B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. In 2021, C-level executives represented 14.8%

Research 52

Research B2B Purchase Intent Paper 52

Marketing Insider Group

JULY 14, 2021

B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. What’s the Real Deal with B2B Lead Magnets? Actionable.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

SEPTEMBER 7, 2020

Research shows that longer landing pages can help brands generate upwards of than those with above-the-fold CTAs. However, it lacks some of the most vital parts of an in-person sales pitch, such as the: Physical gestures involved in a natural exchange. Instead, you are forcing your sale upon them right off the bat.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Valasys

MARCH 28, 2024

These AI-driven projects solve intricate problems in finance, healthcare, logistics, and content creation in numerous industries with their intelligent and efficient solutions. Ocean Protocol (OCEAN): Such a machine-validated data exchange platform gives devices and sensors an opportunity to connect, and access information.

Marketing AI 52

Marketing AI Validation Display Network Marketing 52

Martech

JANUARY 11, 2024

Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. How did we get here? Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Marketing Proposals 96

Marketing Proposals B2B Buyer Intent Acquisitions 96

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Convince & Convert

APRIL 25, 2024

Perhaps this current resurgent interest in gated content marks a turning point in how we conceive of value exchange in digital marketing. Considering the economic uncertainties across our industry last year, this is great news! When we consider the next topic, I’d argue it’s crucial. In 2023, this figure rose to 35%.

B2B 86

B2B Case Study Case Studies Content 86

Zoominfo

AUGUST 21, 2020

These industries are actively researching facilities management: When we think of what it means to go ‘back to normal,’ fully open and functioning businesses come to mind. Figure 1: A representation of what various industries are currently researching online.

Ad Building 205

Ad Building Terms and Conditions Zoominfo Marketing Management 205

Salesforce Marketing Cloud

JULY 5, 2023

Reciprocate for personal data Lim reminds designers that the value exchange today is still new. Learn About HCD +100 points Unit Explore Human-Centered Design Prevent user discomfort Incorporating ethics into design processes is a topic Emily Witt champions in her role as Salesforce Director of Cross Cloud Research & Insights.

Design 96

Design Personalization Ethics Ad Exchange 96

Zoominfo

SEPTEMBER 10, 2020

Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. Mobile Devices Make Loyalty Immediate (2011-present).

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Marketing Insider Group

AUGUST 10, 2021

We can look at them by industry, buyer’s journey stage, personas, and marketing channel, or we can break down the tried-and-true CTAs that have increased lead generation for B2B companies time and time again. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Exo B2B

DECEMBER 16, 2021

The focus group is often used in marketing research, in a B2B or B2C context. This exercise is part of a process of qualitative research, for which the success depends on good preparation and rigorous procedures. Remember my blog marketing research: quantitative vs qualitative in 4 questions. Why make a Focus Group?

Focus Group 102

Focus Group Budget Programs Distribution Opt-in 102

Only B2B

FEBRUARY 11, 2024

Then, they research solutions (following clues). Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Leverage their anonymized data on prospects actively researching similar tools. Privacy-Conscious: Often involves data clean rooms and encryption for secure exchange.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

MAY 21, 2020

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck. Stick to the “Five by Five” Method.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Scoop.it

APRIL 11, 2024

These webinar tools facilitate immediate information and feedback exchange between you and your targets. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. Endorsement from famous figures and thought leaders in an industry can significantly improve brand reputation.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

SEPTEMBER 15, 2020

So I did some research to share my findings with you. (By You can follow these few simple steps to build your strategy: Research Your Audience. For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Some may be relevant to B2C but not B2B.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Onalytica B2B

OCTOBER 26, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . Understanding the maturity of the industry. Don’t skip the research stage. Have something valuable to offer influencers.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Go Beyond SEO

FEBRUARY 21, 2024

Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. Keyword Research: Start by conducting thorough keyword research to identify the most relevant and high-volume search terms in your industry. What are some effective SEO strategies for Accountants?

