It’s Time to Debunk These 4 B2B Trade Show Myths
NOVEMBER 30, 2017
With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience. In fact, 99% of marketers said they found unique value from trade shows — value that no other marketing medium offered. No gatekeeper screening.