4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. Google’s Search Quality Rater’s Guidelines [infographic]. UPDATED as of March 2020. As an SEO, you know that Google constantly changes.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

Your theme or purpose of the page – Google’s Quality Rater Guidelines discuss the purpose of the page and correlate it to the overall quality of a page. Meta titles guidelines: They should be relevant to what the content discusses. Search Bing Google Organic SEO SERPs

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Search Engine Results Page (SERP) Rankings. An audit will analyze your rank potential, as well as your competitors that show up on the first SERP. Search engines cut off longer titles, so it’s important to follow character count guidelines.

MozCon 2019: The 2 SEO Trends Everyone Needs to Know


Over the last few years there has been a huge increase of Featured Snippets and People Also Ask (PAAs) entities showing up in search engine result pages (SERPs). . of SERPs which is an increase of 165% since 2016, according to Britney Muller of Moz. of SERPs contain a PAA entity.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


But, to achieve this, you need to prove to Google that you have the best answer and deserve to show up among the first position on the SERP (Search Engine Results Page). The relationship between them determines the position on SERPs. SEO is a key Digital Marketing strategy.

How Google’s May 2020 Core Update Will Impact Your Business Sustainability


Starting 4/5/2020, Google’s May 2020 core update will take almost 2 weeks to be completely rolled out when it starts to show a full-fledged on the SERPs, with an aim to incrementally improve the expertise, authoritativeness, and trustworthiness (E-A-T) of the pieces of content and ultimately the quality of content being served to the users on the SERPs. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”


Your Guide to Online Reputation Management Using SEO


It’s no longer enough to be first on the SERP—you also need to make a good first impression. The same principles you use to rank higher on the SERP can be used to foreground your brand’s positive attributes and help manage your online reputation.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google Quality Ratings Guideline (Version 5.0). Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post.

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A guide to setting up your very own search intent projects


Identifying the SERP features you really want For our whitepaper research, we pretty much tracked every feature under the sun, but you certainly don’t have to. In this blog post, we’re going to really focus-in on our most beloved SERP feature: featured snippets (called “answers” in STAT).


Technical SEO: Everything You Should Know About Sitelinks


Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. The immediate benefits that sitelinks offer lies in the increase in real estate on the SERP. A sitelink search box is a search box that can appear with your domain on the SERP.


The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. Originally Google only functioned with each of these search silos as separate SERPs. Reclaim the SERP: Deus Vult !”.

Live blogging for elections: how to leverage your real-time coverage


It’s essential to know some guidelines to execute good real-time coverage about elections. When it comes to blogs and independent journalism, being in the spotlight in the Search Engine Results Page (SERP) is necessary.

Page Experience and Core Web Vitals Will Be Ranking Factors. What Does That Mean?

Blue Flame Thinking

Intrusive interstitial guidelines are followed: Mobile content is easily found and readable (pop-ups, text size, and other features are accounted for accessibility). Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings.


Are You Overlooking Technical Elements in Your SEO Strategy?

The Lead Agency

Technical Search Engine Optimisation (technical SEO) is the process of ensuring a website technically adheres to search engine guidelines. Get in touch with us for more information on how we can help boost your website’s ranking on the SERPs.

The Basics of Building an Intent-based Keyword List


Spot inspiration on the SERPs Two straight-from-the-SERP resources that we love for keyword research are the “People also ask” box and related searches. Are you up against SERP monsters like Amazon? How much SERP space are they taking up?

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Note that this specific markup isn’t currently recognized by Google guidelines. As illustrated in Stone Temple’s most recent update, Google’s Rich Answers have almost doubled in SERPs since 2015.

Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate


The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Watch out for the content formats featuring on the SERPs for specific sets of keywords.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

As always, be sure to adhere to grammar and punctuation guidelines, stick to the facts, and create SEO-friendly tags and titles for each news article. Google has published an extensive set of guidelines to consider before pitching to its service.

5 Things You Need To Know About Search & SEO Strategy

SmartBug Media

After deciphering a user's search intent and contextual data, Google looks to prioritize results in SERPs that closely match what the user is looking for. In addition to these positive attributes, Google has strict guidelines for what is considered “spammy”.

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What is Content Optimization? 5 Tips on Writing for SEO


If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. Impressions in the SERPs (how many people see your content as a result).

The Pros and Cons of Search vs. Display Ad Campaigns


Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. It may take you a while to climb up the ladder of organic search results and land on the first page of SERPs.

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

According to Google’s search evaluation quality guidelines , there are four categories of searcher intent: Know: The searcher wants to find information on a topic to answer a question. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition.

Discover the Changes in Search Due to COVID-19


The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results.


The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]


This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. But do we have guidelines from Google to back this up?

Why Local Businesses Will Need Websites More than Ever in 2019


Then these generous SERPs shrank to seven spots, and then three, with the mobile sea change thrown into the bargain and consisting of layers and layers of Google-owned interfaces instead of direct-to-website links. Consider these five key developments: 1) Zero-click mobile SERPs.


What are the New Algorithm Updates Google Revealed in 2018


Google uses a mixture of algorithms and numerous ranking signs to convey web pages ranked by relevance on its search engine results pages (SERPs). Let’s first understand what Google Algorithm is?


Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

If you are ranking #1 on desktop and mobile for a keyword phrase, after the update you may be surpassed on mobile if other SERP competitors are providing a better mobile experience. Google details their guidelines for mobile websites in its Mobile Guide.

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Google Algorithm Updates in 2018: Every Change You Should Know


So if you want to be proactive, take it from Google's Danny Sullivan himself : Read the recently updated Search Quality Rating Guidelines , figure out where your site falls short, and get cracking. July 20, 2018: Google Updates Search Quality Rating Guidelines.

SEO Isn’t Mystical


SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

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YMYL – Your Money or Your Life: Everything You Need to Know

Pearl Digital Marketing

Back in 2015, Google’s Search Quality Evaluator Guidelines gave us a rare glimpse into what makes the search engine’s algorithms tick. What Do the Search Quality Evaluator Guidelines Say About YMYL? We can also consider the wording of the guidelines.

An Agency Workflow for Google My Business Dead Ends


This means that they can alter SERPs, change guidelines, roll out penalties and filters, monetize whatever they like, and fail to provide adequate support to the public that makes up and interacts with the medium of their product. Posted by MiriamEllis.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs.

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Discover the Changes in Search Due to COVID-19


The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results. Google’s carefully selected coronavirus SERP demonstrates the importance of high-quality information, particularly as it pertains to this disease. In addition to its efforts to steer information towards high-quality data and news, Google has also continued to uphold its ad quality guidelines.


On-Page SEO for 2019 - Whiteboard Friday


Meets Web Content Accessibility Guidelines Does it meet Web Content Accessibility Guidelines ? Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? So you want to evaluate that SERP. Posted by BritneyMuller Whew!


How to Improve Your Brand’s Page Experience for the Newest Google Algorithm Update

Content Standard

On May 4, Google released a core update that shook up the SERPs to a 9.4 One important change that Google mentions is that Top Stories on mobile will no longer be required to be AMP pages, and page experience is set to play a pivotal role in this coveted mobile SERP placement.