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Guardrails and governance: How to protect your brand while using AI

Martech

Think of editorial style guides and brand guidelines. It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising.

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Why B2B Companies Must Prioritize AI Ethics and Risk Management

Heinz Marketing

Companies must prioritize AI ethics and risk management as AI systems become more integral to business operations. Clients rely on their partners to deliver products and services in ways that align with their values and ethical standards. Companies that prioritize AI ethics meet these expectations and strengthen client relationships.

Ethics 69
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#HealthTok: How brands can be the ethical influence on health TikTok

Sprout Social

Finding your niche within this community will enable you to join the conversation in a way that’s ethical and makes a positive difference. Brands and health professionals on HealthTok have both an ethical and regulatory responsibility to be diligent about sharing correct information.

Ethics 70
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Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan

Content Standard

44:56] Ethical Challenges and Privacy Considerations in AI-driven Marketing – Raj addresses the ethical challenges surrounding data privacy and AI in marketing, stressing the need for brands to navigate these carefully to maintain trust.

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Business Ethics — Why They Matter and How Your Company Can Get it Right [+Expert Tips]

Hubspot

While this wasnt illegal, was it ethical? Thats just one example of a situation that could have been avoided by setting and following business ethics within the organization. Creating and documenting ethical practices can prevent more than just hard feelings. Table of Contents What are business ethics?

Ethics 59
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How to Create an Internal AI Use Policy That Empowers Employees and Protects Your Business

Salesforce Marketing Cloud

But the reality is, many employees are already using AI tools in their day-to-day work, often without clear guidelines or oversight. Here are some key focus areas to consider when crafting guidelines: Security & data protection: AI tools can inadvertently expose sensitive data, making data leakage and unauthorized access major risks.

Ethics 100
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The two approaches to AI implementation: Collaboration vs. independence

Martech

Bringing together specialists with complementary skills ensures AI projects are technically robust, strategically aligned and ethically sound. Ethics officers ensure AI applications meet legal standards, data privacy regulations and ethical guidelines. Ensure compliance and ethical integrity without external oversight.