SEO 78

SEO Ideal Customer Profiles Lead Ranking Lead Scoring 78

Salesforce Marketing Cloud

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges. Building strong relationships is the key to successful sales. But there’s also some good news.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

seo.co

OCTOBER 6, 2021

Content may also be used as an element of exchange, particularly when it comes to B2B conversions that only ask for personal information as a conversion event. Dig deep into your market research, and try to supply information for the types of people who are most likely to convert once on your site. Content as an Exchange.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Sprout Social

FEBRUARY 28, 2024

But social media technology ensures your brand is maximizing—not just managing—social, and developing at the lightning speed pace of the industry. Social tech collects data from customer exchanges, illuminating needs and pain points that you can use to improve your customer care interactions, while increasing loyalty and evangelism.

Social Media 103

Social Media Work Management Marketing Management Media 103

chiefmartech

MARCH 22, 2023

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. Our overarching theme is exchanging the best ideas across marketing and martech.

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

ClickZ

APRIL 3, 2020

Real value exchange. Although the company has begun fielding concerns about data usage and censorship, the success of TikTok reinforces a truth that brands need to note: Delivering truly user-driven experiences means constantly rethinking the value being exchanged. Eight months later it added another 500 million.

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Only B2B

JUNE 5, 2023

Conduct thorough research and identify accounts that align with your business objectives and have the highest potential for revenue generation. Factors such as company size, industry, and revenue can help in prioritizing the key accounts. Personalized Messaging and Content: ABM thrives on personalized communication.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Navigate the Channel

NOVEMBER 28, 2023

When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry. Establishing Industry Authority In the vast and competitive landscape of today’s digital marketplace, standing out as a credible and knowledgeable entity within your industry is crucial.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Convince & Convert

JUNE 4, 2014

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. Considering that it only launched in September of 2012, it’s remarkable that 67 percent of buyers are now using Facebook’s FBX exchange for retargeting.

Ad Exchange 148

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 148

Vidyard

JANUARY 16, 2017

But when salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. When it comes to successful prospecting, here are three methods I’ve always found to be highly successful: 3×3 Research. No more than three bullet points!

Outreach 50

Outreach Research Video Marketing Personalization 50

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange. How much does it cost?

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

Litmus

JUNE 30, 2023

So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry. Securities and Exchange Commission for deleting millions of email records relating to its Chase Bank subsidiary. Research suggests U.K. JP Morgan has been fined $4 million by U.S.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

The Marketing Blender

OCTOBER 28, 2022

No matter what industry you’re in, chances are that you’ll need to network at some point in your career. Get involved in industry associations and attend events. If you want to meet other professionals in your industry, one of the best things you can do is get involved in an industry association. Resources.

Tips 98

Tips Marketing Budget Business Allocation 98

seo.co

OCTOBER 4, 2021

Because your competitors operates in the same region and the same industry, you’ll gain extra authority from both a local SEO and industry-based SEO perspective. They’ve only heard of your competitor before, but they want to do some research before buying. Exchanging Links. Writing Industry-Covering Review Articles.

SEO 98

SEO Domain Ideal Customer Profiles Comparison 98

Brandpoint

MARCH 25, 2023

Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1. Fortify email exchanges with helpful collateral Salespeople are having a variety of exchanges on a daily basis. In fact, the ideal time to launch a content sharing social strategy is in the leadup to an industry trade show or convention.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Only B2B

OCTOBER 3, 2023

According to Gleanster Research, a whopping 73% of all B2B leads are not sales-ready, underscoring the critical role of nurturing leads into MQLs. Research conducted by Demand Metric reveals that content marketing generates three times more leads than traditional outbound marketing and costs 62% less.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 90

Enterprise Management Marketing Management Vendors RFP 90

DAGMAR Marketing

APRIL 24, 2024

As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. AI Can’t Leverage Subject Matter Expertise AI can’t be great at everything.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

sagefrog

NOVEMBER 8, 2023

The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. Knowing your target audience will help align strategies and allow you to identify trends that are working and those that you should dismiss that may be better suited for the B2C industry. What Makes B2B Healthcare Marketing Important?

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52