Salesforce Marketing Cloud

MAY 6, 2025

This governing board can oversee your companys AI usage, develop a strategic vision, reduce risks, and guarantee that the technology is used in an ethical way. An AI committee also makes sure a company deploys AI in a responsible and ethical way. The solution? An AI committee. In short, its a clearinghouse for all things AI.

Marketing AI 123

Marketing AI Paid Search Agency Companies Lead Ranking 123

Oktopost

JANUARY 22, 2025

If youre tasked with creating or refining your company’s social media policy, this checklist covers everything you need to include for effective, compliant, and clear guidelines. Voice and tone alignment: AI-generated content should align with the companys brand voice, values, and tone guidelines.

Social Media 132

Social Media Companies Media Guidelines 132

Martech

SEPTEMBER 6, 2024

We have the power to learn new skills, advocate for the ethical use of AI and wisely lead our profession into the AI era. Ethical AI and transparency As AI becomes more prevalent in our work, there’s a growing demand for transparency and ethical guidelines. AI brings the knowledge and we bring the wisdom.

Marketing AI 130

Marketing AI Ethics Content Peer-to-peer 130

Martech

JULY 19, 2024

The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. Coordination with data teams, quality teams and marketing ethics/policy teams has become the norm. Workflows become automated. When marketers approve that strategy, AI executes it.

Marketing AI 130

Marketing AI Work Management Marketing Management Copywriting 130

Martech

MAY 13, 2025

As AI tools become more embedded in marketing operations, ethical and governance concerns are becoming impossible to ignore. That means having clear policies, training teams and choosing tools with built-in guardrailslike approval workflows, audit logs, brand guideline enforcement and strict data privacy controls.

Budget Programs 121

Budget Programs Tools Planning Paid Search Agency 121

Salesforce Marketing Cloud

JULY 10, 2024

The good news is companies like Salesforce are already implementing guidelines to prioritize sustainable and ethical AI development. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.

Lead Ranking 130

Lead Ranking Work Management Ethics Training 130

Martech

NOVEMBER 13, 2024

A writer might work on setting guidelines for AI-generated content and refining tone-of-voice prompts for campaigns. This shift will also bring new roles to manage the data, infrastructure, workflows and ethics of automation. Success will rely on securing leadership buy-in and effectively communicating results across the organization.

Marketing AI 127

Marketing AI Enterprise Management Work Management Marketing Management 127

Salesforce Marketing Cloud

FEBRUARY 20, 2025

Instead, it’s about creating the right infrastructure and piping the foundational business processes, security protocols, ethical guidelines and data flows that connect enterprise systems to interface with the agentic layer provided by Agentforce.

Enterprise Management 104

Enterprise Management Work Management Ethics Guidelines 104

Martech

JUNE 12, 2025

Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust and exposing companies to reputational and regulatory risks. That is one example of a brand facing unexpected backlash after adopting AI without fully considering its risks or ethical safeguards.

Marketing AI 72

Marketing AI Ethics Privacy Transparency 72

Pearl Digital Marketing

JULY 2, 2025

Challenges and Ethical Considerations Despite their popularity, memes can backfire. Building a Sustainable Meme Strategy To avoid pitfalls, brands should adopt guidelines for meme use that align with their voice, values, and audience expectations. Importantly, shared memes tend to feel less intrusive.

Word of Mouth 98

Word of Mouth Brand Identity Branding Viral Marketing 98

Orange Owl Blog

DECEMBER 25, 2024

The Leader's Edge Ethical Leadership: Making Decisions with Integrity Vivek Goel December 25, 2024 Share : Table of Contents Ethical leadership is not just about following rules or meeting compliance standardsits about consistently making decisions that reflect integrity, fairness, and respect for all stakeholders.

Ethics 52

Ethics Allocation Work Management Transparency 52

Scoop.it

JULY 12, 2024

Ethical Implications of AI-powered Content Discovery AI does not think like a human or can not act like a human! While AI-powered content has the potential to revolutionize the way we discover and consume content, it also raises important ethical concerns that need to be addressed. That is why it can be misused easily.

Ethics 78

Ethics Content Lead Ranking Lead Scoring 78

Choozle

AUGUST 5, 2024

Choozle reviews and follows political advertising guidelines before campaigns go live. Prioritizing transparency, accountability, and fairness helps uphold ethical standards and build voter trust. Adherence to Federal Election Commission (FEC) regulations, state-specific rules, and digital platforms’ policies (e.g.,

Advertising Agencies 97

Advertising Agencies Advertising Advertisements Television marketing 97

Salesforce Marketing Cloud

JANUARY 29, 2025

AI presents challenges tied to trust, security, and ethics, all of which extend well beyond the present moment. Prioritizing data quality lays the groundwork for building generative AI systems that provide reliable and trusted outputs, setting a strong standard for ethical AI practices.

