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5 Things to Include in Your Brand’s Content Guidelines

Adobe Experience Cloud Blog

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1.

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4 Guidelines for Selecting a Digital Marketing Agency

QuanticMind

Here are the top four guidelines we think you should consider when selecting a performance or digital marketing agency for SEM. Similar to calculating CPC , there is a balance that needs to be achieved between the lifetime income brought to you by a client versus the acquisition expense of the client. Define your marketing goals.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

If you are dependent on these networks for your business, you could have a loss of income. The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. Pinterest goes on to put more rules into place as well in their guidelines.

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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG). Their annual disposable income is nearly $500 billion. In the U.K.

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Acquia acquires tech platform to expand DXP capabilities

Martech

The addition of Monsido to Acquia DXP will allow users to automate: Website content accessibility by identifying and fixing issues to be in compliance with international Web Content Accessibility Guidelines (WCAG). Brand and content compliance by helping to ensure content complies with brand guidelines. Get MarTech! In your inbox.

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Is Your Website ADA-Compliant? Here’s What You Should Know

Brandpoint

organizations aren’t legally required to adjust their sites toward any particular ADA guidelines. ” ( Interactive Accessibility ) However, many forward-thinking businesses have been working toward better accessibility since 1999, when the World Wide Web Consortium (W3C) first recommended guidelines as such. .” population.

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3 Strategies to Revive Dormant B2B Online Communities

Heinz Marketing

Tip Tuesday/Thursdays: Engage incoming members by offering helpful tech-related how-to tips to ensure they get the most out of their community experience. Create guidelines and engagement rules around excessive self-promotion. Common search terms, tags, or top discussion topics).