ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

Lead Generation 95

Lead Generation Planning Marketing Automation Services Budget Programs 95

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. This means optimizing your website to generate leads.

Lead Generation 264

Lead Generation Paid Content Lead Ranking Lead Scoring 264

Roketto

SEPTEMBER 28, 2020

Hi, fellow marketing manager. You might be juggling far too many B2B SaaS marketing strategies, and need to refine your goals to make better use of your precious spend (and your time!). We see you there, feverishly analyzing your meticulous campaign calendar.

B2B Marketing 158

B2B Marketing Lead Generation B2B Marketing Leads 158

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Lead Scoring Lead Ranking Marketing Budget 130

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation B2B Paid Search Agency Lead Scoring 265

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. 2) lead nurturing.

Sales Qualified Leads 139

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 139

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Paid Content Top of Funnel 225

Square 2 Marketing

SEPTEMBER 19, 2023

Long-established, successful companies are starting to realize their marketing is not where they need it to be. It’s being driven by changes in how marketing is executed. It’s being driven by the knowledge that marketing and sales need to be completely aligned. There is a trend going on in a number of industries.

Lead Generation 95

Lead Generation Marketing Leads Paid Search Agency Marketing Prospects 95

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

B2B Marketing 159

B2B Marketing Email Marketing Planning Marketing Leads 159

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

Sales Management 240

Sales Management Lead Generation Sales Qualified Leads Lead Ranking 240

Zoominfo

OCTOBER 5, 2021

Websites are foundational to most B2B lead generation strategies. This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The challenge is sifting through the sand to find those gold nuggets.

Sales Qualified Leads 100

Sales Qualified Leads Traffic Marketing Leads Ideal Customer Profiles 100

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

Lead Generation 243

Lead Generation Statistics Marketing Qualified Leads Sales Qualified Leads 243

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Each of these lead magnets may be put together into a series of actions that guide your customer to your product.

Paid Content 117

Paid Content Lead Generation Inbound Marketing Planning 117

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Lead Generation 85

Lead Generation Cost per Lead B2B Marketing & Strategy 85

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Improving lead quality and scoring.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. A company has choices.

Marketing Qualified Leads 165

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Event Marketing 165

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. But it applies to B2B marketers’ decision-making, too. One Lead Generation Metric to Rule Them All.

Lead Generation 223

Lead Generation Sales Qualified Leads B2B Lead Ranking 223

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. Marketers are seeing advantages in other areas as well.

Account Based Marketing 216

Account Based Marketing ABM Generation B2B Marketing 216

DealSignal

NOVEMBER 1, 2022

Many revenue-generating teams haven’t yet discovered how to utilize and operationalize this data to the best of their ability. Prioritizing your Go-to-Market, creating more leads, and generating sales pipeline in a consistent, repeatable way. This use case above is all about making the most of your current list of leads.

Intent Data 52

Intent Data Intent Top of Funnel Planning 52

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. These leads may come from various sources—website inquiries, content downloads, social media engagement, or even referrals.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

SmartBug Media

NOVEMBER 1, 2023

In this blog post, we'll explore what a revenue-generating tech stack looks like, cover the critical components of RevOps success, and provide invaluable tips for finding the right RevOps tech stack to scale your business. What Is a Revenue-Generating Tech Stack? A well-crafted tech stack empowers CROs on this journey. No worries!

Marketing Automation Services 72

Marketing Automation Services Generation Paid Search Agency Advertising Agencies 72

BOP Design

NOVEMBER 17, 2020

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. What happens to your B2B marketing leads after they are qualified?

Sales Qualified Leads 113

Sales Qualified Leads B2B Marketing Work Management Planning 113

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Sales Qualified Leads Lead Ranking 177

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

Lead Generation 172

Lead Generation Statistics B2B Marketing Qualified Leads 172

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.”

Lead Generation 309

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 309

markempa

OCTOBER 6, 2014

Marketing gives us leads? Lead generation is an iterative process that requires consistent closed-loop feedback. Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings. Centralize the lead qualification process.

Lead Generation 120

Lead Generation Planning Lead Scoring Lead Ranking 120

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Explainer Videos.

Top of Funnel 243

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 243

Visitor Queue

SEPTEMBER 5, 2023

We are all looking for new ways to generate leads. But, are you properly utilizing your website to generate leads? And yes, I mean more than just contact forms to collect contact information.

Lead Generation 74

Lead Generation Optimization Marketing Websites Generation 74

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound marketing strategies and key tactics include search engine optimization, social media marketing, content marketing, pay-per-click advertising and email marketing.

Inbound Marketing 206

Inbound Marketing Demand Generation Agencies Demand Generation Lead Generation 206

Only B2B

OCTOBER 3, 2023

In this blog, we will navigate the realm of MQLs, exploring their pivotal role in B2B lead generation and unveiling strategies to not only generate more leads but also to nurture and convert them into loyal, revenue-generating clients.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 62

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Oktopost

AUGUST 15, 2023

It empowers our clients to embrace the full potential social media marketing holds for boosting awareness, generating leads, honing the customer experience, and growing thought leadership for long-term prominence in their industry – all that without requiring you to triple the size of your marketing team.

Social Media 117

Social Media Lead Ranking Lead Generation Lead Scoring 117

Televerde

FEBRUARY 27, 2023

Investing in sales lead generation services is key to success, as it can help streamline the process and ensure that you pursue the right leads. What are Sales Lead Generation Services? Sales lead generation services are methods that businesses use to identify, connect, and engage with potential customers.

Lead Generation 52

Lead Generation Sales Leads Marketing Budget Work Management 52

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing.

Planning 114

Planning Lead Nurturing B2B Marketing Email Marketing 114

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

B2B Marketing 98

B2B Marketing Lead Generation Email Marketing Marketing & Strategy 98

Square 2 Marketing

JULY 27, 2023

Lead generation is a critical function of marketing. The more high-quality leads your marketing team provides, the better the whole organization functions. Since lead generation is crucial to a high-performing business, it’s frustrating when your inbound marketing isn’t generating enough leads.

Inbound Marketing 82

Inbound Marketing Lead Generation Generation Leads 82

PureB2B

FEBRUARY 15, 2022

There are many reasons why this happens but the simplest is you were getting irrelevant leads to begin with. Of course, the next question should be why are you getting out-of-market, irrelevant leads. It’s not uncommon if you’re approaching lead generation as a numbers game. And that is the true goal.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Marketing Leads 48