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Why Content Design Is a Thing Now

Marketing Insider Group

To optimize content for SEO, include: Keyword Integration: Identify relevant keywords through research and naturally incorporate them into your content, including in titles, headers, and throughout the text. Avoid keyword stuffing, as it can harm readability and SEO performance.

Design 314
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Brand and Editorial Guidelines with an SEO Focus: Why Your Content Strategy Needs Both

ClearVoice

A surprising 15% of businesses have no brand guidelines , and even worse, 77% create off-brand content. Consistency is the not-so-secret sauce to brand recall, and your branding guidelines serve as the playbook that keeps everything on track. You have to produce on-brand content every time.

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When to Use Subdomains and How They Impact Your SEO

Marketing Insider Group

Subdomains allow for focused content management, making optimizing each section for relevant keywords and audiences easier, ultimately enhancing your site’s overall performance and visibility. This distinction can impact keyword ranking and domain authority.

SEO 200
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The 5 Content Milestones of Growing Businesses (And How the Right Partner Evolves With You)

WordAgents

Your content partner creates editorial guidelines to ensure consistency as your content types expand to include case studies and more technical articles. They should introduce keyword research, competitor analysis, and content gap assessments to ensure every piece in your marketing playbook serves a specific purpose.

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Guidelines for Responsible Content Creation with Generative AI

Contently

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI?

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Keep your website pages current with thoughtful keywords that effectively describe your content. Common ways to optimize your webpages include: Incorporate long-tail keywords. Add low-hanging-fruit keywords. Finally, always be sure to follow the current character count and formatting guidelines. Length of content?

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Keyword best practices have changed, but they remain an important SEO factor. Keywords are still important — you need to make sure you’re including relevant keywords in your content in order to appear in the top search results for that particular keyword. High-Quality Backlinks. This could not be further from the truth.

Google 363