Ethics 66

Ethics Privacy Privacy Protection Transparency 66

Salesforce Marketing Cloud

JANUARY 30, 2025

The OWASP AI Security and Privacy Guide provides actionable principles for building strong and ethical AI applications. By incorporating OWASP guidelines into a broader framework, well show how they support strategies that deliver AI solutions that are trusted, secure, and responsible.

Guidelines 52

Guidelines Ethics Work Management Privacy 52

Acrolinx

MARCH 5, 2025

Governance: AI needs guardrails With regulations like GDPR, the EU AI Act , and ethical AI standards becoming stricter, businesses must focus on compliance, transparency, and fairness. Governance and compliance AI-generated content must follow industry regulations, copyright laws, and ethical guidelines.

Marketing AI 59

Marketing AI Enterprise Management Ethics Lead Ranking 59

Sprout Social

JANUARY 29, 2025

For instance, AI writing tools like Grammarly Business can analyze your brand guidelines and suggest edits to ensure every piece of content aligns with your established voice. Ethical use of AI in content creation Plagiarism and intellectual property concerns can arise when AI uses existing content to generate new material.

Content Marketing 127

Content Marketing Planning Work Management Paid Search Agency 127

Orange Owl Blog

DECEMBER 24, 2024

Together, privacy and data protection form the foundation for ethical and secure handling of information in an increasingly interconnected world. Impact on B2B Marketing : B2B marketers must ensure that their lead-generation efforts, email campaigns, and CRM systems comply with GDPR guidelines. Avoid gating content unless necessary.

Privacy 52

Privacy Work Management Marketing Management Privacy Policies 52

Hubspot

OCTOBER 17, 2024

Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. However, in some regions, there are strict regulations and guidelines in place to ensure that businesses respect the privacy and preferences of folks on the receiving end.

Cold Calling 72

Cold Calling Telemarketing Practices Best Practices 72

Acrolinx

DECEMBER 10, 2024

In the spirit of transparency, a recent Salesforce blog post shared an update about some of their key learnings so far, as part of their larger ethics and equality initiative. The Acrolinx software platform has preset guidelines that meet lots of content needs.

Guidelines 98

Guidelines Paid Search Agency Transparency Ethics 98

Orange Owl Blog

DECEMBER 16, 2024

Prediction 8: Priority on Ethics and Transparency Insight: Consumers will increasingly valuing ethics, transparency, and authenticity from brands on social media. Example: A B2B manufacturing company might share behind-the-scenes content about its sustainable manufacturing processes or ethical labor practices.

Social Media 52

Social Media Trends Social Marketing Paid Search Agency 52

Acrolinx

MARCH 31, 2025

Consistency: Does your AI-generated content align with your brand voice, terminology , and style guidelines? Content governance: With different people, from different departments, across the enterprise using AI tools, how do you safeguard your writing guidelines and maintain a consistent brand voice? And then theres bias.

Lead Ranking 52

Lead Ranking Lead Scoring Content Ethics 52

B2BMarketing.net

MAY 15, 2025

Examples included translation for global markets, checking content against messaging guidelines and brand voice standards, proofreading, and formatting. Efficiency in Non-Creative Tasks The roundtable highlighted numerous “low-hanging fruit” applications where AI is reducing administrative burden without impacting quality.

Thought Leadership 66

Thought Leadership B2B Thought Leadership Ethics Storytelling 66

Salesforce Marketing Cloud

JANUARY 30, 2025

Ethical AI consultant As AI becomes a bigger part of everyday life, the ethical side of things is getting more attention. Our research finds that only 42% of customers trust businesses to use AI ethically, down from 58% in 2023. Thats where ethical AI consultants come in.

Work Management 106

Work Management Ideal Customer Profiles Service Ethics 106

Salesforce Marketing Cloud

MARCH 17, 2025

Once marketers establish guidelines, approve messaging, and set strategic direction, agents can execute across multiple channels and audiences while staying true to the brand’s voice and values. Humans excel at understanding nuanced emotional contexts, developing creative strategies, and making complex ethical decisions.

