Martech

JANUARY 3, 2025

Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Think of editorial style guides and brand guidelines. Governance refers to formal rules, frameworks and oversight systems that are applied to marketing efforts. Dig deeper: U.S.

Marketing AI 130

Marketing AI Ethics Branding Brand Identity 130

ClearVoice

OCTOBER 30, 2024

Brand guidelines are your north star — every marketer knows that. Here’s a practical guide on knowing when to revisit your brand guidelines and how to execute those changes in a way that keeps your brand strong. When brand guidelines are clear and up-to-date, they help prevent misinterpretation of your brand identity.

Guidelines 52

Guidelines Branding Brand Identity Paid Search Agency 52

Marketing Insider Group

OCTOBER 15, 2020

The guidelines should empower your employees to become brand advocates by using the correct messaging and tone. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Personal Account Guidelines. Why is It Important to Develop a Social Media Policy?

Social Media 363

Social Media Media Guidelines PR 363

Contently

JANUARY 3, 2023

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI? Make it ethical.

Marketing AI 147

Marketing AI Guidelines Generation Ethics 147

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Relegate the latter into a slow warm-up campaign quicker than a year ago, before the guidelines were published. My hunch is that you’ll find plenty of ways to improve your odds of staying on the right side of Gmail’s guidelines. Processing.

Acquisitions 116

Acquisitions Practices CAN-SPAM Best Practices 116

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. For a few decades, new buildings have had to follow specific rules to have ADA compliance, like having a wheelchair ramp and elevator in the building.

Marketing Websites 337

Marketing Websites Guidelines Paid Search Agency Internet Marketing 337

Marketing Insider Group

JUNE 15, 2021

If this isn’t the golden rule of influencer marketing, it’s close. Read the Federal Trade Commission ’s influencer marketing guidelines. You should love the FTC’s influencer marketing guidelines. Again, maybe not the golden rule of influencer marketing. And it doesn’t have to be super legalistic. Then read them again.

Tips 363

Tips Advertising Agencies Work Management Guidelines 363

Sprout Social

DECEMBER 20, 2024

This is important for building trust with your audience and following advertising rules. This builds trust with the audience and ensures compliance with advertising guidelines. Non-compliance with these guidelines can lead to penalties, including account suspension or even a permanent ban.

Brand Identity 122

Brand Identity Branding Effectiveness Content 122

Marketing Insider Group

JUNE 23, 2021

Use the Rule of Thirds . The rule of thirds has long been used in visual mediums, such as painting, photography, and film. Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. Source: Digital Photography School. Incorporate Multiple Angles.

Storytelling 363

Storytelling Video Marketing Product Tips 363

Act-On

SEPTEMBER 18, 2024

Keep track of your website trackers Between updated guidance in December 2022, clarified guidance in March 2023, and a court ruling in July 2024, HIPAA regulations around how and when healthcare orgs can track customer interactions on their own websites have been evolving at a (relatively) breakneck pace.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Webbiquity

NOVEMBER 21, 2024

This starts with clean data collection practices and clear documentation of business rules. Implementation Guidelines Success with marketing tests depends on careful planning and consistent execution. This systematic approach builds reliable data about what drives results in different market situations.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Marketing Insider Group

MARCH 30, 2020

As your services evolve, new advancements in your industry arise, and rules and regulations change, you must be able to provide readers with up-to-date information. Finally, always be sure to follow the current character count and formatting guidelines. 1: Strategic Webpage Optimization.

Paid Social Agency 348

Paid Social Agency Paid Search Agency SEO Lead Scoring 348

Martech

DECEMBER 26, 2024

Accessibility to meet tightening standards Web and mobile app accessibility will gain wider traction through specific rules for government agencies and broader commercial standards. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Tools 118

Tools Paid Search Agency Marketing AI Marketing & Strategy 118

Marketing Insider Group

NOVEMBER 4, 2020

Follow the rules, share relevant content, and limit blatant self-promotion to avoid being ignored or getting yourself banned. Here are some guidelines to keep in mind: Thank members for their contributions with a like or comment. Send private messages to members to follow-up on a specific topic.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

Martech

AUGUST 14, 2024

At the start of the year, Yahoo and Google issued new rules for bulk email senders. Anjorin also recommended email marketers use Postmaster Tools and Sender Guidelines as resources for Gmail-specific actions. Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon.

