The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Contently

SEPTEMBER 17, 2021

Watch the live oral argument of Aims et al v DEA with us: [link] pic.twitter.com/Ohmj2rgFJS. What focus group or marketing agency would ever come up with it? — Dr. Bronner's (@DrBronner) September 2, 2021.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Their surges are often linked to a social event, like a Reddit post or Tweet. Need insight into an emerging trend? Looking to prove a long-held belief about your audience?

Viral Marketing 119

Viral Marketing Network Marketing Fulfillment eCommerce 119

illumin

NOVEMBER 10, 2023

Users could also post short videos, photos, and even include links (which notably cannot be done on Instagram). In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Velocity Partners

JUNE 6, 2023

But at most you’ll get a list of names and a paper trail of digital actions — actions that are too surface level in isolation to prove a scientific link between how your marketing inspires prospects to take action, and what that action is worth in terms of revenue. We’re not salespeople. Try it out for your next one.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. Check here [link] tomorrow for all info! Focus on feelings more than flavors. Shop: [link] pic.twitter.com/Z9m0Mwmbqm. We’ve got the in-cider information on our all-new #AppleCider Glazed #doughnuts ! ????

Marketing & Strategy 126

Marketing & Strategy Buzz Trigger Marketing Validation 126

Sprout Social

JANUARY 12, 2023

Serve360 [link]. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Take action: [link].

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. Check out Competitor Links. Competitor link analysis is a link building technique that reveals the links that are helping your rivals rank higher. There are many paid link analysis tools you can use online. Avoid open-ended questions.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Take the quiz to test your knowledge of women's suffrage: [link] pic.twitter.com/x9TQeXuaKD. Sweet, right?

Twitter 141

Twitter Business Paid Search Agency Communities 141

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Unbounce

MARCH 1, 2022

Traditionally, businesses have relied on surveys, phone calls, and focus groups to better understand how their customers tick, but these methods leave a lot to be desired. As the web evolves and grows, one of the main challenges facing businesses is the way they can understand their customers.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. When a person finds your site using a Facebook link, for instance, you can use that web content to drive them to your Twitter, Instagram, and Pinterest feeds.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Sprout Social

DECEMBER 5, 2022

A full FAQ is linked for you below. Social media is an always-on focus group. More: [link]. Chicago's full COVID-19 Dashboard: [link] #ProtectChicago pic.twitter.com/yOrPdKNJJI. link] pic.twitter.com/EVzza6Vajr. Hello to our penguin friends all the way in the South Pole! ?????? Ability to crowdsource.

Social Media 140

Social Media Media Privacy Transparency 140

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Whenever someone uses this link and completes a purchase, the affiliate is paid a commission.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Kevin Indig

APRIL 1, 2023

An example of performance content: Shopify’s “guide to starting a business” ( link ) Performance content has the goal of ranking in search, driving referral traffic through syndication or attracting backlinks. link] Keap’s piece on CRMs has a strong structure with key questions, comparison tables and graphs.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns – Social media vector created by stories – [link]. Focus on developing conversations, not campaigns. That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Kevin Indig

MARCH 18, 2023

A good starting point is running Google's Panda or E-E-A-T questions and design recognition feedback through a user focus group with tools like: Dovetail Opinion X Maze User Interviews Lookback Tools like Clarity give us hints at user behavior and feature performance (you can tie features into "areas" and measure engagement or views).

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Convince & Convert

APRIL 23, 2015

Each meme is different, personalized to the question or comment, and includes a link to the relevant Ikea product page. Consider this a mini focus group to power a broader campaign or piece of content. So, what can you learn from this journey of “shelf discovery”?

Communities 153

Communities Social Media Curation Facebook 153

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. Just devise a few questions, send a secure link to your lists, and watch the feedback trickle in. Gathering and analyzing data. A/B Testing. Conducting interviews.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Brandpoint

APRIL 8, 2019

However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. In the midst of linking to your newest or most relevant blog posts, include anecdotes from your company. CTA Banner for sales & marketing alignment blog post [link] ].

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. They sent an email pleading for my opinion ,so I clicked on the link. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? Expand Your Reach With Link Building. And if there’s one sure-fire, sustainable way to do this, it’s via link building. Research and data. This is more than just simple SEO keyword research.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

APRIL 28, 2015

Muck Rack’s Who Shared my Link. Focus and Test Groups. If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts. SocialMention. BoardReader. Google Alerts.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

ClearVoice

DECEMBER 18, 2023

Measure the percentage of clicks on links within emails, ads, or other marketing communications. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measure the percentage of clicks on links within emails, ads, or other marketing communications. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

B2B Marketing Traction

MARCH 27, 2012

Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Increase inbound links to your site. When you blog and your audience shares your content by linking to it, you increase quality links to your website.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Biznology

DECEMBER 6, 2016

Links to the source material for this episode are on Contentle. Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews. FIR #64: That’s not our shark!

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. “[The funnel] makes it clear why it makes sense to invest in reaching the 95% of the category that isn’t ready to buy right now,” Liz shared.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Writing on the Web

JULY 16, 2015

Without a photo or link to their site. If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. I’m saying a phony testimonial is one that looks phony because it is: Written by a friend, relative, or colleague (biased).

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

KoMarketing Associates

JANUARY 29, 2019

These CTAs will commonly link to in-depth whitepapers or case studies (mentioned above), or if applicable, product pages or possible demo requests. The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Not only is this a good place to gather information, but you can actually provide answers and then link back to your web pages as a source. Focus groups.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Marketing Insider Group

OCTOBER 19, 2020

B2B marketers need to be savvier in developing a link building and content developing strategy. As far as they are concerned, earning a high volume of valuable links from external websites suggests your content is credible and relevant for the user. What is Link Building? Search engines cater to users, not your website.

Link Building 362

Link Building Top of Funnel Ad Building Lead Scoring 362

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns – Social media vector created by stories – [link]. Focus on developing conversations, not campaigns. That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

ConvertKit

APRIL 17, 2019

Do they prefer to engage by clicking links in an email or replying personally? Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Do they prefer to engage by clicking links in an email or replying personally? Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86