Allocation 90

Allocation Guidelines Work Management Paid Search Agency 90

B2BMarketing.net

MAY 15, 2025

Examples included translation for global markets, checking content against messaging guidelines and brand voice standards, proofreading, and formatting. Efficiency in Non-Creative Tasks The roundtable highlighted numerous “low-hanging fruit” applications where AI is reducing administrative burden without impacting quality.

Thought Leadership 59

Thought Leadership B2B Thought Leadership Ethics Storytelling 59

Contently

SEPTEMBER 11, 2024

The main challenges include ensuring AI-generated imagery aligns with your brand identity and navigating ethical concerns around authenticity. You can address these issues through clear brand guidelines and transparency with audiences.

Marketing AI 78

Marketing AI Design Trends Marketing Strategy 78

Trade Press Services

JUNE 16, 2025

Avoid misunderstandings by confirming alignment in tone, ethics, and audience relevance before proceeding. Crafting clear partnership agreements and following FTC guidelines ensures necessary disclosures and compliance are secured. Clearly define parameters for the relationship, including frequency of posting and styles of content.

B2B Thought Leadership 86

B2B Thought Leadership Ad Building B2B Thought Leadership 86

Orange Owl Blog

AUGUST 2, 2024

Maintain a Consistent Brand Tone Ensuring Consistency Across Content: Use AI tools to ensure grammar consistency and style alignment with your brand guidelines. How to Implement: Regularly review and update your brand voice guidelines. Share these guidelines with your content team and use them to train your AI tools.

Lead Ranking 52

Lead Ranking Generation Marketing & Strategy Lead Scoring 52

Hubspot

OCTOBER 10, 2024

How GDPR Affects B2B Cold Calling The Importance of Following GDPR Guidelines Best Practices for GDPR-Compliant Cold Calling Don’t Be Afraid of Cold Calling (or Compliance) What Is the GDPR? But lastly, following the guidelines can also help build trust with your customers. Table of Contents What Is the GDPR?

Cold Calling 56

Cold Calling Opt-out Work Management Opt-in 56

Salesforce Marketing Cloud

APRIL 28, 2025

We have long advocated for a risk-based approach to AI governance that prioritizes human rights and ethical considerations. Thats why we build AI in alignment with our values and why we support frameworks like the European Unions AI Act, which draws important guidelines around practices that could harm peoples rights and safety.

Ethics 71

Ethics Act-On Privacy Transparency 71

Spiralytics

DECEMBER 4, 2024

It’s a façade—a way for businesses to cash in on the growing consumer demand for sustainable and ethical products without genuinely committing to environmentally responsible practices. Kantar ) 57% of global consumers find it very difficult to determine which products are ethically or environmentally good or bad.

Statistics 62

Statistics Paid Search Agency Ethics Transparency 62

Valasys

SEPTEMBER 13, 2024

Each of these tactics allows you to ethically market to interested users who want to engage with your brand. Make sure you: Disclose paid partnerships and sponsorships per platform guidelines and FTC regulations. Develop unique hashtags supporters can voluntarily rally behind and share.

Privacy 40

Privacy Social Media Social Marketing Privacy Policies 40

Single Grain

APRIL 29, 2025

Develop an AI Governance Framework As you implement AI, establish clear guidelines for: Data privacy and compliance Ethical use of AI Quality control and oversight Human review processes Continuous improvement mechanisms 5. Personalization engine : For delivering tailored experiences.

Paid Content 52

Paid Content Cost Paid Search Agency Advertising Agencies 52

Acrolinx

OCTOBER 1, 2024

Compliance and governance : Solutions that make sure content follows regulatory and internal guidelines. Acrolinx Content governance , compliance, brand consistency Yes Creation, review, and governance : Ensures compliance with style, legal, and brand guidelines before publication. What is AI-washing?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Tools 52

Single Grain

MAY 6, 2025

Sustainable design has evolved from an ethical consideration to a luxury imperative, with visual cues that communicate environmental responsibility becoming increasingly important to luxury consumers, particularly among younger demographics. Generative design tools that produce unique variations within brand guidelines.

Tactics 52

Tactics Design Marketing AI Brand Identity 52

Valasys

DECEMBER 11, 2024

Privacy Concerns: Balancing Data Use and Compliance Handling customer data comes with legal and ethical responsibilities. Privacy regulations like GDPR and CCPA impose strict guidelines on how businesses manage and share customer information. A failure to comply not only risks hefty fines but also damages brand reputation.

Marketing Budget 40

Marketing Budget Marketing Management Marketing Strategy Marketing & Strategy 40