article thumbnail

Guardrails and governance: How to protect your brand while using AI

Martech

Think of editorial style guides and brand guidelines. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials.

article thumbnail

How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. Pinterest goes on to put more rules into place as well in their guidelines. YouTube has a lot of community guidelines. Read more of Quora’s policies here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Overcoming this potential issue is possible by providing detailed brand guidelines, examples of successful past campaigns, and clear communication about your expectations. Data Privacy Concerns Sharing sensitive business secrets or information with an outsourcing partner can raise data privacy concerns.

article thumbnail

Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure. What your privacy policy says, where you place it, and how you make users aware of it really matter. Rocket Lawyer.

article thumbnail

The Role of Authenticity and Truth in Marketing

Acrolinx

Also, make sure to be responsible with your customer’s data and be upfront about your privacy policy. Writers save time in aligning content to your guidelines and it’s simple to onboard new writers, without losing your authentic brand voice! And it also makes it much easier to implement brand voice on a local or regional scale.

article thumbnail

How to Audit your Email Campaigns for Better Results

Webbiquity

Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Audit the email design to assure all of your brand guidelines are followed. A large and intriguing call to action that is simple and easy-to-read works best.

article thumbnail

How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

If the act is approved, these organizations would be required to establish and maintain data-privacy practices that protect covered data against unauthorized access and acquisition. What the ADPPA Means for Consumers For consumers, the ADDPA provides greater control over their data.

Privacy 130