It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience. In fact, 99% of marketers said they found unique value from trade shows — value that no other marketing medium offered. No gatekeeper screening.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows).

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It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience. In fact, 99% of marketers said they found unique value from trade shows — value that no other marketing medium offered. No gatekeeper screening.

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Top designer and builder of modular and portable trade show exhibits worldwide. The world’s leading #retail network, connecting trading partners around the globe to optimize #supplychain operations for all retail partners. GateKeeper Systems.

The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

3 Sales Tools I Wish I Had When I Was in B2B Sales

Lead Liaison

You don’t have to spend all month wearing down a gatekeeper to get little bits of info on what this company might want. Revenue Generation Blog B2B Sales tools of the tradeLadies and gentlemen, account executives, and sales reps everywhere, I salute you. I have tried my hand in business to business sales and could just never get a rhythm down. They warned me going in that it’s hard to get your foot in the door these days – boy were they right!

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The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

Maybe they can switch views, perhaps as easily as trading glasses: literally seeing the world through someone else’s eyes. Instead of dealing with Apple, Facebook, Google, and Amazon for different purposes, individuals will get a more coherent experience by selecting one gatekeeper for just about everything. This will give gatekeepers more complete information for each customer, which will let the gatekeepers drive better-tailored experiences.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic.

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5 Modern Marketing Lessons from The Lord of the Rings

Oracle

When it comes to Lead Scoring, resist the urge to pass inquires to sales – especially after a trade show. Just like “Gandalf” had to keep things in check as an authority, marketers act like gatekeepers with the task of ensuring that only the sales-ready leads get passed on, or else lead management is in disarray. by Alex Shootman | Tweet this “ Dad, what do you do? ” my youngest son Sam asked.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. Don’t overlook industry surveys, such as those conducted by trade publications, consultants and even competitors.

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How to Identify Prospects: Decision Makers, Gate-keepers and Influencers

MarketJoy

Gatekeeper. Or, you can simply find away around the gatekeeper, for example using sales activities that approach decision makers “out of office” such as at networking events or in the evening. Getting to know the gatekeeper is always the preferable route, as they know the decision maker’s priorities, pain points, and schedule – all information you may need to create a favorable response. Share. Get a Free Quote. contact-form-7].

Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention.

Social 130

Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

49% of content marketers want to drive customers to trade events. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms. If they only ever complete a purchase after attending a trade event, that’s gold. Changes in SEO are the top issue for 61% of content marketers.

What’s up with B2B Marketing in Argentina

Biznology

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. The problem in those days was getting past the gatekeepers. So, they focus on their websites, value propositions, sales collateral, trade shows and business events—like golf outings, and sponsoring sports events.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. BASHO emails are alive and well—and thriving.

Why Marketers Are the New Wingmen

Marketo

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. As someone who’s traveled around the world to hundreds of events, I’ve learned some very important tricks of the trade (pun intended): always give away good swag, plan ahead like it’s your wedding, and, most importantly, bring your A-team. Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information.

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. At trade shows and events, some sales professionals collect as much contact information as possible.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Dial a phone and make friends with a gatekeeper. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Trade Desk. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%.

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4 Tips to Uncover Company News for Your B2B PR Program

Schubert B2B

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. If your company manufactures only a few key products, but they are relevant for a variety of industries, tailor news releases to target each of these markets and their trade publications. Trade Shows.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

To generate business, companies organize summits, events, trade shows, and expos. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper who could control access and exposure. Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically.

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper that could control access and exposure. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper who could control access and exposure. Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically.

The Founder Interview Series #35: James Creech, Paladin

Webbiquity

Beyond that, events and trade shows are always huge, especially for a B2B business like ours: VidCon , Digital Entertainment World , all of these specialty trade shows around digital media and influencer marketing have been important in helping us find customers.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. These seemingly lesser-known trade journals or sites actually could be very well known among your customers and prospects.

PR 52

Your Marketing Content: Is it Fake News?

Marketing Craftmanship

To our great surprise, we received no calls from reporters checking our facts, and the story was immediately picked up by two major wire services, and appeared as a news squib on the front page of the Wall Street Journal , followed by coverage in several business insurance trade publications. Without the 4th Estate as the content gatekeeper, there is now far greater opportunity for companies to benefit from content marketing.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. These seemingly lesser-known trade journals or sites actually could be very well known among your customers and prospects.

PR 48

Hopping on the Podcast Caravan With One Foot Still Dangling Off

ClearVoice

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Kerri Hoffman, CEO of PRI/PRX followed by saying: “There aren’t a lot of gatekeepers and intermediaries right now.

Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. Despite a vibrant U.S.

Earned Versus Paid Content as Part of Your B2B Marketing Plan

Schubert B2B

Having a trade publication publish an article from your company means editorial gatekeepers accept you as an authority in your field—and they are willing to position your writers as industry experts in their pages and on their websites. When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers.

Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

To our great surprise, we received no calls from reporters checking the facts, and the story was immediately picked up by two major wire services, and appeared as a news squib on the front page of the Wall Street Journal , followed by coverage in several business insurance trade publications. Without the 4th Estate as the content gatekeeper, there is now far greater opportunity for companies to benefit from content marketing.

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

Think about turnover on sales teams: They’re always trading players, trying to fix what’s wrong… But the best teams keep the same core players and continuing to win, and win, and win. But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time. So you call 1-800 numbers, you call through company directories, you get gatekeepers and switchboards.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. Despite a vibrant U.S.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. Despite a vibrant U.S.

Stop doing PR. Start doing visibility.

Chris Koch

Gatekeeper. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool.

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Looking for a job? Why aren’t “job creators” finding you, instead?

Biznology

As my Biznology colleague Frank Reed pointed out a little while back , “If you are not a jack of all trades or a master of one area of the online space, then don’t say you are. But the gatekeepers so common in the old days — big publishers, broadcast networks, giant advertisers — now want to find guerrilla marketers, folks who can do a lot with a little, to do a lot for them. Photo credit: Wikipedia.