Biznology

SEPTEMBER 14, 2017

Creatives are forced to game the system by sizing their stories very large in case they get stuck. There are a lot of theories as to why productivity growth is down despite a huge increase in available computational power. We can do user research to discover the triggers that make humans choose one product over another.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? This feeling is what reinforces motivation to keep them interested in the game.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Convince & Convert

APRIL 7, 2016

“This is not rocket science; it’s just that we were all at the tops of our storytelling game in kindergarten, and our educational systems, cultural environments, and political correctness have silenced our innate storytelling.” ” —@ParkHowell (highlight to tweet). ” —@ParkHowell. ” —@ParkHowell.

Storytelling 93

Storytelling Advertising Agencies Paid Search Agency Opt-in 93

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. META keywords can also help you set up other triggers (like pop-ups and banners). It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

Ontraport

APRIL 27, 2021

This isn’t a theory. This is the whole game. Create a campaign, and make a trigger at the top for “Contact is added to Database.” Those improvements are made through trial and error — testing out new ideas, tracking the results of those tests, and doing more of what works and less of what doesn’t. Ok, you know this.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hubspot

JANUARY 10, 2019

To dig into this theory, I spoke with Simon Hazeldine , a professional speaker, consultant in the areas of leadership, sales performance and applied neuroscience, and bestselling author of five books, including the one I spoke with him about -- " The Inner Winner: Performance Psychology Tactics That Give You An Unfair Advantage ".

Lock-In 71

Lock-In Case Studies Work Management Tactics 71

Ontraport

APRIL 27, 2021

This isn’t a theory. This is the whole game. Create a campaign, and make a trigger at the top for “Contact is added to Database.” Those improvements are made through trial and error — testing out new ideas, tracking the results of those tests, and doing more of what works and less of what doesn’t. Ok, you know this.

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

Content Standard

OCTOBER 20, 2017

Read marketing theory, or even some press releases, and you’d be forgiven for thinking it was a cynical, deliberate ploy for brand awareness. New controllers plug into our smartphones allowing us to play retro video games. It’s also important to choose your memories wisely to avoid triggering any sad feelings.”

Paid Search Agency 68

Paid Search Agency Marketing & Strategy Digital Marketing Funnels Top of Funnel 68

Content Standard

JANUARY 27, 2016

Information Gap Theory. George Loewenstein of Carnegie Mellon University developed the information gap theory of curiosity, which explains why we’re driven to learn more when we feel a gap between what we know and what we want to know. That initial success spawned follow-up videos, a game app, and even a toy line.

Viral Marketing 40

Viral Marketing Cable Content Impressions 40

EveryoneSocial

NOVEMBER 27, 2019

Switching gears from praxis to theory for a moment: how might the concept of digital minimalism further enable employee activation in the workplace? Resisting the blame game, forgiving mistakes. Lying to customers, fraud, and mis-selling are all triggered by the anxiety felt in a negative workplace. (

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Convert

JANUARY 19, 2022

To understand what this means, let’s play a quick game. In theory, they’ve done everything right—invested in fancy product photography, added product videos and kept the product information succinct. Joshua Frank , Founder of Test Triggers, analyzed the landing page and made astute observations. Want to Sell More? Electric car.

Product 52

Product Optimization Tips Paid Search Agency 52

Smashmouth Marketing

OCTOBER 24, 2005

The word "inefficiencies" triggers thoughts of "exploitative" strategies. So I would consider players that employ game theory to be categorized as using Market inefficiencies in their economic model called a poker table. Thoughts?

Trigger Marketing 100

Trigger Marketing Paper Rules Consulting 100

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. There are endless theories out there regarding what colors and images you should use on your landing page to bring you closer to converting visitors. See how you can start optimizing your landing page copy with Snazzy —for free.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Outgrow

NOVEMBER 30, 2022

Because to teach the whole theory, we would need, you know, a very long time, but then the fundamentals are that you need to understand your customer journey. And the reason is that I’m seeing lately a lot of companies who struggle to hire talent in specific game marketing professions. And that’s where innovation comes in.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Hubspot

JUNE 12, 2013

That''s also why this post is loaded up with photos -- because somewhere deep down in the dark recesses of your reptile brain, there is some kind of prehistoric trigger that gives you a squirt of dopamine every time you scroll down and find another shiny object. This is my own personal theory, and I''m no expert, but I think it holds water.

Viral Marketing 28

Viral Marketing Curation Trigger Marketing Class 28

Optinmonster

FEBRUARY 12, 2024

The next time subscribers click on the page linked in your email, you can trigger a popup campaign personalized to their interest. It’s a great way to trigger FOMO, and it works. Trigger Social Proof With FOMO FOMO is one of the best urgency triggers. When you make your customers feel special, you get more sales.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

flux.la

FEBRUARY 1, 2020

For example, RankBrain may have noticed that people who searched for “new console developed by Nintendo” are looking for results about video gaming consoles. With the right tools and approach, you can quickly identify your competitor’s best keywords and beat them at their own game. 9) Additional Information.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

APRIL 4, 2023

Power words are strong words that smart copywriters use to trigger a psychological or emotional response. Here are over 700 of them that you can use to trigger just about any emotion, for any conversion goal… Greed Words Greed is the natural human tendency to want more stuff than we actually need. What are Power Words?

Conversion 145

Conversion Classified Ads Work Management Case Studies 145

Heinz Marketing

FEBRUARY 26, 2018

” It was like, they gave you a broom and they walk you through the game. A lot of the same tools apply, a lot of the same theory applies, a lot of the same work can be done. Years ago, we went to the Seattle Curling Club. They had an open house. We went, not to make fun of it, but just like, “What the hell is this?”

