DivvyHQ

NOVEMBER 11, 2021

So, we need to capture and use that data in ethical ways. Here are some guidelines to help ensure that your approach to capturing and using customer data is trustworthy, and the resulting content experiences are insightful, not intrusive.

Ethics 94

Ethics Content Marketing Content Marketing 94

Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

Ethics 100

Ethics Design Paid Search Agency Email Marketing 100

Salesforce Marketing Cloud

MARCH 28, 2023

Kumail Nanjiani, who played a developer on the hit HBO show, said it will be essential for companies to use the emerging technology with ethics in mind. Those build on tools we’ve previously shared with our employees, customers, and partners for developing AI responsibly, accurately, and ethically. Is it a net gain for people?’”

Generation 98

Generation Ethics Guidelines Paid Search Agency 98

Convince & Convert

AUGUST 19, 2015

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

Ethics 142

Ethics Marketing Search Marketing Email Marketing 142

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Q: If a blogger doesn’t disclose their relationship with the brand, who gets in trouble?

Guidelines 130

Guidelines Blogger Outreach Paid Search Agency 130

Webbiquity

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. This policy should tell your employees the following: Brand guidelines: Not everything is fit for posting. Confidentiality guidelines: These govern the use of company and user data.

Social Media 220

Social Media Marketing Management Media Planning 220

Hubspot

AUGUST 21, 2018

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road.

Ethics 57

Ethics Practices Guidelines Resources 57

Zoominfo

DECEMBER 17, 2017

A small token intended to spread holiday cheer can quickly turn into an issue of favoritism, ethics violations, or workplace tension. Your Responsible Corporate Gift Giving Although gift giving is often done with nothing but good intentions, it’s still important to cover your bases. Don’t let this dampen your holiday spirit!

Guidelines 130

Guidelines Advertising Agencies Planning Buy 130

Velocity Partners

OCTOBER 5, 2023

Photoshop (Beta) – using Firefly AI Verdict: Photoshop Beta refused to display the generated images in response to this prompt due to a violation of their user guidelines regarding the mention of a well-known designer and illustrator’s name. Photoshop (Beta) with Firefly AI integration faced limitations due to user guidelines.

Marketing AI 80

Marketing AI Generation B2B Design 80

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. See the broader ethics discussion from the Word of Mouth Marketing Association (WOMMA).

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

Martech

SEPTEMBER 1, 2023

Content ethics. We are in new territory here, and I’d recommend engaging your entire team in establishing parameters and guidelines. Communicating how your company thinks about AI ethics may not be top of mind. We know that generative AI can create false references. How are you going to address this? Get MarTech! In your inbox.

Marketing AI 125

Marketing AI Planning Paid Search Agency Marketing & Strategy 125

SalesGrape

SEPTEMBER 26, 2023

Compliance and Ethical Considerations : The pharmaceutical industry is highly regulated. Data-driven insights can help telemarketers ensure compliance with regulations and ethical guidelines, reducing the risk of legal issues.

Telemarketing 71

Telemarketing Lead Generation Lead Ranking Lead Scoring 71

SalesGrape

DECEMBER 3, 2023

Compliance and Ethical Considerations: Best Practices for Telemarketing within the NHS Compliance and ethical considerations are paramount when conducting telemarketing activities within the NHS market. The UK has strict regulations in place to protect patient privacy and ensure fair business practices.

Telemarketing 52

Telemarketing Planning Marketing Management Lead Scoring 52

BOP Design

OCTOBER 26, 2023

Prioritize user privacy, secure data with robust encryption methods, and make your website accessible to people with varying abilities.

B2B 103

B2B Marketing Websites Design Marketing & Strategy 103

Martech

MARCH 14, 2023

This skill will accelerate and broaden the scope of creative concepts that can be generated and tested, challenging traditional branding methodologies by encouraging out-of-the-box thinking that existing guidelines may not anticipate. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Planning 123

Planning Marketing AI Paid Search Agency Enterprise Management 123

BenchmarkONE

NOVEMBER 6, 2019

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. There are publication guidelines to consider, as well as getting the attention and appealing to online editors so that they actually accept your content and publish it.

Ethics 63

Ethics Lead Scoring Lead Ranking High Quality Lead 63

Webbiquity

SEPTEMBER 28, 2021

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. Pinterest goes on to put more rules into place as well in their guidelines. YouTube has a lot of community guidelines. Yelp Content Guidelines.

Social Networks 277

Social Networks Social Media Network Marketing Social Marketing 277

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

Social Media 100

Social Media Ethics B2B Media 100

SmartBug Media

JUNE 8, 2023

To recover from a significant drop in traffic caused by an algorithm update, check whether you have content that violates Google’s quality rater guidelines. Once you identify the problematic pages, edit or delete the content that violates Google's guidelines. Review your website’s metrics and identify the affected pages.

Traffic 98

Traffic Marketing Websites Organization Lead Scoring 98

Convert

FEBRUARY 9, 2021

What is Ethical Optimization & Why Should You Care? As brands like Netflix and Amazon scale their testing programs, it is only a matter of time until the question of ethics in A/B testing becomes mainstream and gets its own set of guidelines. Ethical A/B testing is testing that treats site visitors as humans.

Ethics 52

Ethics Optimization Work Management Opt-out 52

Marketing Insider Group

AUGUST 2, 2021

Consider if you’re truly adhering to the guidelines you’ve created for your brand. Your brand identity should clearly communicate your company’s vision, mission, ethics, and goals to the right audiences. Take the time to sit down with your marketing team and mull things over.

Brand Identity 340

Brand Identity Branding Trigger Marketing Search Marketing 340

Valasys

JULY 18, 2023

Moreover, it addresses ethical considerations, ensuring responsible AI usage. Ethical considerations in AI democratization Upholding ethical principles in AI development and deployment, such as transparency, accountability, and privacy protection. Additionally, implementing AI governance policies and regulations is essential.

Marketing AI 52

Marketing AI Business User-Generated Content Ethics 52

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Likewise, it’s crucial to address limitations and potential risks openly and ethically. Ethical commitment: Emphasize your dedication to ethical AI practices and data security. Be sure to share how you follow ethical guidelines and data privacy regulations. In doing so, you’ll reassure customers of your integrity.

Ad Building 59

Ad Building Ethics Transparency Deliverability 59

Engagio

JULY 10, 2023

While the benefits of AI-powered ABM/ABX marketing are apparent, there are certain ethical considerations to overcome. Ethical Considerations and Transparency As organizations leverage AI in marketing, it is essential to prioritize ethical practices, ensuring transparency and safeguarding customer data privacy.

Marketing AI 48

Marketing AI Account Based Marketing ABM Marketing Management 48

Benchmark Email

JANUARY 16, 2023

You are optimizing your website while strictly following the rules and guidelines. It is ethical and unproblematic. Grey-Hat SEO is best explained in the context of White-Hat SEO and Black-Hat SEO. So let us first define the two extremes. White Hate SEO is your regular by-the-book SEO. Good guy stuff.

Search Marketing 40

Search Marketing SEO Marketing Advertising Benchmark 40

Hubspot

OCTOBER 25, 2023

Point 2: Unintended Consequences and Ethical Dilemmas ChatGPT Sales commissions can create a breeding ground for unethical behavior. Jay I think the statement “sales commissions can create a breeding ground for ethical behavior” is a bit overly dramatic.

Ethics 62

Ethics Customer Satisfaction Aggregators Organic Leads 62

Salesforce Marketing Cloud

JUNE 21, 2023

Consider ethical considerations of new technology UX designers need to consider the ethical implications of generative AI, such as amplifying biases present in the training data or producing content that is harmful or offensive. They should design systems that promote responsible use of generative AI.

Lead Ranking 52

Lead Ranking Generation Lead Scoring Design 52

Go Beyond SEO

APRIL 6, 2023

Their Tactics Are Not What You Think In the SEO world, there is something called “ethical SEO techniques”. Thomson Reuters tends to rely on outdated techniques like exact-match anchor text, which now violate Google’s guidelines. This includes creating high-quality content, optimizing meta tags, and building high-quality backlinks.

Advertising Agencies 78

Advertising Agencies Paid Search Agency SEO Ad Agencies 78

Go Beyond SEO

APRIL 6, 2023

Their Tactics Are Not What You Think In the SEO world, there is something called “ethical SEO techniques”. Thomson Reuters tends to rely on outdated techniques like exact-match anchor text, which now violate Google’s guidelines. This includes creating high-quality content, optimizing meta tags, and building high-quality backlinks.

Advertising Agencies 78

Advertising Agencies Paid Search Agency SEO Ad Agencies 78

Biznology

MAY 27, 2021

The scandal, however, was that the BBC violated not only its own guidelines but fundamental journalistic ethics in getting the interview by using forged documents and lies. Make ethics heart and soul of your company. The lessons, for any company, big or small are clear: 1.

Ethics 104

Ethics Consulting Guidelines Rules 104

Single Grain

NOVEMBER 1, 2023

While established authority will continue to play a significant role, it’s clear that adaptability and innovation will be equally crucial for success, such as: AI Ethics and Transparency: One of the most promising areas of innovation is in AI ethics and transparency.

Marketing AI 103

Marketing AI Content User-Generated Content Trust Marketing 103

Contently

JUNE 16, 2022

Still, there are a few steps that marketers and brands can take to ensure that health-related content is accurate and meets ethical guidelines. Therefore, even evergreen health content needs constant updating and monitoring to ensure accuracy, help, and meeting ethical guidelines and standards.

Paid Search Agency 135

Paid Search Agency Marketing Trust Marketing Content Marketing 135

Zoominfo

DECEMBER 2, 2022

Here’s a quick definition: Compliance : Meeting established guidelines or specifications (e.g., What is your stance on data ethics? To do this, focus on the compliance, privacy, and security standards of each provider. These three related terms are often misconstrued. compliance with security or privacy standards).

Work Management 130

Work Management Marketing Management Vendors Privacy 130

Brandpoint

DECEMBER 17, 2020

organizations aren’t legally required to adjust their sites toward any particular ADA guidelines. ” ( Interactive Accessibility ) However, many forward-thinking businesses have been working toward better accessibility since 1999, when the World Wide Web Consortium (W3C) first recommended guidelines as such. .”

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing User-Generated Content 150

Valasys

JULY 12, 2023

The guidelines they follow when assessing the AI’s responses can be subjective and lack rigorous fact-checking. The contractors argue that the vast scope of topics covered by AI chatbots like Bard is unrealistic and raises ethical questions.

Ethics 52

Ethics Google High Quality Lead Guidelines 52

Valasys

JULY 12, 2023

The guidelines they follow when assessing the AI’s responses can be subjective and lack rigorous fact-checking. The contractors argue that the vast scope of topics covered by AI chatbots like Bard is unrealistic and raises ethical questions.

Ethics 52

Ethics Google High Quality Lead Guidelines 52

Marketing Insider Group

OCTOBER 18, 2023

Journalists Marketers Must maintain objectivity Should tell the truth but want to move the audience through the marketing funnel Have ethical expectations about how they profit from their work Readers understand you hope to profit from a product or service Have stricter guidelines on the types of sources they can use Should use credible sources but (..)

Top of Funnel 271

Top of Funnel Content Tips Content Marketing 271