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9 Core Components of an Inbound Marketing Campaign

Strategic-IC

Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Use clear, actionable text to encourage clickthrough. Your Inbound Marketing Website. Buyer Personas.

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Marketing became much more about the width of your brain than the width of your wallet. The Second Act of Inbound Marketing.

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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. inbound marketing email marketing'

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy.

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). This is evidence that the inbound marketing methodology is working for email marketers.

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. How a Single Email Send Led to 200+ Meetings Booked. The Hypothesis.