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Terminus

SEPTEMBER 11, 2023

Here’s where the ‘no one-size fits all’ warning comes into play but consider triggers like consistent website visits, accounts displaying relevant third-party intent and those meaningfully engaging with your marketing efforts. So what type of behaviors should become criteria for this account score?

Lead Scoring 26

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Analytics Tools 26

EMagine B2B Blog

FEBRUARY 3, 2019

Broad Match : A search that includes any word in your search term, in any order, can potentially trigger your ads, including close variants like misspellings. Modified Broad Match : A search query must include any word preceded by a “+” in your search term to trigger an ad, including close variants like misspellings. Not exactly.

Paid Content 60

Paid Content PPC Long Tail Marketing Marketing Budget 60

EveryoneSocial

MARCH 17, 2021

This guide will help you understand the value of employee resource groups in two posts: the theory, and then the practice. While compensation for ERG participation could be gamed as an easy and potentially unproductive raise, it is nonetheless important for leadership to budget resources for sincerely dedicated resource group facilitators.

Resources 81

Resources Social Media Media Budget Programs 81

Hubspot

AUGUST 7, 2019

Contrast is the name of the game here. Use click triggers. Click triggers are designed to eliminate that last bit of doubt before a visitor converts. Below are some effective ways to employ click triggers: Money-back guarantee. Whatever you choose, click triggers will give your conversions the boost they need.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Hubspot

JANUARY 30, 2019

And by analyzing countless amounts of “sticky” ideas, like JFK’s “Man on the Moon” speech and even some conspiracy theories, the Heath Brothers noticed that a “sticky” idea usually follows six principles: Simple: its core message must be easy to grasp. Monday.com leans on comedy to trigger an emotional response from their viewers.

Viral Marketing 75

Viral Marketing Video Marketing Paid Search Agency Work Management 75

Digital B2B Marketing

APRIL 30, 2013

With the inclusion of a big name audit and consulting firm doing a study of 100 different game releases, it has all of the marks of credibility. The minimal impact of volume on sales flies in the face of traditional theory on the impact of communications. Game quality and media coverage are not directly included in the research.

Twitter 100

Twitter Research Word of Mouth Correlation 100

Optinmonster

MAY 14, 2020

Triggers to respond to user behavior. You’re one step ahead of the game. Because your email looks more like it’s coming from a friend or family member, the theory is that text-based emails can boost your open rates. We do that in many ways by providing you with: Targeted optin campaigns. Yes/No campaigns.

Urgency Marketing 91

Urgency Marketing Promotion Click Rate Email Marketing 91

Hubspot

AUGUST 16, 2017

The folks at L'Oréal worked with the theory that women wear makeup in order to make themselves appear "beautiful" so they feel desirable, wanted, and worth it. That first TV commercial might remind you of sports games you went to with your dad, for example. Each advertisement attempted to trigger a different memory or feeling.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Hubspot

AUGUST 16, 2017

The folks at L'Oréal worked with the theory that women wear makeup in order to make themselves appear "beautiful" so they feel desirable, wanted, and worth it. That first TV commercial might remind you of sports games you went to with your dad, for example. Each advertisement attempted to trigger a different memory or feeling.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Hubspot

OCTOBER 17, 2018

Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. If you come up with a game-changing tactic, spread the word. It builds connections between your apps and allows you to trigger tasks, like adding contacts to email lists or creating a new item on your to-do list. Let it run.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Magisto

DECEMBER 18, 2019

We all have that one book, that one video we watched, that one movie, or that article that we consumed, and that was the trigger to change our mindset. What was your trigger? They’re very interesting and relevant because they give a real-life perspective to more abstract theories and concepts. Write a case study.

Work Management 52

Work Management Marketing Management Content Blogger 52

Hubspot

MARCH 2, 2016

A study by Jonah Berger , author of “ Contagious: Why Things Catch On,” found that content that triggered an angry reaction in readers is 34% more likely to end upon the New York Times "Most Shared" page, while posts that make people anxious are 21% more likely to end up on that page. b) Test the power of "love.".

Facebook 28

Facebook Features Planning Trigger Marketing 28

SendX

APRIL 1, 2019

If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch. a. Look at various examples online, and you will easily get to know what the masters of this game are doing.

Ad Building 164

Ad Building Marketing & Strategy Opt-out Opt-in 164

Buzz Marketing for Technology

JUNE 27, 2008

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps. 1991 ) and Rouet and Levonens ( 1996 ) cognitive flexibility theory describes the importance of branching, multi-dimensional thinking skills in constructing meaningful understanding of complex phenomena. Yoram Eshet-Alkalai [ yorames@openu.ac.il ]. Spiro et al.

Lead Ranking 100

Lead Ranking Lead Scoring Case Studies Education 100

Directive Agency

JULY 8, 2019

Blake Emal : Automation has kind of become the name of the game in marketing, right? You’re immediately moved to another stage, and we trigger a sequence. Jonathan Verstegen : So, I do have a theory on this, that I have two spirit animals. That’s what we’re all about. Automation vs Personalization.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Automation has kind of become the name of the game in marketing, right? You’re immediately moved to another stage, and we trigger a sequence. Jonathan Verstegen : So, I do have a theory on this, that I have two spirit animals. That’s what we’re all about. Automation vs Personalization.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

seo.co

FEBRUARY 19, 2023

If it detects a pattern, it interprets an action as being manual, possibly manipulative, and it could trigger a red flag that ends up penalizing you. There’s a problem with this theory. It’s truly a game of persistence and relationship building. Diversifying your strategy is the best way around this.

Link Building 102

Link Building Ad Building Lead Scoring Lead Ranking 102