Deliverability 116

Deliverability Tactics Email Marketing Work Management 116

Martech

FEBRUARY 4, 2025

Google uses specific channel rules to group traffic sources with similar characteristics. These rules allow similar traffic sources to be grouped logically, making it easier for marketers to evaluate performance and understand attribution. Organic search. Organic shopping. Organic social. Organic video. Paid other. Paid search.

Marketing Analytics Tools 111

Marketing Analytics Tools Traffic Cost Per Click CPC 111

DivvyHQ

JUNE 7, 2023

But to ensure success, both parties need to understand the rules of engagement. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships.

Guidelines 91

Guidelines Paid Search Agency Companies Rules 91

Tomorrow People

OCTOBER 31, 2017

Follow these 9 key steps to create great content that doesn’t flout the rules and brings all the benefits of content marketing to you: 1. Every regulated industry has rules to follow, and those relating to public communications are especially pertinent here. Get buy-in from the leadership team. Don’t be one of them. Meet regularly.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Marketing Insider Group

MARCH 18, 2020

For the company, an employee advocacy program created the platform and the framework for getting everyone on the same page and playing by the same rules. Frankly, the idea that social media is an inherently personal thing, or that it’s mutually exclusive from the rules and practices of an effective professional is totally wrong.

Effectiveness 310

Effectiveness Peer-to-peer Guidelines Thought Leadership 310

Sprout Social

NOVEMBER 19, 2024

As a general rule, TikTok audiences skew younger, while Facebook audiences are older. This document should clarify the goals of your campaign in more detail, including your expectations from your chosen influencer and any content guidelines.

Advertising Benchmark 111

Advertising Benchmark Work Management Demographics Outreach 111

Optinmonster

NOVEMBER 21, 2024

According to Google’s guidelines, acceptable interstitials include those used for legal obligations like cookie consent, login dialogs for gated content , and banners that use reasonable screen space. OptinMonster’s advanced targeting rules and behavior automation make implementing these triggers simple.

Lead Scoring 69

Lead Scoring Lead Ranking SEO Optimization 69

Scoop.it

OCTOBER 2, 2024

Ensure you set clear rules and guidelines for submissions, including specific hashtags for tracking entries. Use compelling prizes, such as discounts, free products, or public recognition, to motivate participation. Promote the contest across all your channels, including social media, email, and your website.

User-Generated Content 120

User-Generated Content Generation Ad Building Brand Identity 120

Martech

AUGUST 27, 2024

If you’re using generative AI, give it tons of context and prompts to know your policies, brand guidelines, brand-approved content and rules. Here’s an example of the same article I wrote here, trusting only AI (even with decent prompting). This will make for much more compelling content.

Marketing AI 120

Marketing AI Enterprise Management Work Management Lead Ranking 120

SendX

JANUARY 20, 2020

You can tailor your giveaway to suit your needs, as long as you follow Instagram’s promotion guidelines. How a Winner Will Be Chosen Clear state in your rules of how a winner will be chosen for your giveaway. If you are going to announce the winner on Instagram, they also state that in the contest rules.

Ad Building 341

Ad Building Marketing Management User-Generated Content Viral Marketing 341

Contently

AUGUST 21, 2024

However, it’s crucial to remember that these times are guidelines rather than hard and fast rules. The findings provided here highlight the importance of late-day and evening engagement, which is a departure from past trends favoring morning posts.

