It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. No gatekeeper screening.

It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. No gatekeeper screening.

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The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company?

3 Sales Tools I Wish I Had When I Was in B2B Sales

Lead Liaison

You don’t have to spend all month wearing down a gatekeeper to get little bits of info on what this company might want. Revenue Generation Blog B2B Sales tools of the tradeLadies and gentlemen, account executives, and sales reps everywhere, I salute you.

Tools 99

How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

Maybe they can switch views, perhaps as easily as trading glasses: literally seeing the world through someone else’s eyes. This will give gatekeepers more complete information for each customer, which will let the gatekeepers drive better-tailored experiences.

Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention.

Social 130

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news.

Press 71

Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

49% of content marketers want to drive customers to trade events. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms.

What’s up with B2B Marketing in Argentina

Biznology

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. The problem in those days was getting past the gatekeepers.

The 5 Top Media for Cold Prospecting

ViewPoint

Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

Why Marketers Are the New Wingmen

Marketo

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information. See you on the trade show circuit!

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper who could control access and exposure.

How to Identify Prospects: Decision Makers, Gate-keepers and Influencers

MarketJoy

Gatekeeper. Or, you can simply find away around the gatekeeper, for example using sales activities that approach decision makers “out of office” such as at networking events or in the evening. Getting to know the gatekeeper is always the preferable route, as they know the decision maker’s priorities, pain points, and schedule – all information you may need to create a favorable response. Share. Get a Free Quote. contact-form-7].

5 Modern Marketing Lessons from The Lord of the Rings

Modern Marketing

When it comes to Lead Scoring, resist the urge to pass inquires to sales – especially after a trade show. by Alex Shootman | Tweet this “ Dad, what do you do? ” my youngest son Sam asked.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper who could control access and exposure.

4 Tips to Uncover Company News for Your B2B PR Program

Schubert B2B

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Trade Shows.

PR 73

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper that could control access and exposure.

Hopping on the Podcast Caravan With One Foot Still Dangling Off

ClearVoice

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Kerri Hoffman, CEO of PRI/PRX followed by saying: “There aren’t a lot of gatekeepers and intermediaries right now.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. How to prospect at a trade show with sales intelligence. Trade shows one a very effective way to find a lot of leads – fast.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Dial a phone and make friends with a gatekeeper. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Trade Desk. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%.

Buy 206

Your Marketing Content: Is it Fake News?

Marketing Craftmanship

To our great surprise, we received no calls from reporters checking our facts, and the story was immediately picked up by two major wire services, and appeared as a news squib on the front page of the Wall Street Journal , followed by coverage in several business insurance trade publications.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field.

PR 64

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field.

PR 62

Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. Despite a vibrant U.S.

Earned Versus Paid Content as Part of Your B2B Marketing Plan

Schubert B2B

Having a trade publication publish an article from your company means editorial gatekeepers accept you as an authority in your field—and they are willing to position your writers as industry experts in their pages and on their websites.

Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

To our great surprise, we received no calls from reporters checking the facts, and the story was immediately picked up by two major wire services, and appeared as a news squib on the front page of the Wall Street Journal , followed by coverage in several business insurance trade publications.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. Despite a vibrant U.S.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. Despite a vibrant U.S.

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. At trade shows and events, some sales professionals collect as much contact information as possible.

Niche Expert: Allison Levine’s Journey From Wine Consumer to Marketer to Blogger to… GM of Effervescence

ClearVoice

On a globally connected level, she’s always been both gatekeeper and most enthusiastic champion of unknown products that deserve a chance in the U.S. About a year into that, the company I was with purchased a regional trade magazine and launched it nationally.

Stop doing PR. Start doing visibility.

Chris Koch

Gatekeeper. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool.

PR 165

Looking for a job? Why aren’t “job creators” finding you, instead?

Biznology

As my Biznology colleague Frank Reed pointed out a little while back , “If you are not a jack of all trades or a master of one area of the online space, then don’t say you are. But the gatekeepers so common in the old days — big publishers, broadcast networks, giant advertisers — now want to find guerrilla marketers, folks who can do a lot with a little, to do a lot for them. Photo credit: Wikipedia.

This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Anyone can access the internet, but they have to go through traditional gatekeepers: ISPs and web browsers. It’s great to think that these gatekeepers will always provide fair access to the web and do the right thing by consumers, but um, have you seen the headlines recently? Brave and BAT, which is powered by blockchain technology, are aiming to break up the current monopoly on digital ads by allowing users, publishers, and advertisers to trade on the value of online attention.

P2P 60

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. BASHO emails are alive and well—and thriving.

Driving Thought Leadership in Blockchain

What Works - What Doesn't

The technical rebel (or rebels) who created blockchain were driven by a desire to decentralize power and authority from the centralized gatekeepers that now make the rules, handle the transactions and keep much of the money in today’s economies and societies.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ).