Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Intent data acts as your vibrant GPS , guiding you to high-potential customers actively researching solutions like yours. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

APRIL 14, 2023

Instead, the suggestion is that marketing analytics should be treated as a kind of GPS, where routes and even destinations can be optimized along the way. Let’s find out in, Modeled behavior: A future-proofed new measurement strategy. Dig deeper Want to learn more?

Marketing Attribution 119

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 119

Only B2B

FEBRUARY 21, 2024

Measure your impact: Track how intent data investments affect your B2B revenue to see the true value they bring. Measure campaign effectiveness: Track the impact of intent data on qualified leads and revenue. Tackle the challenges: Identifying decision-makers within target accounts can be tricky. Forget lukewarm B2B marketing!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Valasys

FEBRUARY 22, 2024

Geofencing Campaigns Geofencing uses GPS or RFID technology to create virtual boundaries, triggering an action when a mobile device enters or exits the predetermined area. Measuring Success It is critical that local businesses are able to measure the success of their MarTech and Location Intelligence-driven strategies.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Stevens & Tate

JULY 31, 2023

Musk’s cost-cutting measures, including laying off about half of Twitter’s staff, aim to address the platform’s struggles. Target your audience more effectively using GPS and behavioral data. The company’s anticipated sales growth in June did not materialize, though July showed some promise.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. M – Measurable. Set key metrics to measure your goals. Measure your content marketing efforts’ ROI. A – Achievable.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Martech Advisor

NOVEMBER 8, 2019

Use Location Data to Measure Visits. Using a GPS signal or WiFi connection, we can now determine whether someone visits any point of interest on a map and how long they stay there. Of course measuring visits isn’t as simple as turning on the magic location data button. Understand the Impact.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution POS Paid Search Agency 76

Liveintent

MARCH 9, 2021

Health and fitness brands have emerged as pioneers of connected devices like Peloton’s exercise bike and treadmill with built-in virtual classes and Strava’s cycling and running app with GPS trackers.

Brand Identity 62

Brand Identity Branding Touchpoints CMO 62

Salesforce Marketing Cloud

MARCH 7, 2024

Imagine email segmentation as your marketing GPS — it guides your message directly to the right destination. After all, you can only optimize and refine your strategies when you continuously measure its success. Getting it right means more conversions and ultimately, a more satisfied customer base.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Champion Communications

JULY 12, 2022

Ivanti discovered that 49% of C-level executives requested to bypass one or more security measures in the last 12 months. PNT – positioning, navigation, and timing – comes from GPS and everything from guided missiles to the operational synchronization of critical infrastructures depend on it. SmartRecruiters.

Multi-Channel 62

Multi-Channel CMO Digital Transformation Paid Search Agency 62

Salesforce Marketing Cloud

DECEMBER 18, 2023

Here’s how it can help you effectively manage your assets and some benefits you’ll achieve: Enhanced asset visibility and tracking: Technologies like IoT, RFID tags, barcodes, and GPS help you monitor the location and status of your assets in real time by communicating to your field service management. It’s a partnership.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Sage Marketing

OCTOBER 2, 2023

Think of it like having a GPS for success because even the most amazing products need a well-thought-out go-to-market plan. 10) Metrics and Analysis : Measuring the effectiveness of your GTM strategy is essential. Being innovative is fantastic, but it won’t guarantee success.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Brightedge

AUGUST 17, 2021

How will you measure your success? Knowing where you rank for your most important keywords is like having GPS for search optimization. Bonus points if the rank checker provides an easy-to-understand rank score that accounts for all of the above. MONITORING.

SERP 96

SERP SEO Keywords Click Rate 96

Salesforce Marketing Cloud

FEBRUARY 6, 2023

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. Geolocation tracking: Embed GPS technology into the field service app to navigate your mobile workers to the shortest route to site and give dispatchers a complete view of resources in the field.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Hinge Marketing

JULY 16, 2014

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The map shows all the different routes that you could take to get to your destination, but the GPS has a highlighted route of the best way to get to where you need to go through the least amount of traffic.

Research 48

Research Statistics Segmentation Linkedin 48

NuSpark Consulting

MARCH 30, 2016

However, trade shows are costly, and measuring ROI can be complicated. Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. Most industries have at least one key event that your prospects attend. Your competitors will likely be there, and you need to be too.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Biznology

DECEMBER 19, 2013

Most smartphones also come with an accelerometer to measure the distance you are moving and a gyroscope to measure the direction. There’s the GPS sensor, of course, and a barometer to help the GPS sensor detect your altitude.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

AdSquare Audiences in Motion

SEPTEMBER 2, 2019

It is also helping to measure the effectiveness of a campaign either in real-time or post campaign. The precision of GPS will get further improved over time and we will see many more use cases for the ad-tech industry. Location Data allows marketers to run more effective campaigns through improved targeting. But is that it?

Mobile Advertising 40

Mobile Advertising Advertising Agencies Ad Exchange Privacy 40

Martech Advisor

OCTOBER 1, 2019

The uptick in spend is thanks to the introduction of digital technologies that make OOH easier to buy, and to sophisticated new digital targeting and measurement capabilities. Expect more from OOH measurement and attribution. . “Traditional,” sure — but this isn’t your mother’s OOH. In fact, U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Stevens & Tate

MAY 9, 2019

Smartphones have built-in GPS that pinpoints where the user is. Not only can you use this information to measure the effectiveness of your inbound marketing strategies , you can use it to better target your audience. Using a Real Time Location System. This is data that you can access as long as you have permission from the user.