Social Media 104

Social Media Media Best Practices Analysis 104

Acrolinx

OCTOBER 20, 2024

Terminology rules: Make them before you break them One of the biggest benefits of a terminology council is that you can decisively choose to use corporate language in a way that’s clear, consistent, and easily understood. A big part of being deliberate with words is collecting feedback from the people that use them every day.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Guidelines 98

Marketing Insider Group

AUGUST 18, 2023

The 10/90 Rule You know you’re doing something right when people worldwide adopt your principles and marketing models. Kaushik’s first big breakthrough was his 10/90 rule that he first shared in 2006. This guideline can save a lot of budgeting headaches for marketers.

Marketing Agencies 2 246

Marketing Agencies 2 Digital Marketing Funnels Paid Search Agency Top of Funnel 246

Marketing Insider Group

NOVEMBER 20, 2019

That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Similarly, don’t rule out a hijab-wearing chemist for your brewery. Align with your brand guidelines. Empower your employees to post about your company on social media.

Paid Search Agency 279

Paid Search Agency Companies Demographics Marketing & Strategy 279

SendX

DECEMBER 11, 2019

First and foremost, there is one ground rule: Always make an opening line about the client, not you. Nevertheless, these options can be a little bit tricky in implementation so try to stick to the following rules: Pre-selected answers should be super easy to understand and choose from Rating scales show a gut reaction best.

Work Management 273

Work Management Response Rate Marketing Management Open Rate 273

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The post New rules for bulk email senders from Google, Yahoo: What you need to know appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Rules 130

Rules Google Paid Search Agency CAN-SPAM 130

Optinmonster

OCTOBER 30, 2024

Plan out the Contest Rules This is probably the step where most would-be contest creators give up on their contest and walk away. Have you ever looked at contest entry rules? When answering these questions and planning out your contest rules, keep your goals in mind. Facebook, for instance, has fairly strict contest rules.

Traffic 80

Traffic Sales Qualified Leads Generation Lead 80

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. Mistake #3: You lack clear brand guidelines. They either don’t have, or don’t enforce, brand guidelines. There’s no right or wrong way to create brand guidelines.

Paid Search Agency 193

Paid Search Agency Companies Branding Brand Identity 193

Webbiquity

SEPTEMBER 7, 2021

However the principles offered by the Association of Internet Researchers, Internet Research: Ethical Guidelines 3.0 However, it is crucial to strike the right balance between following the website’s rules and regulations and collecting the necessary data. There are numerous perspectives when it comes to the ethics of web scraping.

Ethics 291

Ethics Copyright Privacy Internet Marketing 291

Salesforce Marketing Cloud

OCTOBER 28, 2024

But we need to talk briefly about the categories of web accessibility guidelines and why I like to draw attention to cognition. The Web Content Accessibility Guidelines ( WCAG ) provides standards for meeting those requirements. Make sure to establish rules and adhere to them. This helps you maintain consistency.

Design 59

Design Guidelines Banners Sample 59

Marketing Insider Group

DECEMBER 14, 2021

Before you give writing feedback, provide your writers with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style. Capitalization, punctuation, and grammar preferences (the Oxford comma rule is actually quite a polarizing subject, so definitely worth touching on!).

Marketing Agencies 2 245

Marketing Agencies 2 Advertising Agencies Guidelines Work Management 245

Acrolinx

DECEMBER 6, 2024

Without proper oversight, AI-generated content deviates from writing guidelines, violates industry regulations, or even propagates biases all of which harms your business and audience trust. By embedding these rules into content workflows, enterprises maintain control while still taking advantage of AIs creative capabilities.

Marketing AI 52

Marketing AI Creativity Tools Enterprise Management 52

Webbiquity

AUGUST 17, 2021

With every ad, you need to read up on the latest rules and guidelines now. Pinterest ads are much easier than advertising on Facebook. You already know this if you’ve tried recently to do ads on Facebook! Even simple boosts are now complicated for people.

Social Media 361

Social Media Advertising Channels Media Business 361