How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs.

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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

Your theme or purpose of the page – Google’s Quality Rater Guidelines discuss the purpose of the page and correlate it to the overall quality of a page. Meta titles guidelines: They should be relevant to what the content discusses. Search Bing Google Organic SEO SERPs

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Search Engine Results Page (SERP) Rankings. An audit will analyze your rank potential, as well as your competitors that show up on the first SERP. Search engines cut off longer titles, so it’s important to follow character count guidelines.

MozCon 2019: The 2 SEO Trends Everyone Needs to Know

Conductor

Over the last few years there has been a huge increase of Featured Snippets and People Also Ask (PAAs) entities showing up in search engine result pages (SERPs). . of SERPs which is an increase of 165% since 2016, according to Britney Muller of Moz. of SERPs contain a PAA entity.

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Your Guide to Online Reputation Management Using SEO

Conductor

It’s no longer enough to be first on the SERP—you also need to make a good first impression. The same principles you use to rank higher on the SERP can be used to foreground your brand’s positive attributes and help manage your online reputation.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google Quality Ratings Guideline (Version 5.0). Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post.

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The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. Originally Google only functioned with each of these search silos as separate SERPs. Reclaim the SERP: Deus Vult !”.

Are You Overlooking Technical Elements in Your SEO Strategy?

The Lead Agency

Technical Search Engine Optimisation (technical SEO) is the process of ensuring a website technically adheres to search engine guidelines. Get in touch with us for more information on how we can help boost your website’s ranking on the SERPs.

The Basics of Building an Intent-based Keyword List

Moz

Spot inspiration on the SERPs Two straight-from-the-SERP resources that we love for keyword research are the “People also ask” box and related searches. Are you up against SERP monsters like Amazon? How much SERP space are they taking up?

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Note that this specific markup isn’t currently recognized by Google guidelines. As illustrated in Stone Temple’s most recent update, Google’s Rich Answers have almost doubled in SERPs since 2015.

The Pros and Cons of Search vs. Display Ad Campaigns

Hatchbuck

Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. It may take you a while to climb up the ladder of organic search results and land on the first page of SERPs.

Why Local Businesses Will Need Websites More than Ever in 2019

Moz

Then these generous SERPs shrank to seven spots, and then three, with the mobile sea change thrown into the bargain and consisting of layers and layers of Google-owned interfaces instead of direct-to-website links. Consider these five key developments: 1) Zero-click mobile SERPs.

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What are the New Algorithm Updates Google Revealed in 2018

Valasys

Google uses a mixture of algorithms and numerous ranking signs to convey web pages ranked by relevance on its search engine results pages (SERPs). Let’s first understand what Google Algorithm is?

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How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. First and foremost, remember that Google shopping content has to meet all of Google’s editorial guidelines.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

As always, be sure to adhere to grammar and punctuation guidelines, stick to the facts, and create SEO-friendly tags and titles for each news article. Google has published an extensive set of guidelines to consider before pitching to its service.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

So if you want to be proactive, take it from Google's Danny Sullivan himself : Read the recently updated Search Quality Rating Guidelines , figure out where your site falls short, and get cracking. July 20, 2018: Google Updates Search Quality Rating Guidelines.

An Agency Workflow for Google My Business Dead Ends

Moz

This means that they can alter SERPs, change guidelines, roll out penalties and filters, monetize whatever they like, and fail to provide adequate support to the public that makes up and interacts with the medium of their product. Posted by MiriamEllis.

What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. Impressions in the SERPs (how many people see your content as a result).

Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

If you are ranking #1 on desktop and mobile for a keyword phrase, after the update you may be surpassed on mobile if other SERP competitors are providing a better mobile experience. Google details their guidelines for mobile websites in its Mobile Guide.

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On-Page SEO for 2019 - Whiteboard Friday

Moz

Meets Web Content Accessibility Guidelines Does it meet Web Content Accessibility Guidelines ? Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? So you want to evaluate that SERP. Posted by BritneyMuller Whew!

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How to Turn SEO Strategy into Action with Content Marketing

Marketo

Follow these guidelines, and you’ll have more traffic than you’ll know what to do with, but that’s a good problem to have, and we’re confident you’ll figure it out. Use the SERP, Young Skywalker. Fill the SERP gaps with quality content to help boost your rankings. #4.

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SEO Isn’t Mystical

Salesfusion

SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

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Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs.

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YMYL – Your Money or Your Life: Everything You Need to Know

Pearl Digital Marketing

Back in 2015, Google’s Search Quality Evaluator Guidelines gave us a rare glimpse into what makes the search engine’s algorithms tick. What Do the Search Quality Evaluator Guidelines Say About YMYL? We can also consider the wording of the guidelines.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Check out the SERP for that keyword.

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

Moz

Marking up your FAQ content can create rich results that absolutely dominate the SERP, with the potential to take up a huge amount of vertical space compared to other listings.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP!

Should You Worry About Your SEO and Google’s Mobile-First Index?

Content Marketing Institute

But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops. Will we see some symbol in the SERPs? In addition, Google’s SERPs change too.

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Learn From a Google Rater: The Impact of Intents and Results Diversity in Content Strategy

Hubspot

The core of the job is to rate the relevance of search results based on a user’s search query and, to assign a rating, Google raters must strictly follow the instructions provided in a document known as General Guidelines. Since 2015, Google has released to the public the full version of its search quality rater’s guidelines whenever an update is available. However, those guidelines were not created for that purpose -- they’re too broad and not actionable for marketers.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. The bottom line is SERP CTRs will vary and there are a number of factors that must be considered. Google Releasing the Search Quality Evaluator Guidelines.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs . Prelude.

Fathom SEO Pulse #56: Why You May Not Be in Local Results & More

Fathom

Google Updates the General Guidelines Section Of Their Webmaster Guidelines”. One of the first places new webmasters look to when learning SEO best practices is the Google Webmaster Guidelines.

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

To get relevant & highly quality local traffic, to optimize the website conversion rates (as well as to outsmart the competitors in the search engine result pages (SERPs)) the marketers need to optimize their searches for local prospective customers.

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

Write the article and submit it to the site, being sure to follow their editorial guidelines. However, over the years we’ve learned that reposted content isn’t necessarily a SERP death sentence. Writing a perfect blog post is not always the easiest task.

How to Optimise Your B2B Local SEO Strategy

The Lead Agency

92% of searchers will pick businesses on the first page of local search results Ensuring your strategy is right, or at least better than your competitors’ strategy, is essential to your success on the SERPs. It is vital to get these elements right in order to outrank your local competitors in the SERPs. Any links that violate Google’s guidelines will be detected eventually, which will significantly affect your search rankings.