Campaigns 42

Campaigns Mobile Marketing Privacy Traffic 42

Anyword

MARCH 4, 2019

That nonlinear, but rather extensive, experience in content marketing set me up nicely for leading Gear Patrol Studios (GPS), the creative partnership arm of Gear Patrol. Then, it’s about measurement. One of your major goals at GPS is to build long-term relationships with your clients and to be seen as an extension of their teams.

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Martech Advisor

OCTOBER 24, 2019

Advertisers need to embrace measurements that relate to sales and push their partners to adopt conversion-based metrics so that they can track how mobile advertising spend has impacted their business. Geo-Fencing is a location-based mobile advertising technology that utilizes latitude and longitude data to target specific geographic areas.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Martech Advisor

NOVEMBER 19, 2019

Watch for More Accurate and Predictive Cross-Media Measures. Methodologies like Brand Keys’ Media GPS will identify which loyalty drivers will be most influenced by one medium versus another and the percent-contribution each media platform makes to generating awareness, creating engagement, and driving sales.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Hubspot

DECEMBER 6, 2018

One of the more notable examples of AR is the mobile app/game Pokémon GO, which uses the players' GPS locations to help them "find" and "catch" digital creatures. Earlier this year, I wanted to measure the public sentiment around VR -- to find out when, if, and how many people planned to buy VR headsets. The Barriers to Mainstream.

Barriers 71

Barriers Mobile Marketing Conference User-Generated Content 71

Smashmouth Marketing

NOVEMBER 3, 2008

It can use your GPS location and you can refine it by cuisine, neighborhood or price. If they could measure click throughs of ads to downloads, I'm sure the relationship is huge. How cool is the latest iPhone TV ad for UrbanSpoon. And then there's Shazam. 30 second spots on TV, showing the coolness and simplicity of the application.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Pricing 100

Martech Advisor

SEPTEMBER 23, 2019

How to Measure Success. A conversion is an undeniable measurement of success. How to Measure Success. If your goal is to drive conversions/to put money in the bank, then measuring conversions is the most direct way to know if you’re hitting that goal. How to Measure Success.

Display 58

Display Paid Search Agency Marketing AI Tactics 58

Smashmouth Marketing

NOVEMBER 11, 2008

It can use your GPS location and you can refine it by cuisine, neighborhood or price. If they could measure click throughs of ads to downloads, I'm sure the relationship is huge. How cool is the latest iPhone TV ad for UrbanSpoon. And then there's Shazam. 30 second spots on TV, showing the coolness and simplicity of the application.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Tagging 100

TrustRadius Marketing

SEPTEMBER 23, 2022

This includes geofencing and GPS tracking for clock-ins, as well as photos of employees. The software will also measure mouse and keyboard usage to give broad metrics on employee productivity. The mobile application for these products will record the GPS location of employees to ensure that they are on the job site.

Enterprise Management 52

Enterprise Management Work Management Small Business Marketing Software 52

Webbiquity

SEPTEMBER 16, 2013

Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. The post states that marketers shouldn’t “measure anything that you can’t find a direct line of sight back to your financial statements.”

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. The post states that marketers shouldn’t “measure anything that you can’t find a direct line of sight back to your financial statements.”

Planning 100

Planning Marketing & Strategy Twitter Class 100

Porch Group Media

OCTOBER 2, 2019

Additionally, according to the report, “But with only 24% using location as a measurement tool, there is a huge, untapped opportunity for marketers to leverage location data for measurement, for offline conversion tracking, attribution and insights.”. Geo-targeting allows a user to be targeted wherever their device goes.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Terminus

SEPTEMBER 13, 2021

Gone are the days when the marketing budget and revenue aren’t measured closely. For the modern marketer, revenue is the standard by which everything is measured. All of these ideas are define the path, defend the path, articulate the path, communicate the path, create your own GPS — that’s all focused on revenue. ” — Cody Ward.

Rules 26

Rules Budget Programs Marketing Funnels CMO 26

The Point

DECEMBER 17, 2010

If the buyer’s journey is your map, then marketing data is your GPS. Align with sales and executives on what to measure. Testing, monitoring, and measuring tools assist you along the way. (HS) However, as owners of their company’s digital channels, they must tee-up the deal through digital dialog. Second, live and die by data.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Porch Group Media

SEPTEMBER 18, 2019

Additionally, according to the report, “But with only 24% using location as a measurement tool, there is a huge, untapped opportunity for marketers to leverage location data for measurement, for offline conversion tracking, attribution and insights.”. Geo-targeting allows a user to be targeted wherever their device goes.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Biznology

OCTOBER 14, 2013

It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. The keyword tool measures up to six months of historical data and is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data. It is rich with insights. What do we do?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. What are the measurements that matter? It is a measure of site’s relevance. Photo credit: Wikipedia. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. And less may be more.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Versium

MARCH 1, 2019

Not getting your existing data in the right shape is like putting the wrong information into your GPS navigator. You want to pull actionable insights from your client’s data – meaning, you want to be able to actually do meaningful things with your data, and be able to measure the results. Be safely data-driven with Versium.

Marketing AI 65

Marketing AI CPC Cost Per Click Analysis 65