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9 Strategies to Boost Your Email Marketing Lead Generation


That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

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Marketing leads other sectors in generative AI acceptance


While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Sixteen percent were using it for public relations.


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What Should You Do With Your Inbound Marketing Leads?

Square 2 Marketing

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads?

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close


All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.

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A Step-by-Step Framework for Inbound Marketing Lead Generation

Square 2 Marketing

More people take vacations and there are generally more distractions, which can impact new deal flow and revenue. But if you’re running an inbound marketing program , lead generation should be fairly consistent, even through the summer months.

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Strategic Display Advertising: Warming Up Cold Marketing Leads


Let's explore how display advertising and marketing can be used strategically to warm up cold marketing leads and revive closed lost opportunities.