What Do Contractors Own? A Guide to Freelance Copyright

Hubspot

So, at 13 years old, my friend and I looked up copyright laws to see what our rights were … I'm not kidding. Although a bit upset that I'm not a famous songwriter, learning about copyright laws turned out to be useful in my writing career. Freelance Copyright.

Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Understanding Image Copyright. The legalese found in image copyright policies can be intimidating. Breaches of copyright can land your business in court with hefty fines, and “I didn’t know better” won’t fly as a valid defense. What is image copyright?

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Understanding the New EU Copyright Directive: What SEOs and Marketers Shoud Know

ClearVoice

In this article, we will review what the EU Copyright Directive is and what the legislation passed on Mar. However, that has all changed with the European Union Copyright Directive. What is the EU Copyright Directive?

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

The aggrieved author is quoted by Time as saying that the magazine “broke the rules of the Internet basically, and the Internet got pissed off.”. One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.).

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

Facebook’s rules of engagement and platform policies weren’t always as clear and concise as they are today. I must admit, I have broken these rules a few times on my own personal Facebook page by tagging fictitious people in my photos or tagging real friends in ridiculous photos.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.

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Have you ever stolen other people’s content?

Biznology

And if you’re not aware of the citation rules or blogging etiquette, you may be accused of content theft. The moment another blogger publishes their content, it becomes covered by the Copyright Law. Fair use” is a vague term though, a so-called gray area of the copyright laws.

How to Write a Social Media Policy

Webbiquity

This is the most critical element of the policy, the area where the ground rules are made explicit. Employees can’t follow the rules if they don’t know them. Such rules will vary widely from firm to firm depending on your environment. Respect copyright.

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? Here are six essential rules that you should follow: 1. Copyright © 2010 Tiecas, Inc.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases.

9 Rules for Establishing Credibility and E-A-T in Your Content

Brandpoint

Rules for establishing credibility and E-A-T. Citing your sources and properly using quotes not only helps establish your credibility, it can help you avoid copyright issues. The post 9 Rules for Establishing Credibility and E-A-T in Your Content appeared first on Brandpoint. Content marketing provides so many benefits. But increasingly, the quality of a brand’s digital content can make or break the credibility of your entire business.

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Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

B2B Lead Generation Blog: Lead generation and the number

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Context Rules Marketing: Marketing. Link: Context Rules Marketing: Marketing.

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Are Your Company’s Social Media Activities Breaking the Law?

Marketing Envy

It’s easier than you might think to cross a line that leads to a lawsuit for copyright infringement or reputational harm offenses, like libel, slander, and violation of privacy. Avoid Copyright Infringement. Works don’t need to have a copyright symbol (©) to be protected.

Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. copyright law provides statutory damages up to $150,000 per image for willful infringement. Nature of the copyrighted work.

Legal Branding Issues: Social Media Mistakes That Could Land You in Hot Water

Altitude Branding

Not Understanding Copyright Laws. From photographs to articles, there are many copyright laws that are easily violated when branding a business. Don’t fall into the trap of thinking that all social media sites have the same rules.

When Artists Sue

Ceros

Copyright law is often a murky, gray area of the courtroom, and in this age of remix, remake, mashup and homage, it’s becoming even more difficult to detect an original artist’s fingerprints on a finished product. The court ruled that the artist receive DKK 1.5 Reading Time: 6 minutes.

A Basic Guide To Fair Use Of Trademarks

Marketing Insider Group

Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use.

Pause Your Holiday Playlist. It’s Time for Content Pros!

Modern Marketing

Curation tools make it all too easy to accidentally plagiarize content, and it’s hard to keep track of current copyright rules. Learn from Ruth about: How using the tools of content curation can lead to shaky copyright ground. The holiday season is in full swing.

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Writing on the Web

That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good Pinterest etiquette. Always pin from the original source: This rule is first because it’s most important. Don’t Be a Pinterest Pinhead. 5 etiquette tips for pinning on the world’s favorite social pinboard.

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Five Expert Copywriting Tips

Webbiquity

How to write for the web: 23 useful rules by eConsultancy. Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short.

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One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend

Modern Marketing

Well just because it is short doesn’t mean it isn’t protected by copyright. As a general rule, the need for a disclaimer is governed by the size of the potential audience. The book gathers 8 legal experts to put together a definitive guide on social media no nos in areas like defamation, employment, copyright and the ACCC. Never in human history have we been so connected, so able to communicate our every thought and word.

Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. For better or worse, there are no hard and fast rules you can follow when it comes to content sharing. Photo credit: Wikipedia.

Why We Stopped Using the Word ‘Authentic’

Contently

Every publication operates with an editorial code, and in the world of content marketing, editors often enforce very specific rules related to marketing goals and brand governance.

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10 Sites for Free, Non-Cheesy Stock Photos

Hubspot

They fall back on the excuse that they simply don''t have the time to spend on figuring out copyrights and attribition rules, but fail to recognize the influence it has on a prospect''s perception of them. We''ve all heard the mantra, "don''t settle for anything less than you deserve.".

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15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

Be sure to check copyright requirements -- many publications will sell reprint rights. 5 Rules to Landing Local Media Coverage for Your B2B Company. You’ve done it. Take a big breath. You’ve pitched your story, and they chose you.

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10 Things You May Not Know About Marketo

Heinz Marketing

If your campaigns are time specific— routing high-value leads to sales for immediate follow-up, for example—be cognizant of these prioritization rules. You can set rules on each field to block updates so you can write to the field once, then retain the original value for the life of the field.

How to Use Creative Commons to Find Free Images

Hubspot

But pictures found in this way are almost always subject to restrictive copyright terms. This hybrid license carries the rules of the NonCommercial and ShareAlike licenses at the same time. Many beginning bloggers turn to the image search in Google.

How to Write a Social Media Policy for Your Company

Hootsuite

A social media policy isn’t just a set of rules. But at minimum your policy might touch on the following: Copyright isn’t a no-brainer, so it’s best to explain how to comply with copyright law on social media, especially when using third-party content.

How to deal with (and prevent) a hacked Twitter account

Sprout Social

You’ll receive similar notifications if your account is deemed compromised or otherwise violates the platform’s rules while hacked. Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you.

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard.

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Hubspot

First things first: You’ve got to discover that your content has been taken without your explicit permission and determine whether it violates the fair use copyright clause (more on that later). Acknowledging the source of the copyrighted material does not substitute for obtaining permission.”

How Content Marketers Can Overcome Legal and Compliance Roadblocks

ClearVoice

A blanket statement doesn’t work as “official rules.” Over the years, our official rules have evolved from what started as two pages of single-spaced terms and conditions to, on occasion, over 15 pages,” Paulin explained.

How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Social media guidelines lay down some rules. In some cases, these rules are required by law or for legal protection. Where a social media policy lays out the rules and repercussions for breaking them, social media guidelines are more instructive.