It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. No gatekeeper screening.

It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. No gatekeeper screening.

The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company?

3 Sales Tools I Wish I Had When I Was in B2B Sales

Lead Liaison

You don’t have to spend all month wearing down a gatekeeper to get little bits of info on what this company might want. Revenue Generation Blog B2B Sales tools of the tradeLadies and gentlemen, account executives, and sales reps everywhere, I salute you.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

Maybe they can switch views, perhaps as easily as trading glasses: literally seeing the world through someone else’s eyes. This will give gatekeepers more complete information for each customer, which will let the gatekeepers drive better-tailored experiences.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news.

Press 73

Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

49% of content marketers want to drive customers to trade events. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms.

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg

Think about turnover on sales teams: They’re always trading players, trying to fix what’s wrong… But the best teams keep the same core players and continuing to win, and win, and win.

The 5 Top Media for Cold Prospecting

ViewPoint

Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. Despite a vibrant U.S.

Why Marketers Are the New Wingmen

Marketo

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information. See you on the trade show circuit!

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper who could control access and exposure.

How to Identify Prospects: Decision Makers, Gate-keepers and Influencers

MarketJoy

Gatekeeper. Or, you can simply find away around the gatekeeper, for example using sales activities that approach decision makers “out of office” such as at networking events or in the evening. Getting to know the gatekeeper is always the preferable route, as they know the decision maker’s priorities, pain points, and schedule – all information you may need to create a favorable response. Share. Get a Free Quote. contact-form-7].

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. Despite a vibrant U.S.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. Despite a vibrant U.S.

4 Tips to Uncover Company News for Your B2B PR Program

Schubert B2B

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Trade Shows.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. How to prospect at a trade show with sales intelligence. Trade shows one a very effective way to find a lot of leads – fast.

5 Modern Marketing Lessons from The Lord of the Rings

Modern Marketing

When it comes to Lead Scoring, resist the urge to pass inquires to sales – especially after a trade show. by Alex Shootman | Tweet this “ Dad, what do you do? ” my youngest son Sam asked.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper who could control access and exposure.

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper that could control access and exposure.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field.

PR 65

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Dial a phone and make friends with a gatekeeper. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Trade Desk. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%.

Buy 206

Your Marketing Content: Is it Fake News?

Marketing Craftmanship

To our great surprise, we received no calls from reporters checking our facts, and the story was immediately picked up by two major wire services, and appeared as a news squib on the front page of the Wall Street Journal , followed by coverage in several business insurance trade publications.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field.

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Earned Versus Paid Content as Part of Your B2B Marketing Plan

Schubert B2B

Having a trade publication publish an article from your company means editorial gatekeepers accept you as an authority in your field—and they are willing to position your writers as industry experts in their pages and on their websites.

Plan 73

Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

To our great surprise, we received no calls from reporters checking the facts, and the story was immediately picked up by two major wire services, and appeared as a news squib on the front page of the Wall Street Journal , followed by coverage in several business insurance trade publications.

How Your SaaS Company Can be Newsworthy When You Don’t Feel Like It

Golden Spiral

The poll went beyond coverage on the two news platforms to include a range of healthcare trade and consumer news media. Your SaaS company just scored some amazing earned media hits for your new product launch or acquisition. Congratulations!

Niche Expert: Allison Levine’s Journey From Wine Consumer to Marketer to Blogger to… GM of Effervescence

ClearVoice

On a globally connected level, she’s always been both gatekeeper and most enthusiastic champion of unknown products that deserve a chance in the U.S. About a year into that, the company I was with purchased a regional trade magazine and launched it nationally.

Stop doing PR. Start doing visibility.

Chris Koch

Gatekeeper. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Anyone can access the internet, but they have to go through traditional gatekeepers: ISPs and web browsers. It’s great to think that these gatekeepers will always provide fair access to the web and do the right thing by consumers, but um, have you seen the headlines recently? Brave and BAT, which is powered by blockchain technology, are aiming to break up the current monopoly on digital ads by allowing users, publishers, and advertisers to trade on the value of online attention.

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Looking for a job? Why aren’t “job creators” finding you, instead?

Biznology

As my Biznology colleague Frank Reed pointed out a little while back , “If you are not a jack of all trades or a master of one area of the online space, then don’t say you are. But the gatekeepers so common in the old days — big publishers, broadcast networks, giant advertisers — now want to find guerrilla marketers, folks who can do a lot with a little, to do a lot for them. Photo credit: Wikipedia.

Driving Thought Leadership in Blockchain

What Works - What Doesn't

The technical rebel (or rebels) who created blockchain were driven by a desire to decentralize power and authority from the centralized gatekeepers that now make the rules, handle the transactions and keep much of the money in today’s economies and societies.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ).

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades.

Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Marketo

As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.

8 Mistakes CMOs Make When Structuring Their Marketing Teams

Hubspot

And in a world where the customer is in charge , marketing has taken on many of the responsibilities once held by information gatekeepers in the sales department. or Jacks of All Trades. It’s a great time to be a CMO.

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

The poll results, which were released on Sunday, came shortly before the Federal Trade Commission (FTC) confirmed it will be conducting a non-public investigation into Facebook's privacy practices.

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8 Ways You Can Turn Old-School Marketing Into Inbound Marketing

Hubspot

2) Trade-Show Banners --> Social Media Images. When you create a trade-show banner for your booth, it has a limited lifespan: For as long as you''re at that trade show, the banner is useful. It''ll be your gatekeeper to actually getting opened.

More on Marketing to Things

Customer Experience Matrix

In each case, expect competition to be the gatekeeper: a master coordinator that makes the final choices and, as noted above, might be able to charge access fees to everyone else. Companies will be able to trade and auction this information in the way that advertisers today bid in real time for ad impressions. I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ).

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