketing & Sales Metrics Your Team Should Track

Hubspot

Every savvy marketer knows how important it is to track, test, and measure different metrics. In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. 1) Email Marketing Manager. Clickthrough Rate. 5) Product Marketing Manager.

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17 of the Best WordPress Plugins for Marketers

Hubspot

Below you'll find 17 fantastic plugins every marketer using WordPress should know about. 17 Essential WordPress Plugins for Marketers. Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. Title Experiments makes it easy for you to A/B test one title against another to determine the best fit and help you increase your clickthrough rates. 40,296.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

Some marketers have trouble generating enough leads to feed their sales team. These are all common problems marketers have with lead generation. The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making. 7fxTWZw3BC pic.twitter.com/CKvgfyuZpY — HubSpot (@HubSpot).

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Why the Digital CMO Is Already Obsolete

Hubspot

We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. The shift in marketing is more than a straightforward transition from analog to digital.

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The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites

Hubspot

We critics happen to learn a thing or two about marketing, UX design, and conversion rate optimization (CRO) in the process, too. P.S. - Want your website critiqued in person at INBOUND 2016 ? We're hosting a live throwdown in Club INBOUND with the help of special guest like HubSpot’s Luke Summerfield and The Sales Lion’s Marcus Sheridan and George B. Register for INBOUND and then reserve your throwdown slot here.

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Key characteristics of successful lead generation websites

Tomorrow People

For marketers, strategy is a practical part of marketing. Tomorrow People found that over half of marketers aren’t sure they’ve got it right. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Inbound marketing needs the latter.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better.

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3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

Hubspot

He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point. As part of the 30 Days of Genius series , CreativeLive sat down with Godin to discuss everything from failure to permission marketing to what it takes to be truly remarkable. As a marketer, it's easy to identify with the fear of failure. 2) How to Define Permission Marketing.

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Content Marketing in 2014: Are You Prepared?

Hubspot

The growth in content marketing this year has continued to gather pace. If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. Of course the reasons for doing content marketing stretch a lot further than just acquiring links, but this is just one chart that highlights how popular content marketing is becoming.

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How to Write a Standout Resume and Land Your Next Marketing Job

Hubspot

Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves. It can be hard to turn the spotlight inward, but it''s one of those skills marketers must know if they want to grow their career. If you''re one of those marketers, don''t worry. And if you want some inspiration and examples of completed resumes that follow these five tips, check out these free resume templates for the 10 most popular inbound marketing positions.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. CMO: Chief Marketing Officer.

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Why You Won't Recognize SEO in Five Years

Hubspot

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. Facebook introduced i nstant articles , which contain the full article within the Facebook app rather than requiring a clickthrough. Inbound Marketing SEO Daily CanonicalBut the changes we've seen to this point are nothing compared to what's coming next.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing. 99 Marketing Terms to Improve Your Marketing Vocabulary.

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. Inbound links back to your website play an important role in achieving your inbound marketing goals. Inbound links drive traffic to your website.

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The Anatomy of an Effective Marketing Brain [Infographic]

Hubspot

The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate. As a result, successful online marketers have to analyze and identify ways to optimize their campaigns on the fly. Inbound Marketing

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Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

Trying out this whole inbound marketing thing? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some. Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions.

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How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Tomorrow People found that over half of marketers aren’t sure they’ve got it right.

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30 Smart Ways to Spend Your Extra 2014 Marketing Budget

Hubspot

2014 is winding down, and you may have extra money left in your marketing budget. Here are 30 ideas for spending leftover funds in your marketing budget. Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions. The relationship between sales and marketing can be tenuous at times, so take some time for team building. Reward your marketing team’s hard work with an off-site team get together. Think fast!

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Download our full collection of free content marketing templates here. In this post, you'll find what I wish I had once upon a content marketer's dream: a full collection of 386+ free, customizable, content creation templates.

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How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)

Hubspot

As a marketer, you''re an extremely busy person. These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. So how is a marketer to juggle all this on top of meetings, monthly reporting, hiring (or lack thereof), and somehow manage to get home in time for dinner? Click to tweet: Hey marketers! Inbound Marketing

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7 Marketing Skills You Need to Get a Promotion

Hubspot

Being an effective marketer isn''t about how many hours you''re putting in -- it''s about making smart choices and making the most of the limited hours you do have. If you can master these marketing skills, you''ll be in a much better place when management considers who to promote. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether.

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The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

The following is an excerpt from our new guide, Inbound Marketing MythBusters. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect.

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The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

You likely already know that paying to promote your content is pretty standard in the marketing world. Influencer marketing. Public relations and inbound marketing are closely related and using them together drives the best results. What’s Inbound Public Relations?

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10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

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