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Guidelines for Responsible Content Creation with Generative AI


The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI?

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Human-authored content outperforms AI and hybrid content in keyword rankings and web traffic. For now, choosing human content is recommended, but Google’s guidelines may evolve. Their guidelines emphasize the importance of original, high-quality, and helpful content, regardless of whether it’s written by humans or AI.


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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries. Site Navigational Architecture.

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Google Makes Major Changes to SEO and Content Guidelines

KEO Marketing

If you are still trying to write to squeeze in dozens of keywords or using AI platforms to create content, stop. You should conduct a site review to determine whether your current content fits the guidelines Google has laid out, and continue to develop new content that provides tangible value for your visitors.

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5 Things to Include in Your Brand’s Content Guidelines

Adobe Experience Cloud Blog

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1.

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How Important are Keywords in 2015?

Convince & Convert

With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Image via Moz.

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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]


” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. Minus (-) Want to exclude a specific keyword from the search results? In place of unknown keywords, add an asterisk (*) and Google will replace the asterisk with anything.