Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. TapClicks ’s AI Assistant leverages OpenAI’s ChatGPT to generate AI-powered summaries and insights from campaign data.

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Marketing AI Marketing Analytics Tools Work Management Marketing Management 121

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Marketing Analytics Tools Marketing Automation Services Google Tools 130

Martech

APRIL 20, 2023

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Mobiquity Technologies’ ATOS 2.0

Paid Search Agency 109

Paid Search Agency Ads Google Product 109

Martech

FEBRUARY 8, 2024

“The augmented reality advertising market is projected to generate $1.2 this year,” said Zoe Soon, VP at the IAB Experience Center in a release. The post IAB, MRC release augmented reality measurement guidelines appeared first on MarTech. billion in revenue in the U.S. Click here for survey Get MarTech!

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Guidelines Deliverability Transparency Click Rate 109

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

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Top of Funnel Forecasting SMS Work Management 129

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. Addlly AI launched advanced second-generation AI tools for complete marketing workflows. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Readiness Lesson Assistance generates Seismic Learning lessons, assignments, questions and summaries. Almost a quarter (23%) described themselves as “very concerned.”

Digital Asset Management 116

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 116

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme.

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Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. An accurate representation of how many assets will be shown when the report is generated. These enhancements enable users to generate reports that drill down into the data they need most. View the complete set of October 2023 Marketo Release Notes.

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Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 111

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The post AI-powered martech releases and news: Jan. Get MarTech!

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon. Get MarTech! In your inbox.

Multivariate analysis 119

Multivariate analysis Forecasting API Paid Search Agency 119

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency API 104

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Cordial ’s Cordial AI provides marketers with generative, predictive and prescriptive artificial intelligence capabilities. Not strictly martech, but interesting.

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Amazon Ideal Customer Profiles User-Generated Content Outreach 123

Martech

OCTOBER 5, 2023

Meta launched new generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text. Customers simply connect their data and describe their project, and Generative Reports automatically creates a real-time report. Way to go, humanity. Get MarTech!

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Mobile Advertising 120

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. The post This week’s AI-powered martech releases appeared first on MarTech. Get MarTech!

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. DreamHost has launched an AI-powered business name generator. Dig deeper: What does the future hold for genAI? Get MarTech!

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Paid Search Agency Domain Gartner Barriers 125

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Conversational Flows : Lead generation forms that prompt visitors with content and actions. Generative Chat : Generative AI-powered freeform two-way conversations between visitors and a chatbot.

Marketo 120

Marketo Enterprise Management Template Sales Qualified Leads 120

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. It uses generative AI to provide insights and recommendations for sellers. The post AI-powered martech releases and news: Feb.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. To ensure the veracity of every AI-generated response, Sage AI employs an additional layer of evaluation and scoring.

Marketing AI 106

Marketing AI Marketing Management User-Generated Content Amazon 106

Martech

JANUARY 11, 2024

Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise. Getty Images’ Generative AI by iStock, a tool that uses NVIDIA Picasso to generate high-quality and legally safe visual content from users’ creative visions. Get MarTech!

Marketing AI 99

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 99

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Sprinklr’s Conversational AI+ lets businesses quickly deploy and scale generative AI-powered bots that can have human-like text and voice conversations. EKOM AI ’s EKOM 3.0

Marketing AI 112

Marketing AI Multi-Channel Customer Satisfaction FAQ 112

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content.

Paid Search Agency 113

Paid Search Agency Planning Touchpoints Mobile Advertising 113

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. Get MarTech!

Marketing AI 89

Marketing AI Paid Search Agency Lead Ranking Psychographics 89

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. CoSchedule’s Hire Mia adds free SEO Generators for keyword research and other SEO tasks. That’s not good. Get MarTech!

Marketing AI 72

Marketing AI Paid Content Marketing Management Forecasting 72

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Content Assistance has been available for social media since May.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

API 103

API Gartner Paid Search Agency PR 103

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. Now, this week’s AI-powered martech product releases and enhancements. CommentBuddy.ai’s Chrome Extension generates contextually relevant comments across multiple platforms.

Multivariate analysis 62

Multivariate analysis Merchandising Work Management Marketing Management 62

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

ANNUITAS

NOVEMBER 28, 2023

In this vein, the company recently announced its latest set of product releases. While nearly every vendor has some sort of AI story – we like that Salesloft is injecting AI into core workflows, and not simply bolting on Generative AI tools like many CRM and other providers have been doing.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 2 : Smaller companies generate the most product launches by volume. Source: ZoomInfo. Source: ZoomInfo.

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Zoominfo Product Advertising Mediums Business 225

Martech

MARCH 28, 2024

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. Get MarTech! In your inbox.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. The data type can also be used to better target key accounts, something that all demand generation teams can appreciate. View the complete set of October 2022 Marketo Release Notes. Get MarTech!

Lead Scoring 125

Lead Scoring Lead Ranking Marketo Paid Search Agency 125

Martech

JUNE 1, 2023

The analytics company released AI-Insights, a tool that produces analytic summaries as part of its data visualization suite. With one click, the GPT-4 integration will recognize the data’s subject matter and generate insights without any prompts. The post New releases for AI-powered marketing technology appeared first on MarTech.

Godaddy 101

Godaddy Planning Paid Search Agency Zoominfo 101

Search Engine Journal

JANUARY 31, 2023

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.

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