article thumbnail

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects. Add AMP to your site’s content pages.

PageRank 200
article thumbnail

Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. If you publish too often, your website will have no time to accumulate PageRank, authority, or trust amongst link participants. Google Webmaster Guidelines. Linking Out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

They are the foundation of PageRank , which is at the core of Google’s ranking algorithm. While PageRank itself hasn’t been updated in several years, Google has confirmed well after that last update that they still use it. High-Quality Backlinks. Backlinks are arguably the most important factor directly influencing your rankings.

Google 363
article thumbnail

E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. The Quality Raters' Guidelines. Let's talk about the Quality Raters' Guidelines. These guidelines are a document that Google has provided to this whole army of quality raters.

article thumbnail

What Are Nofollow Backlinks? (And Why They Matter)

seo.co

By default, Google bots crawl the web on a constant basis, following links and using them to determine how PageRank is passed. For starters, most search optimizers are heavily focused on improving their authority with PageRank. Because nofollow links don’t pass PageRank, they can’t help your rankings directly. Source: Moz.

article thumbnail

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

According to Google , “any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” ” Marketers may get nervous that their link building efforts could raise questions with Google guidelines.

article thumbnail

The Evolution of AI and SEO: Adapting to New Search Behaviors

Brightedge

As we focus on search, we can see that AI in search has evolved from the introduction of expert systems (think PageRank in 2010), rules engines, data science, neural networks, and much more! Fast forward to the present era of ChatGPT, Microsoft Bing, Google Bard, and all Generative AI applications, and what do we see?