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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Form Fields: Many companies had too many form fields, which led to slower response times and reduced effectiveness.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

Beyond the tactical basics, here are three golden rules for optimizing the customer support end of your brand’s customer experience. Remember “The Customer is Always Right” This phrase was the motto of and popularized by legendary retailer Marshall Field around the turn of the century (the 20th, not the 21st).

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When to Use Marketo's Transition Rules

SmartBug Media

Engagement programs are loaded with incredibly flexible features like streams and transition rules. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. How Do Engagement Programs Work? When Should You Use Transition Rules? Vary the cadence.

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Six Rules for Building Phenomenal B2B Customer Experiences

PureB2B

Have you ever worked at a company that doesn’t have at least some sort of customer service system in place? The former focuses on fielding customer interactions, while the latter is a proactive approach to building a strong foundation of “bought in” clients. Six Rules for B2B Customer Experience. Working Ahead of Your Delivery.

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What Are Lead Assignment Rules in Salesforce?

LeanData

Assignment rules are a powerful feature within Salesforce to assist your team’s automation of its lead generation and customer support processes. For case assignments, a company might establish one case assignment rule for weekdays and another assignment rule for weekends and holidays. . How to Define Assignment Rules.

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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to do with Bowie and his work that it felt disingenuous. But when companies get involved, it’s a mine field. These Are the New Social Media Rules for Death and Tragedy.

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How to Use the Rule of Thirds in Web Design [Quick Tip]

Hubspot

To understand the "rule of thirds" as it relates to web design, let's start with an example. Consider this image of a bull in a field: Not too interesting, right? Now, consider what changes when we use the rule of thirds to place the bull away from the center: A little more interesting, right?

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