SendX
FEBRUARY 11, 2021
Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.
SendX
MAY 20, 2022
Are you looking for ways to automate your lead generation processes? In this post, We’ll share some valuable tools and techniques that can help you generate leads faster and easier. If yes, then this article is for you.
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Marketing Insider Group
DECEMBER 20, 2022
Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! However, lead generation often starts with marketing. What does lead generation look like today?
Zoominfo
JULY 25, 2023
B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Today’s sales and marketing environment is a paradox.
Zoominfo
JANUARY 15, 2021
One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .
Inbox Insight
OCTOBER 19, 2023
In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.
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How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities. 71% of connections engage by replying to messages.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. The results included a few expected areas of consensus but also some surprising divergence of opinions. But doing it effectively to optimize results is also the top challenge marketers face.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. Options for letting Web visitors opt out of cookie tracking.
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